P r e l i m i n a r y
I s s u e
ONLY FUELS and SOURCES CC-Yes: The UKâ€™s low Carb(on) Diet Geological Disposal: Can You Dig It?
Welcome to Watts UP Magazine Welcome to this preliminary issue of Watts UP Magazine. We hope that this sample will demonstrate our commitment to launching a credible and professional energy magazine that engages its student audience and offers our advertisers a unique connection to future science and engineering talent. There is recognition across UK industries that maintaining a supply of young professionals is vital for engineering businesses that wish to retain and expand their capability. With the best graduates in high demand, Watts UP will provide the vehicle for the UK energy industry to promote its image as a dynamic and innovative land of opportunity directly to the students they are looking for. Our team is made up of young professional engineers and scientists (and one knowledge management whizz) and as such, we are primed to create a magazine which matches the interests of UK students. Our readers will be treated to articles on the latest technological advances, insight into the realities of UK energy and some of the more bizarre stories from across the sector. This will be partnered with a focus on entering the energy profession, in recognition of our readers’ freshly inspired energy ambitions. As a free magazine with a wide electronic distribution and 10,000 physical copies, we are anticipating great exposure. The magazine is wholly funded by advertising but what’s more, all of the proceeds following production of the magazine are to be donated to the National Energy Action charity, fighting energy poverty in the UK. We’ve been as busy as beavers since the start of the project; arranging our editorial content and preparing our commercial structure. This prototype represents a big step towards our goals and we hope you will be excited to be a part of our journey. On behalf of the Watts UP team, we would like to express our gratitude to you for reading our prototype and we look forward to releasing our first issue in April. - The Editors 2
Your Editors; Adam Fitzmaurice & Aidan Woof P r e l i m i n a r y
ONLY FUELS and SOURCES CC-Yes: The UK’s low Carb(on) Diet Geological Disposal: Can You Dig It?
I s s u e
Welcome to Watts UP Magazine
Watts UP Online: Sample our online offering
. National Energy Action: Proud to be fighting energy poverty in the UK
7 Application revelations: From biomass to Boiling Water Reactors; and turbines to transmission.
9 Article Preview: Our article preview will leave you content.
An example of how we will help our readers launch their careers.
Advertising Options: What we offer.
Watts UP Online Wattsupmagazine.co.uk
Find information about the Watts UP project, every issue of the magazine and a guide to UK energy on our website. Our marketing material can also be found here. Our website looks great on all platforms, recognising that more and more browsing is taking place on phones and tablets.
Issuu™ Issuu™ is the preferred electronic publishing platform for thousands of publishers who care about their audience’s reading experience. Our brochure, prototype and media pack are already published in this way so you can see what we mean!
Social Media Watts UP operates a number of social media accounts to engage with our readers. While spreading awareness of the magazine is key to delivering our message, we are also able to gauge the interests of our followers and interact personally with each of our readers. Social media will also serve to help us grow our network of professionals within the energy sector who’s expertise will guide our content selection towards the most exciting and relevant stories of the day.
Watts UP is supporting energy efficiency and fuel poverty charity NEA
What is NEA? Established in 1981, National Energy Action, known as NEA, is the leading national fuel poverty charity representing the needs of low-income and vulnerable energy consumers. NEA’s work to improve and promote energy efficiency brings social, environmental, housing and employment benefits. Working in partnership with central and local government, fuel utilities, housing providers, consumer groups and voluntary organisations, NEA’s vision is to eradicate fuel poverty. The charity’s key functions include promoting the efficient use of energy, community engagement, developing innovative solutions, training and education as well as campaigning and policy analysis. There are a number of definitions of fuel poverty, most of which revolve around the proportion of income that people have to spend to meet their energy needs sufficient for good health, comfort and well-being. However, the reality of living in fuel poverty is stark – it is the cold that makes your fingers raw and your blood thin. It is the plight of having to wash in cold water, to go to bed early because you cannot afford the use the lights or the heating. It is the damp condensation of your breath in the early winter mornings when the water vapour you exhale condenses against the wallpaper and eventually forms patches of mould. It is the embarrassment of not being able to invite your friends over because your home is too cold and damp.
