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WAYNE KENNEDY

S2794482

2567QCA GRAPHIC DESIGN 1


Wayne is a third year full-time student at Griffith University, Gold Coast campus. He is studying a double degree in the Bachelor of Business (Human Resources Management) and Bachelor of Digital Media (Graphic Design) programme. He wishes to enter the corporate world and pursue his human recourse management career, while keeping graphic design as a skill and hobby. After leaving high school Wayne has travelled around the world playing the highland bagpipes, he will compete in the World Pipe Band Championships for the fourth time in 2013, and has won two consecutive North American Pipe Band Championships with Peel Regional Police Pipe Band in 2010 and 2011. When he is not studying or working, Wayne spends most of his time playing the bagpipes with the St. Andrew’s Pipe Band Brisbane, where he is the Pipe Major.


Brief 1: CORPORATE IDENTITY


#ff9933 | R:255 G:153 B:51| C:0% M:48% Y:88% K:0% #006699 | R:0 G:102 B:153 | C:93% M:58% Y:18% K:2%

INCORRECT USAGE LOW CONTRAST TO COLOUR OF LOGO

CHANGE PORTIONS


INTERIOR MOODBOARD


Brief 2: PACKAGING The following work is for a packaging redesign that I entered into the Southern Cross Packaging Design Awards 2013. I addressed the problem of washing powder being effected by the humidity as well as being hard to dispense nearing the end of the box. My solution was a new dispensing mechanism which enabled every bit of powder to be used easily, as well as creating a better seal for longer lasting powder in humid climates.

The dispensing technology of the future, used in SONATA products


X

Cup

Drawer Slide

Front

Side


ADVANCED FORMULA SONATA Blue: C:92% M:49% Y:0% K:18%

SONATA Orange: C:0% M:39% Y:94% K:0%

Packaging Yellow: C:4% M:0% Y:83% K:0%


Presentation Quality

30%

Feedback and comment ___________________________________________________________________________________________________________ 2567QCA Graphic Design 1

___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________

Assessment: Marks & Feedback

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Item Two: Packaging: weighting 50% Criteria

The following items were included in your portfolio: Item One: Corporate Identity: weighting 50% Criteria 40%

Technical Standard

30%

Presentation Quality

30%

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment Criteria weighting

Creativity and Innovation

Criteria weighting

Mark (0–10)

___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________

Feedback and comment

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

Marking criteria

___________________________________________________________________________________________________________

0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very

___________________________________________________________________________________________________________

High Performance; 10 Exceptional Performance

TOTAL MARK Item Two: Packaging: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Feedback and comment

Mark (0–10)


2567QCA - Wayne Kennedy - Folio  

2567 Graphic Design 1 - Folio 2013

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