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PS WIRE WWW.PSMARKETING.CA

SPRING/SUMMER 2012

IN FOCUS:

THE SUNSHINE COAST

THE WATERMARK AT SECHELT

COMING SOON: Luxury Oceanfront Living

SECHELT: THE LAND BETWEEN WATERS

SPOTLIGHT:

The NEW St. Mary’s Hospital

IN THIS ISSUE

President’s Letter 2 In Focus: Coast with the Most 3 MLS Stats 4 Welcome to The Watermark 9 Coastal Living 13 Who’s Building The Watermark? 15 The Watermark Floorplans 16 Spotlight: St. Mary’s Hospital 18 Events on the Sunshine Coast 23 Photograph by: Dave Delnea


PRESIDENT’S LETTER The Sunshine Coast is British Columbia’s best-kept secret, stretching along 180 kilometers of land from Gibsons to Lund with many vibrant coastal communities in between. It’s a pacific paradise of quirky waterfront shops, friendly people and an easygoing lifestyle. The Sunshine Coast is considered one of the most accessible and closest waterfront real estate communities to Vancouver. With regular daily ferry sailings and float plane access to Sechelt’s inner harbor, many are commuting through the week. Accessibility coupled with urban and recreational amenities such as the newly updated St. Mary’s Hospital in Sechelt, numerous shopping centres, schools for all levels, recreation centres, mountain sports and some of the best boating on the coast, make this region a viable alternative to other real estate markets of Metro Vancouver. Most markets outside of Metro Vancouver and Victoria have seen only slight price increases, at best, since the recession; the Sunshine Coast is no different. Property values have remained at or close to recessionary pricing while the Metro Vancouver market has risen over 25 per cent since the lows of 2009. The gap between the two markets are driving many to realize that the Sunshine Coast is offering fantastic real estate value. For those looking for a recreational or retirement property, the Sunshine Coast is likely the most solid real estate investment amongst the Gulf Islands due to its proximity, at only 40 kilometers to Horseshoe Bay and a scenic 40-minute ferry ride. Enjoy the Sunshine Coast – possibly the most undervalued real estate market in British Columbia. Sincerely,

Nick Askew President Pacesetter Marketing Ltd.

IN THIS ISSUE

President’s Letter 2 In Focus: Coast with the Most 3 MLS Stats 4 Welcome to The Watermark 9 Coastal Living 13 Who’s Building The Watermark? 15 The Watermark Floorplans 16 Spotlight: St. Mary’s Hospital 18 Events on the Sunshine Coast 23

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PACESETTER MARKETING

SECHELT


IN FOCUS

COAST WITH THE MOST

F

orty kilometers from Vancouver, “North Creek, Sechelt and Pender Harbour reside in by West in the sunlight,” to quote the between, offering big-city amenities in a small former Union Steamship line, basks the town atmosphere. A newly expanded hospital, great schools, and Sunshine Coast. Cast adrift from the Lower Mainland by Howe Sound and quality recreation centres make the Sunshine Coast the Coast Mountains, appealing to young and this verdant peninsula is old alike. Up and down A newly expanded hospital, Highway 101, there are accessible only by water or air. It just feels like an great schools, and quality great pubs, restaurants island! to suit every budget, recreation centres make the On the Sunshine and an eclectic mix of Coast, you’ll find Sunshine Coast appealing to coffee joints. relaxation and adventure Despite being just a young and old alike. in equal measure, from 40-minute ferry ride safe beaches and idyllic away – or 20 minutes inlets to rugged slopes and snowy peaks. With a by seaplane – many Lower Mainlanders have yet wide array of parks and trails, hikers, bikers, and to discover the Sunshine Coast. So if this guide dog lovers will never run out of places to explore. is your first glimpse of the place, then welcome – The vibrant communities of Gibsons, Roberts come visit! To everyone else, welcome back.

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

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MLS STATS: SUNSHINE COAST

METRO VANCOUVER Sales

New Listings

Sales to New

Benchmark

Listings Ratio

Pricing $1,064,800

   Detached  Homes April  2012

1126

2548

0.44

March 2012

1183

2389

0.50

$1,056,400

February 2012

1101

2212

0.50

$1,042,900

% Change  (Mar  -­‐  Apr)

4.8%

6.7%

0.8%

% Change  (Feb  -­‐  Mar)

7.4%

8.0%

1.3%

   Attached  Homes April  2012

483

971

0.50

$487,300

March 2012

500

970

0.52

$480,900

0.51

$472,800

February 2012

424

829

% Change  (Mar  -­‐  Apr)

3.4%

0.1%

1.3%

% Change  (Feb  -­‐  Mar)

17.9%

17.0%

1.7%

   Apartments April  2012

1190

2537

0.47

$375,900

March 2012

1191

2484

0.48

$375,100

0.41

$373,300

February 2012

1020

2511

% Change  (Mar  -­‐  Apr)

0.1%

2.1%

0.2%

% Change  (Feb  -­‐  Mar)

16.8%

1.1%

0.5%

SUNSHINE COAST Sales

New Listings

Sales to New

Benchmark

Listings Ratio

Pricing

   Detached  Homes April  2012

57

135

0.42

$377,700

March 2012

40

143

0.28

$365,200

0.26

$347,700

33

125

% Change  (Mar  -­‐  Apr)

February 2012

42.5%

5.6%

3.4%

% Change  (Feb  -­‐  Mar)

13.3%

14.4%

5.0%

   Attached  Homes 0.67

10

0.30 0.70

7

10

% Change  (Mar  -­‐  Apr)

February 2012

33.3%

40.0%

% Change  (Feb  -­‐  Mar)

57.0%

-­‐

April 2012

4

9

0.44

March 2012

5

6

0.83

February 2012

4

9

0.44

% Change  (Mar  -­‐  Apr)

