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Magic Mirror and Cynthia Germanotta, co-founder of the Born This Way Foundation with daughter Stefani, aka Lady Gaga

Andra Liemandt Enoughie Buddy at a TKC event

I Am Enough

The Kindness Campaign Arms Kids with Self-Acceptance, Empathy

The Kindness Campaign (TKC) aims to instill in students as early as prekindergarten a powerful force for positive change: intentional acts of kindness. Now present in all 82 Austin Independent School District elementary schools, the organization’s curriculum helps children identify their emotions, develop empathy and build their sense of self-worth, all to promote “a kinder pattern of behavior” to reduce bullying. TKC was born out of tragedy. Upon learning that a friend’s 12-year-old daughter had taken her own life in response to bullying, founder Andra Liemandt in 2015 began creating a journal and a character—Enoughie Buddy—to teach her daughters about emotional awareness, empathy and kindness and because she felt compelled to do something positive. The project gained momentum, and the organization debuted its social-emotional learning curriculum in five AISD elementary schools during the 2015-2016 school year. The lesson plans, coloring books and journals build on TKC’s four essential pillars of learning: self-image, emotional awareness, empathy and community. Mascot

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Enoughie helps students engage with the materials and one another to build their kindness toolkits. To further its work, the organization holds KINDNESSPALOOZA events to bring Enoughie Buddy as well as the Magic Mirror self-affirmation experience to even more children and adults. These events have taken place at South by Southwest 2018, the Hill Country Galleria and Barton Creek Square. TKC has even made inroads to adult education. It has partnered with Paul Mitchell Schools to roll out its Corporate Kindness program in the more than 100 Paul Mitchell Schools across the U.S. The Kindness Campaign has received funding and accolades from several organizations, including Lady Gaga’s Born This Way Foundation. Liemandt herself was recognized in 2018 by Austin Woman with a Woman’s Way Business Award in the Social Impact category. Learn more about The Kindness Campaign at tkckindness.org.


“I know what it’s like to feel different, but being different isn’t a bad thing. Every morning I look in the mirror and remind myself I AM ENOUGH.” —Enoughie Buddy

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Waterways Winter 2018 Issue