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Appendix B: Research Methodology and Data Analysis

©2010 The Greaves Group, The Hayes Connection, One-to-One Institute

Table B.1. Project RED outreach activities Item

Date Dropped

Web survey launch

9/9/2009

Superintendent kit mailed

9/24/2009

CoSN, ISTE, AESA, AASA, ASBO, TX, ME emails

10/2/2009

eSchool News October issue announcement article

10/3/2009

T+L email blast

10/5/2009

eSchool News October issue print copy

All respondents were thanked via email for their participation and asked which source had caused them to respond. Approximately 23% responded to this request. Table B.2. Outreach effectiveness by source Source

% of Respondents

Superintendent mailing

51

10/6/2009

Media coverage

27

T+L newsletter no. 1

10/7/2009

Referral from colleagues

10

T+L October issue print copy with space ad

10/7/2009

Email

5

Principal postcard to 5,400 schools

10/8/2009

Postcards

3

OTO newsletter

10/20/2009

Other

4

Principal postcard to additional 600 schools

10/22/2009

Principal postcard no. 2

10/26/2009

T+L breakfast briefings: eChalk

10/29/2009

T+L newsletter no. 2

10/29/2009

T+L email blast no. 2

11/5/2009

State outreach

11/8/2009

Principal email blast

11/12/2009

T+L newsletter no. 3

11/16/2009

• Created a website and encouraged schools to sign up

T+L newsletter no. 4

12/7/2009

• Promoted the survey with a booth at ISTE 2009

T+L email blast no. 3

12/7/2009

T+L email blast no. 4

12/15/2009

Phone calls to schools

Oct.-Nov. 2009

Social media

Oct.-Nov. 2009

Adwords

Nov. 2009

State department efforts

11/16/2009

Superintendent and technical director clarification email blast

12/3/2009

Clean up of responses

Mid-Dec.

T+L eBook

Jan. 4, 2010

Data Collection Process Modification As noted, we compiled a list of 6,000 schools that appeared to have a low student-computer ratio and that were intended to be our population for a study about 1:1 computing. However, in our effort to attract possible respondents, in addition to contacting our target data set by email and phone, we also:

• Sent out a press release announcing the survey opening • Conducted an interview with eSchool News requesting participation that received prominent placement • Sent out messaging to the Tech & Learning list of ed tech readers ese efforts resulted in a far wider population of respondents than our original target. For example, our letters to superintendents of districts with schools with 1:1 student-computer ratios resulted in many requests to cover other schools that they considered more appropriate (i.e., more technology-transformed) than those we had identified.

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