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folder_BALANCE_ING:folder_ENERGY_ITA_feb2010

30-06-2010

11:18

Pagina 1

BEAUTY IN PROGRESS STEP 1 motivation

STEP 2 diagnosis

Excessive sebum production both weighs down hair and creates irritation and itching. It is tempting to tackle oily hair by washing it more often and more vigorously which can stress the hair and scalp without achieving lasting improvement. Instead it is vital to use the right kind of shampoo which removes grease without drying and which includes substances which can regulate sebaceous secretions. As well as dedicated treatments which salon professionals can recommend for home use, it is vital to correctly identify a course of action for reconditioning hair and tackling any possible problems in appearance such as dandruff, hair loss or lack of volume.

observe • sebum collects at the base of the hair root • greasy dandruff • hair with greasy roots and dry ends

touch • flaky scalp • lifeless hair lacking in body and difficult to style

ask • do you feel that your hair is always dirty? • does your styling not last long? • do you have itching and irritation? • is your hair weak?

STEP 3 action

Since seborrhoea, whether greasy or fluid, frequently causes scalp problems, it is advisable to precede cleansing with a massage using a de-stressing treatment like Morphosis Refine for irritated scalps, or using Morphosis Exfoliate scrub for healthy scalps that need deep cleaning. After rinsing, apply Total Control shampoo and massage well into hair and scalp to enable active ingredients to penetrate deeply. Rinse again with lukewarm water and repeat. After washing a mask can be applied only to lengths and ends, selected according to hair type (damaged, fine, colored). Alternatively apply a non-rinse serum.

The Morphosis lines perform best when combined with the Morphosis HAIR SPA philosophy, specifically studied and defined in partnership with a professional trichologist. From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.

Framesi S.p.A. S.S. dei Giovi, 135 20037 Paderno Dugnano Milano (Italy) Tel. +39 02 99040441 Fax +39 02 9101318 www.framesi.it

BALANCE


folder_BALANCE_ING:folder_ENERGY_ITA_feb2010

30-06-2010

11:18

Pagina 4

OILY HAIR? THE SOLUTION IN A SINGLE FORMULA FOR WELLBEING, BALANCE AND LIGHTNESS

MORPHOSIS BALANCE Strong enough to purify, gentle enough to regenerate

When sebum production is excessive, the most obvious problem is heavy, greasy hair. But the scalp also suffers with irritation and itching.

MORPHOSIS BALANCE Balance and freshness from fruit

Long known as a refreshing source of vitamins, Sorrento lemon takes on a new beauty role in MORPHOSIS BALANCE.

The solution is not to wash hair more often but to wash it in a specific way, to return sebaceous secretions to a normal level without drying out the scalp.

TOTAL CONTROL Shampoo for oily hair - 1000 ml, 250 ml Based on Sorrento lemon extract and enriched with palm butter, vitamins and menthol, it frees the scalp from excess sebum and helps to normalise the activity of the sebaceous glands.

With MORPHOSIS BALANCE the Framesi Research Laboratories offer a dedicated treatment for oily hair rich with refreshing and astringent active ingredients.

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The MORPHOSIS BALANCE formula owes its effectiveness to extract of Sorrento lemon, enhanced by modern cosmetic technology.

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The first step towards normalising sebum secretions is returning the glands to normal healthy activity levels. This is achieved by Vitamin X and the amino acids which are abundant in the extract of Sorrento lemon, the fundamental active ingredient of Morphosis Balance. The formula also includes biotin and farnesol, substances which regulate the lipid metabolism to enhance the balancing process.

3

90% 80%

EFFICACY*

gentle cleansing The practice of washing oily hair more regularly is widespread but this leads to the risk of dehydrating both the scalp and the hair. To avoid this risk, the Total Control anti-grease shampoo contains palm butter extract to guarantee a gentle cleansing action for frequent use products. Thanks to its mild properties, Total Control frees hair and scalp from excess oil without any drying effect.

TREATMENT WITH MORPHOSIS BALANCE: % OF PEOPLE TREATED SUCCESSFULLY 100%

sebum balancing

wellbeing An oily scalp can cause discomfort and itching. To ensure a sensation of wellbeing and pleasing freshness, the Morphosis Balance formula is enriched with menthol, a natural substance which also performs an effective anti-odour role.

70% 60% 50% 40% 30%

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20% 10% 0%

1

2

3

4

WEEKS OF TREATMENT

*Tests conducted on 22 people

5

6

7

lightness Although the problem of oily hair depends on the scalp, Morphosis Balance acts on the hair itself as well as on the scalp. Total Control Shampoo helps to soften the hair surface to give greater volume and ensure a long-lasting sensation of cleanliness.

RESULT • an immediate feeling of cleanliness and wellbeing • purified and hydrated scalp • light, shiny, voluminous hair • long-lasting cleanliness


Morphosis Balance