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W ES T C H E S T ER U N I V ER S I TY O F PENNSYLVANIA

SUMMER 2019

RAM REPORT

COLLEGE OF BUSINESS and public management

Congr a tul a t i o ns Class of 2019! CRIMINAL JUSTICE STUDENTS BRING HOME AWARDS

PLUS NEW MINOR IN ENTREPRENEURSHIP >>> page 9

Department, Faculty, and Student Highlights


RAM REPORT | Summer 2019

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C ONTEN T S 3

5

SPRING BREAK STUDY ABROAD

10 PASSHE BUSINESS PLAN WINNER

The College of Business and Public

West Chester University student Salih

Management sponsored three study

Salaam took home first place in the

abroad trips during spring break.

PASSHE Business Plan Competition.

STUDENT RESEARCH ON DISPLAY

11 ANNUAL BUSINESS IDEA PITCH

Students in the College of Business

The Dr. Edwin Cottrell Entrepreneurial

and Public Management had several

Leadership Center hosted its seventh

opportunities this spring to present their

annual Business Idea Competition.

research.

12 FACULTY RECOGNITION 6

WCU 1871 AWARD PRESENTED Several students from the College of

Find out which faculty members have received awards, grants, and publications.

Business and Public Management received the university’s new 1871 Award.

15 DEPARTMENT NEWS & NOTES Highlights of student success, faculty in

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MARKETING STUDENTS COMPETE IN STRATEGY SIMULATION

the news, and department events.

Students in MRK 425 competed in a marketing strategy competition this spring to lead a marketing division of an international bicycle company.

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STUDENT PRESENTATIONS Students from economics and finance presented at the Eastern Economics Association Conference; geography and planning students were able to present at the ESRI Geodesign Summit.

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STUDENT HIGHLIGHTS Awards, scholarships, and recognitions earned by College of Business and Public

C o ng ra t ul a t io ns t o a l l t he s t ude n t s w h o we re re c o g nize d t his s pring wit h t h e O ut s t a nding S t ude nt Awa rd. S o m e are pic t ure d a bo v e .

Management students.

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FOR INQUIRIES, FEEDBACK OR COMMENTS, PLEASE CONTACT: D a n a h Al l e n Office of the Dean C o l l e g e o f B us i n e s s & P ubl i c M a na g e m e n t 610- 436- 2055

@ WCUCBPM

c bpm @wc upa . e du


RAM REPORT | Summer 2019

STUDENTS COMBINE STUDY WITH WORLD EXPERIENCES DURING SPRING BREAK The College of Business and Public Management offered to students three spring break study abroad trips this past March. Three different departments, criminal justice, geography and planning, and management, led trips for students who wanted to gain an international perspective during the week, and while the trips included plenty of learning outcomes, students worked in local activities and tourist spots. Dr. Mary Brewster and Dr.

End, and hosted “professional

Spain, to gain hands-on

Shannon Grugan travelled

luncheons and dinners”

experience with Smart City

with criminal justice

with a member of the House

technologies, urban planning

students to London, England,

of Lords, human rights

concepts, and geographic

as part of a comparative

attorneys, police officers,

information system (GIS)

justice system course called

detectives, drug treatment

open data applications.

The Roots of the U.S. Justice

providers, and probation

During the spring, students

System. During the week

officers. The students had

in this course worked on a

in London, students had a

some fun opportunities on

collaborative project with

packed schedule observing

the trip such as enjoying a

the City of Malaga, Spain,

the criminal justice system

“football” match, a tour of

exploring planning topics

up close. They toured the

the Tower of London, a ride

and projects within the City

Houses of Parliament, the

on the London Eye, and a

of Malaga. Trip tours and

Inns of Court, Royal Courts of

performance of The Lion King

meetings were connected to

Justice, and Supreme Court,

in the West End.

lecture and project topics

as well as visited local police

within the studio course.