20.0%

50.0%

% Change  (Feb  -­‐  Mar)

25.0%

33.3%

The past few months have seen sale and listing activity relatively consistent across Greater Vancouver, creating balanced conditions for the regional housing market. The sales-to-listings ratio has remained around 0.50 across Greater Vancouver for all housing types for several months, further indicating a balanced market. However, April’s sales were the lowest total for the month in the region since 2001. In contrast, new listings in April were 6.7 per cent above the 10-year average for listings in Greater Vancouver. Detached homes continue to rapidly appreciate in price at a 6.3 per cent increase in prices over the past year, with the highest increases seen in West Vancouver (16.1 per cent), Vancouver West and Vancouver East (each 9.9 per cent). If we factor in other housing types, this price increase is 3.7 per cent higher than a year ago.

fo

6

3

in

4

March 2012

No

April 2012

2012 SP RING

   Apartments

No fo

in

Notably, though likely a statistical anomaly, the benchmark price of detached homes in Sunshine Coast increased over the past month by more than any other region in the Lower Mainland. Total sales for detached homes on the Sunshine Coast during April were 72 per cent higher than in February. Condo and apartment supply (and therefore sales activity) does not make up a significant portion of the Sunshine Coast real estate market. The recent tax incentive of (a maximum of) $10,000 offered to new home buyers, along with the buyerfriendly changes made to the HST new home buyers rebate, has stimulated the new home market in recent months.

Source: Real Estate Board of Greater Vancouver

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PACESETTER MARKETING

SECHELT


Why buy NOW on t he SUNSHINE COAST Jan 2005  HPI  =  100   180  

Greater Vancouver  vs  Sunshine  Coast   Single  Family  Home  Prices  -­‐  5  Year  Trend  

170

Price Index  

160 Sunshine   Coast   Greater   Vancouver  

150 140   130   120  

100

I

Mar 2007   May  2007   Jul  2007   Sep  2007   Nov  2007   Jan  2008   Mar  2008   May  2008   Jul  2008   Sep  2008   Nov  2008   Jan  2009   Mar  2009   May  2009   Jul  2009   Sep  2009   Nov  2009   Jan  2010   Mar  2010   May  2010   Jul  2010   Sep  2010   Nov  2010   Jan  2011   Mar  2011   May  2011   Jul  2011   Sep  2011   Nov  2011   Jan  2012   Mar  2012  

110

t’s well known that metro Vancouver house prices have been rocketing upwards over the past few years, to such an extent that affordability is now at an all-time low. What’s interesting to note however, is that certain real estate markets that have traditionally moved up or down in direct relation to the Vancouver market have not experienced the same rapid price appreciation Vancouver has experienced over the past three to four years. The global economic meltdown in 2008 was a seminal event and marked the start of a noticeable divergence in the relative price of Vancouver housing versus housing on the Sunshine Coast, a market where relative pricing had tracked very closely with that of Greater Vancouver. As the attached chart indicates, the Housing Price Index (HPI) for greater Vancouver and the Sunshine Coast remained almost identical from 2005 to 2008. In early 2009 however, Vancouver experienced rapid and significant price appreciation through to early 2012, compared to the Sunshine Coast where pricing has remained relatively flat. The Sunshine Coast real estate market delivers exceptional value. As the Vancouver market stabilizes, it is very likely time for established markets in close proximity to play catch-up, and re-establish the relative pricing that was the norm before 2008. Housing sales in Sechelt area have been brisk in early 2012 which bodes well for this prediction. In addition, waterfront property invariably out-performs non-waterfront property in any market. The unique opportunity exists today to secure a waterfront property in the Sunshine Coast at a fraction of the cost in the Lower Mainland. Homes in new waterfront developments can be purchased for approximately $400 per square foot – something that cannot be matched on the Lower Mainland.

Just 40 minutes by ferry from the Lower Mainland, the Sunshine Coast offers an excellent quality of life, affordable real estate, very good health care (including the new $44 million Sechelt hospital expansion), an extremely safe and caring community along with solid employment and growth prospects.

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

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A

YOUNG AT HEART

t 86 years of age, some might prefer a stick to lean on: Not Tom Gory. He’d rather shoot pucks with it. Three times a week you’ll find Gory lacing up the skates with about 30 other players of a similar vintage. Gory’s son, Danny, is the right side of 60 and plays, too. Old-timers’ drop-in hockey has been a fixture on the Sunshine Coast for about 15 years. The age stipulation is 60plus and about 50 players – men and women – are registered. On Mondays, Wednesdays and Fridays, the 90-minute games alternate between Sechelt and Gibsons arenas. There’s no contact and no slapshots, but otherwise the competitiveness is obvious.

games in Powell River and the Lower Mainland. The spirit on the ice typifies a highly active community of seniors on the Sunshine Coast. Whether you use a stick to lean on, or to shoot a puck, there’s a wide range of activities for anyone young at heart. For the full story, please visit: www.thewatermark.ca

The spirit on the ice typifies a highly active community of seniors on the Sunshine Coast. “There’s some good hockey out there, guys who know how to play,” says Sam, the lone spectator in the Sechelt arena this Friday morning. “I’m the crowd,” he laughs, “I used to play, but I’m in my 80th year now and doing other things. I still like to come and watch though.” Good Saskatchewan boys, Cliff Betts and Owen Gillstrom, now 79 and 80 respectively, have played since the start, and help organize teams and sometimes tournaments. “There’s a lot of camaraderie, a lot of kidding around out there,” says Owen. “We enjoy each other’s company.” That camaraderie extends to road-trips occasionally. A travelling team known as the Rusty Cranks is off to an annual tournament in Parksville in mid-January. It also plays road 6

PACESETTER MARKETING

SECHELT


WORLD-CLASS CAVIAR ON THE SUNSHINE COAST

E

very couple of weeks, Justin Henry receives a call from someone in Russia inquiring about sturgeon or caviar produced here on the Sunshine Coast. The irony is not lost on Henry, general manager of Sechelt-based Northern Divine, Canada’s only producer of farmed white sturgeon. “Here’s someone calling us from the home of sturgeon meat and caviar,” says Henry. “Yes, it’s a little ironic.” Such is the age-old demand and global appreciation for non-fertilized sturgeon roe – otherwise known as true caviar. Until 1991, much of the world’s supply came from the Caspian Sea. The breakup of the Soviet Union that year meant that five countries now bordered the inland ocean – none of them equipped to deal with overfishing, which has since exhausted sturgeon fisheries there.

