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W A L T E R H GARCIA De s ig n Portfoli o


w w w. wa lt e r h g a r c i a . c o m w h g @ wa lt e r h g a r c i a . c o m l o s a n g e l e s , CA . , U SA

W A L T E R H GARCIA


california polytechnic san luis obispo

1 s t Ed ition: M ay 24, 2 012

freelance

residential retail Institutional hospitality graphics

A l l rights reserved. No part of this publication ma y be r epr oduced or us ed i n any f orm oy b y a n y means-graphic, electronic, or mechanical, i n cluding photocopying, recording, taping, o r i n for m ati on s tor age and r et rieval systemswithout written permission from Walter H Gar ci a. Unles s for educational u se.

co p y r i g h t Š 2012 b y W a lt e r H G arcia P r o o f R e ad: R o s e m a r y J Men dez


W A L T E R H GARCIA

built 5-21

a collection of selected works 2006-2011

un-built 23-69


heads Up Fresh Healthy Cafe Café D’Italia Dippin’ Dots Tcby OXO

7 11 15 17 19 21

bui lt p r o j ec ts

retail Food Graphics Furniture


built projects 2009-2011

b u i lt

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Cap Kiosk Culver City, CA Design + Project Management: Westfield + HeadsUP + New Era 2011

H ead s Up

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Above: Proposed Location

An existing cap retailer wanted to transition into a Kiosk or as Westfield calls it a “floating retail unit”. They’re previous unit was overwhelmed with merchandise. The new design prevents clutter and allows all the hats to pop. Above: Previous Unit

Above: Concept Rendering Below: Installed Unit

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Heads up


While the project posed many challenges due to site restrictions it also unlocked unique opportunities to develop the layout, merchandising, and new graphics; bestowing Heads Up with a brand Identity. The layout sought to standout visually, maximize product visibility, and invite customers into the retail space.

W A L T E R H GARCIA portfolio

Above: Toward principal escalators (conceptual) Below: 2nd flr view toward main atrium (conceptual)

Heads up

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Selected w ork s 2006- 2011


Food kiosk San Jose, CA Design + Project Coordination :Westfield + Cafe Fresh + Franchisee TEam: Jhoiey Ramirez 2010-2011

f r e sh h ealthy c afe

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Precedent

Studying their brand, image, operations, and working very closely with the Cafe Fresh team a new prototype was developed. The end result meets Westfield design criteria while offering a richer customer experience.

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Part of the project also entailed a seating area for Fresh Healthy Cafe. While a few furniture pieces were selected, planters along with the table Bench combination and bar were designed to fit the design, thereby unifying the spaces.

Fresh Healhty Cafe


Cafe Fresh’s previous concept didn’t quite portray the same ‘Fresh and Healthy’ attitude as their graphics and food offerings. Their existing color palette was a start, but the finishes and store designs were stuck in the 90’s. Brighter vibrant tones and finishes layered with crisp clean lines provide a new look and fresher experience.

W A L T E R H GARCIA portfolio

Above: Railing Signage (Conceptual) Below: Side Banquet Seating (conceptual)

Fresh Healt hy Cafe

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Selected w ork s 2006- 2011


W A L T E R H GARCIA p o r tfo lio

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Café D’Italia

Se l ec te d wor k s 2006-2 0 1 1


The idea for the menu built on the clients desired color scheme and the business concept of ‘savory’ and ‘sweet’. With such a large selection keeping choices clear and organized was a priority.

Back-lit Menu graphic 32”x30” Santa Anita, ca Designed for :Westfield + Café D’Italia 2010

C a f é d ’ Itali a

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W A L T E R H GARCIA p o r tfo lio

A brand well known and loved by kids and adults steps outside the brands typical mold. More mature materials and form provide the aesthetic Westifled seeks while bright punches of color and shapes keep the mood playful and young. Ideally located next to the kids ‘playtown’ required a glass wall tall enough to keep kids from entering the kiosk. Final fabricator layout resulted in an interpretation of the concept.

front façade (conceptual)

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Dippin’ Dots

Se l ec te d wor k s 2006-2 0 1 1


Above: kiosk installation

Food kiosk Bethesda, MD design + Project management :Westfield + Franchisee 2010

D i p p i n’ Do ts

Below: corner view (conceptual)

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W A L T E R H GARCIA p o r tfo lio

The design was a synthesis of design elements from the TCBY design criteria and the new StruckAxiom developed graphics. Key was playing off the energy present in the new graphics, and considering main vantage points from the food court and especially the kid playtown. Second was establishing a clear connection between the consumer and the product while hiding the ‘back of house’.

