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2014 MEDIA KIT WDA Executive Director’s Update // WDA.org // WDA Journal // WDA Sourcebook WDA Tongue ‘n’ Cheek...and Teeth, too! // Other Marketing Opportunities

WDA EXECUTIVE DIRECTOR’S UPDATE

WDA.org

Hear. See. Do. OTHER MARKETING OPPORTUNITIES

WDA JOURNAL

WDA TONGUE ‘N’ CHEEK... AND TEETH, TOO!

WDA SOURCEBOOK

ADVOCATE • EDUCATE • EMPOWER • SERVE

2014 Print and Electronic Media Kit About the WDA

Founded in 1870, the Wisconsin Dental Association has more than 3,000 member dentists and dental hygienists statewide. The WDA is a state constituent of the American Dental Association. We represent some 80 percent of all licensed Wisconsin dentists and a growing number of dental hygienists who choose to belong to organized dentistry.

Why advertise?

Whether you want to reach high-level decision makers, dynamic young dentists jump-starting their careers, Marquette University School of Dentistry students on their way to becoming tomorrow’s leaders, valued dental hygienists or team members, WDA members are your keys to success. • Targeted - Reach 3,000 dentists and dental hygienists, as well as other dental professionals and students. • Flexible - Multi-platform advertising available to suit your needs including print, web and electronic. • Affordable - Take advantage of frequency discounts, special offers and a wide variety of advertising opportunities throughout the year.

Readership Profile* 20% (70+)

3,000+

84% MALE

16%

13% (35-44) 11% (65-69)

FEMALE

15% (45-54) 30% (55-64)

member dentists and dental hygienists

CIRCULATION

10% (34 & younger)

GENDER DEMOGRAPHICS

AGE DEMOGRAPHICS

Social Media Audiences**

3,500+ 1,130+ 160+ 113,500+ 31,700+ 40+ FACEBOOK LIKES

TWITTER FOLLOWERS

PINTEREST FOLLOWERS

FLICKR VIEWS

* Data based on most recent WDA membership information. ** Stats as of September 2013; launched Pinterest and LinkedIn in 2012 and numbers continue to increase.

YOUTUBE VIEWS

LINKEDIN FOLLOWERS

ADVOCATE • EDUCATE • EMPOWER • SERVE

2014 Year-At-A-Glance WDA Advertising and Marketing Opportunities MONTH

MEMBERS ONLY

MEMBERS AND PUBLIC

JANUARY

WDA Executive Director’s Update WDA Journal (Focus: Leadership) WDA.org members-only pages

WDA.org public pages

FEBRUARY

WDA Executive Director’s Update WDA Journal (Focus: National Children’s Dental Health Month) WDA.org members-only pages

Winter 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletter WDA.org public pages

MARCH

WDA Executive Director’s Update WDA Journal (Focus: Oral Longevity) 2014 WDA Sourcebook (Member Directory & Practice Guide)

WDA.org public pages

APRIL

WDA Executive Director’s Update WDA Journal (Focus: National Volunteer Week) WDA.org members-only pages

WDA.org public pages

MAY

WDA Executive Director’s Update WDA InSession Program Guide WDA Journal (Focus: WDA InSession Wisconsin’s Largest Dental Study Club) WDA.org members-only pages

Spring/Summer 2014 Tongue ‘n’ Cheek...and Teeth, too! patient print newsletter Spring 2014 Tongue ‘n’ Cheek... and Teeth, too! patient electronic newsletter WDA.org public pages

JUNE

WDA Executive Director’s Update WDA Journal (Focus: The Jawbone, a Dental Satire) WDA.org members-only pages

WDA.org public pages

JULY

WDA Executive Director’s Update WDA Journal (Focus: WDA Foundation) WDA.org members-only pages

WDA.org public pages

AUGUST

WDA Executive Director’s Update WDA Journal (Focus: The Dental Team) WDA.org members-only pages

Summer 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletter WDA.org public pages

SEPTEMBER

WDA Executive Director’s Update WDA Journal (Focus: Adult Oral Health) WDA.org members-only pages Wisconsin State Dental Golf Tournament Sponsorships benefitting the WDA Foundation

WDA.org public pages

OCTOBER

WDA Executive Director’s Update WDA Journal (Focus: WDA Annual Report) WDA.org members-only pages

Fall/Winter 2014 Tongue ‘n’ Cheek...and Teeth, too! patient print newsletter Fall 2014 Tongue ‘n’ Cheek...and Teeth, too! patient electronic newsletter WDA.org public pages

NOVEMBER

WDA Executive Director’s Update WDA Journal (Focus: Trends in Dentistry) WDA.org members-only pages WDA InSession Exhibit Hall and Sponsorships WDA InSession On-site Guide

WDA.org public pages

DECEMBER

WDA Executive Director’s Update WDA Journal (Focus: Membership) WDA.org members-only pages

WDA.org public pages

+

ADVERTISING CONTACTS Emily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: ebultman@wda.org Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: abrezgel@wda.org

ADVOCATE • EDUCATE • EMPOWER • SERVE

Artwork Specifications

Print

Format - The preferred format for all print submissions is a high-resolution, press-quality PDF file with all fonts embedded. Also accepted are Adobe Creative Suite files (InDesign, Illustrator, Photoshop). Resolution - Set to 1200 (minimum 300 dpi down sampling on all color and black-and-white images required).

Electronic

Format - Website display ads must be submitted as a GIF or JPEG in RGB mode. Electronic newsletter display ads must be submitted as a JPEG in RGB mode. Resolution - Set to 72 ppi (minimum 300 dpi down sampling on all color and black-and-white images required).

Mechanicals

Artwork can be submitted via email by the deadline. If file is larger than 3MB, use DropBox or Zip.

NEW IN 2014 Buy WDA display and classified advertising through WDA.org

The Wisconsin Dental Association is proud to announce display and classified ads can now be purchased and submitted through WDA.org. No more worrying about sending in your paper contract and payment. Save time by purchasing and submitting your advertisement electronically using the new e-commerce shop on our website. Reserve ads today for the WDA Executive Director’s Update, WDA.org website, WDA Journal, WDA Sourcebook (Member Directory & Practice Guide) and print and electronic patient newsletters -Tongue ‘n’ Cheek...and Teeth, too!

Purchase display and classified advertising via new e-commerce shop.

But wait, there’s more!

Classified advertising is easier than ever with automatic word count, five different classified sizes and additional options to customize and get your ad noticed by WDA members. Review the 2014 WDA Media Kit today, so you don’t miss out on reaching 3,000 member dentists and dental hygienists across the Badger State.

ADVERTISING CONTACTS Emily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: ebultman@wda.org Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: abrezgel@wda.org

WDA Executive Director’s Update

NEW!

2014 Display Advertising

Get a FREE WDA Executive Director’s Update ad (150x150 pixels) when you advertise in the WDA Sourcebook! WDA Executive Director’s Update Highlights

• WDA Executive Director’s Update or EDU is an electronic newsletter sent out monthly to 2,600+ member subscribers. • EDU provides timely professional updates, WDA volunteer opportunities and special events reminders.

