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Creating brand engagement and customer loyalty through customized retail and hospitality design

ABOUT THIS BOOK Customer-focused design is an exciting pursuit, and it’s a journey no A/E firm can take alone. We go there with clients like you. As with all projects, the ones profiled in this book required working within a limited footprint to achieve flexible, cost-efficient spaces. At the same time, these spaces needed to engage consumers, enhance customer loyalty, and advance revenues. In addition, these projects all required a deep understanding of our clients’ goals, business model and brand parameters, as well as their personal aesthetic and communication style. Getting to know the clients represented by these projects is undoubtedly one of the highest rewards of our work. Thank you for taking the time to learn about some of our retail and hospitality-related work at WBRC Architects ∙ Engineers. We look forward to the opportunity to put our skills to work for you.

BRAND ON THE MOVE Bealls Outlet has been expanding at the rate of 30 to 40 stores per year over the past five years in response to an increasing consumer focus on value. A recognized brand throughout Florida, Bealls’ hottest new growth territories have been Texas, Georgia and Arizona. Bealls Outlet customers have responded favorably to the store’s recent rebranding with new graphics, colors, rack configurations, dressing rooms, cabinetry, fixtures, and registers. Its mission of providing “big brands, big savings” is now a store focal point with a lighted 70% off sign at the point of purchase.


Locations: Florida, Texas, Georgia, and Arizona Client: Bealls Outlet Key components: • 25,000 SF store area • New store interiors in existing vacant space • New façade with arched parapet


VERIZON WIRELESS STORES Locations: Florida and New York Client: Verizon Wireless Key components: • Interior fitouts • Pod-style retail model • Constant technology upgrades

RELIABILITY MATTERS Verizon Wireless in Florida relies on WBRC Architects ∙ Engineers for all of its corporate store designs. Verizon Wireless is committed to customer convenience, requiring unique fitouts that maximize space and enhance customer experience. Since the company moves at the speed of technology, A/E services need to be delivered quickly as well as accurately. In the past five years, WBRC Architects ∙ Engineers has designed more than 30 new or renovated Verizon Wireless stores, with 8 more in the queue for early 2014 completion.

PLATINUM ACHIEVEMENT Hannaford Supermarket in Augusta, Maine, has the distinction of being the first LEED-Platinum supermarket in the world. Supermarkets have traditionally been one of the highest energy-consuming building types in retail. WBRC Architects ∙ Engineers worked with the Hannaford team to minimize energy consumption using heat recovery, green roofs, solar PV system, geothermal loops, Green-Chill refrigeration, and solar tube and light-shelf daylighting systems. Designed to teach as well as perform, this store includes branded signage and kiosks that describe its many sustainable features. The project continues to serve as a design and construction platform for new Hannaford stores throughout the U.S.


HANNAFORD SUPERMARKET Location: Augusta, Maine Client: Delhaize America Key components: • Heat recovery system • Geothermal heating/cooling • Vegetative roof • Solar PV system • Green-Chill refrigeration • Extensive daylighting • Reuse of abandoned urban site



Location: Bradenton, FL Client: Rebecca Parras Key components: • Interior fitout of a 17,300 SF space • Extensive interior lighting displays • Reinforced wall and ceiling mounts • Fast-track project

Lyteworks, a lighting business originating from Orlando, FL, wished to create a Bradenton showroom that would be engaging for both homeowners and homebuilders. The resulting interior space provides an attractive minimalist modern background for the lighting and furniture displays. The design incorporates maximum flexibility to allow for new merchandising, while addressing fire safety concerns and the additional heat generated by the thousands of lights on display. The result is an example of a successful collaboration between the store owner, local building contractor, and WBRC Architects ∙ Engineers.

MINDING THE STORE The Mindworks retail store at the Philadelphia International Airport consists of 1,650 SF of space located in the terminal B/C connector. Mindworks is Stellar Partners’ airport-exclusive, proprietary concept, offering an interactive, fun place to shop for quality toys, games, and apparel before departure. WBRC Architects ∙ Engineers worked on this interior renovation project in partnership with owners and consultants from several states to prepare construction documents in an extremely short time frame. In addition to this store, WBRC has designed concourse stores for various clients in the Tampa, Orlando, Miami, Newark, Bangor, Philadelphia, Chicago, and Houston airports.