“For a long time, the message was don’t eat caviar because it’s not sustainable. Well, we’re showing it is sustainable and it’s some of the best caviar available.” - Justin Henry.

it’s not sustainable. Well, we’re showing it is sustainable and it’s some of the best caviar available,” says Henry. Travel & Leisure Magazine’s food blog recently ranked Northern Divine’s white sturgeon variety among the world’s top five best sustainable caviars. Both Northern Divine’s sturgeon and caviar have been big hits at restaurants such as Painted Boat in Pender Harbour, and Saltwater Chophouse in Gibsons, plus Hawksworth Restaurant and C Restaurant in Vancouver. The caviar can also be ordered online at www.northerndivine.com. There’s no secret to the company’s success, says Henry. “We have tonnes of experience growing fish – we know what makes good quality eggs,” he says. “Nutrition is huge, and we use the best ingredients in our feed. Our water comes directly from the Tetrahedron – it’s drinking water and colder than that used by other caviar producers.” Back in Henry’s office, we try a small sample of Northern Divine caviar. Elegant tins ranging from 30 grams ($99) to 1.8 kg ($5,148) carry a QR code that, when scanned, reveal the identity of the sturgeon that produced the caviar, its date of birth and its weight. “It’s good for you, too,” points out Henry. “Sturgeon meat is high in protein and the caviar is full of Omega 3s.” And produced right here on the Sunshine Coast! For the full story, please visit: www.thewatermark.ca.

Those events so far away have had a profound effect on Target Marine Hatcheries in Porpoise Bay. Once better known for producing Coho salmon smolts, Target Marine is where Northern Divine has spent the last 12 years investing in the science of farmed sturgeon and eco-friendly caviar. “We want to sell this around the world, but there’s also a strong B.C. focus,” says Henry. “It coincides with people wanting to eat healthier food closer to home and our sturgeon is recognized as sustainable by Ocean Wise.” Ocean Wise is a Vancouver Aquarium conservation program created to educate consumers about sustainable seafood. Canadian certification standards for organic seafood are expected to be released this spring, and Henry fully expects Northern Divine’s caviar to exceed those standards. “For a long time, the message was don’t eat caviar because SPRING/SUMMER 2012 WWW.PSMARKETING.CA

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NO GOING BACK FROM THE RAFT SLAB

T

he Watermark at Sechelt began to take shape with the pouring of a raft slab in February. It was the point of no return for a building, which accounted for the excitement on site. “Once you begin to pour it, you can’t stop,” explains Ian Porter of The Watermark’s developer, Pacific Spirit Properties. “And if you’ve forgotten a single conduit pipe, it’s too late; because once the raft slab is poured you can’t change it. “It’s a very big deal, which is why everybody who had to sign off on it was a little nervous before the pour.” The Watermark’s raft slab represented the biggest concrete pour undertaken on the Sunshine Coast. It was weather dependent and took 21 hours from start to finish. A raft slab differs from a traditional footings foundation. It distributes the weight of a building on a ‘raft’ of concrete sitting atop the ground and reinforced with a lattice network of rebar.

“A raft slab, while more costly than traditional footings, avoids any potential issues with uneven settling of the soils – it is the gold standard – so that’s what we went with.” “It’s an amazing structure – 36 inches of solid concrete at the deepest part with mesh upon mesh of rebar. There’s about 700 cubic metres of concrete and 295,000 pounds of steel rebar in just the first section of the raft slab – poured on Valentine’s Day.” All told, about 13,000 cubic metres of concrete is being used in the construction of the Watermark. And, in keeping with almost every stage of the site’s development, the local economy will benefit from the work. Sechelt’s Swanson Ready Mix supplied the concrete and Ross Concrete Services of Gibsons pumped it. Placing and finishing was completed by Denis Turenne Concrete of Gibsons. Since that initial pour in February, concrete is being poured on a regular basis and the Phase I building is reaching skywards. An impressive tower crane is also now on site as the 54 homes in Phase II are now starting construction.

The Watermark’s raft slab represented the biggest concrete pour undertaken on the Sunshine Coast. “When considering the footings for the buildings we looked at the potential issues with differential settlement of imperfect soils,” says Porter. “Even though we had excavated the entire site to remove peat, and backfilled and compacted structural grade fill, there remained a small risk of some additional settlement.”

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PACESETTER MARKETING

SECHELT


WELCOME TO THE

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

9


S

ophistication meets the sea at The Watermark at Sechelt, where terraced architecture and large, south-facing balconies invite residents to devour the view of Georgia Strait and the pebble beach below. From floor to ceiling, the welcome is just as inviting inside The Watermark suites, with luxurious wool carpet in all bedrooms, quality ceramic and/or porcelain tile in bathrooms, and engineered hardwood flooring throughout. In the kitchen, you’ll find Kitchen Aid, stainless steel appliances, granite double-edged countertops with one-inch square glass Mosaic backsplash, a double under-mount sink, including under-sink Garburator, and Kohler plumbing fixtures throughout. Polished marble countertops add a regal air to the bathrooms and warmth is at the flick of a switch. Cozy up to a natural gas-fired fireplace and take advantage of natural gas outlets on balconies and patios for barbecues and heaters.