Analytics* Total Subscribers: 2,607 Average EDU Unique Clicks: 38.17 clicks per issue Average EDU Click Through Rate: 4.12 percent Industry Standard Click Through Rate: 2.9 percent EDU Open Rate: 24.98 percent

Now, your organization can be among the first to promote its products and services via the monthly WDA Executive Director’s Update.

Industry Standard Open Rate: 22.2 percent *MailChimp Analytics from January 2013 - August 2013

Rates/Sizes (per month with hyperlink)

150 x 150 pixels

150 x 300 pixels

150 x 450 pixels

Artwork/Payment Deadlines January/Jan. 24, 2014 February/Feb. 21, 2014

Frequency

March/March 24, 2014

Ad Sizes

1x

3x

6x

12x

150 x 150 pixels

$100

$95

$90

$85

150 x 300 pixels

$175

$165

$155

$150

May/May 23, 2014

150 x 450 pixels

$250

$235

$225

$220

June/June 23, 2014

April/April 23, 2014

July/July 24, 2014

Something for Every Budget!

August/Aug. 22, 2014 September/Sept. 23, 2014 Advertisers can mix ad sizes in desired frequency for WDA Executive Director’s Update, WDA.org and WDA Journal.

October/Oct. 24, 2014 November/Nov. 19, 2014 December/Dec. 16, 2014

ADVERTISING CONTACTS Send contract, artwork and other inquiries related to WDA Executive Director’s Update display advertising to: Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: abrezgel@wda.org

WDA.org 2014 Display Advertising

WDA.org provides need-to-know oral health information to members, their patients and the general public. WDA.org Highlights

• Award-winning website updated daily. • Easy-to-navigate public and member-only pages. • Powerful, interactive and visually compelling design.

Analytics*

Visits..................................... 48,547

Total Unique Visitors................ 31,918

New Visitors...................38.5 percent

Returning Visitors.............61.5 percent

Pageviews............................129,307

Average Page Visits...........2.66 pages

Average Visit Duration.... 2.58 minutes

*Google Analytics from January 2013 - August 2013

Top-Visited Pages

Visits

InSession.............................. 5,638 Classifieds............................ 3,824 Member application................ 1,617 Members only........................ 1,518

Value-Added Benefits

• Advertiser Index at the bottom of every page across the site increases your ad exposure. Visitors can find any current advertiser with a link to the page on which their ad appears. • Two ad artwork size options available. This gives you more flexibility and design real estate. Advertisers can submit ads that are 120 x 600 pixels or 275 x 550 pixels (both vertical).

Daily traffic on WDA.org continues to increase. Consider adding online advertising to your marketing mix to support your WDA Executive Director’s Update, Journal and WDA Sourcebook ads, reach new audiences and build your brand awareness.

About WDA/Overview............ 1,182

Did you know?

230+ pages = Number of member and public pages eligible for ad placement on WDA.org

Placement

Most pages are available, except the home page and those that support 501(c)(3) nonprofit entities and programs (e.g., WDA Foundation and Mission of Mercy).

Rates/Sizes

120 x 600 pixels

275 x 550 pixels

(per month with hyperlink)

Frequency Ad Sizes

1x

3x

6x

12x

120 x 600 pixels (vertical)

$130

$110

$105

$95

275 x 550 pixels (vertical)

$135

$115

$110

$100

Advertisers have sole partnership of their reserved page(s) for the duration of the contract.

Creative Services

Display advertising artwork creation is available for $75 per hour for initial design and $50 for edits after initial run (one hour minimum).

Something for Every Budget!

Artwork/Payment Deadlines

Advertisers can mix ad sizes in desired frequency for WDA Executive Director’s Update, WDA.org and WDA Journal.

January 2014/Dec. 27, 2013 February/Jan. 24, 2014 March/Feb. 24, 2014 April/March 28, 2014 May/April 25, 2014 June/May 30, 2014 July/June 27, 2014 August/July 25, 2014 September/Aug. 29, 2014 October/Sept. 26, 2014 November/Oct. 24, 2014 December/Nov. 28, 2014

ADVERTISING CONTACTS Send contract, artwork and other inquiries related to WDA.org display advertising to: Amanda Brezgel | WDA Electronic Communications Coordinator | Phone: 414-755-4112 | Fax: 414-755-4113 | Email: abrezgel@wda.org

WDA Journal 2014 Display Advertising

Your ad runs in three formats for the price of one! WDA Journal Highlights

Print

• The WDA Journal is the official publication of the Wisconsin Dental Association and its more than 3,000 members. • It reaches an estimated 80 percent of Wisconsin’s licensed dentists and a growing number of dental hygienists members, as well as other dental professionals, office team members and Marquette University School of Dentistry students. • Editorial content includes news of interest, leadership messages, legislative issues and regulations/policies affecting dentistry in Wisconsin.

Value-Added Benefits

FREE listing of monthly advertisers in our exclusive Advertiser Index.

Advocate...Educate...Empower...se

rve!

FREE New Product/Service Corner: Twelve lucky advertisers also get a 250-word or 200-word with logo and/or photo space from February 2014 – January 2015.

tailor ing emplo yee engag emen t effort s

p. 13

WDA House of Delegates set for Nov. 15-16 in Middleton ................................. p. 2

Matt shefchik The QTI Group Managing Director Matt.Shefchik@qtigroup.com

Mentors needed ........ p. 5

Key

Update your Notice •ofReview instructional dental home continuing Privacy Practices by education segments on WDA.org • New dental assisting youth apprenticeship Sept. 23 program starting fall 2013 .................................• p. Free6resources available to assist in treating ...

BUSINESS of Dentistry

takeaways

Dr. Kathy Roth (West Bend) demonstrates a kneeto-knee exam in the WDA Dental Home continuing education materials.

“Individual children should have more frequent preventive visits the higher their caries risk. For example, every three months for high risk and even more often for fluoride treatments if white spot lesions or other high-risk situations are present,” Dr. Horton adds. Caries risk assessment is among the topics discussed in the 33-minute instructional WDA Dental Home continuing education DVD. Available on WDA.org (login required), each chapter is posted separately to allow for easy download and viewing by dentists and their dental teams.

Topics include: 1. The Dental Home (TRT 5:01) 2. Early Childhood Caries (TRT: 4:00) 3. Caries Risk Assessment (TRT: 2:05) 4. The Knee-to-Knee Examination (TRT: 3:33) 5. Anticipatory Guidance for Infant & Young Child (TRT: 7:08) 6. Diagnosis & Treatment (TRT: 5:13) 7. Anticipatory Guidance for Expectant Parents (TRT: 3:28) 8. ADA Coding (TRT: 1:12) The WDA Dental Home Subcommittee created caries risk assessment and preventive recommendations forms especially for use by general dental practices. These forms are available for purchase from WDA Professional Services’ The Dental Record. “I have been doing 1-year-old exams since 2009 when the WDA Dental Home kit was mailed to all members,” WDA PR Committee member and general dentist Dr. Patricia McConnell (Appleton) shares. “Parents and I are continually amazed at how much plaque is on their children’s teeth. Young patients are also often using valve sippy cups and pacifiers, and parents are struggling with thumb sucking and providing proper oral hygiene,” she said. “All my 1-year-old patients are on sixmonth recare, because there is always

so much age-appropriate education and reinforcement of parents’ efforts to brush their children’s teeth needed. This is working very well and we’ve never had a parent or insurance company complain,” Dr. McConnell adds. The Medicaid program requires early and periodic screening, diagnostic and treatment or EPSDT services – section 1905(r) of the Social Security Act – for most individuals under age 21. Specific services and how often they are provided is established at the state level. In Wisconsin, Medicaid and Badger Care Plus programs have subscribed to the AAPD periodicity table (http://bit.ly/11x0mwi) since November 2008.