MINDWORKS Location: Philadelphia, PA Client: Westfield Corporation Key components: • Interior fitout • New finishes • Retail displays • Casework

BEAR NECESSITIES STORE Location: Orono, ME Client: University of Maine Key components: • Retail store as part of an expanded hockey arena • Moveable display options • Adjustable shelves • Track lighting • Branded corridors

BEARING EVERYTHING Part of the Shawn Walsh Center at the University of Maine, the Bear Necessities Store is “swag central” for both students and the tens of thousands of sports fans who attend games annually within the arena as well as adjacent stadium. Designed to deliver visual excitement while maximizing product turnover, the Bear Necessities Store experiences robust sales. In fact, its customers often leave the store wearing the UMaine “billboards” they purchased.




The Ron Jon Surf Shop retail shop at the new concourse area of Miami International Airport brings the beach to thousands of travellers.

Location: Miami, FL Client: Stellar Partners Key components: • New interior finishes • Customized display fixtures • Stringent plan review requirements

One of the chain of outlets originating in Cocoa Beach, FL, this airport retailer needed to convey the same brand flavor as the flagship store, which is considered a tourist attraction. In addition to a customized fitout, the project also required satisfying stringent plan review requirements from the aviation authority.


CADILLAC MOUNTAIN SPORTS Location: Bangor, ME Client: Cadillac Mountain Sports Key Components: • Conformance to mall standards • Built-in video displays • New façade • Exterior signage • Customized merchandise displays

GEAR GALORE Cadillac Mountain Sports is a well-known Maine brand with a loyal following of athletes and outdoor adventure enthusiasts who will not settle for anything less than the best. The client wanted a redesign for its new Bangor Mall location that would inspire shoppers to branch out into new colors, patterns, and textures. A handsome copper-like façade serves as an eyecatching frame to the shop’s bright, jam-packed interior. Versatile lighting, display fixtures, customized shelving and concealed security system help staff keep inventory stocked safely and attractively.


BANK OF THE FUTURE In its newest branch location in Maine’s capital city, Bangor Savings Bank fully embraces the interactive banking model with pod-style stations. These stations include secure cash recyclers, eliminating the need for counting bills. The second floor of the distinctive building designed by WBRC features a high-tech conference center and reception area with a sky-lit rotunda. Elements such as a green roof, heat-pump heat recovery system, and extensive daylighting also make this new bank prototype environmentally friendly.

BANGOR SAVINGS BANK Location: Augusta, ME Client: Bangor Savings Bank Key components: • • • • •

Three-story glass wall Open lobby plan with pod-style teller stations Training center Reception area, featuring a large skylight and rotunda Building-wide heat recovery system




Location: Bradenton, FL Client: Bill and Glenda Ekasala Key components: • Custom bakery and sandwich shop design • Specialized casework • Efficient kitchen • Self-service beverage bar • Exterior seating

The new interior fitout of shell space for John Dough Bakery, with its extensive array of baking and cooking equipment, required a one-of-a-kind design to maximize use of the shell’s high ceilings and natural light. Through a creative use of materials, the customer ordering counter, eat-in spaces, and beverage bar are both eclectic and unified through a pleasing mix of colors, textures, and forms.




Pastries by Design was first attracted to its new Lakewood Main Street corner location as a visible place to display its popular wedding cakes. Creative treatment of the interiors make a visit inside the shop an additional treat, with the business now attracting a daily stream of consumers craving cookies, cupcakes, and other signature sweets.

Location: Lakewood Ranch, FL Client: LWR Commercial Realty Key components: • Customized interiors including ceilings, shelving, and windows • Kitchen/bakery • Distinctive flooring and finishes

Customers can see into the kitchen to watch the bakers at work, or peruse a large display of gourmet sweets. An adjacent tasting room is where Lindsay, the baker, meets with couples to help them design the perfect wedding cake.




