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gen Y centric innovation through open source design

Napkin Labs, Inc. 4632 14th Street Boulder, CO 80304 Š 2009 Napkin Labs, Inc.


Napkin Labs is a Gen Y* centric innovation company built on a unique open source methodology connecting your company with a curated global community of Gen Y thought leaders to rapidly generate new products, services, and experiences rooted in your brand.

Gen Y* defined as 18-29


WHAT WE DO In a world full of saavy and passionate young change agents, innovation happens everywhere. We help companies capture and channel this new distributed creative force into actionable new product and service offerings. Our global online community of emergent Generation Yers rapidly develops breakthrough insights and innovations that fuel growth for our clients. Our model blends the power of community, technology, and usercentered design processes to change the game of innovation.

Jason is an MD/PHD, a triathlete, and a programming enthusiast. He tinkered with his watch to read his biometrics throughout his workouts to help with his training regiment. He just noticed how music effects his heart rate.

Jamie is an influential music blogger and wishes this picture could be instantly posted to BrightKite with a geo tag and a sound clip of the concert she is at to promote the band.

Collin is a graphic designer and an audiophile. After the concert he will spend the night trying to create a speaker that can recreate this concert experience by blending visuals and sound. Mike is a mechanical engineer and cannot get over the vibrations he feels in his chest from the bass. He just had an idea to integrate micro-vibrating magnets in headphones. *actual examples of community ideas and submissions


OUR COMMUNITY

LI SM A N JO

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GY LO O G N RI EE N GI EN

FINE ART

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EX PE

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INDUSTRIAL DESIGN

ELECTRICAL ENGINEERING

GR

A

PH

ANTHROPOLOGY

ZO

DE SI GN

O TI

UR

A IC

P

HI

RS

EU

EN

R EP

TR TECHNOLOGY

PSYCHOLOGY

UN M M

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INFORMATION DESIGN

Our global community of emergent Gen Y innovators is the heart of Napkin Lab’s value. We have built relationships with top academic and professional institutions around the world to tap into the most passionate and promising Gen Y thought leaders from a wide array of functional disciplines. This delicate blend of perspectives and problem solving methods, brought together in our collaborative online workspace, fuels our ability to rapidly deliver powerful consumer-centric innovations to our clients.

IE SC L IA TE R A

GY

LO

O

M

MEDICINE

BI

N CE

MECHANICAL ENGINEERING

*Intellectual diversity is key to driving innovation and our community dynamic is constantly evolving as we add new individuals with new skill sets and problem solving methods. In addition, our platform enables rapid community scaling to involve multiple stakeholder groups based on your specific project goals.


NAPKIN LABS METHODOLGY

Creativity requires constructive chaos and intellectual diversity. Innovation requires process and a human-centered approach to identify opportunity. Napkin Labs, through our online platform, can channel the creative chaos of our community through a carefully designed innovation process to yield ideas rooted in a clients’ competencies and brand. This is not your traditional crowdsourcing free-for-all, but rather a carefully orchestrated community conversation leading to next generation innovations.

BRAND/COMPETENCY FOCUSED INNOVATION

DATA SYNTHESIS & PATTERN RECOGNITION

RADICAL COLLABORATION

OPEN INNOVATION

BREAKTHROUGH THINKING

MULTI-LAYER INCENTIVE SYSTEM

PROCESS INGRAINED INTERFACE

CONSUMER CENTRICITY

DESIGN THINKING

SOCIAL MEDIA

RAPID ITERATION SPEED TO CONCEPT

Secure Intellectual Property through closed platform


OUR COLLABORATIVE PROCESS ENVISION

EVOLVE

EXPLORE

ENERGIZE

X

X Explore involves our community in sharing experiences, knowledge, observations, attitudes and behaviors in the form of narratives, images, and videos that form a library of consumer generated data that becomes the foundation for forming key insights.

Envision involves our community in forming new product and service ideas that are rooted in the key insights formed in the explore phase. The goal in this phase is to generate a massive bank of ideas, which we cluster into opportunity spaces.

Evolve allows the community to focus its energy on a few key idea ‘clusters’ formed in the envision phase. The goal of this phase is to define look, feel, key features and functionality to push ideas further and make them real.

Energize is an internal Napkin Labs phase where we synthesize community output from the evolve stage and form several final concept designs that align with the brand equities and brand vision of our clients. In this stage we also consider the business model implications of each concept to align ideas with competencies and revenue model considerations.


PROCESS IN PRACTICE

CASE STUDY EXAMPLE Develop a range of Gen Y-centric product concepts that enrich the experience of sound


EXPLORE The Multi-sensory Experience of Sound

Modularity Expression

Natural Interface Adaptation

Music as a Social Experience


ENVISION


EVOLVE


CONCEPT A ENERGIZE

SOCIAL FLAT PANEL SPEAKERS NOW WITH SOCIAL SKILLS

SPEAKER


ENERGIZE

BIOMETRIC HEADSET


ENERGIZE

VISUAL SPEAKER SYSTEM


SERVICES

- Product Innovation - Service Innovation - Generation Y Targeted Research

- Horizon 3 + Innovation (futures ideation to define long term trending) - Opportunity Exploration/Validation - Rapid Idea Generation - Concept Refinement and Feature Selection

Email us at bizdev@napkinlabs.com to find out how Napkin Labs can complement your innovation efforts and increase returns on innovation spending.

Napkin Labs, Inc. 4632 14th Street. Boulder, CO 80304 bizdev@napkinlabs.com Twitter: @napkinlabs


Napkin Labs Overview  

Gen Y centric innovation through open source design

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