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Studio D Waggener Edstrom Digital Brand Engagement Creative Work Showcase April 2014


INFOGRAPHICS


CAMPAIGN ASIA PACIFIC PR AWARDS Mid size network 2010 & 2011

SABRE AWARDS APAC Technology Agency of the Year 2012 & 2010

PR NEWS AWARDS Digital PR firm of the year 2011

AMEC AWARDS

Best use of research, measurement and evaluation programme 2012

PRISM AWARDS Best Integrated Marketing Campaign of the Year 2012

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INFOGRAPHICS


e v e i l e b e W

Content does not win, #Optimized content wins!

Here’s a recent, brief snapshot of just some of the social content that we’ve been creating and optimizing for clients to drive brand engagement…


D o i d u t S g

r n i o f c t n u e Introd lytics & Cont

a n A s g t l n i u d s e n R s Ble s e n i Bus


Brand engagement on social media must be optimized and monetized.


Social Media Brand Engagement

THE SOCIAL MEASUREMENT & OPTIMIZATION IMPERATIVE Set measurable objectives at the outset

Measure only what’s meaningful

Link social media activity to tangible outcomes Optimize outcomes against measurable objectives

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Social Media Brand Engagement Step 1

STEP 1! A N A LY Z E ! S I T U AT I O N ! DIGITAL! FOOTPRINT! ANALYSIS!

SEARCH! FOOTPRINT! ANALYSIS!

DIGITAL! ASSET! AUDIT!

PROCESS! DISCOVERY!

Which digital channels are currently being employed? What is the content being distributed through those channels? What levels of engagement occur around that content?

How do you show up in search engines?

What content is available and being created for social channels?

What is the internal process and stakeholders for monitoring, creating content, posting to channels, and engaging with end-users?

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Social Media Brand Engagement Step 2

STEP 1! A N A LY Z E ! S I T U AT I O N !

STEP 2! DEVELOP! S T R AT E G Y ! !

DIGITAL! FOOTPRINT! ANALYSIS!

TARGET! AUDIENCE!

SEARCH! FOOTPRINT! ANALYSIS!

BUSINESS! OBJECTIVES!

DIGITAL! ASSET! AUDIT!

DIFFEREN-
 TIATORS!

PROCESS! DISCOVERY!

SUCCESS! METRICS!

Which digital channels are currently being employed? What is the content being distributed through those channels? What levels of engagement occur around that content?

How do we show up in search engines?

What content is available and being created for social channels?

What is the internal process and stakeholders for monitoring, creating content, posting to channels, and engaging with end-users?

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Social Media Brand Engagement Step 3

STEP 1! A N A LY Z E ! S I T U AT I O N ! DIGITAL! FOOTPRINT! ANALYSIS!

SEARCH! FOOTPRINT! ANALYSIS!

STEP 2! DEVELOP! S T R AT E G Y ! !

STEP 3! ALIGN! PROCESSES!

TARGET! AUDIENCE!

RESOURCE! ASSESSMENT!

BUSINESS! OBJECTIVES!

WORKFLOW! DISCOVERY!

DIGITAL! ASSET! AUDIT!

DIFFEREN-
 TIATORS!

GOVERNANCE! FLOW!

PROCESS! DISCOVERY!

SUCCESS! METRICS!

WORKFLOW! OPTIMIZATION!

Are the appropriate number and types of people involved in the process?

How does content and engagement happen now, who is responsible, what is the process? Who needs to be informed of new content and social engagements, what is the process, where does the governance live? Where can we create efficiencies to cut down on manual labor?

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Social Media Brand Engagement THE STORYTELLING PIPE Step 4 MARKETS! PROVIDE!

BUSINESS UNITS

EXTERNAL STAKE HOLDERS

CUSTOMER SERVICE

Content! Promos! HUB TEAM! PROVIDES!

