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Hasbro Studios presents

We All Play 2017 celebrating National Mr. Potato Head Day

Produced by

We All Play, The Access Initiative

We All Play, the museum’s access initiative, provides free community days, subsidized admission and memberships, need-based scholarships, free field trips for Title I schools and Head Start preschools and Open Door Days for children with special needs. For many children, a trip to the Zimmer is one of the few cultural and educational opportunities they enjoy all year.

In FY16 we provided: • 4,205 free admissions for EBT (low-income) and military families • 661 free admissions for families with special needs on Open Door Days • 88 camp and class scholarships for low-income families • Subsidized field trips for 2,407 children and 709 adults from 53 Head Start schools



we all play








(10 Class scholarships)

• • •

• •

Recognition as Presenting Sponsor of We All Play! 2017 Company logo or family name on Step and Repeat wall Exclusive use of Zimmer Museum Party Room during We All Play! 2017 Logo and boilerplate language in pre-and post-event press Dedicated email blast

• • •

Annual sponsorship of an exhibit inside the Zimmer Children’s Museum (or opportunity to re-brand existing exhibit at sponsor expense) Company logo or family name on Step and Repeat wall Logo and boilerplate language in preand post-event press Dedicated email blast





Sponsorship of a Zimmer activity station

Sponsorship of a community station (museum exhibit, food or drinks)

ALL SPONSORSHIP LEVELS $1,000 and above INCLUDE: • • • • • • • • •

Logo/Name on digital donor wall Logo on We All Play! website Social media posts on all our channels Featured product placement and promotion in Museum Gift Shop Product or promotional material inclusion in deconstructed gift bag station 6-foot table to provide collateral at the event and during another Sunday in 2017 Tickets with reserved stage seating for We All Play! 2017 Guest passes to the Zimmer Children’s Museum Event Recap

Your support will help thousands of We All Play families

Company logo or family name on Step and Repeat wall 10x10 area for sponsorship of a branded activity station Logo and boilerplate language in preand post-event press Dedicated email blast

• • •


6-foot table to provide samples and collateral at the event and during another Sunday in 2017

• •

10x10 area for sponsorship of a branded activity station Logo and boilerplate language in pre-and post- event press Dedicated email blast


4 tickets + Premium Membership + Reserved Stage Seating at We All Play! 2017


GET 1 ticket $40 GET 4 tickets $135 (retail value $160) GET 4 tickets + membership $200

GET + GIVE THE GIFT OF PLAY • GET 4 tickets + GIVE 4 tickets $250 • GET 4 tickets + a membership + GIVE a membership $400

The Zimmer Children’s Museum is a non-profit 501(c)3 organization. Federal Tax ID #20-1470992

HOST COMMITTEE Shiri Appleby Jordana Brewster Jamie & Eric Greenspan  Samantha & Colin Hanks Erinn Hayes  Andrew Keegan  Christine Lakin  Rosemarie DeWitt & Ron Livingston Diane & Logan Marshall-Green  Rachael & Demetri Martin  Catherine McCord 

JR. HOST COMMITTEE Alyssa Milano Meredith Monroe Jenni Pulos Autumn Reeser   Amanda Righetti  Kathleen Robertson  Rebecca Romijn Johnathon Schaech Mira Sorvino Majandra Delfino & David Walton

Aubrey Anderson-Emmons (Modern Family) Parker Bates (This is Us) Eris Baker (This is Us) Lonnie Chavis (This is Us) Ian Chen (Fresh Off The Boat) Lizzy Greene (Nicky, Ricky, Dicky and Dawn) Mackenzie Hancsicsak (This is Us) Faithe Herman (This is Us) Rio Mangini (Bella and the Bulldogs) Forrest Wheeler (Fresh Off The Boat)

EVENT COMMITTEE Stacy & Danny Benaderet Stephanie Bressler Michelle Haimoff & Ben Christen Alyson & Morgan Ein Karen & Eli Frankel Jamie Greenspan Samantha Hanks Jordana & Jared Holdridge

Heather & Chris Holmes Alexis & Doug Johnson Mari & Jon Layne Rachael Martin Danny Rose & Aaron Rosenberg Jannelle & Ben Ross Traci & John Sacks Katie & Matt Slater

Eileen Stringer Lisa Present Susser Nadina & Fernando Szew Rayni & Branden Williams Catherine Powers & Grant Withers

we all play 2016 Event Recap

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Zimmer Children’s Museum’s “We All Play” ‘FUNdraiser’ On Sunday, May 15th 2016 celebrity guests and their families arrived at the Zimmer Children’s Museum’s “We All Play” family ‘FUNdraiser’ in Los Angeles. The guests were able to enjoy the newly renovated museum with updated exhibits and additions, as well as a family friendly event located in the museum’s lot with food by Loteria Mexican Grill, Nagila Pizza, Grilled Cheese by Chef Eric Greenspan, Factor’s Famous Deli, Fresh Brothers Pizza and a donut wall featuring DK’s Donuts.  Additionally, the families were treated to arts and crafts stations, music by The Beatbuds, Andrew & Polly, Willie Arron and a performance by Captain Tall Tale and Party Puppet Show, refreshments from VitaCoco, Longshot Coffee and Boxed Water, a custom Neon Star by Tokidoki coloring wall, games, “petting zoo” hop & play by Next Generation Distributors and Pacific Play Tents,  Glow in the Dark Scooter room by Micro Kickboard, a photo booth sponsored by LA Parent, powered by Mobile Photo Booth, Garden activities sponsored by Calibee and Empty Vase Florist, a VIP lounge filled with Hape Teepees sponsored by LA Realtor Rayni Williams (Williams & Williams) and more! Parents were able to enjoy a fun-filled family outing while donating their gently used baby items to Baby2Baby, as well as raising funds for We All Play!.  

