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www.wealthwisemag.com

WealthWise magazine Vol I/No. 1 FREE

South Africa February 2011

South Africa's Wealth Creators Dale Hefer on life, business and marketing Life Coaching 101 Budget planning tools Indulge in A Hydro Experience worth R8000! See page 49 for your chance to win!


On the Cover

LifeWise

19 South Africa's Wealth Creators

9 Quick Read: 8 Ways 15 Quick Read: 7 to Train Your Brain Steps to Start Saving Now! 12 Time Management in 7 28 Know Your Easy Steps Investment Returns

32 Dale Hefer on Life, Business and Marketing

MoneyWise

C O N T E N T S

10 Life Coaching 101 16 Budget planning tools

BusinessWise

CareerWise

29 Quick Read: CEOs 37 Quick Read: Asses Talk Innovation and Your Daily Worth Change 38 Mindful working 30 How NOT to Manage Your 41 It's not (only) Business and about the money Personal Finances

Agenda 43 This month we inspire you to... 44 Destination: Pure Bliss: Hoogland Health Hydro 50 On the Bookshelf 52 Events, Workshops and Seminars

Regulars: 3 Contents, 4 Foreword, 49 Competition, 54 Last Word, 55 Next Edition WealthWise 3


F O R E W O R D The idea of a publication solely focused on achieving wealth and enjoying a wealthier life has its origins in various personal experiences and a passion for business and entrepreneurship. It is a known fact that wealth is the most desired attributes among humans, besides beauty (looking good) and health (staying in shape). WealthWise is such a tool to tap into our needs for a wealthier life, an useful guide to understanding wealth and find ways of creating your own. Our goal is to empower and educate South African and global citizen as a whole on ways of achieving wealth, changing mindsets and improving lives. Everyone deserves a life of meaning, purpose, hapiness and joy, without having to worry about money. In our first edition, we look into South Africa's greatest wealth creators who inspire others on the path to financial independence through their work, commitment and pasion. We discuss life coaching, time management, budget tools and marketing mantras for the aspiring entrepreneurs. Last but not least, you'll find interesting readings and hot destination for a well-deserved break from the daily hussle (and a nice way to spend your hard-earned bucks). This time we tried a hydro in Pretoria West region and we were hooked! It’s a challenging road we chose, but a promising start to your years of joy and prosperity. WealthWise will be along your way to show you practical tools and advice on various topics related to wealth and well-being: wealth psychology and lifestyle, financial education, business and entrepreneurship, career guidance and so many more. We hope that our publication will inspire you to make every day, long-lasting changes to a wealthier future. All the best,

Denisa Oosthuizen

Managing Editor WealthWise

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Antoinette Lortan is a professional accredited coach and member of COMENSA and ICF. She has coached and mentored individuals for 16 years, at junior, senior & executive level.

She established her own coaching, training and consultancy business in March 2008, Human Mirror Coaching & Consultancy, offering individual coaching, group coaching, life/personal coaching, relationship, corporate, business coaching (new business owners) and motivational speaking. Read her input on life coaching in our LifeWise section, page 12.

Robert CA Jewell is a Chartered

C O N T R I B U T O R S

Accountant (SAICA member number 00170991), a Registered Accountant and Auditor (IRBA practice number 935379) and has a masters Degree in Business Administration from Wits University. He has served entrepreneurs since 1989 and is the co-owner of Accounting for Entrepreneurs, or a4e, an accounting, auditing and consulting organization which focuses on the support, training, growth and development of entrepreneurs and their businesses. His company was nominated as a finalist in the 2010 Capital City Business Chamber Business of the Year competition. Read Robert's article on how not to manage a business in our BusinessWise section, page 32.

Dr Renate Volpe is a recognized expert and

coach in the arena of people development, leadership and change management. She represents a unique combination of academic ability (PHD in leadership), a successful corporate player with 30 years of business experience, as well as an innovative entrepreneur and owner of numerous successful companies. She is also a profilic writer and published author, a regular contributor to various high-end publications and business journals and a soughtafter TV guest and professional public speaker. Read her article about mindful working in our CareerWise section, page 40.

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WealthWise

magazine

Publisher REO Media Solutions Managing Editor Denisa Oosthuizen denisa@wealthwisemag.co.za

Loren Schiebe is the Managing Director of

Options UnLTD, a company specialising in providing outsourced business options in the areas of Human Resources and Organisational Development, Specialised Recruitment, Training Workshops and Freelance Writing. Loren's background encompasses a total of 12 years of expertise in the field of Human Resources and Consulting in many industries, including the state sector and private sector. Loren is also a freelance writer and poet and is passionate about inspiring others through writing and inspirational speaking. Read her article on the importance of the workplace environment in our CareerWise section, page 43.

Want to appear in WealthWise magazine? Would you like to contribute for WealthWise magazine? We are looking for fresh, witty and compelling content for our magazine's sections. If you are interested in one of this topics: life skills, money management, business advice, career development and wellness (travel, lifestyle, healthy living etc), please send your article accompanied by a short profile of yourself and your work and a high resolution photo (maximum 2MB) to editor@wealthwisemag.co.za and you might just see your profile and article in our publication!

Contributors Antoinette Lortan, Dr. Renate Volpe, Loren Schiebe, Robert CA Jewell Sales and Marketing denisa@wealthwisemag.co.za Graphic Design REO Media Solutions Distribution www.wealthwisemag.co.za www.wealthwisemag.com Copyright All content and information within WealthWise publication is property of the Publisher and should not be reproduced, copied or entirely quoted without the prior approval of the Publisher, being protected under copyright laws. Should you wish to make use of any of the content displayed please contact us at denisa@wealthwisemag.co.za or editor@wealthwisemag.co.za.

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L I F EW I S E Quick Read: 8 Ways to Train your Brain Training your brain improves performance by boosting the neural and synaptic

connections in your brain, increasing its capacity to accumulate, memorize and process information. Best of all, regularly training your brain keeps you away from developing Alzeihmer’s disease, stroke or dementia in later life. Here is what you can do to improve your brain’s peak performance: • Actively engage your brain in stimulating ways. Reading books stimulates imagination, as with writing in a journal. Doing puzzles like Sudoku or crosswords or playing board games (Monopoly anyone?) is a good choice. • Solve easy math problems in your head instead always jumping for a calculator and similarly,try to avoid using an GPS now and then and figure out by yourself different routes to reach your destination • Learn something new every now and then by joining classes, short courses, practicing a new language, learning how to play a new instrument or try a new sport • Try simple new things every day – from changing your walking route to trying a different restaurant every month or a new recipe at home • Include meditation in your daily routine to aptly relax and focus your thoughts – Tai Chi and Yoga are good choices; Spending time alone now and again will give your brain a much needed break • Exercise daily as physical activity stimulates your brain and research shows that it even improves memory. Opt for cardiovascular exercises (improves blood flow to the brain) and challenging activities (mountain hiking, uphill running) that involves both movement and balance. • Eat the right food for your brain: fish (rich in omega oils), fruits, vegetables, whole grains and nuts in your meals. Always aim for a big nutritious breakfast to kick-start your brain activity in the mornings • Laugh often and have fun! Most importantly, surround yourself with love – research shows that feelings of happiness and romance stimulate the brain in a good way!

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Life Coaching 101 by Antoinette Lortan

What is Life Coaching? When I started off as life coach after qualifying as Professional and Consciousness Coach, I looked at various definitions to explain to people exactly what life coaching entails and how it can support them in achieving their goals and making their life’s vision a reality. What struck me was that every client had a different definition after being through the process. Consciousness coaching takes you through a twelve week process and heightens your level of awareness, setting and achieving your life goals, changes and enriches not just your life, but also every life you are in contact with. You start living a life of not just “existing”, but one with a purpose, completing and leaving the past behind and enjoying living in the “now” and impacting your future through conscious decisions made. I went through this journey myself.

Who needs a life coach? Someone who is willing to acknowledge that only themselves can be held accountable for where they are and where they are going. Of course, with God steering us…..but, he also gave us powerful minds to use. Use it, don’t let it use you. Life gets like a treadmill….you get on it every day and run. Everyone needs to get off once/week for an hour to take stock, see where you are and where you’re going to, assess, set goals and stretch yourself out of comfort zones before life pushes you out.

Why should one consider life coaching and when? Someone who is committed to achieve their goals, ready to set them and go there, with a life coach supporting with the right tools to get them there. My clients seek life coaching for the following: • way. • • •

You know where you’d like to go, but there is something standing in your You feel like you’re hitting a wall and can’t get through it You want to start a new business venture and not sure if you should Relationship problems, both parties committee to the relationship You would like to up your game, go from good to great

How can life coaching improve wellness and contribute to prosperity/wealth? You can only improve wellness and wealth if you are living an aware life. What we

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LifeWise are not aware of, we can’t do anything with. Consciousness coaching supports you in completing the past, increase your integrity, becoming your word, express your wishes assertively, deal with conflict effectively and create a win/win situation, create space in your conscious mind by getting rid of what drags you and so on. Do I need to say more?

Practical tips to select a life coach • Meet the coach (Coach – Coachee relationship needs to be built on trust, credibility and connection) • Ask for their CV and make sure their backgrounds match what you would like to work on and let them tell you about their methodology and why they chose that methodology • Through which institution did they study? How long and what did it entail? Diploma vs. Certificate? ICF and/or COMENSA accredited institution? • Ask what the fee includes • Ask about their coaching experience and successes • If corporate, ask for a list of their clients and at what level they coached Know what you want and/or what you don’t want, be willing to work with the coach 100% and take responsibility for the outcome. You get coaches who have done a quick certificate and ask professional fees. To my knowledge, a professional coach charges between R 650 and up to R 2 500 a session. Remember, a coach do not only bring their coaching diploma into the coaching, but their whole CV and life journey. You have the right to ask why and what the fee includes.

