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MEN'S CONTENTS

We always knew we wanted to design our own mechanical movement one day. So the question was not whether we were going to do it, but when.

M: “How do you see the future of affordable watch brands in general, and Fromanteel especially?” A: “Technology helped us to reach what we are now. However, conscious usage of technology means working with gifted people that understand what technology can do for us, without crafting products that are only about the technology. So, no more ‘badge’ products to show off your expenses, but understated watches to compliment who we are. Our ideals of craftsmanship and classic sensibility for design are mere guidelines to help remind us we are still here to make watches for real people.

So, to design watches that are made for men to wear and to enjoy as an expression of their individuality. And, it is all for the better – we know we have to deliver quality more than ever.” M: “Which Fromanteel is currently on your wrist?” A: “If I’d say The Generations Pendulum, would you be surprised?”

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Watchisthis?! Summer 2016  

The third edition of Watchisthis?! Magazine with an interview with TAG-Heuer CEO, Jean-Claude Biver, as well as reviews and in depth article...

Watchisthis?! Summer 2016  

The third edition of Watchisthis?! Magazine with an interview with TAG-Heuer CEO, Jean-Claude Biver, as well as reviews and in depth article...

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