Call

10

604 885 5432

or Visit

www.thewatermark.ca |

PACESETTER MARKETING

Patios, balconies or decks are all spacious and suites are available in either our Beachfront Cottage or Coastal Contemporary color schemes. From the durable and fire resistant concrete construction to a central hot water system and energy-efficient Low E glazing, no detail has been overlooked in building The Watermark. Suites are wheelchair accessible and feature adaptable design elements for residents with mobility issues. A welcoming main floor lobby fronts Teredo Street above a partially-underground parking garage that’s both secure and well-lit. There you’ll find storage lockers, secured scooter parking and bicycle storage areas. There’s an owner-workshop on the parking level and a multi-purpose amenity room. Whatever you’re looking for in a home, we believe you’ll find it at The Watermark. View four of The Watermark’s 22 unique floorplans on page 16 and 17 and be sure to visit us soon!

Presentation Centre

5665 Teredo St., Sechelt, BC

SECHELT


I

f The Watermark is the latest chapter in the story of Sechelt’s waterfront, then Mike Mammone could be considered its author. Mammone is a senior associate with Vancouver-based, TRB Architecture, one of the oldest architectural firms in British Columbia. Mammone designed The Watermark. “It’s a fantastic site, the last in Sechelt, right on the waterfront,” says Mammone. “It has a unique connection to nature and we wanted to design a building in sync with nature and the neighbourhood.” “We had to balance a number of things, including market appeal and technical requirements, while creating a design with that sense of place.” That’s why you’ll see two buildings separated by an abundance of inviting open space, complete with park-like landscaping. Mammone calls it “the reintegration of nature” between the buildings. Gently sloping walkways amid outcroppings of native plants, beach grasses and wild roses will mirror The Watermark’s surrounding landscape. Mammone is well cast in the role of designer. He was familiar with the beauty of the Sunshine Coast long before conception of The Watermark, and his employers are one of the most respected architectural firms in the business. “TRB is one of the oldest firms in the business. We’ve been around since 1955 and are considered pioneers of West Coast Modernism.” TRB’s experience runs the gamut of transportation, infrastructure and heavy industrial projects to commercial

and residential facilities. The company has received numerous awards, including the Governor General’s Award for Architecture. The Watermark is one of TRB’s larger residential projects and Mammone says the collaboration with developers Pacific Spirit Properties has been a great experience.

It’s a fantastic site, the last in Sechelt, right on the waterfront. “It’s our first venture together and they’re a great client to have,” says Mammone. “They respect the decision-making process and the ideas we put forward. Like any project, there are phases of design, adjustments to be made and schedule constraints, so that mutual respect is critical.” Ian Porter, of Pacific Spirit Properties, agrees. “You can build two identical buildings, the same in every way, and one costs 25 per cent more,” says Porter. “Mike’s group is not driven by ego and they share our practicality for the bottom line without compromising quality. That’s been the whole approach throughout, whether we’re making decisions about aesthetics, climate or cost.” For the full story, please visit: www. thewatermark.ca

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

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101

SALTERY BAY

Ferry Crossing

Narrows Inlet

5

SKOOKUMCHUCK NARROWS

EGMONT

Ruby Lake

25 Salmon Inlet

Sakinaw Lake

Spipiyus Provincial Park

24

15

GARDEN BAY

8

7

MADEIRA PARK

101

Secret Cove

Mt. Richardson Provincial Park

Tetrahedron Provincial Park

12

9 6

13

3

THORMANBY ISLAND

Buccaneer Bay

GAMBIER ISLAND

4

23

MT. ELPHINSTONE

Sargeant Bay

11

SECHELT

TRAIL ISLANDS

21

DAVIS BAY

LANGDALE

2

18 ROBERTS CREEK

N

Howe Sound

17 HALFMOON BAY

JEDEDIAH ISLAND LASQUETI ISLAND

To WHISTLER

lt he Sec

TEXADA ISLAND

101

Ferry Crossing (just

1

GIBSONS KEATS ISLAND

Strait of Georgia

40 minutes)

HORSESHOE BAY BOWEN ISLAND

WEST VANCOUVER

NORTH VANCOUVER

Burrard Inlet Salish Sea VANCOUVER

25 THINGS TO DO ON THE SUNSHINE COAST 99

91

1. STROLL THE GIBSONS SEAWALK and have lunch at Molly’s Reach, former film set of “The Beachcombers”.

13. HIKE INTO TETRAHEDRON PROVINCIAL PARK’S 6000 hectares and find the rustic cabins.

2. BUILD A SAND CASTLE at Davis Bay and treat yourself to gelato at Pier 17 Market.

14. VISIT HOUSE OF HEWHIWS, the Sechelt Band’s cultural centre, museum, gift shop and Raven’s Cry Theatre.

3. HAIL A WATER TAXI from Secret Cove, and tour Thormanby Island, Buccaneer Bay, and Jedediah Island for the day.

15. SCUBA DIVE. Make sure you get to Kunechin Point, where “The Chaudiere” was scuttled to form an artifical reef.

4. GOLF at the Sechelt Golf and Country Club - Rated #1 on the coast.

16. RIDE THE SLIDE or swim laps in Sechelt’s new aquatic centre.

5. HIKE THE SKOOKUMCHUCK NARROWS and attempt the finish a Skookumchuck Burger at the Black Eddy Pub in Egmont.

17. PLAY IN THE SNOW! Dakota Ridge offers cross country skiing, sledding, and snowshoeing.

6. CATCH YOUR DINNER. Rent a boat at Buccaneer Marina in Secret Cove 18. BIKE DOWN A MOUNTAIN. The Sunshine Coast boasts a maze of and go fishing or crabbing. biking trails. B&K Road, just south of Roberts Creek, is the hub! 7. EXPLORE “VENICE OF THE NORTH”, Pender Harbour’s connecting waterways. Chase with ice cream at the John Henry store.

