Page 12

MEN'S

M

INTERVIEW

C CO ON N TT E EN N TT S S

e i s t e r s i n g e r ’s founder Manfred Brassler had a few minutes for Watchisthis?! so we could ask him some questions: You founded MeisterSinger 15 years ago. What made you want to make a watch with only a single hand? Enthusiasm for watches is one thing, but developing a watch with the potential to be economically successful is quite another. Since even back then I already had the feeling that watches were also become more complex and complicated, I was determined to follow my inclination for simplicity and clarity in the product design. Why not develop a watch that is as clear and simple as possible? With this in mind, I soon discovered that watches had only one hour hand until the middle of the 18th century. The idea of developing a new watch modeled on the oldest watches electrified me.

Did you back then have an idea that single hand watches would become so popular?

My possibilities have always been limited by wanting to do exclusively the things that please me. When I held the first prototype of the N°01 (1Z at the time) in my hands, I was very satisfied, and I realized that others might also like it. However, had someone told me then that some 10,000 customers per year would opt for a MeisterSinger, I would have thought he was crazy.

Meistersinger

12

MANFRED BRASSLER

Watchisthis?! Summer 2016  

The third edition of Watchisthis?! Magazine with an interview with TAG-Heuer CEO, Jean-Claude Biver, as well as reviews and in depth article...

Watchisthis?! Summer 2016  

The third edition of Watchisthis?! Magazine with an interview with TAG-Heuer CEO, Jean-Claude Biver, as well as reviews and in depth article...

Advertisement