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folder_DELUX_ING_dic09:folder_DELUX_ITA

22-12-2009

10:47

Pagina 1

BEAUTY IN PROGRESS STEP 1 motivation

Coloring alters the structure of the hair: no matter how gentle the treatment is, the hair’s natural fibre is transformed, becoming more fragile and porous. An ordinary shampoo is not enough, nor are non-specific moisturizing products. It is advisable to use targeted formulations.

STEP 2

note • how damaged is the hair?

diagnosis

feel • Is the texture coarse?

• how intense is the color loss? • how dull and dry is it?

discover • Is it hard to comb? • Does it feed matted?

• Is the hair prone to static electricity?

• Does the color seem to be fading fast?

• Is it frizzy?

STEP 3 action

Apply DELUX COLOR SHAMPOO, lather thoroughly and gently focusing on the areas, such as ends, most at risk. Give the scalp a relaxing massage as well. Rinse well and repeat if necessary. Pat the hair dry with a towel. Evenly distribute DELUX COLOR MASK gently massaging and combing it through. Leave on for 1 to 5 minutes. If the hair is particularly stressed, use a heat source to boost the effect of the mask and leave it on for up to 10 minutes. Rinse well. Apply DELUX COLOR SERUM throughout the length of the hair. Apply evenly, focusing on the most damaged areas and proceed with drying. The hair will instantly look glossy and moisturized, without build-up even if it is ultra fine.

The Morphosis lines perform best when combined with the Morphosis HAIR SPA philosophy, specifically studied and defined in partnership with a professional trichologist. From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.

Framesi S.p.A. S.S. dei Giovi, 135 20037 Paderno Dugnano Milano (Italy) Tel. +39 02 99040441 Fax +39 02 9101318 www.framesi.it


folder_DELUX_ING_dic09:folder_DELUX_ITA

22-12-2009

10:47

Pagina 4

HAIR COLOR. A KEY BEAUTY FACTOR THAT NEEDS PROTECTION TO PRESERVE ITS VIBRANCE AND LUSTRE

MORPHOSIS DELUX Five advantages, one result

Colored hair has a porous structure, sensitive to environmental conditions and prone to dehydration.

MORPHOSIS DELUX Color as a beauty project

With the products of the MORPHOSIS DELUX line, color treatment does not end with the last rinse, but continues over time with a real beauty programme.

This is why experts recommend the utmost care for colored hair and the use of specific products. DELUX COLOR SHAMPOO - Nourishes and protects color - 1000 ml, 250 ml A particularly effective cleansing formula, made with sugar derivatives, cationic conditioners and silicone derivatives

With MORPHOSIS DELUX Framesi’s Research Laboratories have created a color treatment line formulated to ensure colored hair does not lose its softness, shine or chromatic intensity. In accordance with the successful combination of Italian cosmetic tradition and state-of-the-art technology, MORPHOSIS DELUX puts nature and science at the service of longer lasting and more vibrant professional color.

Below, the results of the comparative tests carried out on colored hair treated with non-specific products and with MORPHOSIS DELUX SHINE

MANAGEABILITY

COSMETIC COLOR PROTECTION

60

50

50 40

20 10 0

SHINE WITH MORPHOSIS DELUX

30

SHINE WITHOUT MORPHOSIS DELUX

40

30 20 10 0

% INCREASE IN COLOR DURABILITY

60

MANAGEABILITY WITH MORPHOSIS DELUX

70

MANAGEABILITY WITHOUT MORPHOSIS DELUX

40 70

35

1

RESULT - utmost care of the delicate structure of treated hair

protection

RESULT - instantly manageable hair

2

Effective even on the driest and most damaged hair, formulated with shine-enhancing lipids, cationized Guar gum and state-of-the-art silicones

hydration

25 20

RESULT - hair deeply nourished, more intense color

3

“Intelligent” formula: hydration intensity is regulated according to the hair’s absorption capacity

shine and structural conservation

0 -5

2

4 6 8 NUMBER OF WASHES TREATED WITH MORPHOSIS DELUX

10

NON TREATED

RESULT - detangles hair, both wet and while drying - gives enchanting brightness

RESULT - balanced conditioning on all hair types - does not build up on fine hair - normal and thick hair is hydrated and bouncy

4

DELUX COLOR SERUM - Repairs and protects color - 50 ml

5

5

Texture achieved with restructuring, conditioning silicone gel

The MORPHOSIS DELUX formula includes ceramides, phospholipids and sphingolipids, important elements of the skin and hair. Their role is to guarantee the structural cohesion of the cells while their absence causes structural damage to the surface porosity and dull-looking hair. Ceramides are therefore important for the health, shine and beauty of treated hair.

anti-aging

15 10

DELUX COLOR MASK - Enhances shine and protects color - 1000 ml, 500 ml

A special system of lecithin liposomes absorbs inulin, a valuable active ingredient of vegetable origin. It is a probiotic polysaccharide used in food supplements. Used to treat the hair, inulin restores moisture lost during coloring and over time it also rebuilds the surface hydrolipid barrier.

The antioxidant vitamin par excellence, vitamin E protects cell membrane lipids, the main target of free radicals. The presence of Vitamin E in MORPHOSIS DELUX combats structural aging and guarantees longer lasting color.

30

Rich, soft, creamy texture

MORPHOSIS DELUX shields colored hair from fading and dryness with its innovative Color Lock technology made with extracts of Corallina Officinalis, a seaweed that protects the natural color of coral from the fading effect of the sun’s rays permeating shallow waters. It has also been shown to be effective in protecting hair from UV rays and from thermal radiation, which damages both its color and keratin.

anti-stress

The amazing softness and shine bestowed by MORPHOSIS DELUX are also due to amminofunctional cationic silicones, protective substances that bond with the hair, coating it in an ultra fine film. This preserves the hair and shields it from the heat generated by hair dryers, curling or flat irons, thus also improving the aesthetic result.

Finishing gloss made with natural nourishing, hydrating esters that wrap the hair in a protective film RESULT - smooth, glossy hair - anti-frizz and anti split ends Lightweight texture and formula with UV screen RESULT - does not build up on hair color stays intense and brilliant longer


Morphosis Delux