"For me coaching has opened up a world of awareness, it has shown me how better awareness in all aspects of one’s life make a huge difference in the outcome of tasks and decisions made. Act now and independent of your streams of (negative) thoughts and change your life" - J Karsten, Engineering Production and Practice Manager "Coaching has helped me to realize the importance of taking responsibility for one's life, determine what your goals are and start achieving them" - D Blackett , Software Engineer

“This was exactly what I needed to overcome my fear and take the first step into the future with the confident assurance that failure has no Unfortunately, as in many professions, you do hold or power over me now" get institutions offering a quick course to become - Alecia Mynhardt, Account a life coach and people who do not know what to Manager, Siyanqoba Seminars do with their lives jump on and become a “Life Coach”. Make sure that the institution the coach studied through is accredited through ICF Professional coach Antoinette (International Coach Foundation) and COMENSA Lortan can be contacted at (Coaches and Mentors SA). Do your own alortan@humanmirror.co.za research. Go through the coach’s profile and CV or +27 82 928 4079. in detail. For more info visit www.humanmirror.co.za.

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Time Management In 7 Easy Steps by Denisa Oosthuizen

Time is the only resource you can’t replace. Its irreversibility prompts every one

of us to find meaningful ways to spend the daily 24-hours that don’t ever seem to be enough. Think on the bright side: you can conquer your time and become more time-efficient by following and adopting these simple changes in your lifestyle:

1.

Think present, not past or future. Sadly, most of us live constantly in the past (remembering the good years when you had that lovely partner or you were skinny) or in the future (planning for that expensive trip to Seychelles when you’ll have loads of cash in the next five years). We often overlook our present – this is the right time to make use of it and act to reach the goals we visualize. If you’re a past seeker, remind yourself that all is gone and you can’t go back and relive your memories, but you can work in the present towards a wealthier life. Say to yourself “always move forward” and repeat this whenever you feel stuck in your past, until you will lose the focus on your past. You can’t turn back the clock, but you surely can work towards achieving a past goal, such as losing weight to reach your past weight or be open to a new relationship. If you’re constantly thinking about future, take a breather and enjoy the everyday small things – it might be a good idea to go for a short break or holiday and enjoy "being in the now". Try to communicate with your current partner and friends and enjoy their presence. Our different present choices and circumstances are in fact those who can create diverse scenarios in the future. Planning ahead is a good thing though, as long as it doesn’t happen every five minutes. A good read on the subject is "The Power of Now" by Eckhart Tolle (R144.46 from Kalahari.net).

2.

Define your priorities. Spend 5 or 10 minutes every day to find your

balance for the day. Writing down your priorities is not only reserved for your work or business – try prioritizing in your social and love life too. Saying “no” will make it easier and will be less about turning down people and more about saying “yes” to the activities you have prioritized. Besides, completing the most difficult activities first eliminates procrastination!

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LifeWise

3.

Consider a daily or weekly time map. Writing how would you like

to spend your time not only enforces your goals on the paper, but it can have the same therapy effect as writing in a journal. Start with your calendar and fill in your daily tasks for the next day or next couple of days, considering your work, your family and your downtime. Be realistic and don’t squeeze as much activities as possible in one day. Over-burdening yourself can lead to stress, guilt feelings and unhappiness in the long run.

4.

Set clear boundaries. It’s easy to be pressed by time and caught in the moment if you haven’t thought of how much time would take to finish that project, tackle that presentation and still have time to make it for that meeting later. Set specific time boundaries for your projects and assignments (example: ten minutes to verify new emails and reply, two hours for a presentation) and try to stick to it. This will put you in charge of your time and make more room for the fun things in your life.

5.

Avoid interruptions. Set one hour aside (or less) each day to deal with unexpected interruptions or activities that will demand your sudden attention. Resist the temptation to check your emails every five minutes, rather set aside a specific time for this in which you can focus on sorting your inbox and sending replies.

6.

Finish in time. Try as much as possible to tick off the activities on your daily list and don’t get into thinking that working longer means better results. Maximize your working time by getting daily tasks done in that interval and keep your rest of the day for downtime and spending time with your family and friends. Mixing business with pleasure can be rewarding sometimes, but it’s best to keep your working life and private life separate and in order. And finally, the most important step:

7.

Don’t skimp on sleep. Seven to eight hours of sleep are non-

negotiable. Sleep has numerous benefits, including regenerating cells and recharging your body to be ready to face the world the next day at its maximum capacity. Less sleep deprives of concentration and efficiency and causes irritability (not to mention the feeling of tiredness). If you’re a night owl and you get done most of your work during late nights, remind yourself that next day you’ll have to skip some valuable time getting your sleep. Try to break the bad cycle: even if you sleep more at night and have fewer hours during the day, it’s wiser to learn how to maximize your work in those hours than sleeping to catch up. Besides, you’ll finish work and still have time for a beauty sleep!

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LifeWise

...and 7 practical steps! You’ll need:

a notebook or a notepad, a timer, pens or pencils (black and coloured). Alternatively you can work in Microsoft Excel/Outlook.

Step 1. Start writing your daily activity and the estimated time you will spend on each of them.

Step 2. Rank your activities according to priority. Mark/Underline your daily tasks as follows: • • •

Red – Very important Yellow – Not necessarily important Green – Time-wasters/Not really important

Step 3. Set a timer at an interval of 15, 20, 30, 45 or other of your choice, but avoid to set it on the sharp hours as usually we tend to start/end a task on the hour. Write down the task you’re doing every time the alarm goes off – be as honest as possible here.

Step 4. Now look at the tasks you have performed during the alarm set-off and divide them into the above mentioned categories – Red, Yellow and Green.

Step 5. Count the reds, yellows and greens. If reds occupied most of your time,

keep going on doing a great job. If yellows are predominant, think of ways of maximizing your productivity – reduce the number of tasks that don’t necessarily add value to your work or business. If greens are high on the list, it’s time to learn how to prioritize and focus on important tasks.

Step 6. Now having the list with your actually tasks performed during the day,

analyze the time spent on these as opposed to your projections on step 1. If there are major discrepancies, ask yourself these questions: • • • • • •

Was I often interrupted from my work (except from the set timer)? Did I allocate too much/too less time on a specific task? Should I reduce the number of the activities on the list? Do I need to postpone or eliminate some activities to meet the schedule? Could I change the order of the tasks? Could I delegate some tasks to somebody else?

Step 7. The answers to these questions will somewhat provide a guideline to a better time management. It’s a good idea to repeat this exercise as often as possible (at least weekly) to register any changes in your behaviour as related to effective time management. For maximum results, keep in mind the following: • • • your • time

Limit your daily tasks to a realistic five or six Address the most urgent or most difficult task first to avoid procrastination Set a specific time aside to deal with interruptions and other tasks that need attention (as in verifying emails or giving calls) Add an extra 30-50% to your allocated time for each activity you plan as a buffer

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M O N E Y WISE Quick Read: 7 Steps to Start Saving Now! Good financial habits start with understanding the importance of a savings plan. Here is how you can get started today:

• Start saving early! The earlier, the better. Open a separate savings account to deposit your monthly savings. If you plan having both shortterm and long-term (retirement) savings, open two separate accounts. • Always enquire when opening a savings account: do you want to be able to access your money when an emergency occurs, make additional deposits or make transfers to other accounts? Choose the right product that suits your needs. • To avoid cashing in too early, ask your bank if you can link the savings account directly to your current account (no card attached!). Alternatively, open an account that would only grant access to your funds after giving a 32-days notice, for example. • Read the fine print for minimum savings amounts, account service fees, charges and interest rates associated to your savings account and don’t be afraid to ask for clarifying or advice when you need it. • Save at least 10% of your monthly income, no matter how much you earn. To keep this on track very time, set an automated transfer of at least 10% directly in your saving accounts first day of the month, just in the same way you would do with your home or car bond. • Don’t fall in the trap that you need a bigger income to be able to put money aside. Most people do not think seriously about savings even when securing a raise, receiving a bonus or winning the lottery! Even starting early with small amounts helps in making the first steps towards securing your future. It’s about how much you save, not how much money you earn or have.

Encourage your family to do the same and get their support. Any financial planning is more succesful with the dedication and •

participation of family members.

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MoneyWise

Personal Budget Planning Tools by Denisa Oosthuizen

For a hassle-free personal budget planning, look no further than the Web. WealthWise has uncovered some of the best budget planning tools available online and the best part is that ll of them are absolutely free!

If drawing a budget pen on paper doesn’t come that easily, perhaps it’s time to use an online tool that will automatically store and update your details and make it easier to track your income and expenses. Keep in mind that the information stored on these applications is secured, however if you’re not willing to proceed due to security concerns, a personal finance software is your best bet. See page …. for details.

Mint (www.mint.com) - see photo above - is a free popular budgeting tool

that brings all your financial accounts together online, automatically categorizes your transactions, lets you set budgets and helps you achieve your savings goals. What we like: This powerful tool automatically pulls all your financial information into one place, easily accessible on the web or your phone (a must-have for iPhone adepts). Users can view their balances and transactions all together. The information is thoroughly categorized and automatically updated every night, with stats and graphs on hand. Also, Mint sends weekly updates that summarize your spending and saving. Bonus: the alert configuration is heaven for those who want to avoid fees or be warned when they’re going over the budget! Verdict: Finally, having your finances in mint condition won’t be a problem anymore. Plus, it’s a safe and secured trusted tool with a reputable number of followers. Cost: Free registration available to access the online tool.

MoneyStrands (www.money.strands.com) - see next page top right is a personal budgeting and online money management software that helps you stay on top of your finances, set up budgets, control spending and start saving.

What we like: MoneyStrands automatically pulls together data from your bank, credit card and investments. Information is easy to use and the graphs and stats are really helpful. Users can check their balance and receive alerts and bias free recommendations on financial deals based on your personal budget chart. There is a mobile widget available to gain access to your financial data anytime, anywhere on-the-go from your smart phone. Plus you can connect with life-minded

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MoneyWise individuals to share your goals, exchange tips and see how you compare. Verdict: MoneyStrands is a fun tool to use and the interactivity provided makes it a winner. Cost: Free, sign up first to get the benefits!