19. HEAR YOUR FAVOURITE AUTHORS. Don’t miss the Festival of the Written Arts.

8. LISTEN TO THE MUSIC at the internationally renowned Pender Harbour 20. FILL YOUR BASKET at Sechelt’s farmers’ market, Saturdays April through September. Jazz Festival. 9. SIP A GLASS OF WINE over a glorious sunset at the Rockwater Resort.

21. PADDLE through bioluminescence, the fairy dust of the sea.

10. CRUISE FOR A DAY. Book with High Tide Tours to Chatterbox Falls, through Malibu Rapids, and swim the warm Princess Louisa Inlet.

22. BROWSE the night markets on Thursday eveings in the summer.

11. CLIMB MOUNT ELPHINSTONE and take in the views of the entire Georgia Strait across Gambier, Bowen, and the coast mountains. 12. GET TO KNOW TIDAL & MARINE LIFE while kayaking the Sechelt Inlet.

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PACESETTER MARKETING

23. TRAVEL BACK IN TIME at the Halfmoon Bay Historic General Store. 24. BITE INTO A RIPE TOMATO from Roosendal Farms. 25. VISIT RUBY & SAKINAW LAKE for a day of fishing for Cutthroat trout and Kokanee salmon.

SECHELT


Shaol Way

Delta

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Reef Rd.

Chawalin Ave.

Dr.

Kunut Ave.

Heron Pl.

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Marine Way

Trail Ave.

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Xenichen Ave.

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Trail Ave.

Pebble Cres.

Spindrift St.

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14 Mayu k Ave.

Wharf Ave.

Teredo St.

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Xenichen Ave.

22

Periwinkle Ln.

Cowrie St.

16

Inlet Ave.

Sunshine Coast Hwy.

19 Shorncliffe Ave.

Barnacle St.

Mermaid St.

Trail Ave.

Cowrie St.

Sunshine Coast Hwy.

Dolphin St. Starfish Ln.

Ocean Ave.

20

Clayton Ave.

Compass Ln.

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Seahorse Ln. Dolphin St.

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The Watermark at Sechelt is Walking Distance to... BANKS

SHOPPING

AMENITIES

Bank of Nova Scotia BMO Bank of Montreal CIBC Royal Bank of Canada Sunshine Coast Credit Union TD Bank Financial Group

Home Hardware Shoppers Drug Mart Trail Bay Shopping Centre Trail Bay Source for Sports Tsain-Ko Village

Canada Post Capilano University Chatelech Secondary School Raven’s Cry Theatre Sechelt Aquatic Centre Sechelt Fire Apartment Sechelt Public Library Sechelt Water Aerodome St. Mary’s Hospital Sunshine Coast Arena Volunteer Centre

RECREATION Halfmoon Sea Kayaks Rentals Sechelt Golf & Country Club Sunshine Coast Diving Tennis Courts

RESTAURANTS Daphne Restaurant Gilligan’s Pub Lighthouse Pub Pebbles Restaurant Saffron Starbucks Coffee The Daily Roast The Old Boot Eatery Wheatberries Cafe

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

13


CHANGING THE FACE OF SECHELT

T

he Watermark at Sechelt is going up on arguably one of the best undeveloped waterfront sites on the coast. Many hope that it is the beginning of a new era that might just attract funding for a marina, hotel and conference centre, not to mention recreation and arts. With 104 residential suites and just steps to downtown Sechelt, it will undoubtedly bring a new vibe to the area. Some people find it surprising that it has taken so long for a development like this to take hold here but it does represent a step into the unknown for the company undertaking it’s financing. In large urban areas, there are extensive market comparable to provide value and absorption information but the market for top quality, concrete high-rise residential units was unproven anywhere on the Sunshine Coast.

This could be a “game changer” for Sechelt, acting as a catalyst for other progressive projects and setting a new standard for development on the Sunshine Coast. The Watermark development team committed to “shop locally” and use local contractors whenever feasible, but were concerned that the project scale might effectively drive large portions of the economic benefit outside the region. To their credit, local construction trades rallied when faced with the opportunities and challenges posed by the project, showing a truly unique combination of hands-on management, an open, creative approach to problem solving and cost-effective delivery of their product or service. As such, the construction of this project is providing a meaningful economic boost to local businesses, which had been awarded the majority of construction contracts at the time of writing with an aggregate value of more than $10 million. Maybe more important than the near-term benefits, the project represents a significant step toward the 14

PACESETTER MARKETING

revitalization of downtown Sechelt. With recent population growth predominantly focused in widespread subdivisions surrounding central Sechelt, development of the waterfront signals the start of a new focus in inviting residential growth within the downtown area. Long identified and now actively promoted as “Smart Growth”, focusing residential growth in higher population density nodes has numerous social, economic and environmental benefits This could be a “game changer” for Sechelt, acting as a catalyst for other progressive projects and setting a new standard for development on the Sunshine Coast.

SUN COAST PLUMBING AND HEATING

Repairs Renovations New Construction We do it all and... We do it right!

Take the opportunity to visit our showroom located at Unit #3-1877 Field Road Wilson Creek, BC V0N 3A1 Gibson (604) 886-8344 Sechelt (604) 885-4344 www.suncoastplumbing.ca SECHELT


Watermark at Sechelt is being developed by Pacific Spirit Properties Ltd. which is majority owned by Vancouver based Seacliff Properties (“Seacliff ”), a well-capitalized privately owned real estate ownership and development firm with an extensive history of successful large-scale construction and development projects throughout British Columbia. Since the early 90’s Seacliff has earned a reputation for building quality long-lasting projects. Seacliff has been proud to develop and build such projects as the Huntingdon in Langley, the Heatherton in Surrey and in Abbotsford, Aspen Creek and the Carlisle. This reputation along with its ownership of Dominion Construction lead Seacliff into developing and building more complex projects like the Canada Way Business Park in Burnaby and the Langley Crossing Shopping Centre in Langley. Pacific Spirit Properties, under the leadership of Ian Porter, has established a well-respected team of professionals to undertake the development of the Watermark at Sechelt, including ICR Projects as Project Manager and Wakefield Construction Inc. as Construction Manager.