CHANNELS

Governance! Best Practices/Policies! Training/Content Guerrillas! Content Strategy/Templates! CSR

MARKETING

COMMS 8


Social Media Brand Engagement SITUATION-SPECIFIC CONTENT PLUGINS Engagement Plans and Content Strategies

BRAND MARKETING

EXECUTIVE PLATFORMS

THOUGHT LEADERSHIP

RAPID RESPONSE

NEWS LEAK

CRISIS COMMS

PRODUCT LAUNCH

NEW PRODUCT ROLLOUT

PRODUCT SUPPORT

STAKEHOLDER COMMUNICATIONS

INTERNAL COMMUNICATIONS

INVESTOR RELATIONS

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Social Media Brand Engagement ! F I LT E R S !

STRATEGIC BUSINESS ALIGNMENT

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STORY & CONTENT PIPE

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EXECUTIVE PLATFORMS

THOUGHT LEADERSHIP

NEW PRODUCT ROLLOUT

PRODUCT SUPPORT

NEWS LEAK

CRISIS COMMS

INTERNAL COMMUNICATIONS

INVESTOR RELATIONS

TWITTER YOUTUBE FACEBOOK LINKEDIN PINTEREST INSTAGRAM YOUKU

AUDIENCE

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CREATIVE SHOWCASE

SINGAPORE CHANGI AIRPORT

FACEBOOK POST BANNERS

ONLINE WEB BANNER


CREATIVE SHOWCASE

FACEBOOK BANNERS AND CAMPAIGN UI SINGAPORE WILDLIFE ADVENTURE CONTEST

SINGAPORE CHANGI AIRPORT


CREATIVE SHOWCASE

FACEBOOK POST BANNERS THE ULTIMATE CHANGI FAN

SINGAPORE CHANGI AIRPORT


CREATIVE SHOWCASE

FACEBOOK CAMPAIGN TAB THE ULTIMATE CHANGI FAN

SINGAPORE CHANGI AIRPORT


CREATIVE SHOWCASE

DIGITAL CONTENT MANAGEMENT

DIAGEO


CREATIVE SHOWCASE

MOBILE DISPLAY

SKILLSOFT


CREATIVE SHOWCASE

VIRAL COMIC STRIPS

SINGAPORE GOV


CREATIVE SHOWCASE

KINETIC TYPOGRAPHY VIDEO URL: http://youtu.be/kbQeBHgru5A

FIVE STARS AND A MOON


CREATIVE SHOWCASE

VIDEO STOP MOTION ANIMATION

MICROSOFT ADVERTISING


CREATIVE SHOWCASE

VIDEO SHORTS

MICROSOFT ADVERTISING


CREATIVE SHOWCASE

FORD MOTOR CO.

VIDEO-BASED STORYTELLING

INFOGRAPHICS


CREATIVE SHOWCASE

INTEGRATED CAMPAIGN

SONY-FIFA


CREATIVE SHOWCASE

SOCIAL MEDIA PAGE DESIGN AND MANAGEMENT

SONY-FIFA


CREATIVE SHOWCASE

DL BROCHURE

MINISTRY OF CULTURE, COMMUNICATION AND YOUTH, SINGAPORE


CREATIVE SHOWCASE

SOCIAL MEDIA PAGE DESIGN AND MANAGEMENT

SONY-FIFA


CREATIVE SHOWCASE

INFOGRAPHICS

CLEAR - F1 LOTUS TEAM


CREATIVE SHOWCASE

INFOGRAPHICS

FIVE STARS AND A MOON – FORMULA ONE GRAND PRIX


CREATIVE SHOWCASE

VISUAL BRAND CAMPAIGN DESIGN

IOIO


CREATIVE SHOWCASE

BOEHRINGER INGELHEIM / AUSTRALIAN FEDERATION OF AIDS ORGANISATION

MICROSITE UI DESIGN AND DEVELOPMENT URL: http://yourbodyblueprint.org.au/


CREATIVE SHOWCASE

VISUAL STORYTELLING

SKILLSOFT


CREATIVE SHOWCASE

VISUAL STORYTELLING

SKILLSOFT


CREATIVE SHOWCASE

INFOGRAPHICS

FIVE STARS AND A MOON


CREATIVE SHOWCASE

SINGAPORE CHANGI AIRPORT

FACEBOOK BANNERS AND CAG.COM BANNER AND UI SINGAPORE WILDLIFE ADVENTURE CONTEST

URL: http://www.changiairport.com/at-changi/events-and-promotions/singapore-wildlife-adventure