Bull’s Eye (www.bullseye.co.za)

has a free proudly South African budget planner for your personal needs (see Bufget Planner). It’s a pre-formatted budget scheme where one can choose the relevant items according to their personal expense simply enter the amount and click update in My Budget. The budget is automatically updated, provided that you keep an eye on your variable expenses (which anyway you have to enter in the system). What we like: There’s never been easier to list your personal wealth goals and design a plan to set savings goals or ways to eliminate debt. You can do that under the Assets and Liabilities tab. Also, My Desk provides you with news, updates and tips to stay on your budget path. If investments are on the cards, My Policies can track their benefits and premiums. Look out for other hot features such as the Total Calculator, that will be available soon. Verdict: In other words, Bull’s Eye takes care not only of your personal expenses: think assets and investments too! Cost: Free. Users must register for free on the website to access the planner.

Just Budget (www.justbudget.com) - see

opposite - is a free online web application that brings users the power to manage and control their daily expenses. The application lets you introduce your daily expenses and easily track them for changes and updates. What we like: Tracking your expenses is the first step to understanding the way you spend your money. Just Budget wants you to learn from this process by building easy to read and understand stats and graphs showing your spending habits. Plus, the owners are constantly developing new useful features and encourage users to post the tools they would like to use – your suggestion might just appear on Just Budget! Verdict: If you want the whole picture on your expenses and learn how to control them, this is it! Cost: Free registration to gain access to the application.

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MoneyWise Personal Finance Software This is for you if you’re not into online tools that much or security is a serious issue. In other words, you don’t want your financials to hover “in the cloud”. Purchase, download and install.

Quicken (www.quicken.intuit.com) offers personal finance software structured on your needs, from basic personal savings plans (Quicken Starter Edition) to managing your business finances and investments (Quicken Home and Business) and even your rental property (Quicken Rental Property Manager).

What we like: Quicken automatically downloads your bank, credit card and other accounts, organizing your finances all in one place. It automatically categorizes expenses and keeps you informed on avoiding late fees on bills, paying off debt and saving more money. Staying on track is as easy as breathing with Quicken – the handy software automatically sets up budget goals based on your previous spending habits. Just customize your plan and Quicken will track your progress! Verdict: A professional budgeting tool for a complete financial picture. Well worth the money. Invest in Quicken if you’re serious about your investments, including property investments. Cost: Expect to pay from $29 to $144 for the relevant package, depending on your financial situation. We recommend comparing the products features before making your purchase decision. We also like SnowMint Creative

Solutions (www.snowmintcs.com),

which has various budgeting tools available for download from their website, also based on the envelope system of budgeting. Note: Choose wisely, WealthWise is not responsible in any way for your choice and its consequences!

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South Africa's Wealth Creators by Denisa Oosthuizen

They make millions out of their businesses and investments, but these wealth achievers have something else in common: a strong passion and commitment to help other people find their path to financial freedom and a wealthier lifestyle.


The Alchemist Kiki Theo Kiki Theo is the retired owner of a fund

management company and a transformational facilitator specializing in wealth creation and expansion, focusing on the non-tangible aspects involved in the wealth creation journey. She is the author of Money Alchemy- into wealth and beyond; Money Well- how to contain wealth, and Wealth Journey- 9 steps to a wealthier you (Penguin Books) and also offers seminars and one-on-one wealth alignments. Contact Kiki at kiki@moneyalchemy.com or visit her website at www.moneyalchemy.com.

WealthWise: Tell us about yourself. Kiki Theo: I am an unusual combination of successful business woman and

skilled transformational facilitator. I have 30+ years successful business experience in my own businesses from age 18 to date, culminating in the sale of my portfolio management company and retiring a multi-millionaire at age 39. I was born in Greece and I grew up in a flat in Hillbrow with immigrant parents – really humble beginnings. I have been writing and teaching about wealth creation and expansion since I retired and came to Cape Town a decade ago. My qualifications for facilitating transformation go back to a very early age - I was facilitating counseling groups at school from age 12, have studied many healing and transformational modalities, trained under energy healers and had seven years of Jung studies. I have combined finance and energy into a really powerful, unique and workable process that can help anyone create and expand wealth.

WealthWise: What does wealth mean to you? Kiki Theo: Wealth means the freedom to do what I like when I like. To work only

when and if I want to, doing the things I love. It means being able to buy whatever I want and need – not worrying about inflation, rates or petrol prices. Wealth means being in credit – having no debt whatsoever – I own everything. It also means being able to enjoy time with my children and husband whenever I want – either on holiday or for a simple picnic on the beach at 2pm. Wealth for me means freedom.

WealthWise: What was the definite moment when you’ve decided to achieve wealth as part of your goals?

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MoneyWise

‘toI want help

uplift the planet on a more grassroots level

Kiki Theo: I was sitting under a tree in Nieu

Bethesda retreat. I had created and lost my first fortune by my mid twenties. I was now in my late twenties working as a telemarketer in the investment field. I decided I wanted to create financial independence and then I would teach and help uplift the world.

I made a list of what I wanted to achieve – a paid home and contents, a Mercedes sports, a baby grand, a million in currency. I had no idea how I was going to do it, but I achieved it all and more. It took me ten years. I eventually owned the company I had worked for when I made that list, which I still have in a fabric covered book.

WealthWise: What do you find most uplifting about your life?

Kiki Theo: Seeing people I work with transform – not just the financial growth,

but the change in who they are – how they develop and expand into their magnificent selves. How their very faces change, becoming more joyful and bright. It’s inspirational and humbling too.

WealthWise: How do you feel about money and material success? Kiki Theo: I’m all for it! Would be sad if I was not, as I specialize in wealth

expansion. And yes, it’s all a process of transformation of self –that is what I teach. But we don’t have to keep qualifying or justifying wealth expansion. It’s good. Let everyone prosper!

WealthWise: What are your greatest achievements so far? Kiki Theo: Getting out of depression, debt and bad relationships into a life of

wealth, contentment and a wonderful marriage with two lovely children. Retiring wealthy at age 39. Setting out to write and getting three books published in the space of two years. Living by the sea. Not living with anxiety anymore. Speaking to large groups of people without any stress. Giving up smoking and drinking. Really knowing I can do anything, I can transform anything. Recently, it’s creating wonderful processes that others can use to also become wealthy and expand themselves.

WealthWise: What/Who inspires you? Kiki Theo: My children – I continually strive to become a better human being

because of them because they are such great mirrors. And my husband - he always holds the space for such an awesome version of me that I cannot help but try to reflect that. He totally believes in an enlightened me – how can you argue with that?

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MoneyWise WealthWise: How would you describe your management style? Kiki Theo: Autocratic yet inspirational. I believe there must be someone in

charge, with a vision and a plan in a company – the director - who directs in every sense of the word. Yet everyone else must be inspired to attain the best within themselves. When everyone is focused on their individual visions and aligns them into a company vision, that company will soar.

WealthWise: Do you believe people need a coach/mentor to guide them through life?

Kiki Theo: Mentors and teachers are useful, even invaluable if they have already successfully walked a path. Then they can guide. Then they can hold the space for someone else to unfold. But their own past experience and successful track record is the key, not theoretical knowledge or training.

WealthWise: What best advice would you give entrepreneurs and business people in achieving wealth?

Kiki Theo: Set a clear intent. Believe. Persist. Surround yourself with winners. Read my books.

WealthWise: What is the next step on your life journey’s path? Kiki Theo: I want to cultivate being a better mother. Write more books. Become an internationally renowned bestselling author. I want to become fluent in Italian and learn to ride a bicycle. I want to help uplift the planet on a more grassroots level. My dream as a child was to home all the orphans in the world until there were no more orphans – that’s my next big goal.

Read our review of Kiki's latest book, "Wealth Journey - 9 Steps to a Wealthier You", at page 52. For best results in your wealth journey, you might want to purchase the entire "Money Alchemy Series".

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The Property Investor Roberto Lanzillotti Roberto Lanzillotti gave up his career in life

sciences to pursue financial freedom. He runs a successful property business and is passionate about wealth creation. His company WayToWealthTM teaches effective wealth creation strategies to South Africans and is committed to elevate the levels of financial literacy in the country. Contact Roberto at Roberto@waytowealth.co.za or visit his website at www.waytowealthpro.com.

WealthWise: Tell us about yourself. Roberto Lanzillotti: I am committed to helping people break free from the rat race. As an avid critic of conventional wealth creation approaches, I inspire people from all walks of life to achieve financial freedom by leveraging their own talents. After leaving school, I have obtained a PhD in Life Sciences and a Masters of Commerce in Business Management. Following a short-lived career as a scientist, I’ve set new strategic goals and moved into the financial industry where I’ve developed a keen interest in wealth creation. I quickly realised that traditional methods are ineffective wealth creation tools. Current day retirement strategies and products are simply not worth their weight in gold. Today I own a highly successful property business that leverages other peoples’ time and money. The business generates multiple passive income streams which leapfrogged me out of the rat race and into the playground of the wealthy. With my primary business in full swing, I have decided to focus my energy on a new business, WayToWealthTM. WayToWealthTM was launched in 2010 and provides training for the modern day wealth seeker. The business aims to teach the most effective wealth creation strategies to South Africans. With a bit of hard work and determination, it is possible for you to achieve financial freedom and the lifestyle of your dreams.

WealthWise: What does wealth mean to you? Roberto Lanzillotti: If you cut through all the layers of wants and desires,

there really are only two things that count, happiness and freedom. People fall into one of two traps: one, the unfulfilling nine to five work crunch followed by TV routine, and two ‘I make a lot of money but tolerate life’s syndrome.

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MoneyWise Wealth is about having balance in your life. This is when your stress levels are low, you feel energized and have plenty of time to do the things that really matter to you. My wealth equation is as follows: WEALTH = HAPPINESS + FREEDOM, where Happiness = living a life of purpose, and Freedom = control of time (i.e. you set the pace).

WealthWise: What was the definite moment when you’ve decided to achieve wealth as part of your goals?

Roberto Lanzillotti: I remember the day so clearly. I was in my car driving

through Brixton and on my way to Wits. It was raining lightly. The dark colour of the sky was almost synonymous with the way I was feeling. I was stressed, uninspired, bored and unfulfilled. Ever had a moment where you felt like you needed a drastic change but didn’t know what that change was? Not the greatest feeling. About five minutes before I reached work, an ad came on the radio. It was about a wealth creation seminar. Something inside me just clicked and the idea of change felt exhilarating. Since that day I’ve never looked back. Thanks Highveld!

