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Dairy Market is a nod to the past and a step into the future, bringing the national Food Hall revolution to Charlottesville while reviving a cherished community treasure located right in the heart of the city. Few places in the world boast the combination of history, agricultural, culinary and artistic treasures that exist in Charlottesville, making Dairy Market the perfect addition to the city’s social and cultural landscape. Inspired by runaway success stories like New York’s Chelsea Market, Napa Valley’s OxBow Public Market, and Atlanta’s Krog Street Market, Dairy Market will feature a carefully curated selection of Virginia’s leading purveyors, culinary talents, and artisans side by side in the 14 market stalls. Each will in their own ways support and celebrate the unique array of flavors, talents, and artistic inspiration that make Charlottesville unique in the nation, and in the world.

Dairy Market is the perfect place to GATHER and EXPERIENCE what is uniquely Charlottesville.

DAIRYMARKETCVILLE.COM

WHAT IS DAIRY MARKET?


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HISTORY Dairy Market traces its local roots to 1912 with the formation of the Monticello Ice Cream Company, which purchased cream and other raw materials from the Colthurst Farm on Barracks Road. In those days ice cream was delivered throughout the city on a horse and buggy. By the 1930’s the company had grown to produce milk, butter and cheese and was renamed Monticello Dairy, Inc. In 1936 famed local architect Elmer Burruss was commissioned to design and construct the historic Monticello Dairy building which became an iconic community gathering place – popular with locals for it’s ice cream parlor and event room. Dairy Market will build on this iconic local brand and continue the farm to table tradition begun in the early days of the facility.

Come join us in celebrating Charlottesville history while making some of your own – at Dairy Market.


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GATHER Located in the literal crossroads of Charlottesville, easily accessible to downtown, the University of Virginia and Route 64, Dairy Central will be the ultimate Charlottesville gathering place – a warm, welcoming and comfortable spot that instantly feels like home. Drawn by a dynamic array of local flavors, artisan flair and gentle hospitality, locals and visitors will come together for quick bites, memory-making meals, a morning coffee or a sweet treat at day’s end. Dairy Market will be a place for residents of the rich tapestry of neighborhoods and areas we call home to see old friends and make new connections. A place for special events from concerts to block parties and more, and a place for all of us to enjoy community camaraderie mixed with delicious doses of everyday magic.

Dairy Market is the timeless, vital, & vibrant town square for Charlottesville.


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Charlottesville earned its reputation as a small city with big city culinary options. From the thriving agricultural scene to internationally-acclaimed winemaking to an ever-growing array of innovative restaurants. How do we make time for it all?

Dairy Market brings all these options together in a single delight-filled place destined to become the region’s social and culinary centerpiece. At Dairy Market, the top purveyors and chefs in the area will rub elbows with colleagues from outside the region to create a dynamic and diverse array of flavors and experiences. Guests will peruse up to 14 vendor stalls that will line communal dining areas. The entire market will be curated and managed by professional staff– allowing our vendors to concentrate on what they do best.


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RETAIL MARKET STALL H

603

166 SEATS + 6 FIXED HIGHTOP TABLES (2’ WIDTH X 12’ LENGTH)

MARKET STALL I

590

RETAIL STORE 1

2004

MARKET STALL J

472

RETAIL STORE 2

1947

MARKET STALL K

456

ENDCAP 1

3995

MARKET STALL L

700

ENDCAP 2

3354

MARKET STALL M

1321

MARKET STALL A

609

MARKET STALL N

749

MARKET STALL B

607

MARKET STALL O

703

MARKET STALL C

581

MARKET STALL P

686

MARKET STALL D

332

MARKET STALL Q

675

MARKET STALL E

402

MARKET STALL R

512

MARKET STALL F

571

MARKET STALL G

335

COMMON AREA

7245 (SF)


E

1

2

RETAIL STORE

B

STALL

BAR

A

STALL

C STALL

BAR

ENDCAP 1

RETAIL STORE

D STALL

F STALL G STALL

ENDCAP 2

H

STALL

I

STALL

DAIRY MARKET CENTRAL HALL

FLEX

WC

J

WC

STALL

K

STALL

L

STALL

STALL

M

N

STALL

O

STALL

R

P

STALL

Q

KITCHEN

STALL

LOADING & UTILITIES OFFICE LOBBY OFFICE

LOBBY


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PMS 5425

PMS 290

COST BENEFITS Dairy Market enjoys unmatched advantages at significantly less risk when compared to a standalone restaurant. Common areas include central seating areas, shared restrooms and back of house facilities. Foot traffic, marketing and special events are all taken care of.

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A lease at Dairy Market allows small and unique businesses to thrive in an ecosystem of shared space and shared common costs, all adding

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up to a whole that is greater than the sum of its parts. This is the sharing economy for restaurants and retail.

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MARKET STALL

STAND-ALONE RESTAURANT

CURATED MARKETING AND EVENTS INCREASED FOOT TRAFFIC SHARED INFRASTRUCTURE HOUSE PORTERS

LOW RISK & OVERHEAD

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LOWER STARTUP COST FLEXIBLE LEASING COLLABORATIVE OPPORTUNITIES

HIGH RISK FULL OPERATIONAL RISK INCREASED STAFFING LARGER OVERHEAD INFLEXIBLE LEASE TERMS


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LAND CIVIL

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111 third street se DAIRY CENTRAL? charlot tesville ,WHY va 22902 434.295 .8177 Dairy Central seeks to create an elemental and playful dialect

between old and new. It is an urban framework that ties into the existing city fabric and makes place for imagined and unimagined interactions and activites. A place that encourages economic opportunities for all members of the community and engenders healthy engagement with society.

DA I RYC E N T R A LC V I L L E . COM

Dairy Central is a community nexus breathing new life into an historic neighboorhood through architecture that is warm and inviting, pedestrian oriented, human, and Charlottesville. For more information email: INFO@DAIRYCENTRALCVILLE.COM

DEVELOPED BY LEASING BY

JOHN.PRITZLAFF@THALHIMER.COM 434.234.8416

111 th 22902


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DSCAPE ARCHITEC TS ENGINEERS

PLANNERS

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hird street se charlot tesville , va 434.295 .8177


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LANDSCAPE ARCHITEC

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