To do this, we will continue to promote our profile in a positive fashion; we will widen our media exposure and, as is said nowadays, build “our brand”. We have many good things to offer and we will do this with enthusiasm and conviction. We will strive to share our ideals with other like minded people in the wider world of fire fighting who have similar interests, experience and expertise. A s one of the modern companies we haven’t quite yet achieved the ancient history of