CREATIVE SHOWCASE

INFOGRAPHICS

INSIGHTS & ANALYTICS FOR THE OLYMPICS 2012


CREATIVE SHOWCASE

PAYPAL CHINA

INFOGRAPHICS

English Version

Chinese Version


CREATIVE SHOWCASE

PAMPHLET

PERNOD RICARD ASIA PACIFIC


CREATIVE SHOWCASE

INFOGRAPHICS

MICROSOFT ADVERTISING


CREATIVE SHOWCASE

ANIMATED GIFS FOR THE 24 HOURS CAMPAIGN

PAYPAL CHINA


CREATIVE SHOWCASE

WINTER TYRE PROMOTION FORUM AND WEBSITE

PIRELLI CHINA


CREATIVE SHOWCASE

INFOGRAPHICS

IET CHINA


CREATIVE SHOWCASE

INFOGRAPHICS

MERCK SERONO


CREATIVE SHOWCASE

BROCHURE

STANDARD CHARTERED


CREATIVE SHOWCASE

WEB UI DESIGN AND DEVELOPMENT URL: http://www.responsiball-asia.com/HongKong/adult.php

PERNOD RICARD ASIA PACIFIC


CREATIVE SHOWCASE

PULL UP BANNERS

VISA


CREATIVE SHOWCASE

DISPLAY BANNER DESIGN

SONY-FIFA


CREATIVE SHOWCASE

INFOGRAPHICS

ABBOTT SINGAPORE


CREATIVE SHOWCASE

LOOKBOOK

HONEYWELL GLOBAL


CREATIVE SHOWCASE

BLOG DESIGN AND CONTENT MANAGEMENT

HP


CREATIVE SHOWCASE

INFOGRAPHICS

MERCK SERONO


CREATIVE SHOWCASE

INFOGRAPHICS

MICROSOFT ADVERTISING


CREATIVE SHOWCASE

EDM

MICROSOFT ADVERTISING


CREATIVE SHOWCASE

INFOGRAPHICS

MICROSOFT ADVERTISING


CREATIVE SHOWCASE

3D POSTERS

UNILEVER APAC


CREATIVE SHOWCASE

BROCHURE

PERNOD RICARD ASIA PACIFIC


CREATIVE SHOWCASE

INFOGRAPHICS

SKILLSOFT


CREATIVE SHOWCASE

WEB UI DESIGN AND DEVELOPMENT URL: http://singaporeminingclub.com/

SINGAPORE MINING CLUB


CREATIVE SHOWCASE

BROCHURE

HONEYWELL APAC


CREATIVE SHOWCASE

WEB UI DESIGN AND DEVELOPMENT

ASH ITALIA


CREATIVE SHOWCASE

WEB UI DESIGN AND DEVELOPMENT URL: http://pen.pacnet.com/

PACNET HONG KONG


CREATIVE SHOWCASE

INFOGRAPHICS

STANDARD CHARTERED


CREATIVE SHOWCASE

BROCHURE

HONEYWELL APAC


INFOGRAPHICS


CREATIVE CAMPAIGN CASE STUDIES

CASE STUDIES

MICROSOFT


CREATIVE CAMPAIGN CASE STUDIES

CASE STUDIES

MICROSOFT


CREATIVE CAMPAIGN CASE STUDIES

CASE STUDIES

MICROSOFT


CREATIVE CAMPAIGN CASE STUDIES

CASE STUDIES

MICROSOFT


CREATIVE CAMPAIGN CASE STUDIES

CASE STUDIES

MICROSOFT


CREATIVE CAMPAIGN CASE STUDIES

CASE STUDIES

MICROSOFT


THANK YOU accelerateinfluence.com


WE Studio D Creative Showcase-APAC: Apr 2014