stations and New Scotland

The geography and planning

Meetings with city officials

Yard. The students observed

department and students

included topics such as Smart

court proceedings, took a

from the planning and design

City programs, sustainability,

Street Art tour in the East

studio course were in Malaga,

green infrastructure,

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RAM REPORT | Summer 2019

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community engagement via geomedia, walkable city planning, regional transportation planning, tourism, the use of GIS, 3D modeling, and cuttingedge technologies as part of planning. The students created web-based 3D models of development projects in the City of Malaga. Finally, Dr. Linda Zhu and Dr. Kelly Fisher from the management department led a group of 20 students to Beijing, China, for a combination of coursework and experiential learning

chain company, an enamel

Cultural highlights of the trip

that gave students a

factory, and Alibaba, which

included visiting the Great

firsthand understanding of

is a global e-commerce and

Wall, the Summer Palace,

operations and supply chain

technology conglomerate.

Forbidden City, and the

management. Students

The group also visited

Temple of Heaven. Students

took several culture classes

and ate at an AI-powered

also got to try their hand at

and business classes at our

restaurant, Haidilao Hot Pot,

cooking Chinese meals, and

partner school, BUU (Beijing

where robots have replaced

experienced the cupping,

Union University). The group

the chefs and waiters to

acupuncture, massage, herbal

visited a major food supply

prepare and deliver dishes.

medicine, and others at a traditional Chinese medical center. Two additional study abroad trips will occur this summer as students from economics and finance will study in China and geography and planning with take a group to Puerto Rico.


RAM REPORT | Summer 2019

STUDENT RESEARCH ON FULL DISPLAY THIS SPRING Students from the College

program ArcGIS

of Business and Public

Arc Collector

Management had several

for data

opportunities to display

collection. Two

their research during the

of the variables

spring semester. While the

collected

annual spring research day

included

was held by the university,

overhead wire

the college showcased its

conflict and

student research projects

tree well size.

by hosting a college-wide

In order to

research day, and graduate

maximize the

students in public policy and

benefits of the

administration conducted

public urban

an online research and

forest, it is

innovation meeting.

important to plant the right

Two students from the

tree in the right

College of Business and

place.

Public Management presented

the physical space in relation to the treatment process.

posters at the Spring 2019

Criminal justice master’s

Additionally, they were

Research and Creative Day.

degree student John Carr,

provided the opportunity

Geography and planning

faculty advisor Dr. Sami

to make recommendations

students Kimberly Kutzler

Abdel-Salam, presented his

on how to improve these

and Eric W. Chapman, led

research on “The Influence

conditions to assist with the

by faculty mentor, Dr. Joan

of the Physical Environment

recovery process.”

Welch, displayed their

on Inmates’ Attitudes and

research “Is the Right Tree

Perceptions of Prison Based

Elizabeth Miller, a double

in the Right Place? West

TCs.” Carr’s “study explores

major in economics and

Chester Borough Street Tree

inmates’ attitudes and

finance, gave an oral

Geodatabase.” During the

perceptions about the design

presentation during the

summer and fall of 2018,

and conditions of the physical

Scholarly Research & Creative

the students developed and

space on inmates’ treatment

Activity (SRCA) Awardee

implemented a geodatabase

experience. Therapeutic

portion of the university’s

to collect street tree data

community participants

Spring 2019 Research Day.

for the Borough of West

were asked several questions

Miller’s presentation on

Chester using the online

concerning their views on

“The Beach Lifegaurds and

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RAM REPORT | Summer 2019

students, faculty, and staff.

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Finally, the Graduate Students in Public Administration Network conducted its first online WCU Public Policy Administration Power Symposium: Public Administration Research and Innovation Meeting on May 8. This was an opportunity Wages in the United States”

The College of Business and

for Master of Public

compared “the hourly pay

Public Management hosted

Administration and Doctor

of beach patrols with tasks,

its first student research day

of Public Administration

costs, organizational size

on April 10. Students from

students to present their

and drownings to determine

within the college’s different

research and receive

how beach lifeguards are

departments displayed

feedback.

being compensated.” Miller’s

their research posters and

faculty mentor for the was

fielded questions regarding

Dr. Simon Condliffe.

their research from fellow

NINE STUDENTS HONORED WITH NEWLY CREATED 1871 AWARD The College of Business and

(accounting), Kaitlin E. Hatch

outstanding accomplishments

Public Management had nine

(marketing), Kimberly Kutzler

related to academics,

of its students recognized

(geography), and Melissa

leadership, community

at a banquet this spring as

Morgan (accounting and

engagement, and career

winners of the West Chester

finance).

readiness.

