ARSENIC Presskit Fall/Winter 2018
WHAT IS ARSENIC?
A MODERN-DAY PLAYBOY, ON ITS WAY TO BECOMING A MODERN-DAY MTV
click to watch reel
The provocative media platform for the social media generation 3
THE “MTV TRAJECTORY” IS WHY WE TURNED DOWN AN OFFER FROM PLAYBOY According to a person with knowledge of the talks, Playboy approached the young startup to become its millennial brand and attract a new audience to the legacy publication in an effort to revive itself. The terms of the deal and where it stands in light of the sales news are unknown. Arsenic declined to confirm or comment on any talks between the parties. "We admire Playboy and, in particular, their rich history, but we decline any further comment," Arsenic CEO Billy Hawkins told Business Insider. "We're simply focused on our future."
Playboy tried to buy Arsenic and have Arsenic’s management team come in to run Playboy as successors to the late Hugh Hefner 4
AND RAISED VC FUNDING FROM TOP US INVESTORS
The Venture Capital World Is Very Excited By Arsenic 5
EXPANDED FROM MODELS INTO MUSIC STEVE AOKI
Arsenic has added new accounts dedicated to music, art, and bts... They’ve done music collaborations with A-listers like Diplo, Skrillex, Jeremih, and Dillon Francis... the result is that people tell their friends to check out Arsenic...
— How To Turn Down A Billion Dollars by Billy Gallagher
THEN INTO FINE ART The name of the Art Basel event is “Mood Swings” and there will be 20+ influential, trendsetting artists, both local and international. Arsenic will be the media partner.
uta artist space
downtown women’s center
To position ourselves so top global brands want to partner with us
ArsenicTV has exploded as a business. â€” 8
A n d i t a l l ha p p ened fr om one hous e...
the arsenic house DEFINITION
THE HOUSE IN THE HILLS OF LA WHERE ARSENIC HOSTS CREATIVE SESSIONS AND SOCIAL GATHERINGS. Andy Warhol’s The Factory meets the Playboy Mansion. — Warner Bro’s Records Executive
The Ultimate Influencer Experiential House In the hills above Hollywood, Arsenic's team is building a media powerhouse based on being real, raw, and edgy. â€” Business Insider
200 Million Reach
Influencers with an aggregate of 200 million followers have been part of the Arsenic House experience 11