WAKEFIELD CONSTRUCTION INC. Wakefield Construction Inc. is taking the lead role as Construction Manager and is responsible for the day to day business on the construction site. Wakefield is known on the Sunshine Coast as a premier builder and employing over 60 local trades and craftsmen. Led by Lance Sparling, Wakefield’s senior team have built over 100 homes and commercial projects in the past eight years, including the award winning, Wakefield Beach. Owners at The Watermark can rest assured the Watermark at Sechelt will set a new standard for both quality and value on the Sunshine Coast.

WHO’S BUILDING THE WATERMARK?

PACIFIC SPIRIT PROPERTIES LTD.

ICR PROJECTS INC. For more than two decades, ICR Projects led by Leo Mariotto, has provided Project Management, Design and Construction Management services for a wide variety of construction projects throughout British Columbia. ICR’s experience includes multi-family residential, commercial, industrial, and award winning multipurpose sports and entertainment complexes. With a long record of successful diversified projects, ICR takes a lead role in managing The Watermark development. SPRING/SUMMER 2012 WWW.PSMARKETING.CA

15


THE WATERMARK FLOOR PLANS

PRICED FROM $339,900

BALCONY

LIVING

57 SF

15'-7" X 11'-2" (APPROX)

Value priced, functional floor plan, two bedroom, two bathroom, beautiful mountain and Sechelt Inlet views. Amazing price point for concrete construction.

DINING

11'-11" X 6'-4" (APPROX)

M. BEDROOM

10'-5" X 11'-3" (APPROX)

D/W

KITCHEN

8'-5" X 11'-0" (APPROX)

ENS.

6'-0" X 5'-6" W

9'-7" X 10'-6"

D

BATH

9'-4" X 5'-0"

ENTRY

W.I.C.

5'-10" X 5'-8"

BEDROOM 1

PRICED FROM $684,900

Spacious one level living, entertain in style with two spacious balconies offering mountain and Inlet views as well as southerly ocean views. Available in Phase I and II.

BALCONY 126 SF

BEDROOM 1 10'-1" X 8'-8"

M. BEDROOM 10'-1" X 17'-2"

LIVING/DINING

28'-10" X 29'-3" (APPROX)

W.I.C.

4'-7" X 6'-2"

BATH

KITCHEN

8'-6" X 11'-6"

5'-10" X 10'-6"

BALCONY

ENS.

273 SF

16'-6" X 5'-4"

42"H PONY WALL W/ GRANITE TOP

ENTRY

The developer reserves the right to modifications to floor plans, project design materials and specifications to maintain the high standard of this development. Prices are subject to change without notice. E. & O.E.

16

PACESETTER MARKETING

SECHELT


PRICED FROM $449,900

Smart two bedroom plus den with ocean view balcony taking in Georgia Strait and Vancouver Island. Available in Phase I and II.

BEDROOM 1

KITCHEN

9'-10" X 8'-7"

9'-0" X9'-0"

LIVING/DINING

25'-2" X 12'-6"(APPROX)

D/W

ENTRY M. BEDROOM

DEN

16'-2" X 9'-9"

ENS.

10'-10" X 9'-1"

BALCONY 68 SF

5'-5" X 10'-1"

W.I.C.

5'-0" X 6'-1"

W

PRICED FROM $949,900

Southfacing waterfront, front and centre, three bedroom plus den allows for grand scale living and a 490 square feet deck. Amazing value for a unit this size.

D

ENS.

W.I.C.

8'-6" X 9'-10"

9'-4" X 9'-10"

ENTRY

M. BEDROOM 19'-1" X 12'-5"

BATH

9'-8" X 5'-10"

BEDROOM 1 13'-1" X 9'-1"

BATH

9'-8" X 5'-0"

OFFICE

9'-8" X 9'-4"

KITCHEN

12'-0" X8'-6" D/W

BEDROOM 2

11'-4"X 15'-11"(APPROX)

LIVING/DINING

30'-11" X 11'-7" (APPROX)

DECK 490 SF

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

17


SPOTLIGHT: ST. MARY’S HOSPITAL

A

unique hospital is taking shape in Sechelt, the only one of its kind in the Vancouver Coastal and Fraser Valley health districts to achieve the gold standard in energy and environmental design. Don Jenion couldn’t be happier. “No one wants to spend long periods of time in a hospital, but this will be as welcoming as a hospital can be.” For more than 30 years, Jenion has presided over the planning and programming of many significant health care projects in British Columbia and Alberta. It’s clear that St. Mary’s – probably his last major project before retirement – occupies a special place in his heart. “This has been a wonderful project and very, very satisfying to be a part of,” said Jenion, senior project manager for St. Mary’s Hospital expansion. From 11 acres of land donated by the Sechelt Indian Band in 1962, St. Mary’s Hospital has served the Sunshine Coast for almost half a century. Prior to that, moms in labour and anyone else needing emergency medical treatment faced a 48-kilometre drive (some of it on dirt road) to the old hospital in Garden Bay. Since 1963, the 47-bed St. Mary’s saw refits and renovations, but nothing quite like the $44-million expansion and renovation nearing fruition.