Dental assisting added to state’s youth apprenticeship program

All others are put on a waiting list and contacted if space becomes available.

Robin Kroyer-Kubicek Wisconsin Youth Apprenticeship Curriculum Coordinator rkkubicek@cesa6.org

Wisconsin’s Youth Apprenticeship program is nationally-recognized as a leader in work-based learning. It provides high school juniors and seniors with integrated academic and occupational instruction that results in a high school diploma and a state skill certificate. All participating students learn specific occupational, valuable employability, interpersonal skills and general knowledge of the world of work. Students who successfully complete the program have the option of entering the workforce directly after high school or enrolling in a technical college or university. At the state level, the YA program is managed by the Wisconsin Department of Workforce Development. Locally, youth apprenticeship programs are administered by a local consortium of partners representing school districts, technical colleges and employers. Interested students are recruited and apply to programs available in their area. Students are interviewed and hired by

New Digital-Flip Format

6

WDA Journal

July 2013

participating employers. Local YA consortia coordinate both on-the-job training and classroom learning. Students are held to high levels of responsibility at school and with their employers in order to continue in the program. In turn, employers pay, train and mentor the students while at the worksite. Since its inception in 1991, the program has served more than 15,000 students from 300 school districts. There are more than 30 different occupational programs working for 8,000 different employers. As one employer stated, “YA has helped us to stay competitive nationally and globally. That’s not easy in this economy.” Furthermore, a former YA student stated, “In the classroom, I would wonder, ‘When am I going to use this?’ I never questioned that about the apprenticeship program. It was clear when I was going to use the training and learning.” According to a 2005 study by the Center for Education and Work,

Brian D. Hodgson, DDS MUSOD Assistant professor and pediatric dentist brian.hodgson@marquette.edu

One of the most stressful dental emergencies that the general practitioner will be faced with is the traumatic injury of a young patient’s teeth. These situations are fraught with anxiety and stress from both the child and their parent. The dentist not only has to provide excellent care, but they must also reduce the fear, anxiety and stress of the patient and the family. This article is not intended to be comprehensive in content due to the large volume of information, but will provide the dental team with readily available free resources that will assist in the delivery of excellent care with the best possible outcomes. The dentist must first ensure that a comprehensive medical, dental and social history is available. A detailed history of the traumatic event and any previous events is also crucial. This information should be recorded in a systematic manner so that nothing is overlooked or missed. The American Academy of Pediatric Dentistry has a comprehensive form (Assessment of Acute Traumatic Injuries) available free at http://bit.ly/11aMomG. All injuries, however minor, should be documented to provide a complete picture for future treatment needs and/or medicallegal-insurance purposes. Tetanus immunization status is also an important question to ask the parent/guardian. Any loss of consciousness requires neurologic evaluation by a physician. A thorough extra-oral exam, intra-oral exam, radiographic exam and occlusion evaluation are essential to document all injuries. Palpation of facial bones for stepping,

swelling and/or tenderness is required. Dried blood on the face from extra-oral or intra-oral origin should be gently removed to reveal any potential extra-oral lacerations.

TOP 10

CALLER Q&A

What is employee engagement and why receiving more is it important? profits is great, but what will it cost you?

Diagnosis and treatment When a patient suffers a traumatic injury to a tooth, it must be remembered that all of the supporting structures for that tooth/ teeth will have absorbed some of the force of that trauma. The alveolar bone, periodontal ligament, supra-gingival periodontal fibers

Dental practice FAQ

members!

Q.

A.

It’s ‘A Brave New World’

approximately 81 percent of participating employers offered full-time or parttime job opportunities to YA graduates and 55 percent of graduates reported accepting the opportunity. The most frequent reason given for refusing a job offer was the reported graduate’s intention to pursue further education. This past year, the Wisconsin Dental Association helped to create a YA program for dental assisting. WDA Immediate Past-President Dr. Steve Stoll (Neenah), WDA Northwest Region 1 Trustee Dr. Jeffery Nehring (Mercer), along with WDA Dental Practice and Government Relations Associate Erika Valadez assisted in developing the program’s curriculum. Several employers and technical college faculty across the state also gave input for this new program. Beginning fall 2013, dental practices can enroll students to learn, practice and master dental assistant skills. Visit 1.usa.gov/A8h5i2 to sign up as a participating employer and to learn more.

Mara T. Roberts, CLU, RHU, REBC WDAISC President mroberts@insuranceformembrs.net

Oct. 1 is approaching quickly, and most of us have heard the bantering in the media regarding what is or is not going to happen. I have hesitated to add my opinion to the pile. However, I realize as the person responsible for a rather large association group health plan in which numerous members have participated and supported for quite a long time, I can no longer remain silent on this topic. First, let me state that I believe insurance carriers are not to blame for the high cost of medical care. I also believe insurance was never meant to pay for or cover everything. It was meant to cover catastrophic events. Once we removed the connection between the real cost of medical care and the consumer’s wallet, all real incentive for the consumer to remain involved with their health care and wellness was lost. A large majority of Americans believe, they will be able to obtain free health insur-

WDA.org

WDA.org

ance after Oct. 1. They don’t understand how the exchanges will work, the subsidies, the penalty system, the application system or what a “navigator” is. U.S. Health and Human Services Secretary Kathleen Sebelius is still trying to raise money to fund the massive public relations effort necessary to educate the very people this program is supposed to provide for. These efforts began in March 2013, and were reported by The Washington Post and by numerous other news agencies recently. The American Academy of Actuaries has stated that changes coming in 2014 to health insurance premiums are reflective of several factors and could vary considerably across states and amongst individuals. If you want to read the brief, it is available at www.actuary.org. Rates are supposed to be filed in July 2013, so we should have some idea of what to expect - if that deadline holds. I have always thought this plan was

July 2013

WDA Journal

7

PDF

Did you know?

