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PORTFOLIO KATRIN KEMPF


PORTFOLIO KATRIN KEMPF


CONTENT GRAPHIC DESIGN  TYPOGRAPHY  PHOTOGRAPHY    VITA  


SÃO PAULO CITY GREEN BELT CORPORATE IDENTITY

The São Paulo City Green Belt Biosphere Reserve (GBBR) covers an area of about 17,000 km2, most of it is rain forest. It is one of the most important Biosphere Reserves relating to Biodiversity. The UNESCO program which supports the Biosphere Reserve is named “MaB – Man and the Biosphere” and has the idea to connect the nature and the humans in a sustainable way. We have developed a first draft for a flexible CI for the GBBR, supported by the “Instituto Florestal, Secretaria do Meio Ambiente do Estado de São Paulo” (State Forestry Office). The GBBR includes various organizations (such as a Food Bank or Eco-Job Training Center), but also Nature Reserves which are located in the reserve. To unite the various institutions and companies within the GBBR visually, we created a system of Main Logo, Sub Logo, Pictogram System and Color System. In collaboration with Eleonore Könyves-Tóth, Rade Matic, Florian Renschke, Nora Schneider, Charlotte Weißenborn

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Design | Farbsystem

COLOR SYSTEM

Farben Farbextraktionsbeispiele

The Color System also visualizes the enourmous Biodiversity within the GBBR. The colors are derived from the plants and animals living in the reserve.

Visual Identity | São Paulo City Green Belt Biosphere Reserve | University of Applied Sciences Darmstadt

Example of use

Paraibuna Cotia – Morro Grande Beispiele für Farben und Bilder

São Bernardo doHier Campo Diadema sind einige Beispiele für Bilder und die dazu passenden e Cajamar

ben. Die Farbkuben auf der linken Seite sind die den Bildern e Guarulhos Embu-Guaçu Farben, auf der rechten Seite sind die Komplementärfarben.

Cotia – Caucaia do Alto São Paulo - Perus

Santos

Franco da Rocha

Santo André – Parque do Pedroso Caieiras São Roque

Santo André – Paranapiacaba Mairiporã

Francisco Morato

São Paulo - Horto / Cantareira

Cubatão

Beispiele für Farben und Bilder

Entwurf | Prof. C.K. Pfestorf | Faculty of Design | h_da Darmstadt University | WS 2009/200 Hier sind einige Beispiele Katrin Kempf | Eleonore Könyves-Tóth | Rade Matic | Florian Renschke | Nora Schneider | Charlotte Weißenborn

Itapecerica da Serra

für Bild

ben. Die Farbkuben auf der linke

Farben, auf der rechten Seite sin


MAIN LOGO The Main Logo was thought to be a symbiosys of the Earth and the Man. Therefore we choose two half globes.

Reserva Biologica da Estato do S.P. S達o Paulo City Green Belt

Visual Identity | S達o Paulo City Green Belt Biosphere Reserve | University of

SUBLOGO SYSTEM Every institute and each company which is part of the GBBR should have their own logo. Out of the globe, which is the main idea, we Dokumentation Visual Identity S達o Paulo CGB Ergebnisse | Sub-Logo developed a globe which gives the opportunity to provide a lot of individual logos. The main topic should be an animal or a plant for to support the idea of the enormous biodiversity. Sub-Logos Beispiele

The way of a sublogo out of the gl


Dokumentation Visual Identity São Paulo CGB Ergebnisse | Anwendungsbeispiele

LOGO COMPLEX Komplettlogo This is the symbiosys of the Main Logo and Aufbau des Logo. Logos mitThe allenmain Logoelementen the Sub language is Portugese, the English translation is added in a smaller font size. Komplettlogo

spacer horizontal spacer vertical Komplettlogo Komplettlogo deviding units deviding units

Beispiellogos Beispiellogos 1/4 Unit 1/4 Unit 1/2 Unit 1 Unit

1/2 Unit 1 Unit

Dies ist das vorläufige Komplettlogo für die Institute des São Paulo City Green Belt mit allen bereits vorgestellten Gestaltungselementen.

