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CONTENTS

MEN'S

According to you, what is your biggest asset against competitors?

Our greatest asset is certainly the fact that our connected watch is a CARRERA, that it looks just like a CARRERA, that it has all its DNA and that it is primarily a wristwatch rather than a sanitized computer on the wrist. Apple is the leader in this connected watches market. What could happen to the Swiss brands that sell watches between 300 and 2,500 francs if they don’t offer a response to the Californian giant?

I am not a soothsayer and hardly take care of what happens to others. I’m more interested in what can happen to us. However, if I might notice, I would say that quartz watches below 1,000 CHF will have tough competition from the connected watches that are in this price range.

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What is the reaction of the aficionados and collectors of Tag Heuer in relation to this connected piece?

Generally, the reception is excellent, and everyone is aware that the TAG Heuer’s connected watch has given the brand its status as avant garde, innovative, young, and dynamic. This contribution should not be ignored because it is very important to my eyes because the buzz created by the connected watch made us sell not only the connected watches, but the entire collection of traditional watches.

Watchisthis?! Summer 2016  

The third edition of Watchisthis?! Magazine with an interview with TAG-Heuer CEO, Jean-Claude Biver, as well as reviews and in depth article...

Watchisthis?! Summer 2016  

The third edition of Watchisthis?! Magazine with an interview with TAG-Heuer CEO, Jean-Claude Biver, as well as reviews and in depth article...

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