The 1871 Award was

The application process

Award recipients included

established in 2018 to

is for students to self-

Nicole M. Boylan (business

recognize West Chester

nominate, include a resume,

management and marketing),

University juniors and

and respond to six short-

Noor Butt (criminal

seniors who are high-

answer questions. Students

justice), Marissa DeLoria

achieving in both academic

must also have two letters of

(marketing), Alex L. Failing

and co-curricular realms.

recommendation, including

(finance), Brianna L. Garber

Each year, up to 71 students

one from a WCU faculty or

(accounting), Erin C. Gleason

will be honored for their

staff member.

University 1871 Award.


RAM REPORT | Summer 2019

MARKETING STUDENTS COMPETE IN STRATEGY SIMULATION COMPETITION Marketing students in Adjunct Professor Thomas Elmer’s MKT 425 (Marketing Strategy and Planning Capstone) class embarked on a 10-week marketing strategy simulation competition this spring. Seven teams, consisting of four students each, led a new marketing division of an international bicycle company to design and sell 3D-printed, carbon fiber bikes with the best-balanced financial scorecard at the

Student’s also developed

Bentz, Mamikee Kanneh and

end.

leadership, teamwork,

Manasse Polycarpe, and the

and interpersonal skills.

runner-up was Carbon Inc by

To win, each marketing

They learned important

Tess Ripper, Amanda Perna,

division team needed a keen

marketing concepts,

Julia Frasch and Peter Mina.

understanding of customer

principles, ways of thinking,

Also honored were three

segments, markets, customer

and developed strategic

marketing strategist winners,

needs, brand and ad design

planning and execution skills

Darby Bentz, Michael

options, internet marketing,

within a rapidly changing

Daly, and Tess Ripper, for

and budgeting tools. The

environment. This simulation

their outstanding overall

students designed brands,

instilled a bottom line focus

performance this semester.

distributed products to end

with the simultaneous need

users, designed advertising

to deliver customer value,

campaigns, engaged in search

while allowing the students

engine marketing, worried

to discover how important

about profits, managed

it is to use market data and

cash flows, evaluated

competitive signals to adjust

opportunities, devised

their strategic plan and

and executed a financial

business tactics.

scorecard driven marketing plan, and developed job-

The champion was Fort

ready marketing skills.

Bike Innovations comprised of Michael Daly, Darby

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RAM REPORT | Summer 2019

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STUDENTS PRESENT AT 45TH EASTERN ECONOMIC ASSOCIATION CONFERENCE Five West Chester University economics students, Anthony Calaciura, Todd Randolph, Keith Hazen, Caroline DiJiosia, and Renee Taylor, accompanied by Dr. Simon Condliffe, attended the 45th Eastern Economic Association Conference in New York City in March. The students presented their research papers from ECO 400 (Research Methods) and served as discussants in the

by Anthony Calaciura,

Patterns Based on Barriers to

presentation sessions.

The Effects of Financial

Entry by Caroline DiJiosia,

Incentives on Physical Fitness

and Pop a Pill or Crack Your

The students research

by Todd Randolph, Which

Back? Is Alternative Medicine

topics included: Do NBA

Ride Next? Wait Times at

the Answer to the Opioid

Players Shirk Once They

Walt Disney World by Keith

Epidemic? by Renee Taylor.

Have Received a Contract?

