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SMS Overview 

SMS stands for Short Message Service

SMS was first introduced in 1991 in Europe as a text messaging service based on European Telecommunications Standards Institute (ETSI) standards for mobile networks

SMS is being used in a wide range of social and business applications such as electronic voting, delivery of stock quotations, delivery of e-mail notification

SMS is currently supported on the major mobile network technologies including:  GSM (Global System for Mobile communications)  GPRS (General Packet Radio Service)  CDMA (Carrier Division Multiplex Access)

SMS supports the sending and receiving of text, images, animation and sound

SMS messages are originated and received by Short Messaging Entities (SME). Examples of SMEs are: mobile phones; servers; personal computers


How Mobile can help you augment your marketing in all channels; How SMS along with other media vehicles can enhance Customer Experience; The future of SMS. Missed Call. Voice. By incorporating SMS campaign to an existing marketing campaigns. Engage your customers with creative marketing SMS campaigns.


SMS Service Provider 

Validity Period is the service element that indicates the time period for which the SMSC will guarantee the existence of the short message when attempting to deliver it

Service Centre Time Stamp is the service element that indicates the time stamp of message arrival at the SMSC

Protocol Identifier is the service element in to indicate higher layer protocol or indicates inter-working with certain types of telemetic services (e.g. paging, email)

More Messages to Send is the service element by which a SMSC informs the MS that there is one or more messages waiting in the SC to be sent to the MS

Priority is the service element indicating that delivery of the message will be attempted regardless of the MS being temporarily absent or having no free memory


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Message Waiting is the service element that enables the mobile network to provide the HLR, SGSN and VLR with the information that there is a message waiting in the originating SMSC for a MS

Alert Service Centre is the service element used by mobile networks to inform an SMSC that a previously unreachable MS (temporarily absent or no memory) is ready to receive messages


SMS Marketing

SMS Marketing For Business Branding  

SMS is a powerful way to reach your target audience. You can target your customers based on below profiles UAE Locals Only Expatriates Only...

SMS Marketing For Business Branding  

SMS is a powerful way to reach your target audience. You can target your customers based on below profiles UAE Locals Only Expatriates Only...

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