Initial concept rendering

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TCBY

Se l ec te d wor k s 2006-2 0 1 1


Above: Kiosk installation

Food Kiosk Brandon, FL Design + Project Coordination : Westfield + Franchisee 2010

TCBY

Below: concept rendering

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W A L T E R H GARCIA p o r tfo lio

The fabrication process came with steep learning curve involving engineering, design, and finishing. Future development would focus on a better connection system.

Fabricated

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oxo

Se l ec te d wor k s 2006-2 0 1 1


Stemming from the idea of re-programming space the furniture project took on the challenge of play between structure and void. The result is a flexible & Additive seating system .

Above: assembly - concept

Modular furniture cnc plywood / steel rods 5th Year Studio: Doug Jackson 2009

oxo

Below: initial studies - concept

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ResidentiaL retail Institutional Food Branding Conceptual

(RE)Program MORPH L3 Apio Math Science CEnter S.A.A.P. Lumiere Ghosting Seasons 52 Boloco Dilettante The Melt Go Dogs Eyebrow Plus Bose

25 33 37 41 45 49 53 55 57 59 61 63 67 69

Un- bu i lt p r o j ect s


Un-built Projects Cal Poly SLO + Freelance 2006-2011

un- b u i lt

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Dwelling: Active space versus activ-ity Urban and Sub-urban America 5th year thesis: Doug Jackson 2008-2009

[ r e] p rog r am

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bedroom

livingroom

kitchen (room)

bathroom

fixed commodities circulation space person footprint

‘Micro compact home’ by Hordon cherry lee ©2005

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[re]program: Intro

These explorations assume semitypical urban, and suburban environments. Therefore each case addresses constraints and freedoms characteristic of those sites rather than circumstances, and situational influences presented by a specific site.


[re]program essentially can be translated into programmatic multiplicity. This exploration takes parallel urban and sub-urban case studies built upon a dynamic and continually changing daily routine characteristic of a modern American lifestyle. Ultimately it is also a response to the historic growth of the average American home (U.S. Census Bureau}.

W A L T E R H GARCIA portfolio

Above: ‘fred’ by Oskar Leo Kaufman ©1999 Below: ‘Push Button’ by Adam Kalkin © 2005-07

[re]program :

Intro

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Selected w ork s 2006- 2011


0

1

2

3

2'

4'

8'

4'

8'

4

B

1 2

OPEN TO BELOW 3 4 5 6 7 8 9 10 11

A OPEN TO BELOW

OPEN TO BELOW

OPEN TO BELOW

0

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[re]program: urban

2'


W A L T E R H GARCIA

Urban Context: In a typical city scenario the only way to grow is up, so many new and existing shells may be narrow. Keeping in mind not all spaces are used simultaneously we can begin to stack volume (headroom) thus programmatic elements are ‘shelved’ on sliding platforms which are half typical room height. We can then slide programs in a volume up to 4x in height.

portfolio

Above: 3D Section - Longitudinal Below: Program Shelf in Motion

[re]program:

urban

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Selected w ork s 2006- 2011


sliding foldable wall

exterior space movable wall unit

This exploration combines sets of moving partition & fixtures. The main living space uses sliding wall partitions and sliding storage to create spaces. The bedrooms can grow, taking over exterior patio space or vice versa. The bedrooms are less flexible as they are intended to preserve their privacy.

