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Key Stakeholders Role

Name/Title

Role Responsibilities

Description

Event Owner / Manager

Responsible for developing the overall event strategy and plan.

Oversee the entire event. Ultimately responsible for the event and overall show flow and metrics.

Content Organizers and Creators

Responsible for gathering and tracking existing marketing content or working with internal or external teams/agencies or freelancers to develop new content.

Design, logos, promotional banners, PDFs, Videos, Podcasts etc.

Event Builders

Responsible for building out the virtual event by using the Virtual Experience Platform Content Management System (CMS).

This includes setting up the following: • Registration • Basic Event Settings (Date/Time of Event, Lobby and Auditorium) • Exhibit Halls and Booths (Structure) • Auditorium and Booth (Content) • Promotional Banners

P 000497 10-08-2009

Phone/Email Address


Key stakeholders