Digital-flip format features include: • Modern design • Full-screen mode option • Easy-to-use online viewer • Website or email • iPhone, iPad and Android from your ad hyperlinked devices supported Print copies of the WDA Journal continue to be mailed out.

show them you

care engagement and the gingivaEmployee have all been traumatized is the emotional • How A little recognition can can you be certain commitment go a long way. to some degree. A correct diagnosis of the has an employee to the will fit your organization’s the efforts Simple things like anniversary organization degree of traumatic injury and to these tissues gifts and culture and public its goals. employees’ needs? recognition for successful is important toTypically, provide appropriate projects this meansprogengaged employ- • Which or outstanding achievements nosis and anticipatory guidance to future methods can be tailored ees are fully can make involved in and enthusiastic to employees feel growth andabout development. produce notable outcomes appreciated and connecttheir work, and, in turn, ed they act in way that make the The treatment for each typeand of trauma to the organization. investment worthwhile? their organization’s and injury furthers varies from simple observation interests. Time and time again, Improving engagement reports show Research for concussion injuries has to re-implantalinked highly-engaged doesn’t have to employees who are recognized, even in cost more and may actually employees for tion and stabilization to severe severaldisplacpositive organizasave money. the simplest form (a personal thank you) Studies show ing and avulsion tional injuries. outcomes including, of employee engage- are more engaged The Wisconsin Dentallack Associaincreased and thus more valuable These profitability, are summarized in numerous can cost receives a multitude 35 to 50ofpercent of payroll employees. customer and employeetion staffment sat- calls textbooks,isfaction but unless the dental practicosts. phone and emails on a daily and available inrates. Get your employees involved tioner has these books retention the basis. When and make it comes to increasing Achieving employ- sure everyone is aware office they are of little useexcellent in these acute quality patient Questions come from memee engagement, of the rewards remember to capitalize and benefits situations.care is dependent upon retention ofber dentists, member hygienists, of participating. This is top on low-cost engagement talent an Thankfully, theand textbook “Essentialsisofessentialassistants, office managers, other initiatives. This opportunity for engagement everyone to have a little for includesand rewarding retaining Traumatic Injuries to thebest Teeth” by Drs. organizations patientsemployees who your with incen- fun while getting recognized employees. tives,for for a job well recognizing are looking answers totheir a variJens Andreasen and Frances Andreasen • Improving employee en efforts, giving them done. gagement and ety of topics related dentistry. a voice has been placed online through the to betoheard and being flexible. In 2013, a frequently asked dengrants and donations from several orgacontinued on page 8 tal practice question and answer nizations and governments. will run frequently in the WDA This is accessible for free at www.denJournal. taltraumaguide.org. This digital resource The Wisconsin Dental For more information, visit Association is pleased provides comprehensive, step-by-step organized 31 new WDA.org to or welcome review FAQs in the dentistry. members to directions for evaluating, diagnosing and members, These new their cities of practice and/or WDA Sourcebook. treatingora components wide variety of(ifdental injuriesare: residence applicable) as wellLaurel as information on the prognosis Ball, RDH Brenda Diamond, RDH of each injury. Dr. Tarah Gerner (Winneconne) The diagrams and photographs are (Stevens an How many continuing educaPoint) (Milwaukee) excellent aid to patient education and tion credits is required for dentists Greater Dr. Kyle Everson Dr. Ashley Barnes understanding of the injury they or their and dental hygienists? IfMilwaukee I earn Dental Association (Spooner) more CE than needed, (Milwaukee) child suffered. can I carry Northwest District With Greater this information Milwaukeereadily them over into the nextHehli, renewal Dental Lynlee Dentalavailable RDH in all computerized sucAssociation dental offices, the Society period? Must dentists pay for (Greenville) cessful clinical management of most traustaff to obtain their entire Dr. Christopher Dr. Benjaminlicensed Gelhaus Hill matic dental can be accomplished Carry injuries CE? Dr. Jennifer Quizon (left) Boley-Jerdee, (Columbus) and by any (Hales dental practitioner. RDH (Medford) (right) of Racine Dental Group Dr. Jay Oksiuta Corners) Columbia Dodge Marquette This will greatly assist in building Central rap- Wisconsin Dental with a member of their dental shared a moment and WDA Foundation 2013 team at the WDA port and trust in your abilities as these County Dental Society Society Mission For dentists, 30 hours of conposted photos on their Facebook of Mercy and patients receive the excellent care and page. Post your continued tinuing education must be comdental team photos on the on page 5 best possible outcomes from the treatWDA Facebook page. pleted (five of which may be ments that you provide. every two years. Connect with us nonclinical) on Dental hygienists are required and visit us online @ WDA.org to obtain 12 credits during the previous licensure period. These WDA J ournAl is A publicAtion must include of W isconsin D entAla Aminimum of ,two i nc . hours of infectionssociAtion control CE and AUGUST 2013 • Volume 89, No. 8 a maximum of two hours in cardiopulmonary resuscitation training. ill-conceived, grossly underfunded and All licensees are required to used as a talking point for re-election. Not obtain certification in hands-on enough thought was given to the overall CPR and automated external defidamage it would do to an entire industry or brillator training. It is up to the our economy. licensee as to whether to attribute The business community continues to the documented struggle with implementation of the various time spent in CPR-AED training provisions being forced upon them. toward their CE requirements. If Medicare, Medicaid and Social Security Certificates of completion of continue to be run so poorly by the govcourse must be retained for six ernment, why would anyone add another years. Extra CE credits do not program of such enormity to the mix and carry-over into the next two year expect that it could be run with better renewal period. results? And, although a great benefit We will manage the chaos as best we can of employment, dentists and denat the agency level and advise our clients tal hygienists are responsible for to the best of our ability as we always have obtaining their own CE; employdone. ers are not required to pay for We are constantly monitoring the various courses. government and industry sites for updates and remain in close contact with our carriers to ensure we are able to relay important information in a timely manner.

WDA grows with 31 new

Moist gauze placed over the dried blood and left in place for five to 10 minutes will greatly assist in the dried blood’s removal. The above mentioned trauma assessment form will greatly assist in organizing this information.

Mission statement:

atric dentist and WDA Public Relations Committee member Dr. William Horton (Marshfield) explains after reviewing the AAPD guidelines.

Traumatic injuries to primary and permanent teeth in children

The Wisconsin Dental Association advances the interests of its members and the dental profession by promoting professional excellence and quality oral health care for the public.

Carol Weber, APR WDA Director of Public Relations cweber@wda.org

New research highlighted in the April 2013 newsletter of the Agency for Healthcare Research and Quality within the U.S. Department of Health and Human Services stresses the importance of conducting a caries risk assessment during a 1-year-old’s first dental examination to help determine if a child is at risk of developing early childhood caries. “The 1-year or infant oral health exam is similar to a well-baby examination performed by a pediatrician,” pediatric dentist and Wisconsin Dental Association Southeast Region 4 Trustee Dr. Cliff Hartmann (Greenfield) notes. “In addition to the caries risk assessment, anticipatory guidance is given to the parent or caregiver at the 1-year examination appointment to insure the child has optimal oral health until the next dental visit,” Dr. Hartmann says. The American Academy of Pediatric Dentistry provides “Guidelines on Periodicity of Examination, Preventive Dental Services, Anticipatory Guidance/ Counseling and Oral Treatment for Infants, Children and Adolescents” to help practitioners make clinical decisions about preventive oral health interventions, including anticipatory guidance and preventive counseling, for young patients. “The bottom line is children’s diagnostic visits should be repeated every six months or as indicated by the individual patient’s susceptibility to disease,” pedi-

dental emergencies

• License renewal deadline is Sept. 30, 2013

New chief dental officer named ................................p. 12

1 and done…now what?

Only one “corner” is allowed per month and is given on a first-come, first-served basis to advertisers who check off this section on their 2014 display advertising contracts.

Each issue of the WDA Journal is posted on WDA.org (member login required) in both digital-flip format and traditional PDF.

August 2013 | Focus on: The dental team

INsIDE tHIs IssuE

p. 10

2.44 minutes = Average time spent reading per page

Let’s get Social!