Centro de trainamento de trainamento Centro deCentro trainamento trabalho do ecológico trabalho ecológico ecológico 7pt dodo trabalho

Centro Centro de trainamento de trainamento Erste Zeile: Institut [Portugiesisch] do trabalho do trabalho ecológico ecológico

Centro Centro de trainamento de trainamento do trabalho do trabalho ecológico ecológico

Paraibuna Paraibuna Paraibuna

Zweite Zeile:Roque Ort [Portugiesisch] São Roque São

São Bernardo São Bernardo do Campo do Campo

DritteTraining Zeile: Institut Ort [Englisch] Eco-Job Eco-Job Center Trainingund Center São Roque São Roque

Eco-Job Training Eco-JobCenter Training Center São Bernardo São Bernardo do Campodo Campo

9pt

Eco-Job Training Eco-Job Center Training Center 5pt Eco-Job Training Center ParaibunaParaibuna Paraibuna

Sub-Logo Die einzelnen Institute des São Paulo City Green Belt können sich ihr individuelles Sub-Logo-Tier selbst auswählen.

0,5pt

Reserva Biologica da Estato do S.P. Reserva Biologica Reserva daBiologica Estato dodaS.P. Estato do S.P. São Paulo City Green Belt Belt São Paulo City SãoGreen Paulo City Green Belt5pt

Vierte Zeile: Verweis auf den Reserva Biologica ReservadaBiologica Estato dodaS.P. Estato do S.P.

Reserva Biologica ReservadaBiologica Estato dodaS.P. Estato do S.P. São Paulo City SãoGreen PauloBelt City Green Belt

SãoPaulo Paulo City São Green Paulo Belt City Green São City Green BeltBelt

[Portugiesisch und Englisch]

Visual Identity | São Paulo City Green Belt Biosphere Reserve | University of Applied Sciences Darmstadt

position for the s.p. green belt logo vertical &horizontal centered in the box

Colored sub-logos

Entwurf | Prof. C.K. Pfestorf | Faculty of Design | h_da Darmstadt University | WS 2009/2010 Katrin Kempf | Eleonore Könyves-Tóth | Rade Matic | Florian Renschke | Nora Schneider | Charlotte Weißenborn

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Visual Identity | São Paulo City Green Belt Biosphere Reserve | University of Applied Sciences Darmstadt

Visualization of a poster for an exhibition EXAMPLES OF USE POSTER AND LABELS

Exposição de Fotografia 15.3.- 3.6.2010

Exposição de Fotografia 15.3.- 3.6.2010

Exposição de Fotografia 15.3.- 3.6.2010

as corEs quE rEspiramos

as corEs quE rEspiramos

as corEs quE rEspiramos

NoçõEs FotográFicas da mata atlâNtica

NoçõEs FotográFicas da mata atlâNtica

NoçõEs FotográFicas da mata atlâNtica

Exposição realizada por artistas locais Eco Job training center são roque Entrada livre

Exposição realizada por artistas locais Eco Job training center paraibuna Entrada livre

Exposição realizada por artistas locais Eco Job training center são Bernardo do campo Entrada livre

www.saoroque.br/mataatlantica

www.paraibuna.br/mataatlantica

www.saobernardodocampo.br/mataatlantica

SUCO DE AGAVE

500 ml

SUCO DE PITANGA Eco Job Trainings Center Sao Roque

500 ml

500 ml


Visual Identity | São Paulo City Green Belt Biosphere Reserve | University of Applied Sciences Darmstadt

Pictograms

PICTOGRAM SYSTEM The Pictogram System also is constructed with the idea of the globe. It uses another visualization of the globe. Various types of pictograms can be built out of this dot grid. Dokumentation Visual Identity São Paulo CGB Dokumentation Visual Identity São Paulo CGB Ergebnisse | Piktogrammsystem Ergebnisse | Piktogrammsystem

Piktogramme Piktogramme

Beispiele für mögliche Piktogramme Beispiele für mögliche Piktogramme

Entwurf | Prof. C.K. Pfestorf | Faculty of Design | h_da Darmstadt University | WS 2009/2010 Katrin Kempf | Eleonore Könyves-Tóth | Rade Matic | Florian Renschke | Nora Schneider | Charlotte Weißenborn

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EXPERIMENTAL FONT FONT DESIGN

A font experiment which was built up within the draft for the Corporate Identity for the GBBR. Its basis is the Font Fago and it is built out of the dots from the globe grid ot the Pictogram System. It was thought to be used together with the pictograms, especially at big sizes.

