REPORT OF PRÊT À PORTER PARIS®
JANUARY EDITION 2011
he January session of PRÊT À PORTER PARIS® closed on a resoundingly upbeat note after 4 packed days. Buyers, exhibitors and fashion professionals all acclaimed the show’s new strategy and its decision to go upmarket backed by a highly effective communications campaign, the lively, harmonious setting, high-impact special events and pertinent fashion selection. With 60.5% of French and 39.5% international buyers, PRET A PORTER PARIS® recorded a slight overall rise in visitor numbers thanks to the large turnout of French buyers. The number one international fashion event confirmed its global appeal, the top 10 visiting countries being : Italy (+11%), Spain (+7%), Japan (+3%), Germany (+5%), UK (+5%), Belgium (+2%),Brazil (+15%), the Netherlands (+10%), Denmark (+8%) and Russia (+3%). There was a significant contingent from the Gulf States, chiefly Saudi Arabia and the United Arab Emirates, and a higher turnout from northern Europe. PRÊT À PORTER PARIS® underscored its reputation as a key B2B event that brings together the key international fashion players such as Galeries Lafayette, Le Bon Marché, Franck&Fils and the purchasing departments of major foreign department stores including Harvey Nichols and Isetan. Retailers anxious about the economic climate with no signs of an imminent upturn were impressed by the coherent selection of new brands that are both creative and affordable. The new catwalk shows, the strength and creativity of the trends forum Trendswash, the fashion discussions and the exclusive services (personal shoppers etc.) were largely responsible for creating a festive, creative and informative atmosphere.
REPORT OF PRÊT À PORTER PARIS®
Bernhard Willhelm catwalk show
The success of this session is also partly thanks to the highly original flagship event designed by PRET PRÊT À PORTER PARIS® to meet the labels’ needs: the PARIS FASHION SHOWROOM®. Over 2 days, the spotlight was on 25 creative labels and ready-towear brands at the outstanding Hôtel de Rothschild in a showcase for the very best in design. With events such as the Bernhard Willhelm catwalk show with over 600 guests, PARIS FASHION SHOWROOM® was a universal hit and was packed out throughout the show. Participating brands such as Amaya Arzuaga, Hache, Miki Mialy, Edwin and Cool Hunter Italy all expressed their satisfaction. And then there were PRÊT À PORTER PARIS®’s illustrious guests : Maria Luisa, whose collection was featured in “Maria Luisa’s wardrobe” in Atmosphère’s, and Manish Arora who presented some outstanding pieces. And finally, PRÊT À PORTER PARIS® is strengthened by its international network, with 2 flagship events : in New York with The Train/ The Box and LivingRoom, and the designer event at Tokyo’s RoomLinks show. A strike force that makes PRÊT À PORTER PARIS® the only fashion exhibition to have such expertise on the key international markets.
DATES FOR YOUR DIARY : I The Train/The Box New York : 19-21 February 2011 I I I I I
Atmosphère’s : 4-7 March 2011 The Box Paris : 4-7 March 2011 LivingRoom Tokyo : 22-24 March 2011 Paris Fashion Days : 9-11 July 2011 PRÊT À PORTER PARIS® : 3-6 September 2011
Press Contact : Constance Dubois email@example.com +33 (0)1 44 94 70 80 Photos can be downloaded from pretparis.com, press section login&password : presse