Editorial Calendar and Artwork Deadlines

Ad Sizes/Rates/Frequency (per insertion with hyperlink) Runner

Issue

Quarter- Quarter- page-V page-H

Skyscraper

Half-page-V

Half-page-H

Full-page

Frequency - Three formats for one price! Ad Sizes

Width

Depth

1x

3x

6x

12x

Runner Ad

10”

2.625”

$575

$545

$515

$485

Quarter-page-V

5”

7”

$590

$560

$535

$490

Quarter-page-H

7”

5”

$590

$560

$535

$490

Skyscraper

2.375”

10”

$600

$570

$540

$500

Half-page-V

7”

10”

$790

$760

$725

$650

Half-page-H

10”

7”

$790

$760

$725

$650

Full-page

11”

17”

$1,565

$1,505

$1,435

$1,285

Display Advertising Orders and Deadlines

A signed contract and digital artwork must be received by the deadline dates (see column at right). If new ad artwork is desired, it must be received by the issue’s deadline; otherwise, the previous month’s advertisement will be placed.

Something for Every Budget!

February National Children’s Dental Health Month

Dec. 10, 2013

March Oral Longevity (Older Adult Oral Health)

Jan. 14, 2014

April National Volunteer Week (Donated Dental Services, Head Start and Community Clinics)

Feb. 11, 2014

May March 11, 2014 WDA InSession - Wisconsin’s Largest Dental Study Club June The Jawbone (Focus on Dental Satire)

April 8, 2014

July WDA Foundation

May 13, 2014

August The Dental Team

June 10, 2014

September Adult Oral Health October WDA Annual Report

Advertisers can mix ad sizes in desired frequency for WDA Executive Director’s Update, WDA.org and WDA Journal.

Deadline

July 8, 2014 Aug. 12, 2014

November Trends in Dentistry

Sept. 9, 2014

December Membership (This annual issue is sent to all licensed dentists in Wisconsin for whom the WDA can obtain mailing information from the state.)

Oct. 14, 2014

January 2015 Leadership (National Mentoring Month and Leading from the Classroom)

Nov. 11, 2014

ADVERTISING CONTACTS Send contract, artwork and other inquiries related to WDA Journal display advertising to: Emily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: ebultman@wda.org

WDA Sourcebook (Member Directory & Practice Guide) 2014 Display Advertising

Advertising in the WDA Sourcebook generates more leads by putting your product or service directly in front of the vast majority of practicing dentists and their dental teams. WI Dental PractIc ea aDmIn rules/FaQ ct/

WDA Sourcebook Highlights

The annual WDA Sourcebook (Member Directory & Practice Guide) is a valuable, desktop reference used year-round by our approximately 3,000 member dentists and their dental office staffs across the state. Posted on WDA.org in a digitial-flip format and PDF and downloaded by members throughout the year. Printed in black and white, with the exception of the inside front, inside back, back cover and two inside tab pages, which are printed in full color. It is only printed once a year and the deadline to submit the completed contract and payment is Friday, Dec. 13, 2013; artwork is due Friday, Dec. 20, 2013.

When you advertise in the WDA Sourcebook, you reach more than 3,000 qualified dental professionals via a printed and mailed WDA Sourcebook plus added exposure when the publication is viewed and downloaded on WDA.org.

New Digital-Flip Format

s

• • • •

Analytics* Number of Reads.............34 Number of Impressions.... 130 *Issuu Analytics from May 2013 - August 2013

Each issue of the WDA Journal is posted on WDA.org in both the new digital-flip format and the traditional PDF (member login required).

Did you know?

Digital-flip format features include: • Modern design • Full-screen mode option • Easy-to-use online viewer • Website or email • iPhone, iPad and Android from your ad hyperlinked devices supported Print copies of the WDA Sourcebook continue to be mailed out.

9.73 minutes = Average time spent reading per page

Ad Sizes/Rates (with hyperlink)

Half-page-V Half-page-H Full-page

Receive a FREE ad (150x150 pixels) in the WDA Executive Director’s Update when you advertise in the WDA Sourcebook. Black and White Ad Sizes

Width

Depth

1x

Half-page-V

5”

7.5”

$475

Half-page-H

7.5”

5”

$475

Full-page

7.5”

10”

$610

Half-page Tab

Full-page-Tab Cover-page

Full-Color Ad Sizes

Width

Depth

1x

Half-page-Tab Ad*

7.5”

5”

$675

Full-page-Tab Ad*

7.5”

10”

$890

Cover-page** (Inside front, inside back and back)

7.5”

10”

$890

*Minimum of two full-page (four half-page) ads and a maximum of four full-page (eight half-page) ads must/can be sold; granted on a first-come, first-served basis. A double-sided tab will precede the Member Directory and Wisconsin Dental Practice Act/Admin Rules/FAQs sections. **Only three cover ads can be sold; granted on first-come, first-served basis.

All contracts, insertion orders, disks, films and reproduction materials must accompany the completed contract. (See deadline below.)

A valuable desk-top reference WDA Sourcebook content includes: Wisconsin Dental Practice Act, administrative rules, frequently asked questions and member directory.

+ Enhanced visibility All advertisers receive a free listing in the Advertiser Index and on the WDA Sourcebook web page.

Deadlines

Contract and payment are due by Friday, Dec. 13, 2013; artwork is due by Friday, Dec. 20, 2013.

Buy a 2014 WDA Sourcebook ad and you will get a free ad (150x150 pixels) in the monthly WDA members-only electronic newsletter.

Ø

Get a FREE WDA Executive Director’s Update ad!

Statewide distribution Member directory includes dentists and dental hygienists in five Wisconsin regions.

ADVERTISING CONTACTS Send contract, artwork and other inquiries related to WDA Sourcebook display advertising to: Emily Bultman | WDA Journal Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: ebultman@wda.org

WDA Tongue ‘n’ Cheek...and Teeth, too! 2014 Display Advertising

Every patient print newsletter issue offers oral health tips and resources for all age groups.

Patient Newsletter - Print

Print

WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Print Highlights • • • •

Printed twice a year and distributed to more than 3,000 member dentists and dental hygienists. Displayed in dental practices’ waiting rooms and used with chair-side patient education. Issues also are posted in digital-flip format and PDF on WDA.org with 24/7 accessibility. Each issue of this award-winning patient publication is filled with important oral health information for all ages and promotes quality care.

Tongue ‘n’

Cheek...

Ad Sizes/Rates (per insertion with hyperlink) One-column-V

and Teeth, too!

One-column-H

Two-column-Square

Diabetes and your dental health

In this issue: Diabetes and your dental health The facts about dental anesthesia and sedation Oral cancer and HPV connection Dental FAQs: Teeth whitening Fluoride facts

Ad Sizes

Width

Depth

1x

One-column-V

1.75”

3.75”

$790

One-column-H

3.75”

1.75”

$790

Two-column-Square

3.75”

3.75”

$1,580

Baby Teeth Matter: ‘2min2X’ a day helps prevent decay

Take the WDA “Tongue ‘n’ Cheek...and Teeth, too!” with you - simply scan and enjoy!