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s達o paulo


brasi Brasilien


ilien


abcd ijkl m q r s t xyz


efgh nop uvw


Weltkugel-Schrift Auf Basis der Punktekugel

Fago Bold

Dokumentation São Paulo CGB Spielphase | Typografie

Weltkugel-Schrift Auf Basis der Punktekugel

a e i m q u y

b f j n r v z

c g k o s w

d h l p t x

Aus der Idee für das Biosphärenreservat mithilfe der gepunkteten Weltkugel eine Schrift zu Erstellen, entstanden diese ersten Versuche. Die erste Schrift war die Myriad transferriert auf die Kugel. Die spätere Version ist in der Fago Bold erstellt.

Entwurf | Prof. C.K. Pfestorf | Faculty of Design | h_da Darmstadt University | WS 009/010 Katrin Kempf | Eleonore Könyves-Tóth | Rade Matic | Florian Renschke | Nora Schneider | Charlotte Weißenborn

Seite 1

a b e f i j m n q r


NETWORKING INFOGRAPHIC

Organized crime in Italy is an economic sector which produces war. 10,000 deaths in the last 30 years. 4,000 people were killed by the Camorra, more than from any other criminal organization, including terrorist groups. The numerous clans that make up the Camorra, have shared a densely populated area of Naple and Caserta. The limits of this kingdom are invisible and unlimited and expand daily. The infographic visualizes the relationships within the clan of the Camorra. The focus is on the two groups “Alleanza di Secondigliano” (left) and “Nuova Famiglia” (right). Friendships are using a solid line, enmities are shown with a dotted line. The thicker the respective line the more important the relationship. In collaboration with Eleonore Könyves-Tóth.

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ALIAS Di Biasi TIPO Predominante ZONA Quartieri Spagnoli (Napoli)

CCIRILLO di Montesanto

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TIPO Predominante ZONA Quartiere Torretta a Napoli BUNKER via Campiglione alla Torretta (Napoli)

11. CLAN APREA 49. CLAN D‘AMICO

14. CLAN ASCIONE

N PICCIRILLO di Mergellina

ALIAS I chiuovi TIPO Predominante ZONA Mondragone, Graz-

76. CLAN FRIZZIERO

SKETCHES

ALIAS Ascione-Marzigno, Ascione-Vitagliano TIPO Predominante ZONA Ercolano (NA) BUNKER Corso Resina a Ercolano (NA) BOSS Giovanni Ascione o‘ luongo ALLEATI Vollaro, Papale NEMICI Cozzolino, Birra

92. CLAN LA TORRE

TIPO Predominante ZONA Quartiere San Giovanni a Teduccio (Napoli) 74. CLAN FORMICOLA

TIPO Predominante ZONA Quartiere Barra (Napoli) BUNKER Via Serino al quartiere Barra (Napoli) BOSS Giovanni Aprea “Pont‘ ‚e curtiello” ALLEATI Alberto, Cuccaro, La

TIPO Predominante ZONA Quartiere di San Giovanni A Teduccio a Napoli BUNKER via Taverna del Ferro a San Giovanni A

186. CLAN VOLLARO

113. CLAN MAZZARELLA

TIPO Predominante ZONA Portici, San Sebastiano al Vesuvio (NA) BOSS Luigi Vollaro “O‘ califfo” ALLEATI Ascione, Formicola, Fontanella, Nuvoletta

ALIAS Zaza TIPO Predominante ZONA Quartieri Arenaccia, San Giovanni a Teduccio, Capodichino, Barra, Santa Lucia, Poggioreale, Mercato, Forcella a Napoli BUNKER Rione Luzzatti al quar-

135. CLAN PARIANTE

96. CLAN LICCIARDI ALIAS Masseria Cardone TIPO Predominante ZONA Quartieri Secondi-

62. CLAN ELIA

104. CLAN MALLARDO TIPO Predominante ZONA Giugliano (NA) BOSS Francesco Mallardo “Ciccio e‘ Carlantonio” ALLEATI Di Lauro, Contini,

ALIAS D‘Elia TIPO Predominante

124. Nuova Famiglia 168. CLAN SARNO

ALIAS : NF, Onorata Fratellanza, Nuova Mafia Campana NEMICI: NCO La Nuova Famiglia era composta dai seguenti clan: Alfieri, Galasso di Poggiomarino, Giuliano, Vollaro, Nuvoletta, Mazzarella, Casalesi, Fabbrocino, Baratto, Picuozzi Mariano