Location: Lakewood, FL Client: LWR Commercial Realty Key components: • Product display cases • Cooking demonstration area • Interactive cooking classroom area • Video/audio enabled for taping/ broadcast

WBRC Architects ∙ Engineers designed this customized cooking school and product demonstration facility to meet several objectives. Modern luxury was combined with the latest technology and products to create a place where gourmet food enthusiasts could taste, interact, and watch master chefs, all while growing accustomed to some of the best products in the cooking industry, such as Viking ranges and high-end cutlery.




The Ranch Grill Restaurant & Sports Bar is designed and located to complement the adjacent Premier Soccer Fields by creating an atmosphere intended to appeal to sports patrons and their families.

Location: Lakewood Ranch, FL Client: First Choice Corporation Key components: • Open plan • New interior fitout • Lounge/bar area • Banquet room • Outdoor seating

“Meet Me at the Ranch” has become a local catchphrase by patrons who rave about the delicious offerings and beautiful atmosphere. Guests can choose from a large bar, table seating, booths, or The Ranch Grill’s sunny patio. WBRC provided architectural services and coordinated engineering services.

BOGEY’S SPORTS BAR & GRILL Location: Bradenton, FL Client: Albert Myara Key components: • New covered outdoor seating area and bar • Open plan interiors • Creative materials

SCORING BIG Bogey’s Sports Bar & Grill originated in Venice, FL. In this second location, the owner wished to rework a vacant Italian restaurant into a place where customers could be part of the sports action by viewing any one of multiple screens throughout the restaurant. In addition to using creative materials to extend the budget, WBRC Architects ∙ Engineers opened an exterior wall and added a new indoor/outdoor bar, increasing service area and acting as an illuminated beacon at night to draw customers in from the busy state road where it’s located.





Pinchers Crab Shack in Lakewood Ranch, FL, is one of three dining establishments WBRC Architects ∙ Engineers designed for Pinchers of Fort Myers. The interiors feature an open concept layout with eclectic decor.

Location: Lakewood Ranch, FL Client: Phelan Enterprises Key components: • Open plan • New indoor/outdoor bar with roll-up overhead doors • See-in kitchen

A covered outdoor seating area was added to extend the service area. At night, this space is a second source of visual attraction for this popular restaurant.

JPAN RESTAURANT & SUSHI BAR Location: Lakewood Ranch, FL Client: JPan Restaurant Sushi Bar Key components: • New bar • Open concept interior • Double the seating capacity

MORE SUSHI This project more than doubled the size of the existing JPan restaurant in Lakewood Ranch. The WBRC-designed addition incorporated a cocktail bar that opens to the street and allowed for new outdoor seating along Lakewood Main Street. On a street with a thriving, year-round night life, this expansion brings new growth opportunities for this highly regarded restaurant and sushi bar.




Fast N Fresh of Lakewood Main Street is the second location for a new restaurant that features fresh salad and sandwiches. This new interior fitout allows customers to select salad items and toppings from a serving line.

Location: Lakewood Ranch, FL Client: Lesley and Mike Harb Key components: • Open plan • Efficient service flow • Easy to clean, efficient prep areas

The sight, selection, and culmination of a self-designed salad or sandwich -- created with high-quality, ultra-fresh ingredients -- has proven to be a successful concept. The owners are building on this formula by planning additional locations.

COURTYARD BY MARRIOTT Location: University Park, FL Client: Buffalo Lodging Key components: • Open plan • Furniture-based “rooms” • Mixed color palette • Customized bistro design

COURTING GUESTS When a hotel developer wished to convert a Comfort Suites property to a Courtyard By Marriott, WBRC Architects ∙ Engineers was hired to assist in the conversion of the lobby, bistro, theater room, and media center. The property, located 15 minutes from the Sarasotaarea airport, now boasts a fresh, upscale look using harmonious selections from Marriott’s catalog of brand-approved furniture, flooring, lighting, and finishes. By combining the Courtyard prototype with the facility’s existing assets and footprint, this 134-room, four-story hotel now proudly flies the Marriott flag.



A new exterior skin and interior redesign for this 35-year-old anchor property at Bangor International Airport created a streamlined appearance and improved building energy efficiency and guest room acoustics — all with continued occupancy of 103 rooms during construction.