Gum disease, while more prevalent in adults, can start at any age. Children and teenagers who have Type 1 diabetes are at greater risk of developing gum disease than their peers. Diabetes affects an estimated 25 million children and adults in the United States. The past two decades has seen a 30 to 40 percent increase in diagnosed cases according to the Centers for Disease Control and Prevention. The Wisconsin Dental Association encourages individuals with diabetes to pay extra attention to their oral health. Studies show diabetics are more susceptible to the development of oral infections and periodontal or gum disease than those who do not have diabetes. Gum disease and diabetes Periodontal diseases are chronic bacterial infections that destroy the attachment fibers and supporting bone that hold your teeth in your mouth. When this happens, gums separate from the teeth, forming pockets that fill with plaque and even more infection. The more advanced the disease, the deeper the pockets. It can lead to painful chewing problems and some people with serious gum disease lose their teeth. Periodontal disease also may make it hard to control blood glucose. Periodontal disease is more common in people with diabetes. Among young adults, those with diabetes have about twice the risk of those without diabetes.

Data from the CDC’s 2011 National Diabetes Fact Sheet shows: • Adults aged 45 years or older with poorly controlled diabetes were 2.9 times more likely to have severe periodontitis than those without diabetes. • About one-third of people with diabetes have severe periodontal disease consisting of loss of attachment of the gums to the teeth. • Total direct and indirect economic cost associated with diagnosed diabetes in the United States in 2007 was $174 billion.

Keep your gums healthy Preventing dental disease is one of the best investments a person can make. Prevention is more than a one-time event and includes: • Patient education • Healthy eating habits • Regular personal oral hygiene practices (Brush and floss daily!) • Consumption or application of appropriate fluoride supplements • Regular dental examinations with X-rays • Professional dental diagnosis • Appropriate placement of dental sealants • Necessary restorative treatment early in the development of dental disease

Dentists believe such research findings support the idea that periodontal bacteria can easily enter the blood stream through open pores in inflamed gums and be transmitted to other parts of the body where it causes great harm. Gum disease, while more prevalent in adults, can start at any age. Children and teenagers who have Type 1 diabetes are at greater risk of developing gum disease than their peers.

Other related conditions Diabetes also can make an individual more susceptible to the following conditions: • Oral and fungal infections • Poor healing • Dry mouth FALL/WINTER 2012

1

PDF

Ad runs in three formats for the price of one!

New Digital-Flip Format

Each issue of the print WDA Tongue ‘n’ Cheek...and Teeth, too! patient newsletter is posted on WDA.org in digital-flip format and PDF.

Artwork/Payment Deadlines Spring/Summer issue April 8, 2014 (Mails mid-May)

Digital-flip format features include: • Modern design • Full-screen mode option • Easy-to-use online viewer • Website or email • iPhone, iPad and Android from your ad hyperlinked devices supported A print copy will be mailed to WDA member dentists and dental hygienists with the June 2014 (spring/summer issue) and October 2014 (fall/winter issue) WDA Journals.

Fall/Winter issue Aug. 12, 2014 (Mails mid-September)

NEW!

Patient Newsletter - Electronic

Your organization can be among the first to promote its products and services to the public via our quarterly WDA Tongue ‘n’ Cheek…and Teeth, too! patient electronic newsletter.

Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Electronic Highlights • Tongue ‘n’ Cheek...and Teeth, too! e-newsletter is launched quarterly (winter/February, spring/May, summer/August and fall/November) to the public, WDA members and media statewide. • Contains useful oral health information, interactive videos, links and fun dental trivia.

Analytics* Total Subscribers: 3,107 Average TNC Unique Clicks: 53 clicks per issue Average TNC Click Through Rate: 2.94 percent Industry Standard Click Through Rate: 2.9 percent TNC e-Newsletter Open Rate: 24.45 percent Industry Standard Open Rate: 22.2 percent * MailChimp Analytics from August 2013

Rates/Sizes 150 x 150 pixels

150 x 450 pixels

150 x 300 pixels

Artwork/Payment Deadlines Winter Feb. 7, 2014

Frequency Ad Sizes

1x

3x

150 x 150 pixels

$100

$95

150 x 300 pixels

$175

$165

150 x 450 pixels

$250

$235

Spring May 9, 2014 Summer Aug. 8, 2014 Fall Oct. 10, 2014

ADVERTISING CONTACTS Send contract, artwork and other inquiries related to Tongue ‘n’ Cheek... and Teeth, too! patient print and electronic newsletter display advertising to: Emily Bultman | WDA Managing Editor | Phone: 414-755-4110 | Fax: 414-755-4111 | Email: ebultman@wda.org

Additional Marketing Opportunities

WISCONSIN DENTAL ASSOCIATION

INSESSION Wisconsin’s Largest Dental Study Club

WDA InSession - Wisconsin’s Largest Dental Study Club • •

Wisconsin Dental Association InSession - Wisconsin’s Largest Dental Study Club will be held inconjunction with the annual WDA House of Delegates meeting beginning in 2014. WDA members have the opportunity to hear lectures, see the newest technology in the exhibit hall and do a variety of activities, including renewing CPR/AED certification.

Make Your Presence Known

Exhibit Hall - 10’ x 10’ booths are priced at $920 for a standard location or $995 for a premier location. ID signs, crate storage and complimentary lunch are included. Watch for more information in the WDA InSession Exhibitor Prospectus on WDA.org coming soon!

NEW! Program Guide - Issued several months in advance, the program guide includes course descriptions, speaker bios, special events and exhibitor listings. Ad appears in print, PDF and digital-flip editions. • Full-color, full-page ad - $500 • Full-color, half-page ad - $250 On-site Guide - Packed with daily schedules and handy maps, the WDA InSession on-site guide is distributed to all attendees and is critical to navigating the event with ease. • Full-color, full-page ad - $300 • Company logo - $100 Sponsorships - Various opportunities and levels are available including continuing education, meals, tote bags and general areas. Display Advertising Options - Secure an ad on the WDA.org InSession page in October and November 2014. Exhibitors’ booth numbers will be featured in all display ads in the October and November 2014 WDA Journals. Contact Direct WDA InSession questions to Lani Becker at 414-755-4114 or lbecker@wda.org.

WDA Foundation - Golf Outing and Fundraising Events

As the philanthropic arm of the Wisconsin Dental Association, the WDA Foundation is committed to making a difference by improving the oral health of state residents. It supports projects that provide dental care for the disadvantaged while meeting the current and future needs of the dental profession. The foundation is a 501(c)(3) charitable organization and has a variety of programs that impact the public and dental professionals. Visit wda.org/wda-foundation to learn more. The Wisconsin State Dental Golf Tournament is held every September with proceeds benefiting the WDA Foundation. Sponsorship opportunities are available. Deadline is Aug. 1, 2014. Direct questions to WDA Foundation Executive Director Vicki Bohman at 414-755-4198 or vbohman@wda.org.

Hear. See. Do.

2014 CLASSIFIED ADVERTISING WDA Journal

|

WDA Sourcebook

|

WDA Tongue & Cheek

|

WDA.org

Advocate...Educate...Empower...Serve!

Welcome!