6. CLAN NUVOLETTA

PO Predominante ONA Marano (NA) OSS Angelo Nuvoletta LEATI Mallardo, Licardi, Stabile, Gionta, alessandro

TIPO Predominante ALLEATI Mazzarella, Misso, D‘amico, Formicola, Arlistico, Crimaldi Tortora NEMICI De Luca Bossa, Bosti, Bocchetti, Panico,

1. CLAN ABATE ALIAS I Cavallari TIPO Predominante

153. CLAN PRESTRIERI TIPO Predominante ZONA Quartiere Secondigliano a Napoli

59. CLAN DI LAURO TIPO Predominante ALLEATI Contini, Licciardi, Lo Russo, Prestrieri, Stabile , Mallardo, Abate, Ferone, Bosti, Bocchetti NEMICI Scissionisti di Secondigliano, Maisto, Bizzarro, Ruocco, Abbinante, Pariante

AN D‘ALESSANDRO

Gli Scanzanesi Predominante Castellammare di a, (NA), Gragnano Casola di Napoli Agerola (NA) ER Rione Scanzano ellammare (NA)

33. CLAN CASALESI ALIAS Schiavone, Bidognetti TIPO Predominante ZONA Casal di Principe, Caserta, Villa di Briano, San Cipriano d‘Aversa, Casapesenna, Frignano, Casaluce, San Marcellino, Grazzanise,

70. CLAN FERONE TIPO Predominante ZONA Casavatore (NA)

66. CLAN FABBROCINO ALIAS NuzzoFabbrocino TIPO Predominante ZONA Nola (NA), San Gennaro Vesuviano

35. CLAN CATERINO TIPO Predominante ZONA Marcianise,

46. CLAN CRIMALDI TORTORA

ALIAS Tortora-Crima TIPO Predominante ZONA Acerra, Casaln San Felice a Cancello tesarchio, Forchia (A

116. CLAN MOCCIA TIPO Predominante ZONA Afragola (NA) BOSS Luigi Moccia ALLEATI Franzese Iodice, Pezzella, Solo-

5. CLAN ALFANO

75. CLAN FRANZESEIODICE ALIAS Iodice-Franzese TIPO Predominante 143. CLAN PEZZELLA TIPO Predominante ZONA Cardito (NA) BOSS Francesco Pezzella

173. CLAN SOLOPACHESI ALIAS Esposito, SolopachesiEsposito, Esposito-De Rosa TIPO Predominante ZONA Zona della Valle Telesina a Benevento (Solopaca, Melizzano, Frasso Telesino, Vitulano, Cautano, Telese Terma, San Sal-

95. CLAN LEPRE

ALIAS OrecchiutoAlfano, Orecchiuto, Alfano-Orecchiuto TIPO Predominante ZONA Quartieri


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Reiches werden täglich weiter ausgeweitet und die Herrschaft der Clans über sie ist praktisch vollkommen.

CASTALDO

die Provinzen von Neapel und Caserta umfasst. Die Grenzen dieses unbeschränkten und unsichtbaren

RATTA

sich die Camorra zusammensetzt, haben ein dicht besiedeltes Gebiet untereinander aufgeteilt, das auch

DELLA

anderen kriminellen Organisation einschließlich Terroristengruppen. Die zahlreichen Clans, aus denen

OPO

den vergangenen 30 Jahren wurden von der Camorra 4.000 Menschen getötet, das sind mehr als von jeder

PISC

geschätzten Handelsvolumen von 150 Milliarden Euro pro Jahr einer der Geschäftspfeiler in Europa. In

INO

letzten 30 Jahre. Dieser „Wirtschaftszweig“ ist gleichzeitig einer der mächtigsten in Italien und mit einem

D‘A

Das organisierte Verbrechen Italiens ist eine Wirtschaft, die Krieg produziert. 10.000 Tote innerhalb der

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REDOMINANTE


INSTITUTE FOR INDUSTRIAL DESIGN LOGO DESIGN

The Institute of Industrial Design brings together industry and students. Focus of the institute is the link between research, teaching, development and study. This symbiosis is visualized by the logo. The outline version represents the design process, while the colored variant describes the product as a superposition of the different topics. A modified version was implemented. Developed during the internship at Kraenk Visuell.

