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COOKING SKILLS GAP: MILLENNIALS LACK CONFIDENCE IN THE KITCHEN New research from Sobeys Inc. drives commitment to get Canadians cooking for Food Revolution day RESEARCH RELEASED RECENTLY BY SOBEYS INC. has revealed a generation gap when it comes to food knowledge and confidence in cooking skills. Only 31 per cent of 18 to 29 year olds feel confident in the kitchen versus 48 per cent of those 50 and older. The national survey conducted in late February also revealed Canadians are consuming too much processed or prepared TheRentersGuide.ca foods with only 18 per cent preparing at least one meal per day made from scratch or TheRentersGuide.ca with basic ingredients. 68
Both findings point to a trend in Canada that could lead to significant health consequences. A 2012 study1 showed that approximately 62 per cent of dietary energy in Canada comes from ultra-processed products and states these products are unhealthy with significantly more fat, sugar, sodium and not enough dietary fibre. The study recommends diets that minimize processed foods in order to prevent obesity and chronic diseases. “The research results are worrisome. We know a lack of confidence in cooking and food skills leads to less time planning and preparing healthy, wholesome meals,” said Cheryl Turnbull-Bruce, Registered Dietitian and Manager of Sobeys’ team of dietitians. Sobeys employs more than 40 in-store nutrition experts including dietitians and wellbeing counsellors. To encourage more Canadians to get cooking, Sobeys is participating in Jamie Oliver’s Food Revolution Day, a global day of action for people to make a stand for good food and essential cooking skills. “Sobeys is on a mission to help Canadians eat better and feel better and we know cooking skills are an important element of that. It’s why we’ve partnered with Jamie Oliver who is so passionate about sharing his food knowledge and inspiring people of all ages to get cooking,” said Doug Brummer, Senior Vice President, Marketing at Sobeys Inc.
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On April 28, Sobeys will launch Canada’s Biggest Potluck Party challenging Canadians to host a potluck leading up to Food Revolution Day on May 16. When participants share a post or photo
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