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ARSENIC Presskit Fall/Winter 2018


WHAT IS ARSENIC?

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A MODERN-DAY PLAYBOY, ON ITS WAY TO BECOMING A MODERN-DAY MTV

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click to watch reel

The provocative media platform for the social media generation 3


THE “MTV TRAJECTORY” IS WHY WE TURNED DOWN AN OFFER FROM PLAYBOY According to a person with knowledge of the talks, Playboy approached the young startup to become its millennial brand and attract a new audience to the legacy publication in an effort to revive itself. The terms of the deal and where it stands in light of the sales news are unknown. Arsenic declined to confirm or comment on any talks between the parties. "We admire Playboy and, in particular, their rich history, but we decline any further comment," Arsenic CEO Billy Hawkins told Business Insider. "We're simply focused on our future."

Playboy tried to buy Arsenic and have Arsenic’s management team come in to run Playboy as successors to the late Hugh Hefner 4


AND RAISED VC FUNDING FROM TOP US INVESTORS

The Venture Capital World Is Very Excited By Arsenic 5


EXPANDED FROM MODELS INTO MUSIC STEVE AOKI

G-EAZY

NERVO

TINASHE

MAJOR LAZER

DIPLO

CASSIE

2 CHAINZ

FUTURE

SKRILLEX

FETTY WAP

ZEDD

JEREMIH

LIL JON

DILLON FRANCIS

Arsenic has added new accounts dedicated to music, art, and bts... They’ve done music collaborations with A-listers like Diplo, Skrillex, Jeremih, and Dillon Francis... the result is that people tell their friends to check out Arsenic...

— How To Turn Down A Billion Dollars by Billy Gallagher

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THEN INTO FINE ART The name of the Art Basel event is “Mood Swings” and there will be 20+ influential, trendsetting artists, both local and international. Arsenic will be the media partner.

Art Collaborators

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meg zany

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uta artist space

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downtown women’s center

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To position ourselves so top global brands want to partner with us

ArsenicTV has exploded as a business. — 8


A n d i t a l l ha p p ened fr om one hous e...

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the arsenic house DEFINITION

THE HOUSE IN THE HILLS OF LA WHERE ARSENIC HOSTS CREATIVE SESSIONS AND SOCIAL GATHERINGS. Andy Warhol’s The Factory meets the Playboy Mansion. — Warner Bro’s Records Executive

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The Ultimate Influencer Experiential House In the hills above Hollywood, Arsenic's team is building a media powerhouse based on being real, raw, and edgy. — Business Insider

200 Million Reach

Influencers with an aggregate of 200 million followers have been part of the Arsenic House experience 11


Arsenic Press Kit  
Arsenic Press Kit