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Today, 08:58 PM Locoboy5150

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JT - selling point, Y/N?

I was just wondering about the influence of celebrity watch endorsements. For those of you that either have either already bought a Jason Taylor Invicta watch or are strongly considering buying one, did the fact that Jason Taylor endorses them have any influence on you? I just wonder why Invicta picked him as their celebrity to represent the brand. In my admittedly 100% informal research, he's not the most recognizable celebrity or even former professional athlete.

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JT - selling point, Y/N?

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General Invicta Watch Discussions jwin66

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Locoboy5150 View Public Profile Send a private message to Locoboy5150 Find all posts by Locoboy5150 Add Locoboy5150 to Your Contacts #2 Today, 09:01 PM Join Date: Jan 2010 Nismo

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In this case, your premise is not accurate. Jason is not a celebrity endorser for Invicta. He is not paid to endorse the Invicta line or the JT for Invicta line. Jason is a business partner with Invicta. He helped to create & develop the collection. Therefore, it has nothing to do... with if "you" know who he is or not. Because he is not the celebrity


spokesperson. __________________

Nismo View Public Profile Send a private message to Nismo Find all posts by Nismo Add Nismo to Your Contacts #3 Today, 09:17 PM Join Date: Apr 2010 gibby62

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Quote:


Originally Posted by Nismo In this case, your premise is not accurate. Jason is not a celebrity endorser for Invicta. He is not paid to endorse the Invicta line or the JT for Invicta line. Jason is a business partner with Invicta. He helped to create & develop the collection. Therefore, it has nothing to do... with if "you" know who he is or not. Because he is not the celebrity spokesperson. I have to respectfully disagree that Invicta/Eyal isn't counting on Mr. Taylor's celebrity cache to sell a few more watches than they otherwise would. I haven't noticed the company trotting out the head engineer of the new Cordubas or Zeuses to do any shows on the Shop.

gibby62 View Public Profile Send a private message to gibby62 Find all posts by gibby62 Add gibby62 to Your Contacts #4 Today, 09:24 PM Join Date: Jan 2010 Nismo Moderator True WatchGeek

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Regardless of the net effect, Jason is not a celebrity endorser (as the OP suggested). He is not paid to endorse Invicta. If one was to read the initial post above, they would be misinformed & have the wrong impression of the relationship. __________________

Nismo View Public Profile Send a private message to Nismo Find all posts by Nismo Add Nismo to Your Contacts #5 Today, 09:43 PM NANDO

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I can see where this is going if we continue down this road. I thought Mike cleared this up last night. The whole Jason Taylor thing is getting old. He is the friend of a CEO of a watch company, and they decided to go into a business venture together. __________________ It's time for a new watch!

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Eric5964 Senior Member Senior Geek

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I bought one because they are special, different, limited, and bad ass! Jason seems cool, has had a solid career, and obviously was a huge part of the designs. Go get one!


EricE __________________ I have well over 145 Invictas and love their , colors, and innovation! Keep 'em coming! ....... EricE

Eric5964 View Public Profile Send a private message to Eric5964 Send email to Eric5964 Find all posts by Eric5964 Add Eric5964 to Your Contacts #7 Today, 10:29 PM Join Date: Apr 2011 OC Watch Location: Orange County, CA Senior Geek Posts: 474

Quote: Originally Posted by Locoboy5150 I was just wondering about the influence of celebrity watch endorsements. For those of you that either have either already bought a Jason Taylor Invicta watch or are strongly considering buying one, did the fact that Jason Taylor endorses them have any influence on you? I just wonder why Invicta picked him as their celebrity to represent the brand. In my admittedly 100%


informal research, he's not the most recognizable celebrity or even former professional athlete. I strongly agree with most of what you typed. Invicta is obviously banking on his status and name to sell watches; otherwise why put his name on the collection and dials. Also, for someone who is not a sponsor/endorser he sure does appear in many of the ads and literature, (not an endorser, LOL). He may not have been paid a fee to sponsor however a business partner/celebrity endorser/sponsor can also take a percentage of sales/revenues, but we wont call this "being paid". The problem with me is not so much the name because I could care less whose name is on the watch as long as I like it. The JT watches are really nice, specially the JT Zeus. However to sell a quartz watch, put a recognized name on the dial, call it limited, and try to sell it at a handsome price of $900+ is an insult to me. At the end of the day it's an Invicta Zeus on a bracelet (quartz movement) that will be produced in many variations in the future. Now before all the lovers out there get worked up this is my personal opinion, you have yours and I respect that, I don't expect you to agree with me.

OC Watch View Public Profile Send a private message to OC Watch Send email to OC Watch Find all posts by OC Watch Add OC Watch to Your Contacts #8 Today, 10:46 PM Join Date: Aug 2012 KCAP1200 Location: Plano, TX Junior Member Posts: 2 New Geek Real Name: Kevin


Quote: Originally Posted by Eric5964 I bought one because they are special, different, limited, and bad ass! Jason seems cool, has had a solid career, and obviously was a huge part of the designs. Go get one! EricE

what he said

:

KCAP1200 View Public Profile Send a private message to KCAP1200 Send email to KCAP1200 Find all posts by KCAP1200 Add KCAP1200 to Your Contacts #9 Today, 10:52 PM


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Quote: Originally Posted by OC Watch ....Also, for someone who is not a sponsor/endorser he sure does appear in many of the ads and literature, (not an endorser, LOL). He may not have been paid a fee to sponsor however a business partner/celebrity endorser/sponsor can also take a percentage of sales/revenues, but we wont call this "being paid". Well, I can let you know the facts, or you can choose to make up your own. __________________

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Eric5964 Senior Member Senior Geek

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Quote: Originally Posted by KCAP1200

what he said

:

Oh, and one other thing about JT....my wife was having a hard time trying to stop watching his swimming pool video.....she must have liked the watch he had on too EricE __________________ I have well over 145 Invictas and love their , colors, and innovation! Keep 'em coming! ....... EricE

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Send a private message to Eric5964 Send email to Eric5964 Find all posts by Eric5964 Add Eric5964 to Your Contacts #11 Today, 11:00 PM Join Date: Apr 2009 Location: northern ca. rice22 Posts: 1,035 Super Geek Real Name: Larry

My understanding is JT and eyal are friends that went into business together for this line. I don't think he is a spokesman for invicta. I do think his celebrity is the reason for calling it the JT line.

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#12 Today, 11:12 PM Join Date: Jul 2009 jwin66 True WatchGeek

Location: Philadelphia, PA Posts: 7,885 Real Name: Jon

At the end of the day JT and Eyal are two friends that decided to become more than that business partners....I too had the wrong impression about JT and his relationship with Invicta....Its often dangerous to come to conclusions when you don't have all the facts...JT is an athlete and does have celebrity appeal but he is much more than that he has a vested interest/stake in developing a line of watches that Invicta will develop manufacture and sell to the public...I'm sure JT has invested some of his own money in this venture and therefore is committed to seeing his line become successful. As far as being paid....Yah like any business partner you want to see you investment pay off and your line succeed...JT and his line of timepieces is doing very well and I wish him all the best.. Jon

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