WealthWise: What do you find most uplifting about your life? Roberto Lanzillotti: Waking up every morning and knowing that you’re one

step closer to achieving your life’s goal is a great way to approach each day. Ever since I met my wife Carolyn and made the decision to pursue wealth, I have undergone a massive personal transformation. For me, it’s not so much about the day when you finally achieve your life’s purpose. It’s about the excitement of facing new challenges and learning lessons along the way.

WealthWise: How do you feel about money and material success? Roberto Lanzillotti: Material wealth is an

important component of wealth creation. In actual fact, it is a requirement if one wants to explore the many opportunities and challenges that life offers. But there is a catch, and I’m sure you’ve heard this one before – money can’t buy happiness. This is true. My life’s philosophy is pretty simple – actively pursue your dreams. After all, I believe money is a byproduct of happiness.

WealthWise: What are your greatest achievements so far?

Roberto Lanzillotti: Two achievements

stand out for me: I’ve had the privilege of mentoring a number of bright young people. I don’t think there is anything as rewarding as making a meaningful contribution to the personal and professional growth of an individual.

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MoneyWise

Also, definitive change comes about by having a detailed look at your own needs and desires. This is exactly what I did a couple of years ago when I decided to make the transition from life sciences into the world of finances. It just felt right and represented one of the pivotal points in my life.

WealthWise: What/Who inspires you? Roberto Lanzillotti: This is a toughy! I’d love

to say everything about life but that would be a royal cop out. There is one spark though, something that gets the juices flowing. Whenever I open my wallet, I’m reminded of family. Not because of my financial obligations, but because of a message from Carolyn – ‘I love you with all my heart and soul’. The idea of a roller coaster ride through life may be inspiring, but as a husband and father, George Santayana summed it up pretty well for me: ‘Family is one of life’s masterpieces’.

‘the Gone are days

where a cushy 9 to 5 work routine will see you comfortably through retirement

WealthWise: How would you describe your management style? Roberto Lanzillotti: It does change depending on the situation, but my

preferred style is a ‘participatory’ one. Essentially, I encourage people to take responsibility for their own futures. Gone are the days where a cushy 9 to 5 work routine will see you comfortably through retirement. Accountability is a big thing when it comes to wealth creation. I like to work closely with people by motivating them to take ownership of a goal or project, and to provide guidance where I can.

WealthWise: Do you believe people need a coach/mentor to guide them through life?

Roberto Lanzillotti: I believe a competent coach/mentor can add a great deal of value to one’s life, especially if you’re an entrepreneur or wealth creator. Here are some examples:

Having a challenging goal is one thing, being accountable for it is another. It can get very lonely during the wealth creation process. When you don’t report to someone, it becomes a lot easier to blow off work. A coach/mentor will help keep you on track to reach your goals. A powerful vision may invoke tunnel vision, something that I’m guilty of big time! You can become so ingrained in your daily tasks that you end up missing the blind spots. A coach/mentor will test your reasoning, point out areas of development, give guidance and keep you in touch of the bigger picture. “Procrastination is the art of keeping up with yesterday” (Don Marquis). Checking in with a coach/mentor can help you become more organised and productive. At the end of the day, this will save you time and money.

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MoneyWise The bottom line is that I believe that everybody has an innate ability to achieve something great. For that to happen, sometimes we need a sounding board to tweak our mindsets.

WealthWise: What best advice would you give entrepreneurs and business people in achieving wealth?

Roberto Lanzillotti: I think it’s difficult to find “one size fits all” advice that

will align with every entrepreneur. However, I believe there are three factors that are essential for long term success in the world of business. Businesses should be built around dreams. Wealth creation is a long road so it makes sense to create something you love as opposed to something that only makes financial sense. Simply chasing a pay cheque may be counterproductive. Don’t be afraid to fail. Remember, the best lessons in life are learnt through mistakes, not textbooks or other peoples’ advice. In the words of Paul Arden, ‘The person who doesn’t make mistakes is unlikely to make anything’. So get out there and have fun! People are driven by emotions, one of the most powerful driving forces of human behaviour. I believe that success is determined by how well your products and services speak to people’s emotions and needs. It’s absolutely vital that entrepreneurs understand the levers within their own markets. The more people you are able to serve, the wealthier you’ll be.

‘Businesses should be built around dreams. Simply chasing a pay cheque may be counterproductive’ WealthWise: What is the next step on your life journey’s path? Roberto Lanzillotti: My grand vision is to empower South Africans with the

ability to create true wealth. It is sad to say, but our current system is failing us. Traditional wealth creation strategies have failed us. WayToWealthTM has only started to scratch the surface and our mission is to increase ‘wealth creation literacy’ in South Africa. I sincerely hope that our cause will influence the lives of many people. True happiness is within reach for everybody. After all, the whole point of dreams is to see them come true. Oh, and from a personal side, my dream is to climb the Seven Summits, the highest peaks of the seven continents. Register for free at www.waytowealthpro.com and receive Roberto's free ebook "6 Golden Rules of Building Wealth", comprising of six most basic, yet powerful principles to bring in millions while doing the things you love.

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MoneyWise

More SA Wealth Creators Who Top Our List Dr. Hannes Dreyer. Property investor, entrepreneur,

financial planner, author, teacher and wealth creator, Hannes has an impressive list of achievements, including the following: • Started a business with less than R 1000 and turned it into a business generating more than R10 million per year • Turned 79 cents into more than R1.000.000 in less than 40 weeks – showing the results weekly on the internet • Developed the Wealth Pro Program, a unique financial software tool and the Property Pro Software • Bought 48 properties for free in 94 days • Wrote an advertisement in less than 30 minutes that has made more than R18 million • Wrote various books, including The Amazing Formula for Wealth Creation Dreyer is committed to teach financial independence, investing techniques and the secrets of wealth through coaching, seminars and workshops. Go to www.hannesdreyer.co.za and www.learn-to-invest-money.com for more information.

Jason Lee is a property investor and best-selling author of “Making Money out of Property in South Africa” and “Fast-Forward Your Retirement through Property”. He is a qualified attorney and acted as a legal and corporate advisor to cape Town-based property financiers before co-founding TCB Properties, a dynamic property investment and development company offering various property services.

He has been featured in media and has done guest appearances on various local radios and TV shows. Visit www.jasonlee.co.za for more info. Members who register have access to hot property tips and advice from Jason.

Tony Dovale best describes himself as an Entrepreneur,

Alchemist, Coach, Catalyst, Facilitator and Speaker. Today, Tony focuses primarily on developing Life Masters International Team Building, a successful corporate team building and personal transformation, leadership coaching and staff/customer development company. His expertise encompasses IT/computers and advanced communications technologies, successfully generating in excess of R1 million in sales in just one year via Google and teaching others web marketing and SEO. He regularly organizes part- and full-time mentoring and coaching projects, such as Millionaire$’ Apprentice, a risk free hands-on business experience and training. Visit www.tonydovale.com, www.coachfree.com, www.lifemasters.co.za and www.professionalspeaker.za.net for more info.

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Know Your Investment Returns A return on investment (ROI) is what you receive for making an investment in a financial product or business. Theoretically speaking, it represents how hard the money you have put in (the investment) worked for you, comparing your results (interest) with the initial investment. Naturally, the higher your investment return, the better and the more profit one gets. Example: An investment of R10000 in a fixed deposit with an annual interest of R1000 translates into a return of investment of 10%. Or, an investment of R10000 in a fixed deposit at an annual interest rate of 10% yields an annual interest of R1000. That is what you will get at the end of year above your initial R10000, therefore your account will grow to R11000. You’re thinking is not much, right? Obviously, the greater the interest rates, the better deals you get. But before you make your choice, consider the difference between nominal returns (what the banks tell you) and net (real) returns (what you actually get). “ Experts will show you their nominal returns. This is the investment return before costs. What you should be concerned about is the return after costs, i.e. net return”, says Roberto Lanzillotti, founder of WayToWealthTM (you can receive his newsletters by subscribing for free at www.waytowealthpro.com). Simply put, the nominal return is the investment return before costs, whereas the net return is the investment return after costs. In the above example, the 10% annual interest on your fixed deposit is usually referred as the nominal return and doesn’t necessarily mean that your investment will grow by 10% per annum. Read the fine print as taxes, management fees and inflation could drop the 10% to, say, 3% or even less! If taxes are 2,5%, management fees 1,5% and inflation 4%, the net return you get is actually 2%. That means your investment will grow by only 2% per annum, not 10%. That means the real return on investment you get is R200, not R1000. Your funds then will grow to R10200 instead of R11000 as in the earlier example. In 10 years, your R10000 investment will only grow by R2000! (And that’s quite some time!) If you think it’s not a huge difference, consider this: If you invest a R100000 at 10% net return, your investment will grow by R10000 after one year and R100000 in 10 years! Practically, you have doubled your investment! Now if you invest R100000 at only 1% net return, your investment will only grow by R1000 after one year and a mere R10000 in 10 years! Knowing your actual investment return (real or net interest) clearly makes a huge difference in your investing portfolio! Want better profits? Look for the real return rate instead of the nominal rate!

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B U S I N E S S WISE Quick Read: CEOs Talk Innovation & Change IBM’s Global CEO Study “The Enterprise of the Future” features remarkable interviews with over 1000 of the world’s leading CEOs and compelling lessons about managing in new economic environments, addressing and channeling change and driving global integration.

Published by Harvard Business Press, IBM’s exclusive publication, “Built for Change” reunites 14 of these stories of reinventing business and managing change and innovation. We have selected some of the best CEOs’ advice you should use to give your business that extra competitive edge. “Plan for an eventual downturn even in times of sustained growth. Creating an offensive, growth strategy in an economic downturn could distance your business from competitors” – Anders Dahlvig, Group President, IKEA Services “Shift the mind of your customers through cutting-edge innovation. Focus on doing things differently rather than countering competitor’s challenges with a me-too reaction" – Manoj Kohli, CEO, Bharti Airtel “ Focus your employees on the customers to ensure profitability, especially in times of poor product performance. Employee satisfaction yields customer satisfaction, which in turn yields shareholders’ satisfaction” – Ken Freeman, KKR “Keep your planning cycles relatively short. Start planning from a zero base with each cycle to challenge your assumptions about your business and its industry” –

William K. Fung, Group MD, Li & Fung

“Speed is critical to success when launching new products. Silicon Valley’s ‘ninetyday’ rule (start-up development model) keeps you ahead of competitors and redefines speed as capital” – K. Vaman Kamath, MD and CEO, ICICI

Bank

For more lessons and info on IBM’s C-suite studies, visit www.ibm.com/gbs/cxo. Go to www.harvardbusinesspress.org/press for more info on the book itself.

