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1898

SWISS WATCHES

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photo Jura bernois Tourisme

TRAMELAN

Authentic Time, since 1898 Over more than a century the company AUGUSTE REYMOND has manufactured watches in Tramelan, a village located in the Jura mountains, the very heart of the Swiss Watch Valley . A place far away from the hustle of the big cities, a place where time is still a value on its own, not just a matter of ephemeral trends or fast money, a place where we can still take our time to create timeless beauty

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Far aside from the mass production of the big luxury groups, our independent, family-owned company offers you the genuine luxury of an authentic product, which is hand-assembled only in small series by our watchmakers in our own workshops in Tramelan.

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Le temps authentique depuis 1898 Depuis plus d’un siècle, la société AUGUSTE REYMOND manufacture des montres à Tramelan, un village situé dans les montagnes du Jura helvétique, au cœur même de l’industrie horlogère suisse. C’est un endroit bien à l’écart de l’agitation des grandes villes, un endroit où le temps a gardé une valeur propre, où il n’est pas devenu l’esclave de modes éphémères ou de l’argent vite gagné, un endroit où nous pouvons encore prendre tout notre temps pour créer des montres dont la qualité et la beauté défieront les années.

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A contre-courant des productions de masses poursuivies par les grands groupes horlogers, notre petite entreprise familiale et farouchement indépendante vous offre le véritable luxe d’un produit authentique, fabriqué uniquement en petites séries et assemblé de manière artisanale par nos horlogers dans nos propres ateliers à Tramelan.

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TRAMELAN

Authentische Zeit, seit 1898 Seit mehr als einem Jahrhundert stellt die Firma AUGUSTE REYMOND in Tramelan, einem Dorf in den Jurabergen, im Herzen der Schweizer Uhrenindustrie, Uhren her. Tramelan ist ein Ort, der fern vom Gedränge der Grossstädte liegt, ein Ort, wo die Zeit noch ihren eigenen Wert behalten hat und nicht in den flüchtigen Modetrends und dem schnellen Geld unterworfen ist. Ein Ort, wo wir uns noch Zeit nehmen können, um Uhren zu schaffen, deren Qualität und Schönheit der Zeit trotzen.

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Im Gegensatz zur heutigen Massenproduktion der grossen Luxus-Konzerne, bietet Ihnen unser kleines unabhängiges Familien-Unternehmen den wahrhaften Luxus eines authentischen Produkts. Unsere Uhren werden jeweils in kleinen Auflagen, vollständig von Hand, durch unsere Uhrmacher in unserem eigenen Atelier in Tramelan, zusammengebaut.

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精确的时间,自1898年 早在一个多世纪以前,奥古斯特 (AUGUSTE REYMOND) 就开始在坐于 瑞士优瑞(Jura)山脉里的特拉姆朗 (Tramelan)村庄生产手表。特拉姆朗 是瑞士手表中心的心脏。远离繁嚣大 都市,在这里时间具有其独特的价值, 没有短暂的潮流趋势,没有赚快钱的经 营理念,在这里我们用我们的时间来创 造永恒的美丽。

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我们远离大批量生产的奢侈品集团市场, 我们以独立生产的制表家族方式,向你 展示真正可信的奢华精确手表。所有的 手表都是在特拉姆朗我们自己的制表作 坊,由我们的制表工人手工小批量生产。

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Authentic Time since 1898

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Mr. Auguste Reymond (1872-1946)

The history of Auguste Reymond begins in 1898, the year a young man of twenty-seven rented a small apartment in Tramelan and hired a handful of watch-makers to start manufacturing watches that would bear his name. He soon met with success. By 1910 his modest business had grown into a huge factory that employed over one hundred people in its own premises. Auguste Reymond himself had become one of the happy fews that were nicknamed the “watch barons� in the Jura mountains. The movements produced by the Manufacture A. Reymond, known for their high quality and competitive prices, were also supplied to numerous other watch manufacturers and have become famous world-wide under their brand name UNITAS. The ultimate survivor of the UNITAS calibers is the hand-winding pocket watch movement 6497/98, which is still produced today by the company ETA. 1915-Advertisement

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Auguste Reymond

Auguste Reymond watch of the 1950s

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Authentic Time since 1898

1922-Advertisement

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The growth of the company was stopped dramatically by the stock market crash of 1929. Auguste Reymond had to transmit the financial management of his company to a group of Swiss investors, but he remained in charge as sales manager until 1934. For many years Auguste Reymond had travelled around the world to present the newest timepieces of his collection with his everlasting enthusiasm.