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We All Play 2016 Celebrities that were in attendance include: Shonda Rhimes (Television Producer), Mayim Bialik (The Big Bang Theory), Dania Ramirez (Devious Maids), Colin Hanks (Life in Pieces) , Demetri Martin (House of Lies), David Faustino (Married with Children), Thomas Ian Nicholas (American Pie), , Kyla-Drew Simmons (Nicky, Ricky, Dicky & Dawn), Lizzy Greene (Nicky, Ricky, Dicky & Dawn), Megan Lee (Make It Pop), Ashley Liao (Fuller House), Terrell Ransom Jr. (Days of Our Lives), Zachary Arthur (Transparent) and more. 

Thank you for your gift of play in 2016 • • •

we gifted 25 Camp Zimmer scholarships over 1000 children had a free day of play at the museum over 400 people, 100 volunteers and staff played at our FUNraiser

We All Play 2016

CHILD’S PLAY The Big Bang Theory’s star Mayim Bialik attends the We All Play! FUNdraiser at The Zimmer Children’s Museum on Sunday in L.A.


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We All Play 2016

What To Do Inside Museum First Floor • • • •

Try on a costume and star in your own show using our green screen at the Mann Theater Fly a real plane to discover the sights and sounds from around the world at the Discovery Airport Jam with instruments from around the world at Rhythms of World Drop off your donations at the Baby 2 Baby Supply Drive

• • • • • •

Museum Lower Level • •

• •

Hop around with Farm Hoppers in our Community Farm Roll out some Eco Kids play dough to make dumplings, pizza, and other delicious foods from around the world at Blue Bagel Cafe Grab a book to read and bring stories to life with puppet play in Bubbie’s Bookstore Join our friends at Manhattan Toy Company in the V.I.B. Room for a soft and safe space to tumble around (for our friends under 2 only) Prepare meals for the family to enjoy around the dining table with Haps fruits and veggies in our Mainstream Home

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Make Boo Boo Bandage Art by our Ambulance and ER Make a splash and rescue friends from our MegaFun ball pit harbor in S. Mark Taper Rescue Center Design and construct magnetic art with Tegu! Use Eco Crayons to write or draw your wish for the world at the Wishing Wall Nibble and crunch on delicious snacks provided by Wacky Fruit Snacks and Beech Nut in the Snack Room Diaper up! Explore color and paint at our Baby Art Crawl in the Art Studio (for ages crawlers - 2 only; sign-up sheet located on studio door) Cruise through our glow-in-the-dark lanes on a Micro Kickboard in the Program Room

Camp Zimmer in the Slavin Children's Center • • •

Join our The Dino Dig to excavate and create dinosaur fossils in a Sands Alive pit Redesign LA at Smart City: My L.A. with a new transit system courtesy of Play Tape and In Road Toys Express your love for nature by creating art from natural materials

What To Do Outside • • • • • • • • • • •

• • • •

Use PartyLayne spin art machines to create crazy swirls and loopy designs on classic vinyl records Grab a magazine, snap a #selfie! and post in the L.A. Parent & Mobile Photo Booth Check out KanJAM, a game that anyone can play Play some Spike Ball (if volleyball and foursquare had a baby…) Visit the SoCal Moms Sensory Play and Snack Stations Stop by Arts Galore to get a Glitter Tattoo and Paint from the Heart with Matt Hanover Mold shapes with unique live sand in the Sands Alive sand pit Decorate our community of Pacific Play Tents teepees Grab crayons and color in (or out!) of the lines at the Neon Star by tokidoki Coloring Wall Paint a tree with Blank Canvas Eat some Harvest Snaps Snapea Crisps in the Calbee Garden and Sample Station and then grab some pea seedlings to plant and take home While in the Garden pick some flowers courtesy of Empty Vase MoooOo. Neiiiigh. Oink. & bounce! at our Farm Hoppers Petting Zoo Visit our outdoor museum pop up, brought to life by Pacific Play Tents Grab a bag to decorate and then stuff with goodies at the Dadfluential/Momfluential live screen printing station

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We All Play 2016 • • •

Step into a teepee for a #selfie at the Hape TeePee Station Introduce yourself to our friends at Children’s Dental Fun Zone, Zollipops and Camp Wildfolk While you are outside make sure to meet up with our roaming friends Donutella and Captain Tall Tale

And EATS! Your lunch ticket is good for ONE of the following: • • • • •

Factor’s Veggie Chop Salad (V, GF, DF) Fresh Brothers Cheese Pizza (V) Greenspan Grilled Cheese (V, GF Option, DF Option) Loteria! Papa con Rajas Tacos (V, GF) Nagila Cheese Pizza (V, K)

Then grab a drink with our friends at Boxed Water or Vita Coco. Dessert is on Ralph’s! Or check out our Donut Wall!! All day on the We All Play! Main Stage: DJ Johnny Jaz and MC Rory Special performances by: 12:20pm Willie Aron 12:55pm Andrew and Polly 1:35pm Party Puppets 2:20pm The BeatBuds 3:40pm Captain Tall Tale 4:00pm Naptime!

Thanks for Playing AMY SHAPIRO COO | Managing Director (323)761-8992

JON LAYNE Creative Consultant | Experiential Producer (248) 361-9671

CHRISTY MOODY Development and Communications Director (323) 761-8998

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We All Play  

the Zimmer Children's Museum annual "FUNraiser" and case study

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