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How NOT to Manage Your Business and Personal Finances by Robert CA Jewell, B Compt B Compt Hons MBA (Wits) CA (SA)

Printing Pain* is a home based family business. There were no employees besides the married couple, the Spenders*, who were the owner managers. The annual turnover and net profit of the business before owners' salaries and company income tax were R1,4 million and R440,000 respectively.

Despite its profitability, Printing Pain was unable to pay its debts. It owed SARS Vat, employees' tax, interest and penalties and payments to some of its suppliers were overdue. Furthermore, the Spender paid some of their personal expenses out of the business account and did not keep an accurate record of their drawings. The distinction between business and personal expenses became blurred. The business accounting records were also not updated regularly. It was impossible to exercise proper financial control or take informed business decisions.

*** Printing Pain had only are major customer which accounted for the major part of its turnover. This customer often paid late, which had a severe negative impact on the cash flow of the business. This was compounded by the inability of the Spenders to control their personal spending habits. Their combined monthly drawings from the business exceeded the available net profit. To make up the shortfall payments to suppliers and SARS were withheld and they incurred interest and penalties because payments to SARS were overdue. I advised the spenders to tackle the problem on two fronts. Firstly, I suggested that they find a few more customers to reduce their dependency on the single major customer. Printing Pain rendered a great service. Notwithstanding a short lead-time, the Spenders would work long hours to insure that the printed material was delivered to the customer on time. Painful Print was in a niche market and direct marketing methods were appropriate.

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BusinessWise They failed to capitalize on this and continued to rely on the single major customer, who used its dominant position to force Painful Print to discount its prices. I also advised the Spenders to draw up a budget for Painful Print and a personal budget in order to manage the finances of the business and their personal finances more affectively. The Spenders failed to curb their spending habits. They then applied to increase the bond on their home in order to pay SARS. This was not the first time that they had done this.

‘ Separate your personal

and business income and expenditure

’

The lessons from this case study are: Don't rely on a single major customer or distribution channel unless you have a proprietary product, technology distribution agreement or other similar barrier to entry. Control your personal spending and live within your means. Separate your personal and business income and expenditure. Prepare a personal budget and transfer a fixed amount each month from the business to your personal account after making provision for the employees tax. Prepare a business budget at least annually. Keep your business accounting records updated regularly, either manually or using an accounting package. Review the actual and budgeted figures, preferably on a monthly basis. If you are using an accounting package, you can load the budget and generate monthly reports, which compare the budget and actual results. Avoid penalties and interest by paying your taxes on time. The interest and penalties are not tax deductible. This makes it a very expensive source of finance. *Printing Pain and Spenders are not their real names. For further information, guidance or assistance, you can contact Robert at 0861 000 a4e (243) if you're in South Africa or +27 12 460 1032 if you're abroad, email robert@a4e.bz or visit www.a4e.bz.

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Dale Hefer on life, business and marketing in the new South Africa by Denisa Oosthuizen

Dale Hefer, founder of Chillibush Group of Companies, knows a thing or two

about marketing. The Zimbabwean-born and schooled in South Africa at the University of KwaZulu-Natal, Dale started her own advertising and media company in 1998, operating from a rented garage with a small start-up capital thanks to her family and then-boyfriend. Chillibush has come a long way since its early days, now serving 20 big-playerclients with a team of 40 dedicated staff. The company has grown to incorporate advertising, design, investor relations, public relations, events and consulting, with an expected turnover of R100 million (roughly over $14 million or â‚Ź10 million) for the upcoming financial year. Dale has been granted with numerous awards in her career which spans over a decade, a more than enough reason to share her marketing insights and experiences with other South African marketers in the down-to-earth, humorous read “From Witblits to Vuvuzelas, Marketing in the New South Africaâ€?, launched in early 2010. Here the businesswoman, author and single mother-of-two talked to WealthWise magazine about her inspirations and achievements throughout the years at Chillibush and her new approach to marketing in South Africa, dispelling popular myths and addressing the challenges and pitfalls of a diverse culture.

WealthWise: What inspired you to start your own business in advertising and media?

Dale Hefer: I have always wanted to have my own business. When I got a job in advertising I was able to learn the ropes and shortly after that, in 1998, I started my own advertising and media company, ChilliBush. Even before ChilliBush, I tried other kinds of business ventures: importing and selling secondhand clothes and selling radios on the side of the road.

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‘thought I’ve never of

making money – it was about the lifestyle and freedom I could have

BusinessWise I realized that the only way I could be happy was to be my own boss in an environment that I love. I’ve never thought of making money – it was about the lifestyle and freedom I could have. Money is just a by-product of the business but it certainly wasn’t my driving force.

WealthWise: What do you find most

empowering about being a businesswoman and entrepreneur?

Dale Hefer: Keeping a cool head and

nurturing my colleagues and clients. It’s also the attention to details – I think what separate business women from men is the commitment to get things done – less talk, more action.

WealthWise: What are your greatest achievements so far? Dale Hefer: I’ve run both the Comrades and the Two Oceans marathons; I’ve

done the Argus a few times. I have received various awards with Chillibush: Businesswoman of the Year Finalist (2002), finalist in Ernst&Young Global Emerging Entrepreneur Awards (2006), Gauteng Businesswoman of the Year (2008), finalist in Top Women in Business and Government Award (2009). Chillibush has been voted in the top three small agencies as voted by FinWeek and Financial Mail. Writing a book was another great thing, but I believe the greatest achievement of all is my two-year old twins: son James and daughter Grace.

WealthWise: What are the most important lessons you have learned in business?

Dale Hefer: I’ve learned that I

have to understand finances (Chillibush has now an in-house financial department) and always “under promise and over deliver” to clients. I promised myself to never be like my former boss and build a very happy environment at the workplace. This has been a priority and I wanted a “no-doors” environment to create an atmosphere of communication, vibe, noise. And I wanted to be able to bring my dogs with me at the office.

WealthWise: How would you

describe your management style?

Dale Hefer: I would say it’s very

casual and informal and I find that my clients are pleasantly surprised by my humour.

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BusinessWise WealthWise: What does wealth mean to you? Was achieving wealth and financial freedom part of your plans at any time in your career?

Dale Hefer: I believe it refers to roundness, a 360 degrees view and a balance

between family and business/work. I see money as comfort to be able provide a secure environment for my daughters. In my opinion, wealth is very spiritual and tangible in the same time. I can say that intellectual I feel wealthy, financially I feel secure and when it comes to friends and family, I’m happy with my daughters, but I would also like to have a partner (Dale has been engaged a couple of times).

WealthWise: How do you balance work with family time?

Dale Hefer: I’m very lucky because I

have an excellent team at Chillibush and I’ve appointed an MD to run the company. I get to spend a lot of time with my children and I get a great support at home from my family and friends. I also enjoy hanging out with friends, exercising, movies, gardening, writing and renovating properties (Dale is also a property investor).

WealthWise: What/Who inspires you? Dale Hefer: One of my university

friends, Gavin Yeats, is a very successful businessman, although under the radar.

WealthWise: What was the reason behind writing “From Witblits to Vuvuzelas"?

Dale Hefer: Writing a book was on my “to-do” list. I was getting frustrated

because South African marketers are often referring to foreign concept and foreigners. There was no focus on how to adapt our marketing to our own unique environment. I wanted a humorous, light book with no theories and no graphs. I wanted to talk about real incidents from my own marketing experiences at Chillibush.

WealthWise: How would you describe the book in only three words? Dale Hefer: A real, practical, basic guide to marketing. Unconventional is a good word too.

WealthWise: What are the country’s main pitfalls and opportunities exposed in the book?

Dale Hefer: We are completely unique. One of the biggest mistakes we make is to divide the market in “blacks” and “whites”. Other mistake is to look down on your main market and assume they need “cheap and nasty” products and services. South African blacks are highly brand-focused. The marketers apply filters and prejudices according to their own perceptions. We have to get rid of our own stereotypes and understand the people we are talking to.

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BusinessWise There’s also this terminology in the market of “black diamonds” and “emerging markets” which is very limiting. There are enormous marketing opportunities and we need to tailor our marketing concepts specifically to the people we are talking to, understand what makes them tick. Be proactive, go out and speak with your target market. Think differently, not “cut and paste”.

WealthWise: What are the most

important aspects of today’s marketing that every business person should know about?

Dale Hefer: They need to do an active listening and learning before preaching. Apartheid is finished but why it is still practiced in marketing? Marketers must not exclusively categorize the market according to race. Also there are other angles that should be considered besides traditional media such as elements of social and experimental media.

‘Themistake biggest

is to divide the market in “blacks” and “whites”. Apartheid is finished but why it is still practiced in marketing?

WealthWise: What advice would you give SA entrepreneurs on starting a business?

Dale Hefer: I would say “go for it” or “balls to the walls” – this was my saying

when I started. If you don’t try it you will always regret it. Entrepreneurs-to-be must make sure they can sustain themselves for at least six months without an income, have very focused goals and work with passion and commitment.

Dale Hefer can be contacted at +27 (0)11

646 7152 or dale@chillibush.co.za. For more information on Chillibush, visit their website at www.chillibush.co.za.

For more information on the book itself, check our review on page 53. Turn the page for a sneak preview of Dale's marketing lessons! Refer to the book for practical examples and illustrations of these key marketing concepts.