Hazen, Evaluating Migration

WCU PRESENTS AT ESRI GEODESIGN SUMMIT Dr. Gary Coutu along with four geography and planning students, Jason Karian, Morgan Sapia, Tyler LaMantia, and Kevin Hazley, presented at the ESRI Geodesign Summit, February 25-28. Presentations at this conference, focused on the use of geospatial technologies to arrive at the best and most sustainable design solutions. The WCU presentation was entitled, Exploring New Dimensions: West Chester University’s 3D, Virtual, and Augmented Campus and Buildings.


RAM REPORT | Summer 2019

STUDENT HIGHLIGHTS  

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MALLIKA TARIGOPULA SELECTED FOR PROJECT RUN WITH IT         

Mallika Tarigopula (pre-business: accounting) has been selected to participate in Project Run With It (PRWI) at the 2019 Beta Alpha Psi 100th Anniversary Meeting in Chicago, Ill. “PRWI furthers the community service component of Beta Alpha Psi and provides members with an opportunity to engage in a real-world consulting project.” Student representatives will work together during the annual meeting to develop solutions to real-life business problems of actual not-for-profit (NFP) organizations located in the greater Chicago area. Tarigopula has been assigned to Case A – The Volunteer Center. This NFP is seeking to assist and match prospective volunteers and groups that are seeking service opportunities with over 200 nonprofit organizations in the North Shore and greater NE Metro Chicago area. They are requesting assistance in developing strategic initiatives that will sustain and further their organization’s mission.

SCURRY AND ZOUNON AWARDED PICPA MINORITY SCHOLARSHIP       

DeShawn Scurry and Sourou Mariette Carolle Zounon were both awarded a Minority Scholarship through the 2019 Pennsylvania CPA Foundation. Minority scholarship recipients are full-time accounting students at Pennsylvania colleges or universities, and must have earned at least 30 credits and have a minimum GPA of 3.0.

HEPP AWARDED SCHOLARSHIP   

    

   

    

WCU undergraduate student Thomas Hepp, majoring in business management, was awarded the undergraduate merit scholarship by the Chester County Human Resource Association (CCHRA) this spring. Hepp also volunteered at the CCHRA breakfasts this year.

CRIMINAL JUSTICE STUDENTS WIN AT NATIONALS                 

Students from the Criminal Justice Student Association competed in March at the National American Criminal Justice Association – Lambda Alpha Epsilon National Conference. West Chester University students brought home 12 trophies for placing in the top three of each category, including five first-place trophies. Students Grace Whitney and Matt Giniczki each captured two first-place finishes.

  ACCOUNTING AWARDS NIGHT RECIPIENTS   

        

    

The accounting department hosted its annual awards night on April 25 honoring students for their achievements, scholarship winners, and an outstanding alumnus. The department handed out the PICPA Senior Award, Wayland Schatz Award, and Outstanding Accounting Student Awards. Recipients of the Tax Executive Institute Scholarship, Clyde Galbraith Scholarship, Ali Naggar Scholarship, Glenn Soltis Scholarship, Accounting Faculty Scholarship, Maillie Scholarship, and Wipfli Scholarship were all recognized. The evening concluded with Jason Casterline ‘82 receiving the Outstanding Alumni Award.


RAM REPORT | Summer 2019

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COTTRELL ENTREPRENEURIAL LEADERSHIP CENTER

WCU STUDENT WINS PASSHE BUSINESS PLAN COMPETITION West Chester University of Pennsylvania student Salih Salaam, a junior accounting major, captured first place and the $10,000 top prize at the eighth annual Student Business Plan Competition sponsored by Pennsylvania’s State System of Higher Education. The annual business plan competition is designed to provide student entrepreneurs an opportunity to share their original business plans and to win funds to assist in the start-up or expansion of their businesses. Salaam developed “Tutors

attractive to the qualified

industrial, and retail clients,

tutors.”

and Matthew Heilman (MBA

4 University Students,”

student) for Wish Respect,

a plan for connecting

West Chester had two

which offers a first-of-

college students with tutors

additional finalists in the

its-kind advance care

“whenever” and “wherever”

competition: William Todd

documentation ecosystem

they need them. This service

(criminal justice student and

that allows healthcare payers

matches students with tutors

veteran) for Nexus Integrated

to store and share their

in the subjects where they

Security Solutions, which

members’ wishes with loved

need help “at a price point

provides premium security

ones and providers.

affordable by the student and

services to commercial,

INAUGURAL HACK-A-THON The Dr. Edwin Cottrell Entrepreneurial Leadership Center co-hosted the First WCU Hack-athon inside the Business and Public Management Center the weekend of March 30-31. Over 100 students from both West Chester University and other universities attended the 24-hour event. Several companies including SEI and Vanguard were sponsors.


