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camilla watson camillalwatson@gmail.com


organization logo

logo exploded

logo as city

concept

The concept of connectivity stems from man’s connection to nature and our connection to each other to form a community. Inspiration for the origination of the interior spaces was be taken from urban planning and city grids. The goal was to create an industrial space using natural materials and lighting to achieve a sophisticated learning environment.

description

The focus of this academic project is community development with an emphasis on children. Through the sponsorship of The Home Depot Foundation, building blocks early education & family center was created to reach children in urban Atlanta areas. The goal of this partnership is to foster a zeal for education, personal and community development and social awareness. Although services are primarily geared towards providing day care and early education for children ranging from infants to pre-kindergarten , after-school care, summer camp and classes for parents will also be offered to help provide the building blocks that create strong communities. Home Depot will also offer their home improvement classes geared towards safety for children.

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building blocks early education and family center


home depot reception and lobby adult restrooms storage sick room printer’s row director’s office administration office conference room central park art and music room community classroom suburbs teacher’s lounge/ resource room kitchen storage laundry

reception & lobby

poncey family support rooms little village infant classroom stroller and car seat storage breastfeeding room high point preschool classroom midtown toddler classroom

elevation of reception & information kiosk

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teacher’s resource room

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building blocks early education and family center


little village infant classroom

elevation of main corridor & classrooms

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high point preschool classroom

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building blocks early education and family center


midtown toddler classroom

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conference

tech studio

music/ dance lounge/gaming office stor.

reception

art gallery director’s office

office learning center

office

mech.

library

tutor

tutor

conference

stor. storage

art studio

description

computer lab

recreation

This project involved using participatory design methodologies to design a renovation proposal for the Boys & Girls Club of Metro Atlanta’s James T. Anderson Center. Working with teens and employees of the center, the design was developed in two phases in order to immediately address the functional needs of their space as well as plan for future growth. The design was presented as two proposals. Proposal one’s objectives were to: address current space planning and circulation issues, expand the art room and computer lab, provide additional storage, and generally provide an interactive, artistic environment. Proposal two’s objectives were to: create an outdoor courtyard, build an addition to create a campus environment, provide rentable property for the community, provide a performance space as well as a lunch room.

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james t anderson boys & girls club


top: reception & lobby bottom: art studio

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enlarged plan of the teen center

teen lounge & gaming

Results from pictoral survey given to students suggested that they wanted their space to contain: Texture Reflective surfaces Warm, bright colors Abstract shapes Spatial needs identified by students: Dance/Music Area Quiet Individual Space Studio/Creative Space Comfortable Furniture Larger TV and Game Area project goals a. Exclusive, home environment for teens b. Create flexible spaces for collaboration that can be segregated for individual activities c. Integration of technology d. Bold graphic and/or colorful elements

teen tech studio

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james t anderson boys & girls club


Site plan propsal for addition

Proposal two’s objectives were to: create an outdoor courtyard, build an adition to create a campus environment, provide rentable property for the community, provide a performance space as well as a lunch room.

courtyard pavilion & theater

theater - performance seating

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concept imagery and sketches

campus site map

community

artistic expression

inclusion

transformation

description

The goal of this academic project was to design a new two-story student union building for the Sarah Lawrence College campus approximately 17,000 sq. ft. in size. After researching the history of the school and reading testimonials from current student, the most persistent themes seemed to be community, artistic expression, inclusion and transformation. Students wanted a student union center that felt more like a community environment where everyone could have a feeling of inclusion while having the freedom to express themselves in various ways. Many students described their years at Sarah Lawrence as the most transformative years of their lives because they were exposed to so many different, new experiences and views about the World.

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sarah lawrence college student union


first floor plan

second floor plan

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top: main entry bottom: lounge & game room

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sarah lawrence college student union


first floor rcp

second floor rcp

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look & feel demonstration first floor plan; second floor loft lounge (not in scope)

entry foyer, consultation and retail display section

description

Monroe is a retail concept designed to be located in Chicago at Monroe & Wabash. The concept for the store was to create an retail experience for men that replicated a historical men’s social club and provide opportunity for interaction between young and older men in different stages of life. The interior uses warm wood tones and is divided into smaller rooms to create intimate spaces for the client to transition through the space. This project also included developing a branding package that could appeal to the target users - urban, professional males between the ages of 24 and 75.

