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Spring/Summer 2017

www.WatsonRealtyCorp.com

How Will Rising Interest Rates Affect YOU? Mortgage rates are anticipated to continue to rise throughout 2017. The good news is rates still remain at historically low levels. CONTINUED ON PAGE 2

Vacation Rentals Executive Vice President Wendell Davis of Watson Property Management on the benefits of renting from a real estate brokerage. CONTINUED ON PAGE 3

LOOK INSIDE...

• We’re on “The List” again • Home searches begin here • Ocala, here we come! • We’re in your neighborhood


Rising Interest Rates CONTINUED FROM PAGE 1

Although mortgage rates are rising, they still represent exceptional value for anyone in the home buying market, from first time buyers to move up homeowners. Rates for both 15 and 30 year fixed rate mortgages are currently below five percent, giving you some home buying power. However, according to CNN Money, another rate hike could be around the corner. Fed leaders meet again in June, and Wall Street predicts there’s a 67% chance of a June rate increase. Additionally, the majority of the Fed’s 17 leaders predict two or more rate hikes for the rest of the year. (CNN Money, Gillespie) So, what does all this really mean to you? It means as interest rates rise, it may prove more difficult to purchase a home for some buyers. Now is an opportune time to buy a home since interest rates remain historically low. Contact Watson Mortgage at 1.800.645.7104 or visit: www.WatsonMortgageCorp.com.

Where the Home Search Begins According to the 2017 Home Buyer and Seller Generational Trends Report from the National Association of REALTORS®, 44% of recent buyers looked online as their first step to searching for properties. That’s why Watson Realty Corp. has partnered with major real estate websites including Realtor.com and Zillow.com to make sure your home has maximum exposure to potential buyers doing research online. When you pair that with our local market expertise, experience and Legendary Quality Service, we know you will get real results in real time.

Watson Expands to Ocala Area Watson has expanded its services in the Ocala area to include both a residential real estate sales and property management office. The expansion will allow Watson to participate in the Ocala, Silver Springs and Marion County markets.


Vacation Rentals: Memory-Makers Available! CONTINUED FROM PAGE 1

In a Forbes article “How to Avoid the Internet’s Hottest Scam: Fake Vacation Rentals”, it suggests you protect yourself by using a trusted local real estate agent. “If you’re looking for a trustworthy source for a vacation home, Watson is here to help,” says Wendell Davis, Executive Vice President of Watson Property Management. Only Watson can offer you these benefits: • Simple check-in process – A real person will be there to check you in. • Property managers on call 24/7 – If something goes wrong, we are available to help so you can enjoy your vacation. • We choose only the best listings for your selection The rental homes we choose reflect the high quality Watson believes in.

• Legendary Quality Service - Our attention to our customers is second to none. Our vacation rentals are available in: • Daytona Beach • Edgewater • Fernandina Beach • Jacksonville Beach • New Smyrna Beach • Ormond Beach • Port Orange • Ponte Vedra • St. Augustine Take advantage of using Watson Realty Corp.’s vacation rentals for one unforgettable summer! Visit: www.WatsonRent.com/vacation-rentals to learn more or call 904.899.6800.

We Did It Again – We Made The List! Watson Maintenance Services, Inc. Heating & Air Division was recently ranked #13 HVAC Contractors in the Jacksonville Business Journal’s 2017 Book of Lists. Don’t be left in the heat as the summer months approach! We want to remind you of the importance of having annual maintenance of your HVAC:

• Helps maintain the system’s high efficiency • Prolongs the life of the HVAC equipment • Maintains high indoor air quality • Reduces constant/expensive repairs on the HVAC equipment

Watson Maintenance Services, Inc. provides service to Duval, St. Johns, Clay, Flagler and Nassau counties. For more information visit: www.WatsonMaintenance.com or call 904.899.6830. 24-Hour On-Call Emergency Repair Service available.


Football Practice Field Became Watson Field

On Saturday, April 8th, one of Stetson University’s football practice fields became Watson Field in recognition of the support and dedication the Watson family has shown to the school’s athletics and football program. For the full article, visit: http://www.stetson.edu/today/2017/04/welcome-to-watson-field/#.WOu_WEjNZgM.email

Neighborhoods are the core of real estate. Chances are good that you know one of Watson’s 1400 Professional Sales Associates. Because at Watson, we work in the neighborhood, we live in the neighborhood, we play in the neighborhood; we’re in your neighborhood. For assistance with any of your buying, selling or rental needs, be sure and contact your Neighborhood Watson Realty real estate professional. Look to us for Legendary Quality Service!

Outlook Spring/Summer Newsletter  

Watson Realty Corp. has been a trusted name in real estate for over 50 years. Watson Realty is a full-service real estate company with over...

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