The Ultimate Wantickets Overview 2014
EXPERIENCE Wantickets is the leading nightlife, dance music & event ticketing company in North America. Our web and mobile solutions reach well over 1 Million unique visitors on a monthly basis looking for the best events in clubs, festivals, or tours.
! Expanding on our industry experience, WT actively engages with fans, super fans, and Brand Ambassadors in the music community to maximize awareness and event messaging. This defined approach in active marketing, creates tracked sales to our promoter, tour, and venue partners. Wantickets brings a truly unique full spectrum solution in the ticketing space that supports technology, transactions, scaling, and sell-through. Our Agency approach connects the dots in all facets of our business & consumer experience. Built for fans by fans, WT delivers results…
MONTHLY WANTICKETS STATISTICS Unique Visitors:
Pages / visit:
* site statistics provided by Google Analytics ranging from Oct 1, 2013 - Oct 31, 2013
ENHANCED MARKETING WT Facebook reach alone has the highest Return on Engagement in the ticketing industry (17%). By leveraging emerging technology, Wantickets has built its own social media messaging platform within:
• Facebook • Twitter • Instagram • Blog
Our active marketing Facebook database engages with fans on a first person perspective. We can filter, message, and geo-target fans, super fans, and Influentials based on multiple variables: Likes, Check-Ins, Events, etc.
We create campaigns that truly reach the target audience / demographic, create excitement and urgency to participate. Wantickets connects all points between fans & events…
Our Wantickets reach* includes:
• Wantickets site: • Affiliate network: • Active Affiliates: • Facebook Database: • Facebook Fans: • Twitter Followers: • Instagram Follows:
1+ Mil Uniques per month 10 Mil Uniques per month 900+ 1.4 Mil + 66,000+ 19,000+ 5,000+
* metrics / reach as of November 2013
AFFILIATE NETWORK The Wantickets Affiliate Network is comprised of todayâ€™s leading music discovery, dance, lifestyle, and events portals & blogs. Our reach of over 10 Mil uniques per month across the platform, ensures the largest coverage (ticketed) in music events promotion today.
! By pairing our Affiliate Network with industry savvy Account Managers and Coordinators, we are able to actively service our events. Notifications of on-sales, pre-sales, and network wide messaging are all key components in the month-over-month growth and addition to new Affiliates for the Wantickets Network.
! Our Affiliates can receive our ticketing feed in various formats:
! - XML Feed (web + mobile) - Facebook Application - Web based Widget - Custom ticketing page on Wantickets
! Offering multiple delivery formats maximizes the ticketing sales opportunity in all of our ticketing opportunities.
BRAND AMBASSADOR NETWORK Wantickets has created an expansive network of Brand Ambassadors who represent the brand, our venues and promoters in their respective territories. With over 50 in-market representatives, who each have a respectable social reach (super socials), we are able to use a more organic approach to selling tickets in all markets. By activating our Wantickets Brand Ambassadors we are able to produce content via editorial/blog and social interactions(Facebook, Twitter, Instagram). The â€œbuzzâ€? our Ambassadors create before, during and after the event, not only improves ticket sales, but can also act as a publicity tool for artists, venues and promoters. Our Ambassadors are able to provide coverage of your event as well as full promotional support within their social circle.
TECHNOLOGY Wantickets is developed using Microsoft .NET for web content, talking to a Microsoft SQL database. We offer multiple XML-based and JSON based APIs for getting event data, getting sales data or scanning tickets, and for selling tickets. We use an internally developed caching technology to reduce database load. Our Amazon based web products allow us to quickly scale up for on sales and fan rushes… WT provides an end-to-end solution, including online sales, scanning/door management, door sales, accounting, and reporting. Many of our tools have been optimized for display on tablets, for easier ability to work with the products while at an event (even offline). The Wantickets mobile suite includes iOS based ticket scanning, fully responsive MobileWeb integration for all current handhelds and devices, as well as seamless mobile checkout (WantShows Checkout®). Adding to our 2014 integration schedule includes: • Merchandising • Customized reporting • Wantickets 3.0 site rollout
ADVERTISING: FACEBOOK + GOOGLE CAMPAIGNS (SEO/SEM) As part of our overall strategy, Wantickets creates paid interactions via Facebook, Google, SEO (Search Engine Optimization), SEM (Search Engine Marketing) and other third party sources per event. These paid interactions are intended to increase awareness around client events and ultimately drive ticket sales. Every campaign will be thoroughly monitored and analyzed to maximize cost x spend. We have a specific formula for capturing sales inside a social stream, search, mobile, and web. As previously demonstrated by our SEM Teamâ€™s campaign results, Wantickets can yield 20% or more of your total sales using these methods.
Wantickets has the ability to purchase customized Facebook ads for all exclusive events. The ad campaign will include graphics and ad text that is constantly refreshed in order to avoid ad fatigue and increase awareness.
Wantickets has the ability to purchase customized keywords that will bring your exclusive custom-ticketing page or event to the top of a Google search on any device (mobile, tablet, desktop). All ads will be monitored constantly for maximum optimization and to accurately reach the target demographic.