WDA MEMBER DENTAL HYGIENISTS

OCTOBER 2013 | Focus on: WDA Annual Report

INSIDE THIS ISSUE

Classified Highlights

56%

Membership dues

Grow your practice and connect with your colleagues - update your Find-a-Dentist profile today ................................. p. 6

12%

Internal sponsorships

Congrats dental hygienists on 100 years! ............................... p. 16

9%

InSession

4%

7%

Other (interest, SPA grants & program fees)

The Wisconsin Dental Association’s annual budget is approximately $3 million. Every year as the WDA goes through the budget process, we must generate enough revenue to fund our programs at a level that provides the highest benefit to our members. We rely heavily on our dues-paying members, whose dues represent more than 50 percent of the association’s revenues, to support our programs. The next largest source of income is in the form of royalties and sponsorships from our for-profit subsidiary, WDA Insurance & Services Corp. Royalties are paid to WDA based on the commissions earned by WDAISC on WDA members’ insurance policies. WDAISC provides a significant

WDA publications’ advertising

amount of sponsorships to fund WDA programs, including Legislative Day,

2013 budgeted revenue: 14% 57%

Royalty revenue

Membership Dues

10%

Internal sponsorships

10%

InSession

4%

WDA Journal Advertising

5%

Other (interest, SPA grants & program fees)

InSession, Board of Trustees’ meetings and the annual House of Delegates meeting. It also helps underwrite the WDA

WDA grows by 19 new members

and quality oral health care for

Dr. Sarah Blair, Milwaukee Greater Milwaukee Dental Association

Dr. Joseph Flask, East Troy Burlington Dental Society

Dr. Tiffany Cash, Peshtigo Brown Door Kewaunee Dental Society

Lynlee Hehli, RDH Greenville

Dr. Aimee D’Amour, Waunakee Dane County Dental Society

Dr. Perry Joiner, Merrill Central Wisconsin Dental Society

Dr. Kevin DeGroot, Madison Dane County Dental Society

Dr. Kyle Krueger, Brookfield Waukesha County Dental Society

the public.

and the dental profession by

Nonmember: 0-34 words - $95 35-69 words - $110 70-105 words - $135 106-140 words - $150 141-175 words - $170

promoting professional excellence

The Wisconsin Dental Association is pleased to welcome 19 new members to organized dentistry. These new members, their cities of practice and/or residence and components (if applicable) are:

Mission Statement:

WDA member: 0-34 words - $65 35-69 words - $85 70-105 words - $125 106-140 words - $135 141-175 words - $145

12%

Royalty revenue

Last call for WDA House of Delegates Nov. 15-16 ................................. p. 5

The Wisconsin Dental Association

2012 actual revenue:

Politics and dentistry it is personal! ................................. p. 2

Ads appear in both the WDA Journal and on WDA.org for one standard rate. Choose from 12 categories, including practice for sale or lease, properties/office space available, practice wanted, dentists available/position wanted, dental professional available, practice position opportunity, faculty position available, equipment wanted, equipment for sale, volunteer opportunity, continuing education opportunity and miscellaneous.

Rates

Kelly Sics WDA Director of Finance ksics@wda.org & John R. Moser DDS WDA Treasurer jmoser@wda.org

p. 11

p. 8

advances the interests of its members

• •

Where does WDA’s revenue come from?

is A publicAtion of

Let’s get Social!

Dr. Kristin Lenz, Union Grove Racine County Dental Society Dr. Richard Lightsey, Oak Creek Greater Milwaukee Dental Association Dr. Laura Lux, Milwaukee Burlington Dental Society continued on page 3

Connect with us on WDA J ournAl

Sourcebook (Member Directory & Practice Guide). WDA has been fortunate to benefit from WDAISC’s success for more than 30 years. However, changes in the insurance industry due to the Affordable Care Act will directly affect WDAISC. The revenue that WDA counts on is in jeopardy. Commission rates from carriers have already dropped, leaving less to pass on to WDA. We are being forced to think outside the box now more than ever before; to run programs more cost-effectively, while still maintaining their value to members. Our challenge for the next fiscal year is to think creatively about how to replace the declining royalties and sponsorships with other forms of revenue.

If you haven’t already, connect with the WDA on LinkedIn today and get access to insightful information about your network and upcoming events including, the WDA/Marquette University School of Dentistry nine-credit CE cruise which sails Jan. 19-26, 2014.

and visit us online @ WDA.org

W isconsin D entAl A ssociAtion , i nc .

OCTOBER 2013 • Volume 89, No. 10

Additional Options 1.

ABC CO. HELP WANTED – Place the rest of your ad text here. Respond to BLIND BOX 1234, Wisconsin Dental Association, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214.

2.

Make Your Ad Stand Out! 1. Add your company logo - $30 per month 2. Box your ad: $150 per month 3. Add a blind box for confidentiality - $10 per month

3.

Full-Color, Mini-Display Ad Sizes/Rates/Frequency

2.4” x 2”

2.4” x 3”

2.4” x 4”

(per insertion with hyperlink)

Frequency - Three formats for one price! Ad Sizes

1x

3x

6x

12x

2.4 inches x 2 inches

$225

$205

$185

$165

2.4 inches x 3 inches

$275

$255

$235

$215

2.4 inches x 4 inches

$325

$305

$285

$265

Design Services

Don’t let design be the road block that keeps you from advertising your practice or services. Design services available for an additional charge: $75 for initial creation and $50 per hour for edits after initial run (one hour minimum).

Classified Ad Submission and Cancellation Deadlines* Month February March April May June July August September October November December January 2015

Deadline Dec. 10, 2013 Jan. 14, 2014 Feb. 11, 2014 March 11, 2014 April 8, 2014 May 13, 2014 June 10, 2014 July 8, 2014 Aug. 12, 2014 Sept. 9, 2014 Oct. 14, 2014 Nov. 11, 2014

*Classified ads submitted by above deadline appear in both print WDA Journal and on WDA.org. Ads submitted after the deadline can be posted online within three business days for an additional $25 charge.

WDA CareerConnection is the only online job center exclusively for dental careers and employment connections in Wisconsin. (Note this is separate from the WDA Journal classified ads.) Visit careers.wda.org for more details.

2014 CLASSIFIED ADVERTISING CONTRACT Mini-Display

WDA Journal and WDA.org Classifieds o Member

2.4” x 2”

2.4” x 3”

2.4” x 4”

2.4” x 2”

2.4” x 3”

2.4” x 4”

o Non-Member

Month(s) of Insertion/Deadline

0-34 words

35-69 words

70-105 words

106-140 words

141-175 words

February/Dec. 10, 2013 March/Jan. 14, 2014 April/Feb. 11, 2014 May/March 11, 2014 June/April 8, 2014 July/May 13, 2014 August/June 10, 2014 September/July 8, 2014 October/Aug. 12, 2014 November/Sept. 9, 2014 December/Oct. 14, 2014 January 2015/Nov. 11, 2014

Additional options o Logo (+$30)

o Blind Box (+$10) o Boxed Ad (+$150)

o Run Until Cancel

o NEW! Place ad online now (within three business days) (+25)

Frequency Rate (Check one) o 1X o 3X o 6X

o 12X

Link ad to this URL: _______________________

Ô TOTAL: $____________________________ (See WDA Media Kit for rates) Contact and Payment Information Name, Title______________________________________________________________________________________ Company ___________________________________________________ Mailing Address ___________________________________________________________________Suite __________ City _________________________ State ______ Zip ________________ Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________ Grand Total $ ______________________________________ Check One:

o Check Enclosed

o Visa

o MasterCard

o Discover

Check One: o Pay in full o Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Journal and/or renewed posting on WDA.org. This option is not available for advertisers paying by check or purchasing ads in the WDA Sourcebook only.) Credit Card # ________________________________________________________________________ Exp. Date ______________________________ CVV # _________________________ Billing Address (if different from mailing) __________________________________________________________________________________________________________________________ Name on Card ____________________________________________________________________ Signature _________________________________________________________________ The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.

