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At Woodward Creative Group, we have set our guiding principles on this philosophy: Provide exceptional creative services, flawless execution, fair pricing and, above all, superior attention to the relationships into which we enter.


In today’s rapidly changing marketplace, advertising takes many forms, from print to video and from traditional web to social media. Couple this with the transparency and immediacy of the world we live in, and almost everything you do or say becomes advertising. Managing this dynamic and honing your message can be tricky, it’s crucial to choose a partner who has the tools to effectively guide you. At Woodward Creative Group, we can help you navigate the winding maze that is advertising and marketing. Our approach to this is two-fold. First, we cultivate and develop a relationship with you that is built upon collaboration and honesty. We believe that great relationships lead to great advertising and ultimately, great success. Second, we utilize our traditional skills and our somewhat non-traditional approach to how we think about advertising, to create the most effective message and deliver it to the right markets at the right time. You know your product or brand intimately, let us help you see it from a fresh perspective, and create a custom, powerful message. For more than 25 years, advertising has been our passion, let us put that passion to work for you!


capabilities

Locally, nationally and internationally, Woodward Creative Group has had the privilege of working with some of the finest clients out there. Our portfolio comprises a wide variety of clients, from manufacturers and distributors, to health care providers and toy makers. As diversified as our client list, so too is the scope of their needs. We offer services including, but not limited to: Branding Product, Package & Illustration Advertising & Graphic Design Audio/Video Production Web Development Social Media SEO Services Web Advertising/Marketing


dedication

At Woodward Creative Group we are diversified in experience, dynamic in approach and dedicated to providing the highest quality in creativity and customer service. We offer a unique alternative to traditional creative businesses. Unlike the standard account executive system, we encourage our clients to communicate directly with all individuals involved in their project. By maintaining a free flow of information, our entire team can better understand and meet each client’s needs. After all, better communication means better outcomes. We approach every project as a team. From creative strategies to production meetings, we utilize the diverse backgrounds within our group to produce the most effective creative communications. From concept to completion, we provide each client with the entire spectrum of services. We maintain a full staff of professionals, sized for maximum efficiency, and provide all creative services from within our organization. This means greater control over budget, project quality and timely completion.


BILL WOODWARD

owner/creative director With several years as a freelance designer/illustrator, magazine art director and a two year stint at Coffelt Design in Los Angeles, Bill made his way back to Central Texas. In 1992, on April Fool’s Day, he opened the doors to Woodward Creative Group. At WCG, Bill functions as Creative Director. Along with his CD duties, Bill continues to work directly with clients to develop strategies, create their message and ultimately achieve the desired results. Bill graduated from The University of Texas (at Austin) with a Bachelor of Fine Arts with his major in Graphic Design and Illustration and a minor in Painting. In addition to his duties at WCG, Bill has served as an instructor at Temple College and is currently an Adjunct Professor at The University of Mary-Hardin Baylor. When not at WCG he enjoys spending time with his family, painting and playing the guitar.


TAMMY DONALDSON

agency manager/account executive Tammy has been with Woodward Creative Group since 1994, serving as production manager and now as agency manager. Tammy oversees the implementation and development of marketing strategies for both corporate and retail businesses. She works closely with the clients to ensure that their goals are met and objectives achieved with their advertising campaigns. Tammy supervises account and key vendor activities, and works closely with the creative team to ensure quality service. Tammy graduated from Texas State Technical College with an A.A.S. in Printing Technology. She was also an instructor at Temple College from 1997-2000. Outside of work, she and her husband enjoy watching their two daughters play select softball and school sports.


JOHN (CHEWY) CIABURRI senior art director

John Ciaburri is the Sr. Art Director at Woodward Creative Group. He has been with Woodward Creative Group for over nine years. John is a 1996 graduate of Commercial Art and Advertising at Texas State Technical College, Waco, Texas, where he is also currently a member of the Advisory Committee. John has been an instructor at Temple College in the Art Department teaching Adobe Photoshop and Adobe Illustrator since Fall of 2002. His projects include, but are not limited to, graphic design, advertising, corporate identity, trade advertising, package design, and internet communications. Outside of work John enjoys spending time with his wife and three kids, going to concerts and playing poker.


JUSTIN HARRISON graphic designer Justin is a graphic designer at Woodward Creative Group. He is a recent graduate of Baylor University and holds a Bachelor of Fine Arts degree in Studio Art with an emphasis in Graphic Design. Justin has been part of our design team since 2012. Some of Justin’s duties include designing print collateral, package design and his favorite, brand identity design. Outside of work he enjoys drawing, playing basketball and strumming away on his acoustic guitar.


