129. Support for international and UK advocacy and policy issues remain a key priority. Highlights of the last year were World Water Day, World Toilet Day and our Off Track, Off Target report which achieved significant global coverage with over 120 articles; a feature interview with Liberian president Ellen Johnson Sirleaf in the Guardian; and promotion of the revised World Health Organization/UNICEF Joint Monitoring Programme figures showing a decrease in the amount of people without access to safe water. 130. This year’s media successes also included the water industry supporters’ trip to Zambia, which achieved significant regional broadcast and print coverage and supported excellent uplift in giving in northern England. Other highlights included Coast Along, a national walking event raising funds for WaterAid, as a significant driver of coverage in the trade, consumer, local and national press; the ‘An-Tiki’ Atlantic crossing, and various consumer corporate partnerships such as Belu, Coffee Week and a Sunday Express feature on an Aveda visit to our work in Nepal. 131. We placed film and photos on the Guardian and BBC websites respectively for the first anniversary of the Pakistan floods. 132. A low-key refresh of the WaterAid brand was undertaken during the year, and work began on developing a new web platform for the whole organisation.
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