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12

13

14

15

16

18

17

100

23

22

24

25

98 96 95

41%

3%

41%

50 Top 100 brands

1

47 48

Soft Drinks

94 93 92 87

46

3

Top 10 brands

BRAND CONTRIBUTION

$29,490m

www.brandz.com

86 82

$271,893m

81

80

79

78

77

76

75

74

73

72

71

70

69

68

67

66

65

64

63

62

61

60

59

58

57

56

55

54

53

16%

52

10%

Technology category rose 16% overall in brand value.

51

Luxury is the most represented category in the top brands by Brand Contribution with 6 brands, followed by beer with 2 brands.

Google’s rise symbolizes the strength of the technology category. Technology brands in the Global Top 100 total $827 billion, almost 30% of the value of the BrandZ™ Global Top 100.

50

It has also increased significantly since 2006, $121.4b, second only to the gain of $131.9b by Apple during the same period.

49

Google increased the most in $ value in the 2014 rankings.

Brand Contribution indicates how much of brand value can be attributed to brand itself. The index runs from 1 (low) up to 5 (high).

FAST GROWING MARKETS

RISING IMPORTANCE OF TECHNOLOGY

$45.2 BILLION

Amazon became the first retailer to enter the Top 10 at number 10.

1

$246,799m

+16%

$142,103m

Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively.

2

45

Personal Care

$111,528m

Tencent, the Chinese social network and Internet portal, led the list of fastest risers overtaking China Mobile as China’s most valuable brand.

TOP 10 DISTINCTION

44

23 Top 100 brands

+4%

+3%

TOP 100 DEBUT

43

$314,188m

Continental Europe

KEY VALUATION CHANGES BRAND VALUE

3

19%

Oil & Gas

+8%

1

2

Technology

91

5.4%

3

15.8%

$841,482m

90

Top 10 brands

Top 10 brands

+16%

+12% $109,033m

$330,427m

Telecoms

$66,207m

Insurance

$171,621m

$251,351m

Regional Banks

Fast Food

89

20 Top 100 brands

$64,255m

Retail

$280,975m

Luxury

$111,758m

Beer

$72,306m

Global Banks

$123,800m

$138,856m

Cars

+16%

+11%

+10%

+51%

42

Apparel

$99,599m

+14%

+53%

Asia

$155,753m

Twitter Newcomers LinkedIn Ford Bank of America PayPal ING Bank UBS

88

3

5.9%

+6%

85

1

Top 10 brands

+15%

84

2

$959,514m

Top Brand

+55%

6 Top 100 brands

North America

3%

$85,706m $80,683m $79,197m $77,883m $67,341m

+29%

83

+56%

41

3%

CATEGORY GROWTH

97%

+56%

UK

2014

2

+17%

+58%

40

$90,185m

+61%

39

$107,541m

33

38

$147,880m

5%

32

37

4%

31

36

$158,843m

20%

30

44.7%

2013

29%

+61%

SPP 500

REGIONAL GROWTH

40%

29

+68%

81.1%

06 07 08 09 10 11 12 13 14

28

Brand value appreciated by 54% among the BrandZ™ 2014 Top risers, compared with 44% last year.

BrandZ™

GROWTH ACROSS ALL CATEGORIES FROM 2013

27

TOP 10 RISERS

+97%

Top 100 $2.9 trillion

Top 100 $2.6 trillion

26

35

99

21

The BrandZTM Top 100 Most Valuable Global Brands share price index consistently outperform the S&P market index.

The value of the BrandZ™ Top 100 Most Valuable Global Brands 2014 is $2.9 trillion.

97

20

STOCK MARKET PERFORMANCE

2014: YEAR OF TRANSFORMATION, CONSOLIDATION AND DISRUPTION

TOP 10 BRANDS

19

CVS

11

DHL

10

NIKE

9

MOVISTAR

8

FORD

7

UNIQLO

6

IKEA

5

BT

4

FACEBOOK

3

TENCENT

2

34

1


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