Fuel poor households simply do not have enough income to afford to heat and power their homes adequately. The consequences range from psychological stress, worry and social isolation, multiple debts, the forgoing of other essential items including food, to causing or exacerbating serious illnesses such as respiratory and circulatory conditions. The winter of 2011/12 led to an estimated 24,000 excess winter mortalities across England and Wales. Fuel poverty can affect anyone from any background or age group but is often most prevalent among vulnerable households including pensioners, people with children under the age of 16, those on benefits, people with disabilities and people suffering with long-term illness. It is a growing issue which affects over 4.5 million households in the UK. NEA is proud to be supported by Watts UP Magazine and we are delighted that the profits from the magazine will be donated to NEA. Donations received by NEA are held in a central pot until the end of the financial year when project ideas on how the funds can be used to support the fuel poor are then invited from staff and donors for submission to the charity’s Senior Management Team. Previous activities funded by public donations include personalised energy advice and assistance to vulnerable families in North East England. For more information about the work of NEA:
‘We haven’t got the money to pay [the fuel bill] and you know how much you have coming in, you know, and you’re scared to turn the heating up a little extra because you know you won’t have the money to pay for it. So it is a concern because the cost of living has gone up… in your heart, you worry… you are all of the time thinking how much that bill is going to be’ NEA client, 2012.
| www.nea.org.uk | @NEA_UKCharity | firstname.lastname@example.org | Search for us on Facebook and join the campaign to end fuel poverty. NEA is an independent charity, Reg No. 290511.
ÂŠ NEA - www.nea.org.uk
Application Revelations Completing applications for graduate positions can be a time consuming process, so it is understandably a nightmare scenario for many that such efforts may result in what can seem near-immediate rejection. Understanding what your potential recruiter is looking for can go a long way in helping you bag that ideal job. For this reason, we at Watts UP Magazine have tracked down a real-life graduate recruiter. Anna Byrne is the Selection & Recruitment Lead at nucleargraduates; we asked her a few questions that may just help your next application.
The process for applying for graduate jobs has evolved greatly over the past decade, what tools are the most useful in finding the right person? The key to finding the right candidates out of the many applications we receive is consistency. In order to review all the applications I require tools which ensure all applications received are in a standard format. On-line application forms and video interviews are therefore essential. For a candidate this also ensures fairness as all applications are made in the same format.
What are the first things you look for on a C.V./ application? The first thing we look for on an application is the candidatesâ€™ academic qualifications, all nucleargraduates need to be technically competent in their chosen discipline. We also look for candidates
who have demonstrated the behaviours that we would expect from a nucleargraduate, this may be evidence of helping others, volunteering or successful team work. Finally, good grammar and written English is extremely important, it shows the candidate has taken their time completing the application form and really wants to join the nucleargraduates programme.
What could an undergraduate do to improve their C.V./ covering letters to increase the chances of getting to the video interview stage? As recruiters we read thousands of applications, we do not have time to read masses of information, we want to see the headlines â€“ academic qualifications, work experience, etc. A C.V. should be no longer than two pages. When including a personal statement itâ€™s important the candidate tailors it to the industry / organisation they are applying for i.e. details of a work placement within that industry or project management experience if applying for a project manager role. We are looking for people who want to work in our industry not just looking for any graduate programme.
How competitive is the application process for modern graduates? Is it easy to distinguish the applicants who are up to standard? The graduate recruitment market is incredibly competitive for both graduates and graduate recruiters.
Although the initial stages of the recruitment process allow graduates to tell us about their academic qualifications and work experience, it’s usually in the assessment centre that we can start to assess organisation fit and practical technical knowledge. The applicants who make it through to the offer stage are often those who are well organised, demonstrate maturity and passion for the role they are applying for.
nucleargraduates have been using video interviews in place of telephone interviews following the first phase of application. How has this been beneficial and will we see other recruiters opting for this? In order to carry out the hundreds of telephone interviews requiring completion the nucleargraduates programme team utilised graduates already on the programme, resulting in a lot of effort. Candidates invited to video interviews are able to record their answers at a time convenient to them and I can then review the videos during office hours. “I see more companies using video interviewing in the future…” As all the video interviews submitted are reviewed by the same person candidates can be confident their interview is being considered in a fair manner. For international candidates the system allows for questions to be asked in other languages and removes the issue of time zones.