RAM REPORT | Summer 2019

7TH ANNUAL WCU BUSINESS IDEA PITCH Hopeful entrepreneurs

Alumni, Faculty and Staff

gathered at the West

track, Alfred Bedell, Alice

Chester University Alumni

Bedell, Franklin Chukwu,

and Foundation Center

and Dr. Susan Gans were the

on Wednesday, April 17,

winners for their business

for a chance to turn their

pitch, U-Check-It. Doug

business idea into a reality

Thompson won the Chester

as The Dr. Edwin Cottrell

County Based Start-Ups track

Entrepreneurial Leadership

for his idea TailWin!.

Center, along with the Keiretsu Forum Mid-Atlantic

For the first time in the

and Greater West Chester

competition, there was an

Chamber of Commerce,

invitational track in which

co-hosted the 7th Annual

two student teams from

WCU Business Idea Pitch.

Beijing Union University (BUU) pitched their ideas.

The competition comprised of

The winning idea from this

five categories, with a winner

track was Free Yourself From

selected in each. In the

Queing, presented by Xiagong

Chester County High School

Sun, Duyang Zhou, Wenjing

Students track, Alana Pappas

Wang, and Mengze Chu.

and Julia Hirs won for their idea CRLA. In the track for

The grand prize winner of the

WCU Undergraduate Students,

night was U-Check-It, which

Hally Everett, Eric Canfield

is an integrated non-invasive

and Jacob Neubaum won for

health monitoring system

their concept of Slip Saver. In

that tracks stress and opioid

the WCU Graduate Students,

usage in real time.

F INA L IS T S CHESTER COUNTY HIGH SCHOOL STUDENTS Al a r m C o nne c t , R e be c c a Ve ng e l , S iri Ha ris h C R L A, A l a n a Pa ppa s , Jul ia H i rs

WCU UND E R G R A D UAT E S T UD E NT S Entourage, B ra n do n S windl e r, A l e xa ndra He a rd S l i p S a v e r, Ha l l y Ev e re t t , Eric C a n f ie l d, a n d Ja c o b Ne uba um

WCU Graduate Students, Alumni, faculty & Staff Ar c h a n g e l He a l t h , B ry a n We s t o n , Je l is sa We s t o n, a nd L uc a s Stacey U-Check-It, Alfred Bedell, Alice Bedell, Franklin Chukwu, and Dr. Susan Gans

CHESTER COUNTY START-UPS Distat, He l e n Zha ng Ta i l Wi n ! , D o ug Tho m ps o n

INTERNATIONAL Free Yourself From Queing, Xia g o n g S un, D uy a n g Zho u, We n j ing Wa n g, a n d M e n g ze C hu Ha n d D a n c e , Jia j un He , He xia o Ji a n g, a n d Jia nxio n g Za n g

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RAM REPORT | Summer 2019

DR. EDWIN COTTRELL ENTREPRENEURIAL LEADERSHIP CENTER10TH ANNIVERSITY

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On February 28, the Dr. Edwin Cottrell Entrepreneurial Leadership Center held its 10th anniversary celebration in downtown West Chester at align.Space. Approximately 70 people turned out for the evening to celebrate the continuing growth of the Cottrell Center, and its key role in fostering and supporting the growth of innovation and entrepreneurship in Chester County.