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ENTWICKLUNG FORSCHUNG

ENTWICKLUNG STUDIUM

ENTWICKLUNG STUDIUM

FORSCHUNG LEHRE

FORSCHUNG STUDIUM

NG STUDIUM

NG

FORSCHUNG STUDIUM ENTWICKLUNG

ENTWICKLUNG

ENTWICKLUNG

FORSCHUNG

LEHRE

LEHRE

ENTWICKLUNG

STUDIUM

LEHRE

STUDIUM

LEHRE

STUDIUM ENTWICKLUNG

d

STITUT FÜR INDUSTRIE-DESIGN S FACHBEREICHS GESTALTUNG R HOCHSCHULE DARMSTADT

FORSCHUNG

STUDIUM

FORSCHUNG

LEHRE

LEHRE

ENTWICKLUNG

LEHRE

FORSCHUNG

FORSCHUNG

LEHRE

FORSCHUNG STUDIUM

LEHRE

ENTWICKLUNG

ifid

INSTITUT FÜR INDUSTRIEDES FACHBEREICHS GESTA DER HOCHSCHULE DARMS


NG

NG

ENTWICKLUNG STUDIUM

ENTWICKLUNG STUDIUM

FORSCHUNG LEHRE

STUDIUM

LEHRE

FORSCHUNG

ENTWICKLUNG STUDIUM

LEHRE

FORSCHUNG STUDIUM ENTWICKLUNG

LEHRE

FORSCHUNG

STUDIUM

LEHRE

FORSCHUNG STUDIUM

LEHRE

ENTWICKLUNG

ifid INSTITUT FÜR INDUSTRIE-DESIGN DES FACHBEREICHS GESTALTUNG DER HOCHSCHULE DARMSTADT

LEHRE

FORSCHUNG STUDIUM ENTWICKLUNG

LEHRE


TWO SQUARE METER OF THE WORLD GRAPHIC DESIGN

Every day we walk the same way to work, the same way to the university, there are always the same situations in our own world. We often think that we have seen it all and we often lose sight of the little things. Open your eyes and go through the world. You will find completely new worlds, some of unsuspected diversity and beauty. As my world of 2m2. While most people probably walk by without even noticing it, it has aroused my interest. I sharpened my view and began to dive into a new world. A history, maps and a variety of information have emerged to this world and collected in the Atlas.

34


Nesuahnielk

NAEZO

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org

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Ressorg


GRAPHICS DEVELOPMENT OF A SIGN, PATTERN & MODEL

First step was to develope a sign, then to transform it into pattern. The last step was to build up a 3D model which includes the sign.

42


ANTIQUA FONT FONT DESIGN

The font was built up to be used in magazines with a font size from about 10 – 15 pt. But it works also at big sizes.

46


from

a z to


A DEMO


abcde fghijk# lmnop qrstuv wxyz


w g


An Example Just for you to see– – I hope you like it! !

Heute

ist ein regnerischer Tag, aber das stört hier keinen.

Denn die Affen lieben es auf

Dächern zu toben.

Olaf wollte

eigentlich Maschinenbau studieren, jetzt

trinkt er Tee.


BALLET PHOTO-REPORTAGE

Ballet is an amazing, but also strenuous sports.For the series, I accompanied a friend on her hobby: When preparing, stretching, warm up and dancing. Excerpts from the series on the following pages.

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BOOK SERIES COVER DESIGN

The first series combines various titles from different authors. The bars are visuall quotes of the lines of text. They are used for the placement of the information. The colors are selected as a harmonious contrast to the cover. The focus is on the cover picture, which gets a lot of space. Nevertheless, the series has a unique key visual with the bars. The second series is a series for a specific author. It contains several booktitels of the same author. The cover is kept very clear and sober, only the picture alludes indirect to the content.

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FLOWERS & EYES SIGN & ICONS

The task was to find as many different visualizations for two selected objects.

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Ziel dieser Reihe war es, mĂśglichst viele & unterschiedliche DarstellungsmĂśglichkeiten zu erproben.

Untersuchungen zu linienstärke & linienanzahl


Untersuchungen zu Pinsel


Testen von Mimik mittels Augenbrauenstellung

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STOJ! EXCURSION

Images of a study trip to the former concentration camp Auschwitz I. The pictures were taken with an analog SLR (b / w film). Later digital post production for a better expression of the mood.

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THANK YOU FOR YOUR ATTENTION!


Portfolio Katrin Kempf  

Portfolio Katrin Kempf Diplom Kommunikationsdesignerin