ENGINEERING » Motovated Design & Analysis
Business South
| 69
Analysis irons creases from design Richard Loader Motovated Design & Analysis ‘Engineers their clients’ Visions’, reducing their clients’ investment, time to market and more importantly, risk! Its rigorous engineering ensures a smoother path to market. It ensures this through good design, rigorous fundamentals, and a bit of maths and physics. This ensures its client’s designs are exciting and impressive, as well as fit for purpose. Hailing from Alaska, managing director Greg Morehouse cut his teeth as a mechanic working for firms such as VW, Audi and Porsche. Frustrated with mechanical designs that didn’t work as well as they should, he went on to attain an engineering degree before working for Boeing and Hercules Aerospace, specialising in engineering analysis.
Inspired by Kiwi John Britten, Greg moved to New Zealand in the 1990s, establishing Motovated Design & Analysis in 1999. All of Motovated’s carefully selected engineering staff consultants have come up through the tools, gaining trade certificates or similar, and then obtained professional engineering degrees to support their designs. Greg says he loves the innovative and inventive spirit of Kiwis, who he describes as being the most inventive people in the world. He says that No. 8 wire approach to design and making things work is very much the same as in Alaska. Taking that No. 8 wire vision to a different level through analysis is what Greg and all the engineers at Motovated have a deep passion for. “Just 10% of analysis goes a long way to delivering 90% of benefit in respect to the finished
product,” says Greg. “We specialise in combining the clients creative design with analysis, putting it through load testing and trying to break it so that we can create a better overall design for the client. “From my point of view, as a Kiwi import, the biggest thing that I wanted to do was make a difference here. “ Motovated Design influence is notably apparent in the design of passenger bogies for Kiwi Rails TranzScenic routes including the TranzAlpine. Using Noise, Vibration and Harshness (NVH) measures normally used for the automobile industry and using Aerospace technology a hugely successful and super quiet glide on the tracks was achieved. Motovated is currently deeply involved with the Martin Jet Pack with four engineers permanently seconded giving maths and physics support to
what Greg describes as the No. 8 wire creative engineering that has already been done. Concurrent engineering is a key success factor for Motovated. Getting input from all stakeholders—users, installers, fabricators, everyone with a stake in the machine—allows the designer to incorporate their requirements to improve the end product. Greg says that the best time for a client to involve Motovated is as early on in the design as possible, making conceptual sketches right through to solid models and realistic photographic quality 3D renderings that people can rotate and zoom in and out of! “Motovated Design is committed to giving back to New Zealand’s engineering industry through factory tours, guest lectures and product development seminars and we help with IPENZ’s Future-In-Tech programme for school kids.”
Motovated Design and Analysis specialises in combining creative design with analysis and testing to create a better overall product for its clients.
TODD ACCOUNTANCY SERVICES LIMITED Proud to support Motovated Design & Analysis Ltd Ph (03) 366 5970 · rachel.todd@outlook.com · www.toddaccountants.co.nz
Machine Design Product Design Infrastructure Design FIRST CHOICE ENGINEERS We want to be your first choice engineers... the team you come to if you have an innovative idea, a tricky problem, a product to test, or need some extra engineering resource. We know how hard it is to get an idea from the drawing board onto the shelf. Our expert engineers at Motovated know what it takes to establish your position as a market leader.
Supporting • Transportation • Aerospace • Agricultural • Mechanical • Infrastructure • Electronics • Structural • Marine • Manufacturing
Craig Haywood
Business Development Director phone: +64 21 722 097 or +64 3 982 5283 email: craig.haywood@motovated.co.nz www.motovated.co.nz © Motovated Design & Analysis Limited. All rights reserved