S AV E T HE DAT E S E PT E MBE R 19

Small Business

Development Workshop

O CT O BE R 25

Women’s Entrepreneurship

Conference

NOV E MBE R 18-22 Global Entrepreneurship Week

   

FACULTY RECOGNITION 

                                   

DR. BRIAN O’NEILL, CRIMINAL JUSTICE Dr. Brian O’Neill, associate professor of criminal justice, appeared in a new Real Stories Originals documentary entitled “Dying Out Loud”. It is a documentary about female prisoners in a maximum-security prison who are serving terms of life without parole. The documentary can be watched here: https://www.youtube.com/watch?v=6pVq5-12duk DR. MICHELE BRATINA, CRIMINAL JUSTICE Dr. Michele P. Bratina, assistant professor of criminal justice, co-authored the publication CJ 2019, which is a textbook for introductory courses in criminal justice. “CJ 2019 engages students with real criminal justice issues using interactive components and eye-catching visuals. Students explore a repertoire of current events and the resulting challenges faced by practitioners in the subfields of law enforcement, correctional management and administration, and the US court system.”


RAM REPORT | Summer 2019

   

FACULTY RECOGNITION 

                                   

DR. KRISTEN CROSSNEY, PUBLIC POLICY & ADMINISTRATION Dr. Kristen Crossney, associate professor of public policy and administration, was a presenter at the Commonwealth Housing Forum, entitled “Come Together” in the session on “Housing in Rural Pennsylvania – An Ongoing Challenge”. Dr. Crossney presented findings from her 2018 research paper “Changes in Homeownership in Pennsylvania’s Rural Municipalities.” DR. JOHNNA CAPITANO, MANAGEMENT Dr. Johnna Capitano, assistant professor of management, along with Dr. Kristie McAlpine (Rutgers University) and Dr. Jeffrey Greenhaus (Drexel University), are having a chapter titled “Organizational influences on work-home boundary permeability” published in July in Research in Personnel and Human Resources Management. DR. KELLY FISHER & DR. VICKY KATSIOLOUDES, MANAGEMENT Dr. Kelly Fisher and Dr. Vicky Katsioloudes, assistant professors of management, presented to the Senior Leadership Council of the Great West Chester Chamber of Commerce on attracting, retaining, and developing talent. WCU President Dr. Christopher Fiorentino was in the audience. DR. KEVIN FLYNN & DR. SEAN ANDRE, ACCOUNTING This past February, West Chester accounting alumni Alex K. Masciantonio, a tax manager with Gunnip & Company LLP in Wilmington, Del., along with accounting professors Dr. Kevin Flynn and Dr. Sean Andre had an article “The Countinuing State Tax Effects of Section 965 and GILTI” published in the Pennsylvania CPA Journal. DR. LI LU, MANAGEMENT Dr. Li Lu, assistant professor of management, was awarded a grant from the U.S. Department of the Army for her plan to collaborate with faculty members from the University of Delaware on a research project aimed to develop an innovative approach to study team composition on team effectiveness.

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RAM REPORT | Summer 2019

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OUTSTANDING ADVISOR AWARDS

for both current and future students. Some

Several College of Business and Public

whom received this distinction included: Dr.

Management faculty and staff members were

Gerald Abdesaken, Dr. Simon Condliffe and

recognized this spring with the Academic

Steven Capolarello in economics and finance,

Advising Achievement Award from University

Dr. Ma Ga (Mark) Yang from management,

College and the West Chester Circle of

Dr. Alex Cohen and Dr. Jack Gault from

Omicron Delta Kappa. These awards publicly

marketing, Dr. Kristen Crossney from public

celebrate the best practices in academic

policy and administration, and pre-business

advising in order to set the standard for

counselors Carolyn Collevecchio, Kelly

improving resources

Peltier, and Lauren Swift.