SEAN BUTH

web programmer

Sean is the web programmer at WCG. He is a 2008 graduate of Texas State Technical College with a degree in Web Design & Development. Sean has experience with CSS, HTML, Java Script, PHP and Cold Fusion. His duties at WCG include web design and programming. Outside of work Sean enjoys spending time with family, concerts, running marathons and weekend road trips.


our work

Locally, nationally and internationally, Woodward Creative Group has had the privilege of working with some of the finest clients out there. Our portfolio comprises a wide variety of clients, from manufacturers and distributors, to health care providers and toy makers. As diversified as our client list, so too is the scope of their needs. We offer services including, but not limited to: Branding Product, Package & Illustration Advertising & Graphic Design Audio/Video Production Web Development Social Media


BRANDING

ADVERTISING & GRAPHIC DESIGN

PRODUCT, PACKAGING & ILLUSTRATION

WEB DEVELOPMENT

PRODUCT, PACKAGE & ILLUSTRATION

TM


ADVERTISING & GRAPHIC DESIGN

PRODUCT, PACKAGING & ILLUSTRATION

WEB DEVELOPMENT WEBOO SHOES LOGO, SHOE DESIGN & PACKAGING

TEMPLE BOTTLING TED’S RED SODA LOGO & PACKAGING

PRODUCT, PACKAGE & ILLUSTRATION

ZERO BIODEGRADABLE PRODUCTS LOGO & PACKAGING

BLUE PACIFIC FLAVORS

H-E-B BUDDY YOGURT DRINK

CHARACTER ILLUSTRATION

CHARACTER ILLUSTRATIONS


ADVERTISING & GRAPHIC DESIGN

PRODUCT, PACKAGING & ILLUSTRATION CENTRAL TEXAS COLLEGE

INFINITE FURNITURE SOLUTIONS PRODUCT BINDER & CATALOGS

WEB DEVELOPMENT EDUCATION PAYS • Classroom Courses • Academic and Vocational Programs • Distance Education • Dual & Concurrent Enrollment for High School Students

Visit us on the Web at www.ctcd.edu Central Campus Info: (254) 526-1758 Fort Hood Campus Info: (254) 526-1917

EDUCATION FOR THE INDIVIDUAL

PRODUCT, PACKAGE & ILLUSTRATION

CLEM MIKESKA BAR-B-Q

FIRST TEXAS BANK

nking -Face Ba Face-to! Ban k Lobby Hours NEW

Local Decision Bank ce

To better servi

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we have exten

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our banking hours

our s and have extended listen to our customer we continue to Monday-Thursday, At First Texas Bank hours are now Our bank lobby drive-thru hours. on Saturday 9:00 bank lobby and to 6:00 p.m. and from 9:00 a.m. p.m., on Friday our drive-thru services 9:00 a.m. to 5:00 for convenience, customers looking 1:00 our to For a.m. p.m. a.m. to 1:00 on Saturday 9:00 to 6:00 p.m. and riday, 7:30 a.m. way we are are now Monday-F hours are just another and extended ce banking service p.m. Face-to-fa Bank. first at First Texas putting people

Peo ple First 300 E. 1st Ave.

• Belton, TX 76513

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.com www.ftbbelton

APPROVED

No red tape. Our banking decisions are made

right here! Member FDIC

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At First Texas Bank our lending decisions are made locally, quick turnaroun which means we d on your loan offer request without all of the red tape. dreaming of remodelin You may be g your home, buying a car, sending or consolidating your child to college debt. We offer a full range of loan products able, friendly loan and knowledg officers who help eyou make the with a loan officer best decision. Call to talk about your specific needs. You’ll get your banker being personal service available to discuss with your loan project attention and at anytime. Personal local decision banking is just another way we first at First Texas are putting people Bank.

Peo ple First 300 E. 1st Ave.

• Belton, TX 76513

Ban king

• (254)939-3701

www.ftbbelton .com

Member FDIC

Always Open First Texas Online

Member FDIC


ADVERTISING & GRAPHIC DESIGN

PRODUCT, PACKAGING & ILLUSTRATION INFINITE FURNITURE SOLUTIONS 'GREEN' THEMED TRADESHOW BOOTH

IZONE - SELF PROMOTION

WEB DEVELOPMENT

PRODUCT, PACKAGE & ILLUSTRATION

TEXAS AGRILIFE EXTENSION SERVICE - 1ST ANNUAL COWBOY CHRISTMAS BALL INVITATION

SCOTT & WHITE PRESCRIPTION SERVICES

RATIONAL PROVEN BENEFIT DESIGN PRESCRIPTION TRULY TRANSPAR PRICING MODEL ENT LOWEST NET

COST STRATEGY

IN-HOUSE PHARMACY MODEL OPTIONS COLLABORATIVE CLINICAL MONITORING & MANAGEM ENT USEABLE METRICS

EXCEPTIONAL

& REPORTS

CUSTOMER SERVICES


WEB DEVELOPMENT

ÉLAN SALON & SPA elan-salonandspa.com

BELTON CONVENTION & VISITORS BUREAU seebelton.com

PRODUCT, PACKAGE & ILLUSTRATION

ROYAL SEATING Currently In Development BELOW ARE A FEW OTHER WEBSITES WE HAVE DEVELOPED: bellcountyexpo.com cathedral-oaks.com templebioscience.org christchurchschooltemple.com therangerestaurant.com bargeproperties.com cookchiro.net clembbq.com webooshoes.com shelbyenergylodge.com centralandtitle.com carothersexecutivehomes.com


