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INTERVIEW

ALFREDO SILVA Fromanteel

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alking with the energetic Alfredo Silva is always a joy, especially when the topic is Fromanteel. We sat down with him to ask him a few questions

M: “What inspired you to start Fromanteel?” A: “The reason why my companion, Martijn van Hassel and I created the Fromanteel brand seven years ago is actually quite simple. When it came down to watches, it seemed that they could fall into two camps: well made and expensive, or affordable and disposable. So basically, the idea to start our watch brand came from an unmet need we spotted – an affordable alternative for affordable luxury. In our search for a brand name, we came across the 400-year-old Amsterdam-based clockmakers family: Fromanteel. Nowadays, we make a vivid connection with the Fromanteel history, and that everything from the past has its influences on the present.” M: “Fromanteel has achieved quite a bit in a relatively short period of time. What do you think is the brand’s secret to success?” A: “Well, I don’t believe it is pinned down by just one thing; often more factors are in place to achieve success. Trying to understand the needs of your customer, remaining close to yourself and holding on to the core values of your brand are three important ones. Overall, passion for quality has always been a significant handhold for us. It’s like an internal quest for quality.”

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M: “What can you share with the readers that is unique about Fromanteel, yet not many people know or are aware of?” A: “Setting up our very own watch brand has always been a childhood dream - and, no matter how much we’ve grown so far, this ‘boyish’ character has actually never left us. The way we enjoy our job and the informal atmosphere at our offices is a good reflection of this aspect.”

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