13 FACULTY MEMBERS HONORED AS OUTSTANDING FACULTY RECIPIENTS The College of Business and Public Management had 13 of its faculty members recognized by the Honors College as Outstanding Faculty Recipients for 2018-19. Dr. Sami Abdel-Salam and Professor Anne Martin from criminal justice, Professor Steven Capolarello, Dr. David Doorn, Dr. Michael Malcolm, Dr. Marek Marciniak, Dr. Matthew McMahon, Dr. Thomas Tolin, and Dr. Lei Zhu from economics and finance, Dr. David Perri and Dr. Sandra Tomkowicz from management, and marketing’s Professor Thomas Elmer and Dr. Valerie Wang all received this award based on student nominations. WCU SUBMITS APPLICATION TO JOIN PRINCIPLES FOR RESPONSIBLE MANAGEMENT EDUCATION The College of Business and Public Management submitted its application this spring semester to become a participant of Principles for Responsible Management Education (PRME), an initiative of the UN Global Compact. This is a voluntary commitment to PRME, which demonstrates dedication to corporate sustainability and responsible management education. Dr. Lisa Calvano, Associate Dean (Interim), and Dr. Joan Welch, professor of geography and planning, presented to students, faculty, and staff on the PRME initiative at WCU’s weekly Sustainability Research & Practice Seminar in April.

FACULTY SCHOLARSHIP SERIES The College of Business and Public Management hosted a three-part Faculty Scholarship Series this spring. It was an opportunity for faculty members within the college to give brief presentations of their research to their peers. Faculty members who presented included: Dr. Kelly Fisher (management), Dr. Tom Tolin (economics and finance), Dr. Johnna Capitano (management), Dr. Liz Wang (marketing), Dr. Alex Cohen (marketing), and Dr. Dorothy Ives Dewey (geography and planning).


RAM REPORT | Summer 2019

DEPART M E N T N E WS & N O TES

15

A C C O U N T I NG

NABA Partners to Give High School Students a College Experience The College of Business and Public Management, along with the student organization National Association of Black Accountants (NABA), hosted high school students from the program Proverbs out of the Boys and Girls Club

including social media for

Student posters were

of Chester. The program

personal branding, career

displayed around the room

is designed to help at risk

alternatives to public

and informational material

youth in Chester, Pa., and the

accounting, and various other

and resources were given

surrounding areas by building

topics. The attendees also

out. Dr. Rachel Daltry from

leadership and educational

presented on West Chester’s

The Counseling Center and

programs around a basketball

Beta Alpha Psi chapter

Muddy Puddles, the WCU

league. The students were

operations, which included

therapy dog, made a guest

helped to visualize the goal

officer transitions and new

appearance to help students

of one day attending college

membership mentorship.

de-stress.

through being given a tour of

Lastly, two of the members

WCU’s campus, eating lunch

presented in Best Practices,

E CO NO MICS/F INANCE

in the dining hall, engaging in

and talked about West

2nd Annual Spring Gala

a question & answer session

Chester’s Beta Alpha Psi’s

The Department of Economics

with members of NABA, and

participation points program

and Finance celebrated its

experiencing a typical day on

and how to get more people

second annual Spring Gala

a college campus.

involved in the weekly Beta

on April 12. The department

Alpha Psi meetings.

recognized seven outstanding

Board Members Attend Beta Alpha Psi Regional Meeting

majors and inducted 10

C R IM INAL JUSTICE

students into the Economics Honor Society Omicron

In March, four members

Mental Health Poster Display & Resource Fair

of the Beta Alpha Psi’s

Dr. Michele Bratina, students

Invest Club, led by Richard

executive board attended

enrolled in CRJ 366 (Forensic

Marinelli, which involves

the Beta Alpha Psi Atlantic

Mental Health), and members

approximately 50 students

Coast Regional Meeting

of Nu Beta (Criminal Justice

per week and has reached

in Crystal City, Va. The

Honor Society) hosted a

about $40,000 in assets,

members attended meetings

Mental Health Awareness

was honored. The event

that covered various topics,

Event during finals week.

was attended by students,

Delta Epsilon. The Student


RAM REPORT | Summer 2019

16

DEPART M E N T N E WS & N O TES MANAGE ME NT

RBG Film Screening Kicks Off Women’s History Month The Department of Management and The Center for Women & Gender Equity co-sponsored a film screening of the movie RBG followed by a panel discussion in March. student’s guests, faculty, and

of Nepal, Uganda, Nigeria,

The event was a kickoff to

alumni. The special guest

Vietnam, India, Sweden,

Women’s History Month by

of the evening was Ryotaro

Egypt, Japan, Iran, and

celebrating the legacy of U.S.