For Office Use Only: Date Rec: Acct: $ $

Ck#:

2306 journal advance $ 4400 web at time

2304 web advance

Wisconsin Dental Association 6737 W. Washington St., Suite 2360 West Allis, WI 53214 | Phone: 414-755-4110 | Fax: 414-755-4111 | WDA.org

2014 DISPLAY ADVERTISING CONTRACT WDA Executive Director’s Update // WDA.org // WDA Journal // WDA Sourcebook WDA Journal | WDA Sourcebook | WDA Tongue & Cheek | WDA.org

WDA Journal

Ad Sizes Runner

Quarter- Quarter- Skyscraper page-V page-H

Half- Half- page-V page-H

Month(s) of Insertion/Deadline/Issue Focus February/Dec. 10, 2013/Children’s Dental Health March/Jan. 14/Oral Longevity April/Feb. 11/National Volunteer Week May/March 11/WDA InSession June/April 8/The Jawbone - a Dental Satire July/May 13/WDA Foundation August/June 10/The Dental Team September/July 8/Adult Oral Health October/Aug. 12/ WDA Annual Report November/Sept. 9/Trends in Dentistry December/Oct. 14/Membership January 2015/Nov. 11/Leadership

Frequency Rate (Check one) New Product/Service Corner

o 1X o 3X o 6X o 12X

My first choice is the month of:____________________________________

*New Product/Service Corners are granted on first-come, first-served basis.

Ô TOTAL: $____________________________ (See WDA Media Kit for rates) Link ad to this URL: _____________________________________________ WDA Sourcebook

Ad Sizes Half- page-V B/W

Half- Full-page B/W Half-page-Tab Full-page-Tab page-H B/W 4/C 4/C

2013 Sourcebook

Ô TOTAL: $____________________________ (See WDA Media Kit for rates) Link ad to this URL: _____________________________________________

Get a FREE WDA Executive Director’s ad (150x150 pixels) when you advertise in the WDA Sourcebook.

Cover-page 4/C

Full-page

2014 DISPLAY ADVERTISING CONTRACT NEW! WDA.org

WDA Executive Director’s Update

Ad Sizes 120 x 600 pixels

Ad Sizes

275 x 550 pixels

150 x 150 pixels

Month(s) of Insertion/Deadline

150 x 300 pixels

150 x 450 pixels

Month(s) of Insertion/Deadline

January/Dec. 27, 2013

January/Jan. 24

February/Jan. 24

February/Feb. 21

March/Feb. 24

March/March 24

April/March 28

April/April 23

May/April 25

May/May 23

June/May 30

June/June 23

July/June 27

July/July 24

August/July 25

August/Aug. 22

September/Aug. 29

September/Sept. 23

October/Sept. 26

October/Oct. 24

November/Oct. 24

November/Nov. 19

December/Nov. 28

December/Dec. 16

Frequency Rate

Frequency Rate

(Check one) o 1X o 3X o 6X o 12X

(Check one)

Ô TOTAL: $____________________

o 1X o 3X o 6X o 12X

Ô TOTAL: $____________________________

Preferred WDA.org page on which to post your ad: _________________ Link ad to this URL: _____________________________________________

Link ad to this URL: _____________________________________

Contact and Payment Information Name, Title______________________________________________________________________________________ Company ___________________________________________________ Mailing Address ___________________________________________________________________Suite __________ City _________________________ State ______ Zip ________________ Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________ Grand Total $ ______________________________________ Check One:

o Check Enclosed

o Visa

o MasterCard

o Discover

Check One: o Pay in full o Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Journal, WDA Executive Director’s Update and/or WDA.org. This option is not available for advertisers paying by check or purchasing ads in the WDA Sourcebook only.) Credit Card # ________________________________________________________________________ Exp. Date ______________________________ CVV # _________________________ Billing Address (if different from mailing) _________________________________________________________________________________________________________________________ Name on Card ____________________________________________________________________ Signature _________________________________________________________________ The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.

For Office Use Only: Date Rec: Acct: $ $

Ck#:

2306 journal advance $ 4400 sourcebook $

2304 web advance 4400 web at time

Wisconsin Dental Association 6737 W. Washington St., Suite 2360 West Allis, WI 53214 | Phone: 414-755-4110 | Fax: 414-755-4111 | WDA.org

2014 TONGUE ‘N’ CHEEK...AND TEETH, TOO! ADVERTISING CONTRACT WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Print

Ad Sizes One-column-V

One-column-H

Two-column Square

Issue/Deadline Spring/Summer/April 8 Fall/Winter/Aug. 12 In addition, one basic price pays for your display ad to appear in three formats (print and online in downloadable PDF and digital-flip with hyperlinks).

Ô TOTAL: $____________________________ Link ad to this URL: _____________________________________

NEW! WDA Tongue ‘n’ Cheek...and Teeth, too! Patient Newsletter - Electronic

Ad Sizes 150 x 150 pixels

150 x 300 pixels

Issue/Deadline Winter/Feb. 7 Spring/May 9 Summer/Aug. 8 Fall/Oct. 10

Frequency Rate (Check one)

o 1X

Ô TOTAL: $____________________________ Link ad to this URL: _____________________________________

o 3X

150 x 450 pixels

2014 TONGUE ‘N’ CHEEK...AND TEETH, TOO! ADVERTISING CONTRACT

Contact and Payment Information Name, Title______________________________________________________________________________________ Company ___________________________________________________ Mailing Address ___________________________________________________________________Suite __________ City _________________________ State ______ Zip ________________ Phone ___________________________________________ Email ________________________________________________ Fax _________________________________________________ Subtotal $ _________________________________________ Grand Total $ ______________________________________ Check One:

o Check Enclosed

o Visa

o MasterCard

o Discover

Check One:

o Pay in full o Pay in installments (I understand the credit card provided will be charged prior to the month of each insertion in the WDA Tongue ‘n’ Cheek...and Teeth, too! patient newsletters. Credit Card # ________________________________________________________________________ Exp. Date ______________________________ CVV # _________________________ Billing Address (if different from mailing) _________________________________________________________________________________________________________________________ Name on Card ____________________________________________________________________ Signature _________________________________________________________________ The Wisconsin Dental Association does not invoice for display advertising. Payment by credit card or check is required with this contract. Advertisers who cancel their ad(s) early will have their credit card charged or be billed for discounts received. The WDA reserves the right to accept or reject any advertising. See our complete advertising policy on WDA.org.

For Office Use Only: Date Rec: Acct: $ $

Ck#:

2306 journal advance $ 4400 sourcebook $

2304 web advance 4400 web at time

Wisconsin Dental Association 6737 W. Washington St., Suite 2360 West Allis, WI 53214 | Phone: 414-755-4110 | Fax: 414-755-4111 | WDA.org


WDA 2014 Media Kit