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Laura Wallbridge-Bruce

Visual Research I looked at a variety of different things when I was researching. Getting ideas for what I wanted the interior and exterior of L’Orangerie to look like, as well as consider existing products out there which I could get inspiration from.

OUGD504: L’Orangerie

Visual Research


Laura Wallbridge-Bruce

OUGD504: L’Orangerie

Branding

Jellyka CuttyCupcakes dearJoe CASUAL Palatino Linotype

Branding The branding uses two colours, green and orange, and two different fonts. I have incorporated both fonts together in the logo and have also used Palatino Linotype for body copy.


Laura Wallbridge-Bruce

Product Imagery All of these printed products are created using the same stock and digital printing method. They are all scented like oranges to reflect the name of the pop up shop and each product has the logo applied to it either using the print I designed or just the logo alone.

OUGD504: L’Orangerie

Product Imagery


Laura Wallbridge-Bruce

Product Imagery Here the range continues with a wider variety of scented products to cover each of the five senses. The perfume also has crushed orange within the packaging to give it an added dimension.

OUGD504: L’Orangerie

Product Imagery


Laura Wallbridge-Bruce

Further Product Range Basket - Taking the idea of a hanging basket and creating a shopping basket for customers to use. Bag - Complementary bag for any purchases as well as a tote bag available to purchase. Candle - Another product for the scented range. Transport - Logo stamped on the side to advertise.

OUGD504: L’Orangerie

Further Product Range


Laura Wallbridge-Bruce

Interior/Exterior The interior and exterior has been proposed to be in keeping with the rest of my design work for L’Orangerie. The logo applied to the front of the shop and the interior more subtly on the wall.

OUGD504: L’Orangerie

Interior/Exterior


Laura Wallbridge-Bruce

Online Presence Website - Simple and easy to navigate. One page which is linked to the Facebook and Twitter pages. Facebook and Twitter - Used to promote the products and advertise.

OUGD504: L’Orangerie

Online Presence

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