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we are the fold PROJECT: FINISTERRE POP UP SHOP EVENT COVERAGE PREPARED BY WE ARE THE FOLD

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COVERAGE HIGHLIGHTS cooler.com online news story plus twitter and Facebook

chicgeek.com online news story plus twitter

BoardSportSource.com online news story

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Š we are the fold 2012


COVERAGE HIGHLIGHTS

Designer Debbie Luffman interviewed for feature on Cooler.com by Demi and story placed to co-incide with store opening, leveraging further brand coverage at a crucial time. Plus Facebook.

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Desillusion Magazine online news story plus twitter, Facebook

Š we are the fold 2012


COVERAGE HIGHLIGHTS

Huck online news story plus twitter, Facebook SurfersVillage online news story plus twitter, Facebook Greenhouse online news story Wavelength online news story & twitter, Facebook

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The Surfer’s Path Facebook news

© we are the fold 2012


COVERAGE HIGHLIGHTS

Utilising the film screening as a hook, an online news story was placed on the syndicating website Sabotage Times plus multiple repeats on Facebook, twitter.

Sportsister online news story plus twitter, Facebook WGSN twitter Retail Week comment piece on pop ups - commenting on Finisterre’s media attention.

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Š we are the fold 2012


COVERAGE HIGHLIGHTS

London Surf / Film Festival online news story plus twitter, Facebook Sportswear International online news story

London Pop-ups online news story plus Facebook and twitter

Thrill City online news story plus twitter

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Š we are the fold 2012


we are the fold production.

From editorial and content creation to happenings and brand communication, the fold brings over 40 years surf industry experience to the table. Based in the heart of the Southwest, we are writers, curators and marketeers. We pride ourselves on growing original, creative concepts into fully-fledged projects that always deliver. we are the fold. For more information please contact

Demi Taylor // Director // demi@wearethefold.com

www.wearethefold.com

Š we are the fold


PROJECT: Finisterre Pop Up Shop 2012