SNAPSHOT after architectural firms. Although it reads as an octagon, the tower’s shape actually has 16 sides, which allows for eight outside corners. Buyers have snapped up the light-filled corner units and their extraordinary views, which Fane says makes the extra expense and work involved in designing such out-of-the-box buildings worthwhile. Of course, with a name like Chaz.Yorkville, location is of vital importance, and Yorkville is close to his heart – in fact, his Toronto address has been in Yorkville since 1972. “It’s surrounded by Canada’s best. It’s fun, in the centre of the action, and has the best subway service in Toronto,” he says. “In addition, many of the smartest people in Toronto and Canada live or work in Yorkville. There’s the delightful convenience of being able to easily walk to so much that many others have to travel hours to reach.” Fane has owned the Chaz.Yorkville site for about two decades, but with a long view of the market, he understands that a project of this scope takes time. “Timing is very important. There’s a good time to buy a site, a good time to get approvals, and a good time to actually built and sell the condos. Often, those three times are many years apart, so patience is an important part of building a great project,” he says, adding that location, availability, size, shape, and topography are the elements that spur him to purchase a new site. “I love sites near subway stations and Chaz is at the intersection of both the Yonge Street and Bloor Street subway lines,” he says. “Favorable government policies are essential, too, and both the Ontario and Toronto governments deserve tremendous credit for making our wave of new construction possible. It isn’t like this in many other places, and it wasn’t always like this in Toronto.” Fane says he thinks Toronto’s reputation is about 20 years behind its reality. “Toronto, like New York, has a quality population that is productive, creative, and rewards success. Toronto has an honest and ethical philosophy and a great mix of people from many countries who came here to work for a better life for themselves and their families,” he says. “Toronto is easier to live in and less expensive than New York. People here know it is one of the best and easiest of the great cities to live in. If Chaz were in one of the other great cities, such as New York, London, Hong Kong or Singapore, and in a similar outstanding location, it would sell for three to five times as much. In world terms, Toronto is a screaming bargain and there are good reasons to believe that our prices will move toward world prices.” Fortunately, Chaz.Yorkville still offers one of the city’s best values, starting in the $300’s. Visit ChazYorkville.com or come to the sales centre at 101 Yorkville Ave. Hours are Monday to Thursday noon to 6 p.m.; Friday 2 to 6 p.m.; Saturday, noon to 6 p.m.; or Sunday noon to 6 p.m. Call 416.922.0045 and ask how you may qualify to put five per cent down on a home of your own in Yorkville!
1. Key Message Toronto is one of the very best cities in the world to live in, Yorkville is a superb part of Toronto and Chaz is one of the very best in Yorkville. Chaz would easily be considered the best condo tower in most cities in the world. 2. Key Players Page + Steele architects; Cecconi Simone interior designer; project manager Edenshaw; contractor PCL; Baker Real Estate; the public relations team at tcgpr; marketing agency Montana Steele; and me, the developer. 3. Values First, to put in more quality than necessary. Second, to be one of the finest condo communities in Toronto. Third, to deal honestly and fairly with our employees, our contractors and suppliers, and our purchasers. 4. Market Niche Chaz’s natural market is the active people with full lives who want to be in the centre of town and who will enjoy the way it will save them time, make their lives easier and better, and give them quick access to the best of Toronto. 5. Past Projects Using the criteria that a stand-out project leads the way in improving its neighbourhood, The Collegetown Court apartments at the entrance to Cornell University in Ithaca, New York (1985); modernization of the 1916 Park Avenue industrial building in Harlem in New York City (starting 1993); modernization and repositioning of The Village Centre on Church Street, Toronto (starting 1999). 6. Why choose CHAZ.Yorkville? Its outstanding location will save residents time, its superb quality they will enjoy for decades, and its excellent value. In addition, the extensive and excellent amenity package has several highpoints that are unmatched in this part of Toronto. 7. Awards The National Association of Homebuilders awarded Chaz.Yorkville 2010 International Community of the Year award, their way of saying that Chaz is the best in the world.
may 24 - jun 7, 2014 new Condo Guide 031