Above: main living sample programming Below: main living sample programming

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[re]program: sub-urban


Sub-urban Context: Lush lawns and outdoor patios, plenty of rooms, a singlestory home on a large lot seem to quantify and qualify suburbia. However, these qualities are being sacrificed to make way for larger spaces. This project therefore attempts to address a way to not only manage indoor space, but structure and share this same space outdoors. Ultimately, making space more efficient.

W A L T E R H GARCIA portfolio

Above: main space [re] programming Below: main space [re] programmed

[re]p rogram:

sub-urban

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Selected w ork s 2006- 2011


Passive solar home Los Angeles, ca 4th Year Studio: chuck Crotser 2008

Mo rph

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OPEN TO BELOW

Above: West/East Section

3

18

17

16

15

14

13

12

1

2

11

10

Above: Level 1 Floor Plan

W/D

4

5

6

7

8

R

The solar stack in conjunction with an indoor pond and trellised vine provide natural means to condition the air. At the top of this stack we find a livable Roof terrace complete with a garden (multi-level sun exposure see image to the right) .

Above: Roof Sun Exposure Study Below: Roof Plan OPEN TO BELOW

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Morph OPEN TO BELOW


MORPH showcases the collaboration between nature and architecture by harnessing natural means of conditioning and improving an indoor living environment within a reduced footprint. The sweeping glass faรงade highlights an open volume of shared space spilling onto each floor, from a technical standpoint it serves as a solar stack.

W A L T E R H GARCIA portfolio

Above: physical study model Below: livable roof garden terrace rendering

Morph

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Selected w ork s 2006- 2011


Reintegrative housing San Diego, CA 4th year studio: Ralph Roesling 2008

L3

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Above & Across: Diagrammatic studies of the city

Above: Vertical Wall Garden & Detox from plaza Below: concept sketch- detox poetics

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L3


Situated on the site of an existing detox center it was clear this should remain the anchor for the entire project. Slowly the scope evolved into providing a controlled means of reintegrating detox graduates back into the local community and society. Community involvement seemed as key to the success of the detox patients which is why a large provision in the project was made for communal spaces and activities like the garden wall and ground level plaza.

W A L T E R H GARCIA portfolio

Above: Main faรงade - study model Below: interior courtyard & garden wall - study model

L3

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Selected w ork s 2006- 2011


Skyscraper for migrant farm workers Salinas, CA 3rd Year Studio: Alice Mueller Team: Michelle Celaya, Lisa Gallego 2007

Api o

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CAD - Michelle Celaya

Among the ways to connect with the local community and engage local residents was the plaza & park with a permanent farmer’s market. This in turns provides a revenue stream and outlet for local residents. Another feature is the landscaped terrace which can turn into an amphitheater, hosting school plays or community festivals.

Above: Concept Sketch Below: Concept Charrette

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Apio


Why migrant farm worker housing? Possibly because the demographic doesn’t say skyscraper. Regardless, its an alternative to expansion while preserving open farmland. Our team took the project and focused on family structure, culture, and atypical amenities. Hence, programmatic elements such as schools, library, gym, and a farmer’s market supporting migrating farmers and reaching out to local community members.

W A L T E R H GARCIA portfolio

Above: View from the main hallway looking out. Below: Living and dining spaces Gather by The kitchen.

Apio

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Selected w ork s 2006- 2011


Math & Science Center Cal Poly San Luis Obispo, CA 4th Year Co-op Studio: Zimmer Gunsul Frasca Architects LLP: Mentors: Harold Wolfe, Susan Oheme Team members: Fernando Gonzalez, Nathan Mendelhson, Vince Cimo 2007

M at h s c i e nc e c enter

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We chose to alter the landscape dramatically to enhance the spectrum of spatial qualities available to the users. Our site and building begin as one on the east quickly ramping up to a web of interaction spaces where visitors, students, and professors can mix & mingle, and exchange ideas.

Above: interior circulation - Rendering Vince.C. Below: 2nd floor walkway - Rendering Vince.C.

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Math science center

Background: 3rd level floor plan - CAD Walter


A new addition to the cal poly campus ramping up to a new master plan. In a bold attempt to open up prized green space contributing to a greater Centennial Park the facility soars over the changing landscape. In the process visual connections are forged to the beautiful landmarks on campus, and the city of San Luis Obispo.