Location: Bangor, ME Client: New Castle Hotels and Widewaters Group Key components: • Occupied during construction • Technology upgrades • Expanded space on same footprint • ADA improvements • Substantial energy savings

A first-floor infill, expanded pool, fitness center, conference rooms, guest lobby, new ninth-floor guest rooms, technology upgrades, and accessibility improvements throughout brought this landmark up to modern hospitality standards.


HOLLYWOOD CASINO & HOTEL Location: Bangor, ME Client: Urban Design Group Key components: • Fast-track permitting • Fast-track construction • Exterior design consultation • Ability to withstand riverside winds and harsh winters

SURE BET With a significant economic boost for downtown Bangor in the balance, WBRC Architects•Engineers was asked to shepherd this $130-million project through the state and local permitting processes as quickly as possible, as well as provide civil, site, structural, and landscape design. Maine Department of Environmental Protection approvals for the hotel and casino were granted in less than three months, and designs allowed for fast-track construction, with one floor of the sevenlevel hotel being completed each week.




WBRC’s ongoing renovations to Plymouth Harbor retirement community in Sarasota create contemporary and spacious new interiors within a 1960s facility that features breathtaking views of Sarasota Bay.

Location: Sarasota, FL Client: Plymouth Harbor Inc. Key components: • Variety of suite plans • Units customized by residents • Minimal residential disruption

To date, more than 100 units have been renovated, meeting strict budget requirements and deadlines. At all stages of this work, WBRC facilitates communication within the project team to ensure efficient workflow and minimal disruption during construction.


HARBORSIDE HOTEL WELCOME CENTER Location: Bar Harbor, ME Client: Ocean Properties Key components: • Maine cottage-style exterior • Dormers and eaves • Distinctive trim • Granite and wood accents

BAR HARBOR CLASSIC Architects ∙ Engineers reinterpreted classic Bar Harbor vernacular architecture for the Welcome Center at what is now the Harborside Hotel, Spa & Marina using dormers, steeply pitched roofs, window and eaves trim, and siding that characterize the Maine cottage style. The structure blends harmoniously with adjacent landmark structures while offering all the modern amenities guests expect, and the Harborside has quickly achieved landmark status.

OVER THE TOP SOLUTION What do you do when the most desirable area of your spectacular water-view site is occupied by an older two-story wood framed hotel? You go up and over it. Using specialized piles and steel framing, two additional floors were added over the existing hotel, with the majority of the construction concentrated during the closed winter months. WBRC Architects ∙ Engineers was responsible for concept and schematic design, local approvals, and structural engineering.

BAR HARBOR HOTEL BLUENOSE INN Location: Bar Harbor, ME Client: Ed and Judy Hemmingsen Key components: • New structure and additional stories over top of existing hotel • Wintertime construction • Pool room design modeled after classic movie Cocoon • AAA Four-Diamond restaurant

PENOBSCOT VALLEY COUNTRY CLUB Location: Orono, ME Client: Harris Golf Key components: • Energy efficient • Elegant interiors • Revenue-generating amenities including banquet room, pro shop, and restaurant

PLAY AT THE CLUB The Penobscot Valley Country Club, founded in 1924, hired WBRC to design its new 16,700 SF facility. The project includes the design of an elegant banquet facility and kitchen, administrative offices, pro shop, and outdoor pool. The building was sited to take advantage of the spectacular views of wthe club’s Donald Ross golf course and to integrate the structure into the landscape. Energy savings were realized through berming and ample south-facing natural light.


SWEET HOMECOMING The Buchanan Alumni House welcomes alumni and visitors to the University of Maine’s flagship campus in Orono. This 32,000 SF building, located at a major campus entrance, incorporates Maine vernacular architectural forms that bridge the residential styles in the adjacent neighborhood. Special features include a large brick-poured courtyard, “grand house” meeting spaces, and a fiber-optic bear constellation in the entry rotunda. Renderings produced by WBRC were used for fundraising and naming opportunities.

