Ken Cranes Signs Four-Year Contract with Warrantech
Warrantech Corporation, a leading independent provider of service contracts and after-market warranties, announced that a four-year agreement has been signed with Ken Crane’s Home Entertainment, Inc. (“Ken Cranes”), a large regional electronics retailer based in the Los Angeles suburb of Hawthorne, Calif.
Family-owned and operated since 1948, Ken Cranes is known as the “big screen headquarters” on the West Coast. The service contract Warrantech developed exclusively for Ken Cranes is packed with enhanced features designed to provide full coverage for the next generation of home electronics. Following the effective date of the contract on June 1, the retailer started offering new private label service contracts to customers wanting to assure the ongoing reliability and service of expensive home theater systems and automation equipment.
“For service-oriented businesses like Ken Cranes, offering comprehensive coverage on televisions and other consumer electronics is an excellent way for specialty retailers to retain an advantage over larger ‘big box’ stores,” said Joel San Antonio, CEO and president of Warrantech Corporation. “Ken Cranes has an established reputation with a loyal client base and Warrantech’s preferred service contracts will help increase long-term customer satisfaction by protecting expensive electronics purchases in the event of breakage or failure. In addition, the incremental revenue generated through the sale of service contracts will make a significant contribution to the retailer’s bottom line.”
“Providing quality merchandise, unmatched service at the lowest possible price is the foundation of our business,” said Casey Crane, president of Ken Cranes. “Our customers expect the best, and we deliver. Customers that purchase high-end televisions and advanced home theater systems expect them to perform reliably without the worry of expensive repairs, should a component break or malfunction. We did a lot of research before selecting Warrantech. Hands down, Warrantech provides the best service contract with the most comprehensive features in the industry. I am confident that with Warrantech, our customers are protected by the best extended service coverage in the market today.”
Warrantech Home Service Company, a division of Warrantech Consumer Product Services, Inc. started in 1990, offers one of the most comprehensive home warranty products in the United States. For more information on home warranties, refer to: www.warrantechassurance.com. Based in Bedford, Texas, Warrantech specializes in the administration and marketing of contracts and aftermarket warranties on homes, automobiles, automotive components, recreational vehicles, appliances, consumer electronics, computer and computer peripherals, jewelry and furniture for retailers, distributors, internet providers and manufacturers. Acquired by H.I.G. Capital in 2007, the company continues to expand its domestic and global penetration, and now provides its services in the United States and Canada. For more information, visit www.warrantech.com.