TUESDAY, MARCH 18, 2014
Waterloo Main Street completes Blue Zones pledge actions WATERLOO — Waterloo Main Street has completed the Blue Zones Project Organization Checklist, highlighting their longstanding commitment to Waterloo. The pledge actions they completed include offering healthy food options at
meetings when food is present, hosting well-being and educational events, promoting volunteer opportunities, adopting a tobacco-free environment and acquiring a bicycle rack to allow for active transportation. “We have worked with Blue Zones representatives
on a number of initiatives, most recently the Blue Zones themed Taste of ‘Loo event,” said Jeff Kurtz, Executive Director of Main Street Waterloo. “The buy-in from the downtown community has set the standard for the whole city. Restaurants, organizations, and local
government are all working to initiate the Blue Zones recommendations. Main Street Waterloo is pleased to be among the participants promoting this effort.” Main Street Waterloo was founded on the concept of economic development within the context of historic
variety of measures of their effectiveness in making roads safer and more accessible for everyone who uses them. Cedar Falls Mayor Jon Crews said, “Complete Streets are absolutely essential towards creating a healthier physical environment, an essential component of the Blue Zones Project.” Smart Growth America is the only national organization dedicated to researching, advocating for and leading coalitions to bring better development to more communities. The policy is one component of the Blue Zones Community Policy pledge.
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revitalization. Using this approach, they are working to strengthen the overall social and economic health of the Waterloo central business districts and re-establish the commercial districts as the community focal point and center of activity.
Cities tie for Smart Growth America list The Complete Streets policy for both Waterloo and Cedar Falls, passed by each City Council has been named two of the best in the country by Smart Growth America, an organization that advocates for more walkable and livable neighborhoods. The two Iowa communities tied for 14th on the list. The policies will be featured in the 2013 Best Policies Report. The National Complete Streets Coalition, a program of Smart Growth America, conducts an annual analysis of all the Complete Streets policies adopted in the U.S., scoring every policy on a
preservation. This concept allows for new development that is compatible with the existing downtown physical environment. Main Street Waterloo is an affiliate of the Main Street Iowa program, using the National Main Street Center’s “Four Point Approach” to downtown
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