BUCHANAN ALUMNI HOUSE Location: Orono, ME Client: University of Maine Key components: • Expansive patio with gardens, walkways, and shaded sitting areas • Grand rotunda • Named meeting rooms, library, conference rooms, and banquet facilities

Above: Members of a project team meet via teleconference at WBRC’s Bangor office. Left: Old and new design elements at WBRC’s Lakewood Ranch, FL, office..

ABOUT WBRC A/E WBRC Architects ∙ Engineers a full-service A/E firm dedicated to creating solutions that improve lives. Founded in 1902 in Bangor, Maine, WBRC now has three locations in Bangor and Portland, Maine, and Lakewood Ranch, Florida. WBRC is owned and operated by nine professionals, all practicing architects and engineers. WBRC’s team of more than 55 staff members includes licensed architects, civil, structural, mechanical, and electrical engineers, interior designers, landscape architects, and historic preservation specialists. The firm has a diverse portfolio including renovation and new construction of retail, healthcare, restaurant/hospitality, and residential housing projects. Sustainable design is practiced firm-wide, with nearly half of WBRC’s design professionals holding LEED AP credentials. Before and after the work day, WBRC’s leadership and staff are active in their communities, supporting a variety of causes both as a company and as individuals.

WBRC Architects ∙ Engineers employs more than 55 architects, engineers, and design professionals in three offices.

PROFESSIONAL DISCIPLINES ARCHITECTURAL DESIGN While WBRC’s architectural designs have been recognized by a long list of third-party accolades, the best “award” is a great space that occupants love. Creating such spaces require a combination of listening skills, creative talent, and technical acumen. WBRC architects are trained and skilled in BIM (building information modeling), Sketch Up, the Adobe products suite, Autodesk 3ds MaxDesign, and Revit. When a project warrants it, WBRC also regularly partners with other A/E professionals to create branded and niche facility solutions. SITE/CIVIL ENGINEERING WBRC’s site and civil engineering team brings ingenuity, practicality, and

diverse expertise to its work, producing high quality, customized site and civil engineering design options. Through clarity and communication, WBRC’s site/ civil team has earned a reputation for making the permitting process quick and efficient. STRUCTURAL ENGINEERING WBRC’s structural engineering team has diverse experience in the structural analysis, design, and detailing of projects that leave both small and large footprints—from multi-story structures to multi-facility campuses. MECHANICAL ENGINEERING Energy conservation, occupant comfort, indoor air quality, noise abatement, and acoustic control are among the

many challenges tackled by WBRC’s mechanical engineers. From plumbing, heating, ventilation, and air conditioning to fire protection and safety systems, our mechanical engineers have a track record for creating solutions that seamlessly integrate into new or existing facilities.

branded environments across many sectors, allowing us to “cross-pollinate” new ideas and best practices. The firm’s interior design team is also wellversed in construction documentation, finish material and color selection, and specification of furniture, fixtures, equipment and accessories.

ELECTRICAL ENGINEERING WBRC A/E’s electrical engineering team incorporates innovative and energyefficient solutions for a wide range of systems including power, electrical distribution, fire alarm, security, lighting, and computer data systems.

LANDSCAPE ARCHITECTURE Landscape architecture is critical to communicating a client’s presence in the fabric of a community. WBRC’s approach to landscape architecture combines the owner’s vision, site history, and current context to create a unique presence— in a manner that also factors in practicalities from longterm horticultural growth patterns to ADA compliance to wayfinding.

INTERIOR DESIGN WBRC’s interior design team is experienced with space planning for

WBRC A/E Projects WBRC A/E and Project Partners WBRC A/E Office Locations

WHERE OUR CLIENTS TAKE US WBRC Architects ∙ Engineers serves clients across the East Coast and beyond, with an extensive portfolio of retail, commercial, healthcare, and residential projects. We welcome the opportunity to serve you.


Rob Frank, PE, LEED AP

8130 Lakewood Main Street, Suite 210

44 Central Street

Lakewood Ranch, FL 34202

Bangor, ME 04401

941.556.0757 ext. 101

(207) 947-4511

FL COA #AA260001395 & 27389

Spaces That Build Brands  
Spaces That Build Brands