W A L T E R H GARCIA portfolio

Above: interior circulation - Rendering Vince.C. Below: photo of team built site model

Math science center

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Selected w ork s 2006- 2011


Satellite Automobile Assembly Plant Pasadena, CA 3rd Year Studio: Thomas fowler iv 2007

s .a .a .p.

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Visual transparency is the core building block for an experimental assembly facility dedicated to the Pasadena Art Center’s automotive design students. Part of this theme is captured with a part delivery system which tours the design & assembly area.

offices

assembly facility

gallery design studio

theatre

Above: Exploded Programmatic Axonometric Below: prelim. Vocabulary study model

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s.a.a.p.


A perforated façade acts as an open invitation transforming the fabrication process into a public exhibit. Similarly, ideation and development are continuous processes and in a sense always under construction, hence the exposed and yet ‘growing’ building structure containing various program elements.

W A L T E R H GARCIA portfolio

Above: view from art center campus roof Below: main View toward finished assembly run

s.a .a .p.

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Selected w ork s 2006- 2011


W A L T E R H GARCIA p o r tfo lio

As a result of the S.A.A.P. Project I was asked to work with Thomas Fowler & CIIDDS (Collaborative Integrative-Interdisciplinary DigitalDesign Studio). The principle task was the Lumiere Ghosting project, a portable immersive theater. My job was to develop a set of line drawings, and design a low-cost, and easy to assemble rear projection system. All the designed parts interface with the existing structural system.

Projection system exposed - axonometric cut

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Lumiere ghosting

Se l ec te d wor k s 2006-2 0 1 1


15˚

2

26˚

Above: Short Section of Theater + Projection Path 1

1

L umiere g h o sti ng

Digital theater San Luis Obispo, CA 5th Year - Student Assistant : Thomas Fowler IV Team: Rachel Glabe 2009 Below: Long Section of Theater + Projection Path

2

53


W A L T E R H GARCIA p o r tfo lio

With light as a medium three ideas surged. One, a live advertisement, turning the clock-tower kitchen into a spectacle. Second, oversized floor lamps set the evening tone while defining the space. Lastly, addressing visibility, situated perpendicular to the main concourse is a textured glass waterfall glistening in the daylight, and glowing in the night. All in all, the project takes in the gorgeous southern Californian setting.

Image of your the building view

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Seasons 52

Se l ec te d wor k s 2006-2 0 1 1


This concept was developed with two clients in mind ‘Seasons 52’ and an internal Westfield development team. As such not only must the design capture the seasons 52 brand environment, but also meet Westfield design criteria and development objectives. The project thus was driven by location, and the maximum exposure with minimum obstruction metric, a true contradiction. Out of this duel rose pairing indoor ambience with outdoor energy using light as the principle medium. Above: Canopy Seating Interior

Patio Restaurant San Diego, CA (ConceptuaL) Designed for Westfield llc. 2011

S eas o ns 52

Below: South Approach - Canopy Seating

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W A L T E R H GARCIA p o r tfo lio

A strong brand identity facilitated the design process. The chosen materials were the common thread through their otherwise diverse locations. Red set on a maple wood backdrop carries their theme and calls for attention. Second, many of the east coast locations are set in old brick buildings, here the glass mosaic tile brings a hint of their home, Boston.

Point of purchase

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Boloco

Se l ec te d wor k s 2006-2 0 1 1


A study of the, Boston based, Boloco restaurant locations revealed a diverse range of designs. Common vocabulary set the direction for fusing their brand, image, and business model within this new retail paradigm.

Above: pick-up area

Food kiosk Conceptual Designed for Westfield llc. 2011

Bo lo c o

Below: Burrito assembly line

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W A L T E R H GARCIA p o r tfo lio

Potentially located near a food court on a pedestrian bridge up against a glass rail presence is very important. A clean and simple color scheme resonates with the idea of fine chocolates, with a red detail calling attention. An accent graphic pattern helps conceal equipment. Lastly, Merchandise can be found on all three accessible sides.

