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Keeping Time with Jeremy Scott


Keeping Time

with Jeremy Scott

By Phillip D. Johnson

Everyone knows that Jeremy Scott, a designer with an unlimited joy for life and talents, also marches to the beat of his own drum section. If were to tell the whole truth, Jeremy has his very own Philharmonic Orchestra and mighty proud of it too. So it’s no surprise to me at all that he formed an alliance with the Swatch Watch Company last year to create a range of watches that are bold, witty, provocative and very stylish – much like Mr. Scott and Swatch.

For the second consecutive season, Swatch and Mr. Scott has created a line of five new watches that echoes the same exuberant qualities that is the very DNA of his clothing and accessories collection.

This collection is designed to let the wearer stand out in the crowd for all the right reasons.

Jeremy has his very own Philharmonic Orchestra and mighty proud of it too.


with Jeremy Scott

Keeping Time

The Melted Minutes features a transparent plastic dial with a background that is very evocative of Salvadore Dali’s Melting Clocks surrealist paintings. The oversized Swatch Portrait has a plastic dial adorned with a stylist rendition of Mr. Scott painted upon the glass and finished with a silver picture frame, all the more to indicate the distinctive nature of the piece itself. This watch is especially not designed the faint of heart nor for a wallflower. The Swatch Punk, my second favorite in the line, has a solid green dial with black hands and a contrasting leopard print silicone strap (and six bold yellow loops) that wraps twice around the wrist. I am a watch enthusiast and this is the one I would wear everyday because I just love that it would make me happy despite whatever else is happening in my life at that moment. My other favorite is

By Phillip D. Johnson

the Double Vision Swatch with two red and white twirl-effects dials fixed on one black plastic strap. Saying that it’s out of this world would be a major understatement. Think the beginning credits of the legendary Twilight Zone television series. The last piece in the collection, the Hypnotic Heart, is a special edition limited to only 777 pieces. It has a huge attentiongrabbing heart shape with a vibrant red and white twirl-effect dial and roman numerals. Think the 80’s and Flavor Flav and his the huge medallion c l o c k around his neck. You are really putting yourself out there with this piece. But then again, if you are truly outgoing and fashion-forward, this would not be a stretch for you at all.

The new Jeremy Scott Swatch line will be available starting October 1st at all swatch stores, online at www.swatch.com and at Opening Ceremony in New York City (35 Howard Street, New York, New York 10013, (212) 219-2688)

The oversized Swatch Portrait has a plastic dial adorned with a stylist rendition of Mr. Scott


Keeping Time with Jeremy Scott  

Swatch Watches

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