Content: We are a Design Agency that strives for excellence, character, and purpose in all that we do. We are a Company that desires meaningful relationships where we serve our clients, and our colleagues. We are a Team that has passion for what we do, loves to have fun, and who brings out the very best in one another. We are Maven.
CASE STUDIES C a s e St udies NINE12
Kyle Kor ver
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Hos pice of t h e Co m f or t er
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Case One: Spend Wisely. Give Generously. Scope NINE12 are far more than debt
counselors. NINE12 empowers its clients to find freedom from their debt. Through their very detailed and personal process clients find restoration and financial confidence. Maven was proud to partner with this organization to create an identity, tag line, website, and marketing collateral.
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We approached the identity of
NINE12â€™s goal is not merely
NINE12 knowing it needed to
to help people find financial
capture the gentle power of their
freedom, but to pass on
process, which enables clients
financial wisdom. Such wisdom
to feel as if the solution to their
moves past accumulation and
problems was within them all
onto giving. Spend Wisely, Give
along. The identity captures
Generously is NINE12â€™s motto
simplicity, freedom and the
and vision, encapsulated in one
unique nature of NINE12.
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Case Two: Developing a new medium. Scope Immersion Digital is a company
responsible for the development of a highly innovative software application called “Glo.” Immersion Digital needed an overall brand creation, including the interface design. After searching for the perfect agency to fit their needs, Immersion Digital commissioned Maven to create an overall identity for their Glo product that would reflect the ingenuity of the software.
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Rationale Creating the identity for Glo was a longer process than usual as the entire product and brand would originate from this concept. We created two marks: a primary and secondary. The secondary mark is still cohesive with the brand but has more flexibility in its application.
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Package Conceptualizing After developing Glo’s identity, Immersion Digital sought our expertise to help execute the brand across several print platforms. We first gave an in-depth look to Glo’s packaging design, as we worked through every small detail of the experience one might have when opening Glo for the first time.
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Rationale In addition to the branding, print, and web design, Immersion Digital also commissioned us to help with the design of the Glo software interface. Over the course of 8 months, we worked closely with the Immersion Digital team to help them execute their vision for this exciting product.
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Case Three: Groundbreaking Construction Scope JMHC has been together for nearly
25 years. As total site developers they are construction specialists focused on roads as well as commercial and municipal sites. Their experience, equipment and efficiency in this industry are unsurpassed. So when they asked Maven to rebrand such a longstanding and established mark, we knew we had a challenge in front of us.
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O RIGIN A L ID E N T I T Y
Rationale JMHC’s logo had worked well for them for more than two decades. While it wasn’t broke, it did need to be revisited to allow them to accurately reflect their competitive edge in today’s market. We worked together and found a solution that everyone was happy with in the end. JMHC’s new identity built upon the original for an evolution of the brand that will last.
E VOLV E D ID E N T I T Y
Copywriting We approached JMHCâ€™s need for a new tagline knowing it had to reflect the multiple facets of their work: from their commitment to excellence to their value system as a corporate culture. A simple play-on-words perfectly described not only what they do, but it encapsulated their superiority and innovativeness in the business.
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Scope JMHC took the redesign all the way. We helped direct the company to apply the new logo to all their trucks and machinery and even their uniforms. The rebranding was complete and a new chapter in the JMHC legacy continues.
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Case Four: Kyle Korver Scope Kyle Korver is a NBA player with the Utah Jazz. He approached us to create a brand for him as a basketball player and to design an innovative website
that would allow him to stand out. The Kyle Korver Foundation aims to make a positive impact on the lives of inner city communities, as well as to improve the quality of life for underprivileged youth and their families. The foundation, started by NBA player Kyle Korver, approached us for a full identity development.
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O RIGIN A L ID E N T I T Y
Rationale Since we had previously developed a recognizable identity in Kyle Korver, it was our approach to incorporate this established logo into new and more corporate mark.
E VOLV E D ID E N T I T Y
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We redeveloped the mark to fit the overall style of
other applications which it would be repurposed for.
the website as well as translate well to the numerous
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Rationale Kyle isn’t your typical NBA player so we had no intention of photographing him in a typical way. You’ve never seen a player showcased quite this way, and that was the idea.
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Case Five: Hospice of the Comforter Scope Hospice of the Comforter is Central Florida’s premier non-profit Hospice. This organization has improved
the quality of life for thousands of families and provided unsurpassed comfort during the times they need it most. We are honored to partner with Hospice of the Comforter to help communicate their heart with a series of commercials, web videos, photography, brochures, and an anniversary logo.
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Rationale The Hospice of the Comforter corporate brochure serves as the main source of communication for families seeking hospice care for their loved ones. We set out to create an elegant and beautiful print piece showcasing photography which captures the quality of life this organization brings to so many.
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Rationale Kyle Korver is a NBA player with the Utah Jazz. He approached us to create a brand for him as a basketball player and to design an innovative website that would allow him to stand out.
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E X IS T IN G ID E N T I T Y
2 0 T H A N NI V E R S A RY M A R K
Rationale For 20 years, Hospice of the Comforter has been a not for profit organization of compassionate people providing compassionate care. Seeking to visually identify the past 20 years as well as push forward to the next season, Hospice of the Comforter asked us to help. Working closely with the Hospice of the Comforter community, we were able to develop a mark that captured this distinct history.
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Rationale The direction for the commercials was to create a series of subtle moments capturing the peace, dignity, and even joy that can be found during end of life care. We spent a great deal of time with several gracious and wonderful families who welcomed us into their homes during a very sensitive time. The result is a truly authentic and heartwarming representation of Hospice care.
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Rationale Hospice of the Comforter did not simply ask us to take pictures to be used for their print campaigns and website; they asked us to create and capture the heart of their mission. We spent time getting to know employees, counselors, doctors, patients, caregivers, and volunteers who have all been touched in some way by this remarkable organization. We found a people who were filled with joy, peace, comfort, and dignity. We found beauty in these pictures because in them we found hope.
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