Conceptual rendering

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Dilettante

Se l ec te d wor k s 2006-2 0 1 1


A chocolate and coffee lover’s delight dilettante has various offerings and therefore required a special attention to merchandising and display.

Conceptual rendering

Food + retail kiosk Seattle, WA (Conceptual) Designed for Westfield llc. 2011

D i l ettante

Conceptual rendering

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W A L T E R H GARCIA p o r tfo lio

Unique to The Melt’s operations is the level of personalization they have given to placing an order. You may pre-order online to skip the line, then scan a code at the counter, ensuring you have the freshest grilled cheese. Then you can track your order on a monitor by the pick-up area.

placing an order

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The Melt

Se l ec te d wor k s 2006-2 0 1 1


An otherwise quick concept to develop, thanks to the company’s clear branding, the key here was illustrating the same level of attention and detail to the finishes, and ammenities as they have in their existing locations.

grilled cheese kiosk Conceptual Designed for Westfield llc. 2011

t he m elt

Below: pickup area

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hot dog kiosk West Hills, ca (Conceptual) Designed for Westfield llc. 2011

go dogs

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Bold text, graphics, and colors set the scene while competing for attention and recognition in the retail environment.

The footprint is carved out of a diagrammatic response to the site. Each faรงades is designed to greet customers from all every angle.

above: Atrium view of bar counter below: food court elevation

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go DOG S


W A L T E R H GARCIA

A potential hot dog retailer and two key words, organic + gourmet, are the base for the GO Dogs concept. The project vocabulary draws on the idea of organic cultivation, and the classic hotdog cart with a side of rustic edge. Materials include bamboo, green plastics, and diamond plate steel.

portfolio

Above: pay and pickup area Below: view of Seating Area + Queue

go Dogs

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Selected w ork s 2006- 2011


W A L T E R H GARCIA p o r tfo lio

In addition to the kiosk falling into disrepair the company lacked an identifiable brand. The idea for the new logo and menu was to keep it simple and bold resulting in an abstracted gesture blending a name and a service. Also, a bolder use of color and new graphic panels helped pull the kiosk out of the background and help visually communicate their business from a greater distance.

Conceptual rendering of proposed modifications

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Eyebrow Plus

Se l ec te d wor k s 2006-2 0 1 1


An existing kiosk is eye catching for undesirable reasons. Falling into disrepair in a top tier shopping center beckoned a much needed face-lift. The project scope included updating their branding with a new logo & graphics, privacy panels, and imagery, with a reduced budget.

Above: Photo of existing Kiosk

Kiosk remodel San Francisco, CA Design + Project Coordination: Westfield / Eyebrow Plus 2011

E y e b r ow plu s

Below: montage illustrating new look

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W A L T E R H GARCIA p o r tfo lio

The overall scheme takes BOSE’s existing marketing and branding and generates product zones from it. While the strong use of color is atypical of BOSE outlets it brings balance and a new energy. Drawing on the hitech and sound quality BOSE is known for the material palette calls on wood tones and sleek stainless steel. On the user experience front interactive digital displays provide additional product info, and dynamic imagery when not in use.

Conceptual rendering

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Bose

Se l ec te d wor k s 2006-2 0 1 1


Looking to introduce Bose to the new ‘floating retail’ paradigm Westfield set the directive as maximizing merchandise while avoiding ‘warehouse’ effect. Thus with an open and ‘curated’ plan the design focuses on placing product within reach without feeling committed to stepping in.

Retail kiosk Conceptual Designed for Westfield llc. 2011

Bo se

Below: Conceptual Rendering (post project)

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A special thank you to my family & Friends for their support


w w w. wa lt e r h g a r c i a . c o m w h g @ wa lt e r h g a r c i a . c o m l o s a n g e l e s , CA . , U SA


W A L T E R H GARCIA


W A L T E R H GARCIA

Walter H Garcia : Design Portfolio 2006-2011  

A design portfolio showcasing a collection of selected works spanning the early beginings of Walter H Garcia as a designer. Works include u...

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