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Auguste Reymond

1914-Watch catalogue

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Authentic Time since 1898

Advertisement of the 1940s

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Eye-witnesses remember to have seen a man wearing an elegantly cut white beard drop his watch into a glass of champagne before throwing it away onto the carpets of the most fashionable dining-rooms of Europe, telling his guests that, anyway, it could no longer have functioned after its fatal plunge. But only a few seconds later the maître d’hôtel would bring back on a tray the unfortunate watch and Monsieur Reymond declare, with pretended surprise, that - believe it or not - his watch was still ticking! This was his very effective way to convince the most sceptical of his clients that his watches were actually water-resistant and shock-proof, which, back in those days, was a true technological revolution.

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Advertisement of the 1930s

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Auguste Reymond

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Authentic Time since 1898

Left: 1994-Jumping Jive, replica Right: Braille watches

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Even after Auguste Reymond had left, his company remained faithful to his pioneer spirit and kept a leading position in the field of technical and aesthetic researches. In the fifties the engineers of Auguste Reymond developed two new lines of products that ensured the fame of the brand for more than twenty years: the digital watches with “jumping hours” and the “braille” watches for the blind. Today Auguste Reymond still is the unchallenged specialist for tactile “braille” watches, which are distributed under the old brand name ARSA. The Jumping Jive, a replica of a watch with “jumping hours” has been built in 1994. The five hundred units of the Jumping Jive edition already delight collectors of rare timepieces.

1958-Employee is making a technical drawing of an Auguste Reymond movement

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Auguste Reymond

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Authentic Time since 1898

2005-Watchmaker at work

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The aging company was badly hurt by the “quartz crisis� that hit the entire Swiss watch industry at the end of the seventies. During those sombre years the confidence in the watch business had totally vanished in Switzerland and not a single investor would have betted a penny on a watch company. Thus the Manufacture A. Reymond had to be liquidated. Its survival, on a much smaller scale, became possible thanks to James Choffat, one of its former managers, who bought back whatever could be saved from the disaster and continued to manufacture Auguste Reymond watches, mostly operated by quartz movements as competition dictated, for the last few importers that were still distributing the brand.

1948-Advertisement

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NP

1958-Accounting department

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1958-Assembly department

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It is only in 1989 that Auguste Reymond genuinely celebrated its second birth. The company was then bought by Nitella SA, another watch factory located in Tramelan, and Thomas Loosli, a young man of twenty-seven with a degree in history of art and French literature, working as a watch designer, became the new director of Auguste Reymond SA.

Auguste Reymond

1991-Mr. Thomas Loosli receives certificate for 50 years participation at BASELWORLD exhibition

Thomas Loosli’s challenge was to bring back to life the “good old” mechanical watch. Within less than two years he designed an entirely new collection for Auguste Reymond, which featured exclusively mechanical watches and was positioned in the medium price range. Following this new impulse Auguste Reymond edited spectacular watches with “complications”, such as an automatic alarm wrist-watch, a pocket watch with quarter repeater, a regulator or a “doctor’s watch”.

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Authentic Time since 1898

1997-Pocket watch with acoustical minute repeater complication ’répétition à quarts’ 1955-Wrist watch with mechanical alarm

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Old UNITAS calibers have also been restored and used for the lines Evergreen, In the Mood and Ballad, all of them produced in strictly limited and individually numbered editions. Within ten years the small company of Tramelan has taken back its rank among the major Swiss watch brands and the swinging names of Auguste Reymond’s models, all tributes to jazz music, have become references for watch connoisseurs all over the world At the beginning of the 21st century, the world of watchmaking tends to be more and more globalized and monopolized by large business groups. But now more than ever, Auguste Reymond remains a fiercely independent company, owned by the people who work for it and using its own production capacities. And the motto of the brand has not changed either: stay faithful to one’s values, tradition and know-how.

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Authentic Time since 1898

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GuillochĂŠ dials with roman figures, the signature of Auguste Reymond The right style anytime. The timeless design of the guillochĂŠ dials with roman figures will save your classique Auguste Reymond from the capricious tides of fashion. Round, tonneau or square shaped your classique will remain a long-term investment.