Tashiro, regional economic

China spoke with the ECO

Supreme Court Justice Ruth

advisor at the Federal

370 students about how the

Bader Ginsberg and building a

Reserve Bank of Philadelphia,

health care system in their

community of empowerment.

who was the keynote speaker.

country compared to that of

The panel discussion included

the United States. The event

The Honorable Anne E.

Students Take an International Look at Health Care

was made possible with the

Lazarus, Superior Court of

help from the Center for

Pennsylvania.

This past March, Dr. Simon

ELS.

International Programs and

Condliffe had his students in ECO 370 (Economics of

G EOG RAP HY & P LANNING

Health Care) meet with Philips Autograph Library to

WCU Earns Special Achievement in GIS Award

discuss the different ways in

West Chester University’s

which health care is provided

Department of Geography

around the world. Students

and Planning has been

representing the countries

selected to receive a Special

international students in the

Achievement in GIS (SAG) Award at

MARKE TING

the 2019 ESRI User Conference in July.

Mu Kappa Tau Chapter Started

This award is given to

The Department of Marketing

user sites around the

developed a chapter of

world to recognize

Mu Kappa Tau the National

outstanding work with

Marketing Honor Society for

GIS technology.

WCU students. Mu Kappa


RAM REPORT | Summer 2019

DEPART M E N T N E WS & N O TES

17

Tau strives to recognize the

Wcu consulting group and score

scholarship, achievement, and professional

Dr. Yong Wang’s

development of marketing

MRK 440 (Senior

students committed to the

Seminar) class

advancement of marketing

was tasked with

education and the integrity

developing and

of careers in marketing. Dr.

implementing

Valerie Wang serves as the

marketing

faculty advisor and marketing

recommendations

student Joyce Romero is the

for SCORE of

organization’s president.

Chester and Delaware Counties. The class travelled to the local SCORE chapter and listened to the problems the branch

P U B L I C P OL I CY & A D M I N I ST R AT ION

was facing. Students gathered information on what the

ASPA Annual Awards Hosted by WCU

and what ideas they hadn’t tried. Students met with John

The Department of Public

data that could then be used to formulate potential solutions

Policy and Administration

to the problems given to the students in the scope.

SCORE branch had already tried in order to improve business, Hess and Jitendra Puri, managers of SCORE, to further collect

hosted the American Society for Public Administration

The class was divided into teams, and each team was given a

Keystone State Chapter for

specific external or internal analysis to identify. From there,

its annual awards ceremony

the teams prepared written documents that defined the

on May 11. Held during

scope of the project, outlined the tasks to be completed by

National Public Service

the student consultants, and established expectations of the

Recognition Week, the event

project for both SCORE and the WCU Consulting Group.

featured keynote speaker Dr. Maria Aristigueta, Director

After getting the scope approved by the consultees, each

of the Biden School of Public

team prepared a formal schematic report. The report

Policy & Administration at

consisted of the research objective, analysis of what

the University of Delaware,

each student found after conducting their research, and

the ASPA annual awards, and

recommendations to the client. Lastly, the main aspects of

student induction into Pi

the report were condensed into a presentation that utilized

Alpha Alpha.

graphs, charts, and statistics. The findings from each team were condensed into one final presentation titled “Building a Bright Future for SCORE: A Five-Tier Marketing Analysis,” and a formal presentation was given to the SCORE of Chester and Delaware Counties.

WCU College of Business and Public Management Summer 2019 Newsletter  

Read all the happenings from West Chester University's College of Business and Public Management during the spring semester in the summer 20...

WCU College of Business and Public Management Summer 2019 Newsletter  

Read all the happenings from West Chester University's College of Business and Public Management during the spring semester in the summer 20...

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