REALITY CHECK To test your company’s digital branding, follow these steps and see if what you find is what you would want your next buyer to see.
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Google an obvious industry term, product category or phrase (e.g. inboard boats, life jackets, wakeboard, waterski). Does your corporate website appear on page one? Two? Ten?
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What if you search that term or phrase in Twitter? YouTube?
3
Are the comments on your pages mostly positive?
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Is your company accurately depicted among popular industry blogs? Product review sites?
5
What percentage of your following (likes/friends) represents your actual market share?
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How do you stack up against your competitors? Are they posting more frequently? Do they have a larger following? Are your prospects talking about them? Are your key messages reflected on all these sites, or is the message confused or inaccurate?
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