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Auguste Reymond

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Authentic Time since 1898

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Jazz Age Flapping Through Time Auguste Reymond’s tribute to the roaring decade of the Jazz Age is the result of a subtle blend of typical design features of the 1920s and XXIst century Swiss high-tech watch-engineering.

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AUGUSTE REYMOND

JAZZ AGE AUTOMATIC GENT

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JAZZ AGE AUTOMATIC LADY

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Authentic Time since 1898

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JAZZ AGE MOONLIGHT

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Auguste Reymond

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AUTHENTIC TIME SINCE 1898

JAZZ AGE CHRONOGRAPH AUTOMATIC

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JAZZ AGE CHRONOGRAPH AUTOMATIC MOONPHASE

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Auguste Reymond

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Magellan Travelling through time The new sporty and high-tech line of Auguste Reymond is a permanent invitation to travel towards new horizons.

MAGELLAN AUTOMATIC

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Auguste Reymond

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Authentic Time since 1898

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MAGELLAN GMT

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Auguste Reymond

COTTON CLUB CHRONOGRAPH AUTOMATIC MOONPHASE

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Authentic Time since 1898

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CotTon Club Timeless pleasures A business meeting in the morning, a tennis match after lunch and a dressy party tonight? Don’t worry, your Cotton Club will look perfect in all circumstances.

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Auguste Reymond

COTTON CLUB AUTOMATIC GENT

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COTTON CLUB AUTOMATIC GMT

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AUTHENTIC TIME SINCE 1898

COTTON CLUB AUTOMATIC BIG DATE

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COTTON CLUB CHRONOGRAPH AUTOMATIC

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Auguste Reymond

DIXIELAND GMT

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DIXIELAND GMT

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Authentic Time since 1898

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Dixieland Shape matters The unusual flavour of this partner-look line has been drawn from the classical “barrel” shape. A great vintage for sure!

DIXIELAND AUTOMATIC

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AUGUSTE REYMOND

ELEGANCE AUTOMATIC

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ELEGANCE

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Authentic Time since 1898

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Elegance Timeless accuracy Enjoy the elegant blend of the refinement in design and the precision of Swiss technology.

ELEGANCE

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Auguste Reymond

CHARLESTON MAXI

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CHARLESTON AUTOMATIC LADY

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Authentic Time since 1898

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Charleston Square time The Charleston line has been inspired by the first rectangular watches designed by Auguste Reymond in the 1920s. Its smooth shapes and curved sapphire crystal make it as attractive to look at as to touch. CHARLESTON AUTOMATIC GENT

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Auguste Reymond

RAGTIME CHRONOGRAPH AUTOMATIC

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RAGTIME AUTOMATIC LADY

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Authentic Time since 1898

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Ragtime Shared time Choose your favourite matching pair and let your watches beat together!

RAGTIME AUTOMATIC GENT

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Auguste Reymond

MEGA BOOGIE

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Authentic Time since 1898

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Boogie The 13 lines UNITAS 6498 movement stands as a classic among the hand-winding Swiss watches. The company Reymond has taken out of its archives and brought back to life a limited edition of 999 of these movements to create the Mega Boogie line, a collector’s item available in stainless steel. BOOGIE ALARM

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Auguste Reymond

RUMBA BIG DATE

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Authentic Time since 1898

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Rumba The art of being different Exclusive shape, exclusive movements: nothing compares to the original Rumba!

RUMBA ALARM

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Auguste Reymond

CLEO

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Cleo Modern vintage Deliciously feminine curves of the past mix with highest contemporary standards of quality.

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Auguste Reymond

DIVA DIAMONDS

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Authentic Time since 1898

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Diva When purity and glamour meet. The richness of the Diva lies in the nude simplicity of its design.

DIVA

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Auguste Reymond

1956-Auguste Reymond factory (north side)

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Authentic Time since 1898

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Printed in Switzerland, April 2013

AuGuSTe ReYMonD SA Rue de la Promenade 29 2720 Tramelan/Switzerland TĂŠl. +41 (0)32 487 42 46 Fax +41 (0)32 487 42 47

info@augustereymond.ch www.augustereymond.ch

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