The provincial government announced the expansion in June 2007 and work began in April 2010. When the expansion and renovation is complete next year, St. Mary’s will be 50 per cent bigger, with more acute care beds (from 41 to 63) and a bigger emergency department. There will also be new radiology areas, and a renovated ambulatory care unit. The renovated St. Mary’s will offer all single-patient rooms. Patients and visitors will notice a beautiful colour scheme, a brand new façade, and well-lit interior and exterior, says Jenion. What distinguishes St. Mary’s from other acute-care facilities in the region is its attainment of LEED Gold standards. LEED stands for Leadership in Energy and Environmental Design, an internationally recognized benchmark by which all green buildings are measured. That means, for example, a sedimentation pond collects and treats all run-off from construction at the hospital. “Waste is dealt with in the right way,” says Jenion. Single-patient rooms will mean privacy and a reduced risk of infection. Interior design itself will also benefit patients, since rooms will be created according to Lean-space planning principles. Lean is a longestablished idea of maximizing customer value while minimizing waste. In St. Mary’s case, that means the emergency department, X-ray, and CT scan rooms will be adjacent

Patients and visitors will notice a beautiful colour scheme, a brand new façade, and well-lit interior and exterior.

18

PACESETTER MARKETING

SECHELT


to each other. Medical equipment – even light switches – will be located based on consultation with a Lean Team of health care professionals. “The point of care for patients is localized, so instead of being centralized where staff are running up and down stairs for equipment each room features a patient server where staff can access almost everything the patient will need,” says Jenion. “80 per cent of a patient’s medical needs will actually be in their room, which means doctors or nurses will have more time to spend with the patient.” All this is in addition to St. Mary’s existing facilities, such as two operating theatres, an extended care department, pharmacy department and a chemotherapy clinic. St. Mary’s expansion and renovation is good news for a community expected to grow by 18 per cent over the next decade. And it’s the people of the Coast, according to Jenion, who have made the project such a success. “It’s absolutely fantastic,” says Jenion. “There are very special people here on the Coast who believed in this and wanted to share in the design. People are excited about it.” If further proof were needed, consider the millions raised by the community towards the costs of its hospital. The volunteerdriven St. Mary’s Hospital Foundation and Auxiliary is well over half way toward raising $2 million for clinical and nonclinical equipment. That’s on top of the $2.7 million it raised in just 16 months to buy a CAT scanner and a facility to house it at St. Mary’s in 2007. Footing the rest of the bill for current renovations and expansion is the B.C. Ministry of Health ($23.9-million) and Sunshine Coast Regional Hospital District ($15.9-million).

ICR PROJECTS INC. SPECIALIZING IN PROJECT MANAGEMENT & DESIGN CONSULTING #300 – 555 Sixth Street New Westminster, BC V3L 5H1 Canada Telephone: 604.523.6444 Email: lmariotto@icrprojects.com

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

19


What current purchasers are saying... Wonderful view of the ocean

Since retiring we had been seriously contemplating how we wanted our future to be. Spending more and more time on the coast convinced us that this was where our future should be. For curiosity sake we stopped in at the display centre for The Watermark at Sechelt and were impressed by the size and layout of the suites, not to mention the wonderful view of the ocean and its proximity to everything we needed as we age. We have shops, banks, a recreation and seniors center, and even the hospital is within walking distance. The Watermark not only ticks every box but the design of the building is outstanding. We are very pleased with the service from the people at The Watermark and can’t wait to move in. – Bruce, Vancouver

Close proximity to Vancouver

Since visiting the Sunshine Coast, we found the community fits our retired lifestyle perfectly. The location and amenities speak for themselves. In essence, we are sure that anyone considering The Watermark will be impressed with the construction and professionalism of the entire team. We’re looking forward to moving into our waterfront property in Sechelt, knowing that we will still be in close proximity to Vancouver and our family and friends. – Satch & Luciana, Delta

Right on the water

I’ve been coming to the Sunshine Coast for years to visit my parents. I love the area and had thought about retiring there but didn’t want the responsibility of a house and yard. The terraced architecture really appealed to me as did the solid (and quiet!) concrete construction, interior design and high-end finishing touches. I was so keen on the project I bought a waterfront suite right away! A major advantage for me is the location - right on the water yet across the street from shopping, close to the hospital and only twenty-five minutes from the ferry. I might even get Mom and Dad to move in until I’m ready to retire! – Fern, Vancouver 20

PACESETTER MARKETING

Gwendolyn, Sechelt

I’m counting the days

When my husband and I first saw the fantastic design for the new Watermark condos to be built on the waterfront of Sechelt, we immediately fell in love with the idea of owning one of the future condos ourselves. We were not only impressed by the visual presentation of the future site, but with the courtesy shown to us by the realty staff who explained and answered our many questions. Unfortunately, my husband passed away before he could realize his dream of waking up each day with the sounds of the ocean, but I hope to live that dream for him. Several times a week I park my car and walk along the path fronting the ocean just to see how the construction is going, and to wonder at the complexity of the structure. To think that when I move into my suite, I will be able to walk along that ocean path every day and then be able to walk to the shops, banks, pharmacies, doctor’s office, library and swimming pool leaving my car safely behind in the ground level car park of the building. I am counting the days. – Gwendolyn, Sechelt

Comfort and convenience

You know that the time is coming up to down size and add to comfort and convenience....Of course, we became aware of the planned complex on the waterfront, right downtown, on the beach, The Watermark at Sechelt! Fortunately, we were in the position to take advantage and get on board, even before they broke ground. We were present to see the first pour of concrete, over a very impressive net of steel rebar. This is not a stick framed building with vinyl siding but a SOLID concrete building that will give us peace of mind. We are happy with our decision and impressed with the professionalism of the sales staff and the construction site. Sechelt is growing up!