CASE STUDIES Shelby Energy Lodge - Center, TX

website, and collateral materials. Through a

Shelby Energy Lodge is a combination hotel/

strong brand position, consistent message,

apartment complex designed to meet the

targeted promotion and an impeccable facility,

needs of energy professionals. It was built

Cathedral Oaks has effectively booked 90%

near the Haynesville Shale to cater to the

of its available weekends through Fall of

extended stay needs of engineers, petroleum

2011. Even more remarkable, this has been

landmen, project managers, etc.

accomplished after only six months of being open.

WCG created the Shelby Energy Lodge

Temple Health & Bioscience District -Temple, TX

logo, signage and

The THBD is a State designated “District”

website prior to the

which is devoted to the development and

opening. The website

creation of health and bioscience/biotechnol-

aided in the complete

ogy opportunities within the City of Temple.

occupancy of the

Beginning in the Fall of 2008, WCG was

complex for nearly nine months. When vacancies began to occur, we worked with Shelby and designed a plan using new search engine optimization tools, online mapping services and pay per click ads. In less than a week, through these specific efforts, the complex was full again.

hired to develop and execute a marketing plan with the sole intent of having the voters of Temple approve and give taxing authority to the Temple Health and Bioscience District. After creating the campaign concept and strategy, WCG

Cathedral Oaks Event Center - Belton, TX

produced print advertisements, informational

Cathedral Oaks is Central Texas’ premiere

sheets, direct mailers, and an informational

location for weddings, receptions, banquets

video. All were utilized in a six month cam-

and corporate

paign which culmunated with the election

events.

being held in May of 2009. As a result, the

WCG has worked

voters granted taxing authority to the District.

with the owners to position Cathedral Oaks as the premiere event center in the Central Texas area. In addition WCG created the Cathedral Oaks logo, signage,


CASE STUDIES Disney - Burbank, CA The Hard Lines division of Disney is focused on licensed and branded retail products. WCG in partnership with a group from Westlake Village, CA developed Disney branded products, platforms, packaging and marketing materials over a five year period. During the five years, products and product platforms ranged from Disney Branded Juice Drinks to X-Games branded stationary and school supplies.

In the first year alone, two product lines – Juice Drinks and Breakfast Cereals combined to generate $65 million in revenue for Disney’s Hard Lines Division, making it the most profitable division that year, surpassing Entertainment and Theme Parks.

PRICING Our schedule for billable hours is as follows: Agency: $40/hr Creative: $90/hr

CLIENT LIST Austin Fertility Clinic - Austin, TX Barge Properties - Temple, TX Bell County Expo Center - Belton, TX Blue Pacific Flavors - Los Angeles, CA Cathedral Oaks Event Center - Belton, TX Central National Bank - Temple, TX Central Texas College - Killeen, TX Christ Church School - Temple, TX City of Temple - Temple, TX Clem Mikeska’s BBQ - Temple, TX Combat Displays - Annapolis, MD Cook Chiropractic - Temple, TX Coryal, LLC - Los Angeles, CA Cultural Activities Center - Temple, TX Disney Corporation - Burbank, CA Harvest Technologies - Belton, TX Houston Astros - Houston, TX Icono Sports - Los Angeles, CA Indeco Sales - Belton, TX Infinite Furniture Solutions - Cameron, TX Insurance Information Exchange - Bryan, TX iZone Manufacturing - Temple, TX Just Play Sports - Schinzin, China Leap Frog - Berkley, CA Lide Industries - Mexia, TX Kiella Group/Kiella Homebuilders - Temple, TX Mattel - Los Angeles, CA McLane Co. - Temple, TX Megg’s Cafe/Hamilton Bread Co. - Temple, TX Micro-Distributing - Belton, TX Monarch Beverages - Atlanta, GA Natural Kids Foods - Los Angeles, CA Omega Builders - Temple, TX Radical Skincare - Los Angeles, CA Saban Entertainment - Los Angeles, CA Stillwater Custom Homes - Temple, TX Scott & White Prescription Services - Temple, TX Temple Bottling - Temple, TX Temple Free Clinic - Temple, TX Temple Health & Bioscience District - Temple, TX

Production: $75/hr llustration/Photo retouching: $110/hr

This is a partial listing, a complete client list can be provided upon request.


In an ever changing world of marketing and communication, Woodward Creative Group is always looking for the newest form of media to put to work for our clients. Our team stays current on new medias by doing constant research on current tends. We offer a true media mix to our clients that ensures they reach their customers in all forms. Our media mix includes traditional mediums, internet and social medias. We look forward to the opportunity of working with you and the possibility of building another long-term, professional relationship.



Woodward Creative Group