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VELDT

SERENDIPITY Indeed A Pleasant Surprise

W

hen visiting Baselworld I always try to keep at least one morning or afternoon free of appointments and cruise the halls, looking for new brands and new watches that somehow have escaped my attention. While doing so I came along a modest booth, sparsely decorated. Usually this means a cash strapped brand that tries to get attention just by being at Baselworld (not even such a bad strategy) but as I reflect on it now, I see that this was deliberately done to draw as much attention to the watches as possible. I guess it worked because it drew me into the booth, where I made my acquaintance with Jin Nonogami, and Veldt watches. It is impressive to see a relatively small brand enter the arena of smart watches. Getting a brand up and running in the watch industry is difficult enough, but with the fast pace of technological development in the smart watch sector, this is exponentially more difficult. However, Veldt might just be the right brand to pull this off. Currently only huge players dominate the market, and that creates room for a niche brand that offers their product to people who do want a smart watch, but who also want to have something different from anybody else.

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That is exactly what you are getting when you get a Veldt watch. Made in Japan, their Serendipity model is first and foremost an analogue watch. A display at the bottom of the dial and LED lights all around the dial make this watch truly smart. Text can be displayed in the display, varying from the current temperature to incoming messages.

Watchisthis?! Summer 2016  

The third edition of Watchisthis?! Magazine with an interview with TAG-Heuer CEO, Jean-Claude Biver, as well as reviews and in depth article...

Watchisthis?! Summer 2016  

The third edition of Watchisthis?! Magazine with an interview with TAG-Heuer CEO, Jean-Claude Biver, as well as reviews and in depth article...

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