Image courtesy of Ambro / FreeDigitalPhotos.net
I see more companies using video interviewing in the future, CERN and Sellafield Ltd are among the many companies already using the same system as nucleargraduates.
On a lighter note; what’s the most bizarre interview/ video interview/ application answer that you can remember? At initial application stage we ask candidates to tell us about a time when they have done something they consider to be world class and why. Over the years this has provided many humorous responses. My favourites include the girl who claimed she made world class vegetable soup, how did she know it was world class? Her friends told her it was!
Then there was the international student, a potential electrical engineer, who upon arrival in the UK found he did not have an adaptor for his electrical goods, as it was late at night and all nearby shops were closed he inserted a fork into the socket in order to watch TV, not the ideal response when looking for someone to work on a nuclear reprocessing plant! Finally a candidate who found himself being violently sick on the second day of a two day assessment centre and was unable to continue with the day. Fortunately he had made such a good impression on the first day of the centre he was offered a place on the programme which he accepted and is now happily completing his two year programme.
“…he inserted a fork into the socket in order to watch TV…”
Providing our readers with a range of carefully selected articles will be essential for Watts UP to gain and maintain a position of relevance and credibility, which will be vital in both reaching the magazine’s objective of inspiring more graduates to enter the energy sector and providing advertisers with a valuable platform for their own messages. Articles will be sourced from a variety of authors with the following in mind: • Academics and research experts will provide accurate and current insight into the frontiers of engineering and science in the energy sector. • Industry representatives will inform readers about the realities and opportunities surrounding energy technology. • Graduates and young professionals will give the viewpoint of newer entrants to energy engineering and science. • A network of additional writers will work to provide content that is entertaining and thought provoking.
The topics covered by Watts UP reach across energy sources and industries, reflecting the diversity of UK energy supply. While selecting the content is never about meeting quotas, Watts UP’s editorial team reviews the mix of articles using the latest energy supply figures from the Department of Energy and Climate Change (DECC) as context.
The UK’s Low-Carb(on) Diet Securely providing UK energy will require fossil fuels to be burned for decades to come. Carbon Capture and Storage (CCS) could be a perfect fit with the UK’s expertise in offshore operations and engineering innovation. This article explores how CCS projects are shaping up to meet the nation’s low carbon regime.
Can You Catch the Wind? Land-based wind energy and some other renewables can’t always provide energy to match peaks in demand. This article presents some unique methods for energy storage, using everything from giant underwater balloons to mounds of frozen fish! Could these technologies find a place in the UK’s grid level storage?
A Little Further than 6ft Under The 2008 Defra White Paper ‘Managing Radioactive Waste Safely’ set the UK down the long tunnel towards deep geological disposal of its radioactive waste. As this is a project set to shape work in the industry for decades to come, our article unearths just how plans and projects are shaping up, you dig?
Meet the Recruiters Modern applications for graduate schemes have come a long way from a simple C.V. and an interview with the potential boss. Watts UP interviewed the manager of a thoroughly modern application process for an energy graduate scheme to help our readers know what to expect and how to stand out. Size Matters Picture this: a 2 page info-graphic comparing components from across the energy sector with to-scale images. Our collection of written articles will be anything but hard to digest, but for those who prefer not to chew, the effective use of images will also be prevalent throughout the rest of the magazine.
Pleased to Tweet You Communication is a 2-way street and our readers will be able to get involved with Watts UP in a unique way. Our followers won’t all be seasoned researchers with contacts at international journals but who says they can’t get published? We’ll be starting by asking for bizarre energy saving tips and printing the very best.