– Barry & Janete, Sechelt SECHELT


THE SLEEPY HOLLOW ROAD RUN & SHOW AND SHINE

Festival Pavilion at Rockwood Centre, Sechelt August 16 – 19, 2012 writersfestival.ca

Cowrie Street, Downtown Sechelt August 10 – 12, 2012 coasterscarclub.ca

SUNSHINE COAST ART CRAWL

COAST SYMPHONY ORCHESTRA

Langdale to Lund October 19 – 21, 2012 sunshinecoastartcrawl.ca

Gibsons Heritage Playhouse Raven’s Cry Theatre June 2, 2012 7:00pm June 3, 2012 2:00pm musicsuncoast.com

PENDER HARBOUR JAZZ FESTIVAL

Pender Harbour September 14 – 16, 2012 phjazz.ca

SECHELT FARMERS & ARTISANS MARKET Downtown Sechelt April – September 2012 Saturdays 9:00am – 2:30pm secheltmarket.org

9TH ANNUAL PENDER HARBOUR BLUES FESTIVAL Garden Bay Pub, Pender Harbour Community Hall & Park, Pender Harbour School of Music June 1 – 3, 2012 penderharbourbluesfestival.com

SECHELT NIGHT MARKETS Cowrie Street (between Inlet Avenue & Trail Avenue) June 21, 2012 – August 30, 2012 Thursdays 5:00pm – 9:00pm secheltdowntown.com

SUNSHINE COAST MUSHROOM FESTIVAL Pender Harbour Community Hall, Madeira Park October 20 – 21, 2012 scshroom.org

DAVIS BAY SANDCASTLE COMPETITION Davis Bay Beach Summer 2012 TBA

GIBSONS LANDING JAZZ FESTIVAL Gibsons Landing June 8 – 10, 2012 coastjazz.com

SOME EXCITING EVENTS ON THE SUNSHINE COAST

30th ANNUAL SUNSHINE COAST FESTIVAL OF THE WRITTEN ARTS

BC BIKE RACE Powell River to Langdale June 30 – July 7, 2012 bcbikerace.com

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

21


when you need more than just an opinion.

plan your next move with the

STRATEGIC PLAYBOOKS 1

PART : ANALYTICS

A comprehensive statistical overview of the trade area projects, including currently selling, re-sale and upcoming communities, is assembled to understand the current real estate climate within the particular market of the subject site.

2

PART : ARCHITECT’S PACKAGE

A site analysis conducted and amalgamated with the analytics (Part I) to establish the best use of the subject site, whereupon housing form, product mix, unit design, interior specification & features, amenity programming, and theming are determined.

3

PART : MARKETING IMPLICATIONS

This section is aimed towards targeting the appropriate buyer/target market for the subject site. A wide array of information is analyzed and interpreted in order to determine the project’s primary and seconday buyer bases.

BONUS: MARKET 360

This bonus section tracks the most up-to-date housing market information periodically from currently selling and re-sale communities.

get the facts 604.982.9880 www.psmarketing.ca nick@psmarketing.ca

22

“We found the realtor surveys offered guidance for unit specifications, features and options [...and] offered good ideas for the marketing of the project going forward.” - Jim Pattison Developments

PACESETTER MARKETING

“They playbook from the gang at Pacesetter Marketing is an excellent addition to any developer’s toolbox. It provides highly valuable statistical information on buyers and demographics allowing us to design and build homes that buyers want.”

“Pacesetter is particularly strong in marketing research and providing the most up-to-date information to developers and their clients.” - Wanson Development

- Harbourview Projects

SECHELT


OTHER GREAT PROJECTS FROM VIE

3 W

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North Vancouver’s most luxurious concrete residence. Unique floorplans & unparalleled finishes.

604.988.3020 thekimpton.com Come see L UXURY at our 3 beautiful show homes 210 West 13th St. North Vancouver OPEN Saturday to Thursday 12PM 5PM

T

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Beautiful, contemporary homes at amazing prices. Close to SFU & Kwantlen, King George Sky Train, shops, restaurants, community centre & a future rapid bus line.

10 HOMES SOLD THIS MONTH, FINAL SALES, GREAT PRICING! HOMES FROM $130,000 MOVE IN TODAY. CALL NOW 604.575.9009

mirraliving.com | Presentation Centre Open Saturday to Thursday 12pm - 5pm 13740 - 75A Avenue, Surrey (Behind Newton Superstore on 76th & King George Boulevard)

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GREAT VIEWS. AIR CONDITIONED. CONCRETE. ROOF TOP COURTYARDS. GOURMET KITCHENS. OWN FROM $759/MONTH $1,000 GETS YOU STARTED CALL 604.984.0700 VISIT WWW.700MARINE.COM SALES CENTRE HOURS SATURDAY TO TUESDAY 1PM - 6PM SALES CENTRE ADDRESS 701 W 14TH STREET, NORTH VANCOUVER (AT BEWICKE AVE)

E. & O. E. The developer reserves the right to make modifications to building design, specifications, features and floor plans. Prices are subject to change and can be withdrawn at any time. The information shown here is for general illustrative purposes and is not an offering for sale. Prospective purchasers should look only to the Disclosure Statement for a full description of these developments.

SPRING/SUMMER 2012 WWW.PSMARKETING.CA

23


$264,900 TO OVER $1,000,000 $264,900 TO OVER $1,000,000

PROJECTED COMPLETION: I EARLY 2013 & PHASE II SUMMER 2013 2013 PROJECTED COMPLETION:PHASE PHASE I EARLY 2013 & PHASE II SUMMER

Profile for Watermark at Sechelt

Watermark at Sechelt: PS Wire - Spring / Summer 2012  

Learn more about the vibrant Sunshine Coast community and The Watermark at Sechelt, a new luxury beachfront condominium project. Read these...

Watermark at Sechelt: PS Wire - Spring / Summer 2012  

Learn more about the vibrant Sunshine Coast community and The Watermark at Sechelt, a new luxury beachfront condominium project. Read these...

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