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T R A T S D L I U B W O R G SINESS

U B R U YO

Effective Email Marketing* Gain an understanding of the key elements of email marketing from building and maintaining contact lists to analyzing the results of a campaign. Learn how to most effectively deliver your messages using this popular marketing tool. BMG 1081 $55 | mandatory fee: $5 | CEUs: 0.3

22156 Wed 6:00pm – 9:00pm

Melanie Hilliard

Mar 13

MAI

Effective Video Marketing Learn how to tell your story, provide useful information and engage your audience. We will analyze videos from successful national campaigns and local favorites, and discuss tips that will help you create value for your viewers. BMG 1072 $55 | mandatory fee: $5 | CEUs: 0.3 Damon Thompson

22154 Tue 6:00pm – 9:00pm

Feb 12

MOR

E-Marketing for Small Business and Nonprofit Organizations* Looking to reach your customer in the digital age? Learn how to leverage social media to spread your message, rally support and increase your revenues. You’ll explore effective sites and walk away with a surplus of new ideas on how to use Facebook, Twitter, LinkedIn and more to give your business a boost. BMG 1066 $50 | mandatory fee: $5 | CEUs: 0.3 Shannon Beeman

PITCH @ WCC Come watch entrepreneurs in three categories pitch their business ideas for cash prizes!

THURSDAY, MAY 9 • 6:00PM–8:30PM MORRIS LAWRENCE BUILDING

The EC is open to the public and offers: FREE WORKSHOPS AND EVENTS COWORKING SPACE WEEKLY NEWSLETTER

EC.WCCNET.EDU

23623 Wed 6:00pm – 9:00pm

Jan 23

MAI

Maximize Your Business Facebook Page Use the power of Facebook to take your current business or nonprofit page to the next level. Explore methods to monitor customer opinions, develop loyalty and establish two-way communication. BMG 1071 $99 | mandatory fee: $10 | CEUs: 0.6 Shannon Beeman

22158 Mon 6:00pm – 9:00pm

Feb 18 – Feb 25

MAI

Social Media Best Practices* How can you tell if your e-marketing is effective? Are your messages meeting the audience you want? Learn how to apply proven principles of marketing, public relations and customer service to the social media landscape. Explore some of the new best practices and how to avoid common pitfalls. BMG 1056 $55 | mandatory fee: $5 | CEUs: 0.3 Shannon Beeman

22155 Mon 6:00pm – 9:00pm

Jan 28

MAI

734-249-5880

*This class is

IACET-approved.

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liveworklearn

| Winter 2019

Register online: wccnet.edu/economic-development

Profile for Washtenaw Community College

Winter 2019 Workforce Development/Community Enrichment Catalog  

Winter 2019 Workforce Development/Community Enrichment Catalog