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BusinessWise

Rethink your marketing! Here's how... DO's Be marketing-orientated all year

DON'Ts

Creativity without objectives in round mind doesn’t work - don't start without Include marketing in the big objectives in mind! picture – marketing must meet the Don’t isolate your marketing business objective department – marketing should work Set clear, attainable (realistic) and close to the finance department and measurable objectives drive the business turnover Set up daily, weekly, monthly An annual marketing strategy is marketing goals not enough Review objectives on a dynamic Don’t go for costly marketing basis research if you’re only at the beginning – Set benchmarks – launch your try in-house surveys, unconventional marketing from an established point of research, barter deals or share the costs view through OPM (other people’s money) first Establish a timeline Don’t divide your market according Allocate a budget before you start to race – race is completely irrelevant Keep it simple Don’t make assumptions on the Identify, segment and understand target market – avoid stereotypes your market through a proper market Don’t overlook existing clients and research competitor brands! Always consider the marketing Don’t neglect or cut out objectives, budget, target market, brand completely new media (social media, and research when developing a online ads), viral marketing (email) or PR promotional mix campaigns from your marketing mix Develop your brand with a brand Don’t assume a marketing brief essence, personality and architecture in must be always…brief – include as many mind details as possible for the creative Instill a brand experience on your department customers Don’t overlook your gut feelings Think about your brand personality as a person Own a strong, memorable, believable and understandable pay-off line Include a USP (unique selling proposition), an emotional or factual proposition in your marketing brief to distinguish your brand apart Always include a relevant, clear, honest and original call to action message in your marketing concept The marketing concept must meet the marketing brief

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C A R E E R WISE Quick Read: Assess your daily worth Measuring the worth of your day provides feedback on your daily achievements, use of time efficiency and productivity and most important of all, whether things need to change for the better. Here is some useful advice for career-minded people who want to make the best of their daily routine:

Set aside 5-10 min in the evenings to assess your work for the day. Did you meet your daily tasks? Check your diary. Are you happy about the •

results? See what needs to change. Still battling with daunting tasks? Set it aside for first thing tomorrow and do it! • Look at all your daily achievements and don’t ignore the small stuff like clearing your desk or attending to emails. Ask yourself how you feel and if there is something more you could benefit from in your daily schedule. • Measure your levels of enjoyment. Too often we are overlooking the simple pleasures of life in our working routine. Chatting with a colleague over a coffee, taking lunch at a nearby restaurant or spending ten minutes in silence outside the office boost your daily energy levels and sense of enjoyment. • Think beyond your daily tasks and see how they contributed to make a difference in other’s lives. Did you share an interesting idea with a partner? Did you contribute to the well-being of a customer? Did you take time to listen to your workmate with empathy? Assess whether you were proactive or reactive and choose to be part of the solution and take responsibility for your actions. Don’t just say “It’s not my job” and try to give a much-needed hand where you can. •

• Look at the big picture: Did you work towards your goal? Meaning and purpose is what counts in one’s life and working should be a part of your true meaning or reason to be. Define your life’s purpose and make your daily activities in sync with your unique reason of being. Working while denying your true aspirations will undeniably result in more stress and poor satisfaction. Find what makes you tick and include this in your life – your ultimate purpose in life will follow suit.

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Mindful Working by Dr. Renate Volpe

At eighteen we cannot wait to finish our matric, study for a degree and get out

into the world of work. Some young people know exactly what they want to be and do. Others have been guided or misguided by their parents along the way. Most simply make what they consider the best choice at the time, and work-life unfolds, as they journey along the road of life. Essential ingredients in making and keeping work meaningful are: • Continuous learning and development • Participating - therefore feeling responsible for a particular outcome • Feeling that what you are doing, is making a difference for the better Research over the years has consistently proven, that money, position and power are often lower on the list of priorities than the previously three mentioned points. Remaining resilient at work includes: • Being able to manage interpersonal relationships optimally • Selecting projects and challenges aligned with our strengths • Finding an internal company mentor, who can share the companies culture imperatives with us • Having an external coach, with whom we can confidently explore our dilemmas, emerging political agendas, and work on our career management. The most challenging work dilemma is to find a balance between fitting in at work, being effective, delivering on targets as well as maintaining ones personal life and relationships without unnecessary compromise. Work life and family life are inextricably linked for better or worse. The more transparent and respectful and inclusive the work sphere is to the family, the more the benefits to mental health, adherence to family values, and healthy relationships. All too often extensive hours spent at work are nothing more than an apparently legitimate way of avoiding family , spouse and child rearing responsibilities.

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CareerWise

Keeping this balance has to be the hardest challenge. The only journey is the one where we remain in touch with our own internal value thermometer. Most times it is wise, in this chaotic society of ours, to resist the pull from outside, and rather listen with - both ears - to our internal voice, which connects us to our conscience, our values and guides our behaviour. Over and above Personal Mastery and Leadership Acumen one has to have the following competencies to ensure a successful work life namely:

Political competence Political games are part of the normal ebb and flow in communication between people. Politics and influence are one and the same. People have different interests and opinions and it is best to know what they are.

‘understand We need to

that people play games simply to protect themselves and in order not to have to take personal responsibility

’

We need to understand that people play games simply to protect themselves and in order not to have to take personal responsibility. Ones only recourse in the world of work, is to learn to play the game and improve the rules as one goes.

Negotiation competence It is essential to know what we want. The alternative is to settle for what we can get. We further need to know what we are prepared to give in order to get what we want. Best is to be aware as to when a situation or offering becomes unacceptable to us and when it has become time to walk away. The greatest nations in the world become most powerful by exchanging resources and negotiating with one another, in order to build a broader mutually viable economic base.

Branding competence The world of work requires that we need to be both seen and heard. We need to be both visible and credible. In order to do this effectively, we need to assess our strengths in relation to the organizations needs. We need to manage people’s perception of us and work at remaining top of mind, in a most memorable manner, in order to consistently get the work we want and are best at.

Networking competence We need to show up at events and occasions that count and tell people who we are and what we do well, in a way that is beneficial and relevant to them. It is in this manner that we grow a profile, which forms a customer base for the future.

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CareerWise These relationships have to be fostered in an ethical manner and should be based on a give and take and inherent respect for a competence philosophy. Finally, as the journey of life takes us to middle age and beyond there are warnings to head. Work in essence is just a means to an end. It is simply one role we take on in life. It should never be allowed to become all that we are. In this manner it becomes the sole source of our self esteem. Work can endanger what matters most, your relationships and truly living your life. It can feed us, with a false sense of esteem. As your life time progresses, your challenge will be to determine who you are, without the role of work. The more you have lived a life true to your internal compass, guided by family and relationship values and kept your body healthy and your hobby interests broad, aligned with nature and the planet, the easier this transition will be for you.

‘ Work should never be allowed to become all that we are. Work in essence is just a means to an end

’

Dr Renate Volpe is a Leadership Coach, Author and Professional Key Note Speaker. Contact her on Renate@hirs.co.za, www.hirs.co.za or call her on +27 (0)11 455 0769 or +27(0)11 606 3573.

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CareerWise

The workplace and the concept of

a career has evolved significantly over the years. More and more professionals and also new entrants into the job market are realising that merely accepting the next best financial offer does not necessarily meet their needs from a holistic career management perspective. Job-hoppers previously approached their careers from a financial gain perspective only and remained within one company for a maximum of 18 months before scanning the market again in the hope that they would secure themselves a more lucrative opportunity elsewhere. Now they are also finally learning that although they had gained financially over the years, their careers and personal development had remained stagnant.

It's not (only) about the Money by Loren Schiebe

The shift in the global and local employment markets and the increasingly demanding and competitive playing fields, require employees and employers to approach careers, jobs and working environments in a completely novel, flexible and entrepreneurial manner. From an employee perspective, it is imperative that they start viewing their skills, knowledge and experience as a comprehensive business venture. A venture which they take ownership of and nurture and grow towards the achievement of their personal career strategies. So from this point of reference, the following factors become critical in developing and executing one’s career management strategy:

Develop the Overall Strategy Decide what you want to achieve on a professional level. You could find that it has nothing to do with where you are currently at or what you had originally intended for your career but if it evokes passion, enthusiasm and drive and you are able to map it out realistically, follow it.

Determine your Requirements In order to execute on your strategy, what do you require? Consider this from various angles, including: competencies (skills, knowledge, experience, behaviour), development and growth, support, values, physical environment, financial, intellectual challenge and stimulation. Only once you have determined your requirements are you able to assess whether a particular job opportunity and company is aligned to your personal requirements and career strategy.

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CareerWise Set Goals With your personal requirements as the triggers, set specific goals with realistic timelines which will take you closer to the achievement of your overall career strategy. In the absence of clear goals, you will find yourself stuck in the same job, in the same environment for years without having achieved any self-fulfilment, personal or career enrichment. This is the danger zone where employees start becoming bitter, cynical and destructive. Not only to themselves and their careers, but also to the company they are employed by.

‘aChange is constant

factor which needs to be taken into consideration

Monitor your Progress

’

In very much the same way as a company measures its achievement against its strategic imperatives and also measures its employees against their specific Performance Objectives, you should also be regularly and continuously measuring and monitoring your progress in respect of your career management goals.

Regroup and Evaluate If you find that you are not progressing or that there are obstacles outside of your control which are hampering your achievement and development, it is time to regroup. Very often we find ourselves in an environment in which we are thriving and getting closer to our career and personal goals. Because of the era in which we are working though, change is a constant factor which needs to be taken into consideration. The same environment could change due to strategic, external economical or operational requirements. This change could result in an environment which no longer aligns to our career management strategies and personal goals. The critical factor is to proactively identify this, evaluate it and make decisions based on that which we are able to control. If you find yourself in this situation, you need to quickly identify it and start putting plans in place to move to a different environment which will once again bring you on track in terms of your overall career management strategy. So along with the evolution of employees and the subsequent change in their career and job requirements, comes a required shift from an employer perspective in terms of creating working environments which are attractive, sustainable and continuously challenging. Employers should aim to attract employees into an organisation by recognising the employee as a holistic being and ensuring that the organisation is able to meet the needs of the employee on every level: physical environment, personal values, development and growth requirements, leadership, support, financial and continuous intellectual stimulation and challenge. In this manner, the employment relationship becomes a synergistic partnership in which both partners benefit equally.

Loren Schiebe is the MD of Options UnLTD, a company specializing in HR,

recruitment and training. Contact Loren at loren@options-unlimited.co.za.