Guiding our readers through the energy sectorâ€™s land of opportunity with a little help from our friends.
Watts UPâ€™s mission will position us as the face of UK energy to prospective entrants to energy engineering. It is therefore of paramount importance that we faithfully present the realities of the sector, with due respect for the recruitment needs of individual energy industries and their contribution to the UK energy mix. Our strategy for maintaining strong and fair representation is to run three streams to our content in hydrocarbons, renewables and nuclear energy; the content across these magazine sections, as well as the focus of our on-line and on-campus campaigns, will be balanced between reflecting the energy production in the UK as well as the differing recruitment needs of each industry.
The Energy and Utilities Group estimate that the UK power industry will see a loss of 80% of the 2012 workforce by 2024 so many companies in the sector are looking to sustain an ongoing recruitment strategy to attract new graduates. Watts UP is committed to inspiring students into the energy sector by supplying readers with all the current news, technological advances and opportunities available in the industry. To help us achieve this goal, we have enlisted the help of ambassadors from the oil & gas, nuclear and renewable energy sectors to act as representatives for their respective fields. This ensures Watts UP reports new, relevant and accurate updates emerging from the industry.
ReneWable eneRgy signifies an industry ripe with opportunity, an industry where innovation is vital in ensuring investment is transformed into sustainable supplies of clean energy that will allow the UK to power itself indefinitely. Renewables also play a big part in meeting the 2020 European green energy target as fossil fuel plants await the widespread implementation of decarbonisation technologies. Watts UP will explore the variety of technologies featured in this sector by covering new designs and proposals for renewable projects involving wind, solar, wave, hydro and bio energy. Watts up are in the process of appointing an appropriate ambassador to guide our team and our readers through the reality and opportunity of todayâ€™s renewables sector.
THe uK’S COal, OIl anD gaS industries have a long history of excellence in the UK and will be vital to a secure supply of energy for many decades. We’ll be covering stories across exploration, production, energy generation and emissions reduction, and hope to promote companies from all of these areas too. ambassador: Ian Forrester Mowatt, anglesey energy Island Ian has over thirty years’ experience gained across both the public and private sectors, including local government, mobile communications, oil & gas, and nuclear power generation. Ian is well-practiced in leading and implementing change and so he fits in with the Watts UP aim of changing energy sector recruitment for the better!
nuCleaR eneRgy has had a changing landscape in the UK; including construction of the world’s first commercial nuclear power station, and design and operation of world-leading research reactors, but also recent decades of sparse investment in nuclear plants. Now, with a number of new types of reactor planned for construction, nuclear new build is back on the agenda and joins nuclear fuel, decommissioning and plant support in offering rewarding careers to UK graduates. ambassador: gareth Davies, burgess-Salmon nuclear Team Gareth has worked in the nuclear sector over the last fifteen years. He worked on the licensed site at Imperial College for three years planning the decommissioning of its Consort reactor, before joining the specialist Burges Salmon Nuclear Team some seven years ago. Gareth is Editor of the annual Burges Salmon Glossary of Nuclear Terms, Co-editor of the Burges Salmon Guide to Nuclear Law, Vice Chair of the NIA Decommissioning Group, Vice Chair of the NDA SME Steering Group for Wales and regular contributor to the nuclear press.
P r e l i m i n a r y
I s s u e
ADVERTISEMENT OPTIONS Advertising with Watts UP magazine will provide focused exposure for your company to science and engineering students across the UK for highly competitive prices. All profits made will be donated to the National Energy Action charity to help their cause of eliminating fuel poverty in the UK. All our packages are flexible and we will do everything we can to accommodate your advertising needs. PACKAGE
Inside front cover or back cover 2 page advertorial Website article Website sponsorship badge Calendar slot
2 page advertorial Website article Calendar slot
1 page advertorial Website article Calendar slot
Half page advertisement
Quarter page advertisement
Slot in calendar
Put your graduate scheme entry deadlines or event dates into our calendar
If you are interested in placing an advert in Watts UP magazine or would like to request any further information please contact our marketing team at: email@example.com 12