The calendar has been designed in a concertina format, minimising the amount of space taken up on a desk. The shape, taken from the Fedrigoni logo, has been used to create a window, illustrating each of the colours within the Woodstock range.
Relevant contact information is printed on the reverse side of the calendar. This is something that is readily available at all times.
The functionality of the calendar is simple and easy. Each month a different piece of paper is removed and revealed to the recipient. With the different weights listed and the chosen stock choice highlighted, this also acts as a stock guide for the Woodstock range.
With there being 22 colours within the Woodstock range, each month has two different stock choices displayed together, with January and December being the remaining two months with just one stock used, leaving room for potential text such as ‘Happy New Year’ and ‘Happy Holidays’.