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A G E N D A This month we inspire you to... Invest in the 2011 Abundance Diary Financial coach Linda Smith's 2011 Abundance Diary is more than just a diary. It's a helping hand to guide you towards financial freedom and abundance. This is perfect if you want to accumulate savings, reduce debt and learn how to spot the leaks in your financial habits. This diary includes great financial tools like goal setting charts, spending plan sheets, inspirational quotes and much more. Order yours from www.kalahari.net for only R120 or directly at www.lindiary.com.

Be Grateful For Your Achievements Find out how much money you really have at www.globalrichlist.com. " We built this site because we wanted to challenge people's perception of their personal wealth. And make us realise that in fact most of us (who are able to view this web page) are in the privileged minority. We want people to feel rich", explain the website creators, a creative London company. The calculations are based on figures from the World Bank Development Research Group and the project itself aims at raising money for a good cause. Consider this: --- R10.000 monthly income puts you in the top 10% of richest people in the world --- R20.000 monthly income guarantees you a place in the top 2% richest people in the world --- R50.000 monthly income qualifiies you in the top 1% richest people in the world! Shocked? A word of caution before you count your blessings: your bank account doesn't necesarrily indicate your personal wealth - how to contain your money is far more important!

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Pure Bliss: Hoogland Health Hydro by Denisa Oosthuizen

Arriving at Hoogland just after midday on a sunny Saturday is like entering a

peaceful heaven of endless green lush hills, a much-than-perfect setting for the complete rest and relaxation that it promises. It was with this feeling of a therapeutic getaway on my mind that I chose to try Hoogland’s three nights wellness package and, not surprisingly, I was left in the end lusting for more. Hoogland is so much more than a pampering destination spa and this is evident in the variety of health treatments and hydro therapies available. Established in 1976 on a 400ha game reserve just outside Pretoria (25km) and Johannesburg (50km), Hoogland is a health hydro with a twist. What I’ve liked the most about it, apart from its truly relaxing away-from-home effect, is the fact that its visitors create their own pace according to their needs, whether it’s about soul-restoring refreshment, decadent pampering, therapeutic treatments or improved fitness. No pressure is exerted whatsoever and you’re sure to find your own piece of mind here. Hoogland offers individual lifestyle, fitness, health and weight management programmes, something for everyone to unwind, rebalance and restore – in my case, to rejuvenate my restless mind, body and soul (blame it on the modern times). With a difference though – I got so much more than I expected. After checking-in in my private suite with en-suite bathroom and sliding doors overlooking a peaceful garden, I received an orientation tour and my personal treatment schedule with three massages included for the remaining days of my stay. I was then left to contemplate the diversity of choice and make my next move.

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Agenda: Destination It’s easy to unwind at Hoogland with two daily guided nature walks, unlimited use of the hydro facilities, including hot and cold pools, saunas, sitzbaths, steam baths, Jacuzzis, a jet massage warm pool and various exercise classes from aquarobics and stretching to Pilates and Tai Chi. Daily lectures, discussions and relaxation classes are organized almost every evening. I spent my first afternoon at Hoogland plunging in the cold and warm jet pools and having a “me-time” in the inside Jacuzzi before indulging in a healthy dinner served in the hydro’s dining room. The jet pool and Jacuzzis are open 24 hours, while other facilities can be enjoyed from 7am to 9pm when supervision is available. A buffet of fresh seasonal fruits and vegetables is open 24 hours a day, with different recipe dishes added from morning to evening for the more conventional types. But seriously, there are no mealtimes at the hydro and the body is left to choose its own feeding time with nutritious vegetarian meals, calories listed too. The chef’s creativity is evident from kidney bean salads, fish cocktails and smoked salmon, to vegetable couscous and butternut, feta and spinach lasagna (the kitchen is open from 8am to 7pm). Truly delicious! Also, a variety of rooibos teas and mineral and still water is available 24 hours on hand to hydrate your body. This made, in my opinion, a big difference to my diet, being able only to sample water and honey-sweetened teas. No sugars, milk and caffeine on the menu! Another difference was learning the way hydro therapies are actually working to detox your body and made a mental note to try this the next day. The detox procedure comprises of five steps: exercise (walking, classes, swimming), massage (manual, underwater, sitzbath, Jacuzzi), heat and sweat (warm pool, Turkish bath, steam bath, sauna), cold therapies (cold shower, cold pool, wet walk or evaporation) and rest (relaxation, lazing, sleep).

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Agenda: Destination I woke up on Sunday at 5.30pm (I cannot even remember the last time I woke up at this time on a weekend) ready to embrace the morning guided nature walk at 6.30am to the cave on the property. A 6km, 2hour long walk later in the company of another nature enthusiasts and a pack of zebra, bucks and wildebeests in the distance, I anxiously headed to the outdoor warm Jacuzzi and cold pool, both overlooking the serene bush. I find that I really enjoyed the walk and wished I could spend more time walking in nature, something so easily to do at Hoogland, provided the beautiful African scenery. I was also surprised of my energy in the mornings, since my breakfast consisted of merely still water. I spent the rest of Sunday sunbathing with a good book in my hands, followed by a sumptuous lunch (the green pea and mint soup is heavenly to say the least). This time I had a late-afternoon rose and lavender oil aromatherapy massage with Sandra. It left me in such a state of sleepiness that I can’t drag my feet to the afternoon nature walk. I reminded myself that everybody chose its own rhythm at Hoogland and decided to rest in my room instead. It’s good to know that besides professional health and wellness therapies, a range of Spa beauty treatments are available for pure indulging pampering: facials, manicures and pedicures, body wraps, waxing. The hydro endorses TheraVine range of Spa products, with signature TheraVine specialized face and body treatments. Other popular therapies at the hydro are reflexology, lymph drainage and hot stone treatments. Should you need advice and guidance, Dr. Andre Kruger, the hydro’s owner and resident doctor (his parents built the hydro) is available for consultations. The medical team at Hoogland includes a doctor in biokinetics, a clinical psychologist and nurses on hand to monitor your health progress. Monday morning is back on the hiking trails and I found myself surrounded by familiar

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Agenda: Destination faces. It’s hard not to be in touch and bond friendships with the other residents. Most of them are looking for a place to relax, regain their energies or de-stress from the daily routines. Before we knew it, we saw each other often during mealtimes and encouraged ourselves to try new treatments. A full-body massages with grapeseed oil invigorated my body a few minutes later, thanks to Jacoline’s firm hands, while this time I decided on trying the 10am stretching class (definitely a challenge, but a good one), followed by aquarobics (such fun) at 11am. I continued my midday routine with a quick sunbathing and lunch, awaiting the 5pm afternoon nature walk. Watching the sun going down over the green hills in a magnificent sunset proved it has been worth the wait. I was reminded that seldom we experience and truly appreciate the simple pleasures of life, like watching a sunset or just stopping in our way to hear the wind blowing. After so much time spent in the office or in the city, I was so grateful for gaining back this experience. I felt so energized that I hung around after dinner at the hot wet treatments’ room, enjoying the steam facilities. A friend I made at the hydro encouraged me to try the sitzbaths – an ancient form of hydro therapy where you fill up two separate basins with cold and hot water and alternate your body’s position in the two basins. This sends a confusing message to the brain, which tries to adjust the body temperature to both hot and cold. I didn’t watch the clock and we spent time chatting until late in the night. An awesome end to my last night at Hoogland. I think the next day’s headache was possibly a result of the sitzbath’s “confused” message to my brain, although I was told by Monica Kruger, the doctor on hand, that it is part of the detox process and could mean a lack of caffeine in the body. I made the most of relaxation on my last day at the hydro, sleeping until 7am this time and indulging in a late breakfast before my morning

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Agenda: Destination neck and back massage. Sindy’s hard massage moves put me in an energetic state and I could feel my back completely at ease. My headache started to wander off and I happily embraced the Tai Chi morning class – I’m hooked ever since! Knowing I would sadly have to leave the afternoon, I spent a delightful hour (or more) in the Jacuzzi, reading and looking at the lush scenery outside. I felt mentally, emotionally, physically recharged and I knew I would carry this with me still long after I arrived home. After a last delicious lunch and a walk outside among the trees, it was finally time to unpack and go home. Visitors who want to leave with a taste of Hoogland’s experience can purchase bath and body products, logo-engraved bath robes, swimwear, organic teas and other such gifts from the hydro’s own shop. I settled for organic roiboos tea and some body-pampering gift sets, promising to come back any time soon. Hoogland has definitely left me with a new sense of well-being. I hardly felt working on my laptop, checking my emails or phone calling home. I found reading and writing therapeutic and I’ve achieved a new understanding on what it means to “let go” and just stand still and observe. I’ve gained new friends, a healthier way to diet and detox and I realized that honey-sweetened tea is not that bad after all. In fact, I might come around very soon for another cup of tea.

What to pack: • At least 2 swimming suits • Sunscreen if you’re planning to stay outside in the sun (a must-have anyway) • A toweling gown (Hoogland’s towel gowns available at R300 each) • Hiking shoes or trainers • Comfortable clothing or gym wear • A hat to wear during the nature walks For more information on packages and tariffs visit

www.hoogland.co.za,

email hydro@hoogland.co.za or call +27 12 380 4000.

WIN a complete hydro experience with Hoogland and WealthWise magazine! See next page for your chance to win this amazing prize!

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REGISTER FOR FREE at www.wealthwisemag.com and WIN!

WIN a 5 Day Midweek Package for two,

valued at R4000 per person!

Your Hoogland Hydro experience includes: • Full access to Private Game Reserve • 2 daily guided nature walks • Accommodation in private room with en-suite bathroom • Unlimited use of all facilities: Saunas, Sitzbaths, Steam Baths, Gym, Jacuzzis, Underwater Jet Massage Pool, Heated Pool and Cold Pool • Daily health monitoring • All meals form the health buffet • Herbal teas and bottled mineral water available at all times. • Stretch and aquarobic exercise classes every day • Daily Lectures/Discussions/ Relaxations classes (Please enquire about the programmme during your stay) • A Full Body Massage, • a Back & Neck Massage, • a Back & Neck Aromatherapy, • a Reflexology and • a Scalp & Neck Massage To stand a chance to win, simply register for free at www.wealthwisemag.com! Competition starts 10 February and ends 31 March. The winner will be notified by email/phone in April. Valid until August 2011 inclusive, excluding school holidays and public holidays.