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monroe men’s clothing and social club


entry foyer

entry & grand hall

entry foyer and grand hall section

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top: consultation bottom: retail display

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monroe men’s clothing and social club


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concept imagery

men’s clothing office

wet bar

storage entry

individuality

footwear

fashion inspiration consultation room

consultation room point of sale consultation room

organic

solitude women’s clothing

description

The project goal was to work with a SCAD fashion marketing student to create a retail space in the Atlanta Buckhead area using their final collection as inspiration. After a design charette with the client for her boutique, SIMP, we were able to generate a concept of simplicity that focused on open space and natural, honest materiality. The client wanted a shopping experience that felt residential and required fewer clothing displays.

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simp fashion boutique


top: entry view of seating, footwear display and pos bottom: men’s display

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product display

interactive feature

demonstration stage

mind map conclusions

Form: layered, solid, transparent, playful, engaging, fluid Function: entertain, provide solutions, inform Material: contrast, solid, transparent, weightless, fresh Texture: senses, solid, engaging Sustainability: restored, weightless Atmosphere/Mood: reality vs. fantasy, futuristic

projection simulation room product display storage

concept imagery

plan section of product display wall

description

The project goal was to design an exhibition space for Zebra Imaging, a technology company that specializes in 3D holographic images. Using mind mapping, words were generated to describe Zebra Imaging and provide an interactive, branded environment with space for lectures about their products, services and display for visitors.

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zebra imaging exhibition


product display elevation

product display section - ada accessible height

view of stage, product display, and interactive Iron Man hologram

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ground level service plan

first level plan

identification of problem Small businesses, nonprofits and social groups help ground people to the neighborhood and provide a sense of community. The environmental scan of Vine City revealed that these elements are missing within the neighborhood. There have been plans to revitalize Vine City and attract more middle class families but all attempts have failed. The question then became, how can design help revitalize a neighborhood without robbing the current residents of their pride and identity while still attracting new business and residents.

description

This research explores the role of branded interior environments as an environmental influence for the civic engagement of young citizens in urban, low-income neighborhoods. The brand development and interior design serves as a revitalization model for impoverished neighborhoods that promotes local nonprofit organizations and small businesses.

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tradition forward/the people’s cafe


second level plan

ground level service plan 1. employee entry 2. café manager’s office 3. chef’s office 4. storage 5. employee restroom 6. anitor’s closet 7. mechanical room 8. dish room 9. pantry 10. prep area 11. kitchen 12. covered bench seating first level plan 1. café – grab & go 2. café – lounge seating 3. café – dining seating 4. men’s restroom 5. women’s restroom 6. exhibition/time capsule 7. balcony seating 8. office sharing lounge 9. nonprofit office reception 10. entry courtyard second level plan 1. conference room 2. breakout space 3. men’s restroom 4. women’s restroom 5. balcony seating 6. collaborative workspace 7. director’s office 8. covered porch lounge

Vine City neighborhood environmental scan

existing site conditions - located in the historic Vine City community in Atlanta, GA

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logo design for nonprofit org & cafe

brand characteristics

exterior views of entry courtyard and community basketball court

physical representation of the brand/ design drivers a. Maintain historic architectural details b. Pedestrian-friendly façade that is open to the community c. Outdoor public space to encourage community interaction d. Fiscally responsible, but quality design and materiality e. Environmentally sustainable environment and business practices f. Use of local materials, resources, artists, etc. g. Welcoming entry and well-detailed façade for neighboring buildings h. Well-designed and functional interior spaces i. Create opportunity for exhibition of culture j. Visually open environment to show productivity to employees, customers and the community k. Create different, flexible spaces for different work and social styles l. Provide integrated moments of education for staff and community m. Highlight donors, employees and community members for contributions to the community

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tradition forward/the people’s cafe

a. concern for the community b. sense of empowerment c. community interaction d. creating an experience e. authenticity & transparency f. celebration of history g. feeling of progression & success


top: entry view of nonprofit office bottom: view of employee flexible workspace

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the people’s cafe entry view

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tradition forward/the people’s cafe


the people’s cafe seating

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Camilla Watson  

Selected interior design work exhibiting the design process for projects ranging from educational design to retail design.

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