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WANGCHENQI WANGCHENQI PORTOFOLIO PORTOFOLIO


MY RESUME RESUME 01 Education 教育背景 background

2011-2012 Polytechnico di Milano product and service system design 2011 -2012 同济大学 意大利米兰理工双学位项目(产品服务系统方向) 2010-2011 Tongji University 2010-2011 同济大学 艺术设计系研究生 master in product design 2009-2010 Tongji University master in product design 2006-2010 同济大学 工业设计 本科 2003-2006 上海市南洋模范中学

02 Project Experience

2011: logo design for YIXIANG gallery 实习经历 2011: The月 range hood design competition 2012(2-6 ) 意大利米兰 Francesco Lucchese 设计事务所实习 2011: IT frame furniture design 2011(1-7 月)SAP 上海总部 交互设计实习 2009: the bike service system design for the Shanghai EXPO. 2010(6-9 月)德国汉高亚太区总部市场部实习 2010: Shanghai watch brand strategy design 2009: HP public printer design 项目经验 SAP BYDESIGN 交互设计 03 Awards DIESELshanghai 家居品牌产品服务体验 2008 biennale student exhibition Bronze awards AMERICAN APPAREL 品牌服务体验 2008 the intenational birdnest competition finalists 中芬合作自行车产品服务系统 04 Self Description 意大利 VICOLO DI LAVANDAI 地区策划定位 good temper,hardworking,open-minded,teamspirit


01

BRAND STRATEGY


02

SERVICE DESIGN


MEET AMERICAN APPAREL


DIESEL 发布了一套新的家居产品系列但还未向公众发表我们想设计一个临时展示店来吸 引目标用户体验这些新产品 DIESEL have launched a new home collection but it does not have yet an effective campaign to the public. A temporary shop can make target customers meet this new product line. 我们希望通过服务来诠释品牌的理念,提升产品的附加价值,并且用一种 DIESEL 的语言 向大众宣传。 An added value has to be created combining DIESEL lifestyle with furniture`s function. And communicate it in a diesel way.


设计挑战 我们要针对 DIESEL 移动展厅设计服务 1 该服务需要能够体现 DIESEL 的品牌价值, 2 能够植入移动展厅的理念,在展厅的移动过程中提供服务

HOW CAN WE CONNECT:

The design task is to incorporate service into the movable exhibition hall. There is two aim to achieve 1.the service should interpret the brand value of DIESEL 2 the service should perfectly match the idea of movable exhibition hall,we should provide the service in the situation of movement

tram service

furniture

diesel attitude


DIESEL PEOPLE LOVE TO PARTY DIESEL PEOPLE LOVE TO PARTY BUT IN THE END THEY WANT TO GO HOME


HOME ON THE WAY DIESEL 人都喜欢去 PARTY,但当凌晨 2,3 点, PARTY 结束后,他们都需要回家。而此时,却 没有合适的交通工具,所有的公交系统都停业 了。于是,我们想,这个移动展厅能否替代公 交车,把“DIESEL 人”接回家,让他们在派 对狂欢之后,能够在 DIESEL 展厅内休息一会 儿,享受 DIESEL 家具的舒适惬意,与好友聊 一会天,欣赏一下米兰的夜景,同时,家也离 他们越来越近。 Diesel people love to go to party , but after party, at SANTA TECLA CAFE’ 2:00/3:00 in the morning, they want to go home. But at that time, all the public transportation has stopped. Here PLASTIC is our idea come from, whether this movable exhibition hall can substitute the buses to pick DIESEL people home. Provide a enjoyable relaxation after the crazy party. Diesel people can have a chat with there friends, enjoy the fresh air from the mid night, in the meanwhile, ROCKET home is closer.

ON THURSDAY FOR 4 WEEKS FROM THE PARTY TO YOUR PLACE FROM THE PARTY TO YOUR PLACE


我们根据米兰的公交线路和地铁线路设 计了一条路线,从米兰最热闹的酒吧街 出发,途径米兰城内主要的住宅区,整 个路程约为 2 小时,在凌成 2:00,3: 30,5:00 分别会有班车。 According to the Milan bus lines and subway lines, we designed a route from Milan's most lively Bar Street starting way to Milan, go through the city's main residential area, the entire journey of about two hours, into 2:00,3:30,5: 00 there will be a shuttle.

ROUTE DIESELDIESEL TRAMTRAM ROUTE 2

3.30

5

TEMPRORARY SERVICE FOR FREE | ON THURSDAY NIGHT


STORY BOARD

LOOK AT YOUR FACE. YOU’D BETTER GO HOME.

meeting

reaching

understanding

arriving

partying hard

experiencing experiencing

remembering

arriving

re

arriving


EXTERIOR


02

INTERACTION DESIGN


DESIGN APP A manager will read many repor ts ever yday, sometimes it is ver y diffcult to collect all the information together. Weather there is an APP can do this for him? it is the work when I did as an interaction design intern in SAP lab. Report 的主要功能是能够帮助搜集所有信息,有助于经理 更高效 率的阅读报表。作为交互设计实习生,我在其中的主要任务是在 WINDOWS PHONE 7 的系统平台上设计 APP, 并且将数据图表化。


MAIN PAGE The first page of application combined of several things, all .recent, sales, market share. In the list "all", the manager will see all the reports, the newest will be ranked the first. In the recect page, all the report has been recently reviewed will be shown as pictures. And sales and market share are more specified into different classificaion. This page will help the manger to find the report more easier.

主页提供了同种数据的不同排序方式,可 以通过手势切换到想要的数据显示方式。


SECOND PAGE the chart page semplify the data in a more visualized way. you can switch the chart type with one finger.

打开图表,可以更切换不同的图表类型(柱状图, 饼图,线状图以获得更直观的数据。


COLUNM CHART

in the column chart,you can zoom in and zoom out the column you want to see. When zoom out, the data will be shown on the column

在进一步打开的柱状图页面中,你可以放大 / 缩小树 状图,当柱状图放大到一定程度时,在柱子上可以看 到具体的数值。

STACK CHART

in the stack chart,you can zoom in and zoom out the column you want to see. When zoom out, the data will be shown on the stack.


LINE CHART

in the line chart,you can zoom in and zoom out the line you want to see.When zoom out, the data will be shown on the line and only this area will be lightened up. 在线状图页面中,同样可以放大 / 缩小线状图, 当放大某一线状图时,具体的数值也会被显示 在上面。

SETTINGS

brand strategy, interaction, service design  

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