Agenda: Books

On the bookshelf... Kiki Theo, Wealth Journey - 9 Steps to a Wealthier You Penguin Books, R117 from Exclusive Books (www.exclus1ves.co.za)

Businesswoman and skilled transformational facilitator, Kiki Theo’s third book, “Wealth Journey – 9 Steps to a Wealthier You” continues her series of wealth expansion books, describing the dimensions of wealth from a psychological perspective. This time, she explores wealth creation as a wealth journey comprising of nine levels of wealth consciousness and confronts its challenges and detours along the way, finally unveiling her wealth creation secrets. Wherever you are on the journey to wealth, you can easily identify with any of the stages described in the book. An interesting take on wealth creation, this book gains even more momentum once you’ve read the previous “Money Alchemy - Into Wealth and Beyond” and “Money Well – How to Contain Wealth”, both from Kiki’s acclaimed “Money Alchemy” series.

Eric Parker with Kurt Illetschko, Run Your Own Business and Make Lots of Money Frontrunner Publishing, R127,50 from kalahari.net. Also available in Afrikaans.

Former corporate employee and now founder and partner in various businesses and franchise divisions, Eric Parker shares his passion for strong entrepreneurship culture in an easy, accessible book about starting and running a business. Since first published in 2003, “Run Your Own Business and Make Lots of Money” has been the A to Z guide of starting a small business in South Africa. The book saw various revisions and reprints and the latest edition includes updated resources and tips enhanced by colourful photographs, drawings and information boxes to make it easier for entrepreneurs to relate to its useful content.The list of contacts, websites and glossary of business terms at the end of the book are an added bonus. With over 30.000 copies sold on the South African market, the book comes highly recommended. In the words of Parker himself: “Don’t feel forced to remain a job seeker or a salaried person. Go out there and do it for yourself – this book will show you how”.

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Agenda: Books Dale Hefer, From Witblits to Vuvuzelas – Marketing in the New South Africa Zebra Press, R136 from kalahari.net

Having been in the advertising and media industry for over a decade, Dale Hefer, founding director of ChilliBush Group of Companies, shares her valuable insights into marketing in a practical, humorous and witty read. Dale’s first book touches on marketing development in a country known for its rich but challenging diversity, offering a basic, no-nonsense approach expect no traditional marketing theories (remember the five P’s?), no mind-bogging graphs and tables and not even a quote from global marketing gurus. Enter Dale’s unique intriguing style, with personal anecdotes, funnily enough chapter titles (carefully chosen to illustrate key concepts) and own experiences open-heartedly told to provide new guidelines for local, yet simple and effective marketing tools. The six informative chapters cover anything from setting marketing objectives and identifying the target market to creating marketing briefs and awesome creative concepts. Add remarks from local marketing legends and you have a compelling, accessible and clever read for local marketers and key industry players. Released in 2010, we couldn't really miss reviewing the book and its timeless principles - indeed a highly recommended read!

Robin Sharma, Discover Your Destiny with the Monk Who Sold His Ferrari The 7 Stages of Awakening Element, R125 from Exclusive Books (www.exclus1ves.co.za)

Remember Julian Mantle, the now famous lawyer-turnedmonk who discovered the secret to long-lasting fulfillment and happiness in the highly-acclaimed “The Monk Who Sold His Ferrari”? If you enjoyed Julian’s journey to life wisdom, you’ll love Dar Sanderson’s story. Highly ambitious executive Dar finds himself on a suicidal mood, deeply unhappy and restless. An encounter with Julian embarks him on a six month journey to discover his authentic self and reclaim the life he has always wanted. Although similar to its predecessor, “Discover Your Destiny” introduces the 7 Stages of Awakening through Julian-Dar’s dialogues and the 5 Daily Devotions that will make a difference in one’s life. Robin Sharma’s story-telling is once again crafted in a parable to reveal simple, yet surprisingly effective ideas to achieve personal fulfillment, quality of life and spiritual well-being.

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Agenda: Events

Events, workshops and seminars Meeting Africa 2011

21 to 23 February 2011, Sandton Convention Centre, Johannesburg The continent's top business exhibition for meeting planners, conference organisers, corporate travel agents, local and international tourism buyers, the event showcases corporate travel destinations, conference and events venues and other industry-related services. Visit www.saconvention.co.za for details on upcoming events.

Gauteng Homemakers Expo

24 to 27 February 2011, Coca-Cola Dome, North Riding, Randburg Be DecorWise at the country’s largest home improvement exhibition and steal cool ideas for your home and why not, your office too. A great bonus is The Green Living area with green products and services. Visit www.homemakersonline.co.za for details.

Design Indaba Expo

25 to 27 February 2011, Cape Town CBD South Africa’s Design Indaba features the best of local innovative design in advertising, architecture, craft, decor, film, fashion, graphic design, interior, jewellery, new media, publishing, product design and visual media. Visit www.designindaba.com.

WayToWealthTM Masterclass 26 February 2011, Johannesburg (other dates available too)

The WayToWealthTM Masterclass is an exclusive, full day, life changing program held in South Africa, for people who are seeking personal and financial success. Your full day training will help you master a number of wealth creation topics, from how to become a self-made millionaire regardless of your financial IQ, how to use your current income or day job to build wealth worth millions to proven powerpacked strategies to make your passive income soar. In other words, essential wealth creation techniques you can use to accelerate your financial freedom. FEE: R867 per person. Groups of two or more individuals qualify for a 10% discount. Special bonuses on attendance: free learning packs to the value of R720! Visit www.waytowealth.co.za for details.

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Agenda: Events

"I can almost guarantee you, that if you are not receiving the results you want in your business, it is because of marketing" - Brian Walsh, founder www.entrepreneur.co.za The REAL Marketing Seminar is the ultimate marketing course for entrepreneurs, incorporating combined experience which spans over 25 years in marketing-related industries. Attend this two-day event and learn techniques that will increase your turnover immediately, how to market in ways that cost you next to nothing, how to double, triple, even quadruple your turnover in less than six months. This seminar is all about making more money, increasing turnover and generating more profit. FEE: R3420 per delegate, includes VAT, all meals, refreshments, workbook, goodie bag and more. Visit www.entrepreneur.co.za for details.

The HIRS STRATEGIC WOMEN IN LEADERSHIP PROGRAMME

Leading in a transforming and diverse society 16 17 23 24 25 February 2011 The HIRS STRATEGIC WOMEN IN LEADERSHIP PROGRAMME has been designed specifically to assist women in management positions to better manage, lead and gain leverage within their organisations. The event is endorsed by the Business Women’s Association and includes a coaching component as part of the core course content. Each delegate will have access to various coaches in fields such as strategy, finance, leadership and people management. The presentation modules will focus on career strategy, personal mastery for leaders, media and boardroom presentation skills, personal branding, negotiation and networking competence and political acumen in the world of business. FEE: R14 520 -00 (excl. VAT) includes tuition, instruction materials, two individual coaching sessions, lunches and refreshments. Group bookings over five will receive 10% discount. In-house programmes for a minimum of 12 people also available. For booking and more information call or email Maggie at 011 455 0769/011 606 3573 /076 494 9704 or email margareth@hirs.co.za / renate@hirs.co.za. Go to www.hirs.co.za for more details on this event. Do you have an event, workshop or seminar you would like to promote in WealthWise magazine? Send your suggestions to editor@wealthwisemag.co.za and we will publish your event in these pages!

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Happy Second Decade! By Denisa Oosthuizen

Having recently attended an

entrepreneurship seminar in Johannesburg, I was again reminded on the importance of being your own boss and the ultimate goals of all entrepreneurs: that of freedom and, as a result, philanthropy. We are living exciting times and 2011 brings new beginnings not only for WealthWise magazine, but various ventures that could change the way we think and act. Leaving the seminar I had given a thought to the new meaning this new era will bring in itself.

L A S T W O R D

Starting a business now, at the crossroads of the second decade of the 21st century, is not just a coincidence. I truly believe now there’s more than that and we are moving towards a significant change in people’s attitudes and choices. From an African perspective, 2001-2010 was a decade of significant changes and achievements, FIFA World Cup 2010 in South Africa being the biggest event that led to a different perspective of an ever-united rainbow nation. Unity, trust and performance were put to the test, many business and job opportunities have been created and major infrastructure improvements meant that there would be a bright future even after the championship. What should we then expect from the second decade? This was one of the seminar’s pertinent questions and while you might say it has nothing to do with entrepreneurship and wealth, it has to do very much with it. What we need now in 2011 is a vision. A vision for 2020, to be exact. Huh? I used to think that contemplating the next five years and thinking about what you would like to achieve is probably the best bet for most of fledging businesses. But hearing the words “Plan for a decade. Plan it backwards” triggered those bells and whistles involuntary set to awaken audacious, ambitious goals. Did you know that almost 99% of the wealthiest people in the world have written down clear, defined goals long before they have reach insurmountable proportions of wealth? The idea is that envisioning your long-term goal moves the focus from possibility to attraction. I’m a real believer in the law of attraction and I’ve seen what it can do and how changing your attitude has a profound impact on your life. So think about 2011-2020 as your best time yet to bring to life that amazing idea, volunteer for a charitable organization, start a business, join a networking group, study abroad or whatever makes you happier, wiser and closer to your goals. Start with “Who will you be and what will you do in 2020?” and take it from there. You might just be surprised of your own new perspectives on life!

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N E X T

The Youth Issue!

Beyond Generation Y Are future generations just about Facebook and Twitter? WealthWise examines how we can build the next generation of leaders.

Are We Rich, Daddy? Teaching children money habits needn't be taboo or inconvenient. Find out how you can educate your child to understand the value of money, from early childhood to adolescence.

E D I T I O N

Recruiting The Inexperienced We look at graduate recruitment and how can the inexperienced youth secure jobs in today's world.

Rise and Shine! Not a morning person? How about some benefits of rising early? Plus: we show you how you can do it too.

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WealthWise February 2011  

WealthWise is South Africa’s first free digital magazine about wealth, wealth management, business and investments. Expect easy-to-use, acce...