ďƒ˜Channel Management Though beneficial for their business many vendors donâ€™t quite appreciate the idea of having too many channel partners as it makes it tough for them to keep a track of them. As big vendors have 100s or 1000s of channel partners helping them in their business, communicating with channel partners, keeping them informed, having a track of their sales record and giving them loyalty and performance rewards, is quite a job in itself if done manually.
Partner Relationship Management (PRM) But thanks to the advancement of technology, there are software such as Partner Relationship Management (PRM) that can make channel management lot easy for the vendors. Besides, vendors can even choose to outsource some of the difficult tasks of partner training and certification to channel management agencies.
ďƒ˜Partner Certification If desired, vendors can even choose to outsource the task of partner certification and coordination of accreditation programs to agencies. Such agencies keep a track of channels partnerâ€™s participation in training programs as well as sales performance and help vendors identify the right candidate for rewards.
ďƒ˜Partner Communications ď‚§Vendors can keep direct contact with
all their channel partners simultaneously using partner portals. A web based application, partner portals are one of the most popular means of partner communications. It helps manufacturers to stay connected with their channel partners. Vendors can upload sensitive information such as price change or a change in business strategy, which can only be visible to channel partners. As partner portals ease the most challenging task of partner communications, it makes channel partner management lot easy.
Partner Training Channel partner training is an essential but one of the most daunting tasks for any vendor. Gathering and motivating channel partners to learn about their business practices and making them implement those learning is a hard task especially when dealing with hundreds of channel partners. Realizing the dilemma of vendors, some agencies have taken the onus of partner training on themselves. Vendors can outsource the task of partner training to professional agencies such as RelayWare that have resources and technology to take up this challenging task.
Channel Management Diagram
But thanks to the advancement of technology, there are software such as Partner Relationship Management (PRM) that can make channel manageme...