“Preconstruction sales require a unique strategy that encompasses dynamic pricing at different stages of the project. Simply relying on MLS for lead generation isn’t an effective sales approach especially when time is of the essence. Our marketing strategy includes an in-house web development and web design team to create a powerful online presence utilizing SEO and pay-per-click ads at no additional cost.” Integral to the company’s sales success is its aggressive and proficient marketing strategy. Condoville strives to become an extension of the development by executing all marketing tasks from concept design to final closing. All marketing initiatives are streamlined using several types of media to offer the greatest exposure and experience to the targeted clients. Along with a multimedia advertising campaign and a rich database of qualified buyers built over several years, Condoville partners with top-producing real estate sales representatives from a variety of communities, which casts a wide net to find buyers expeditiously. Every development will have top-producing realtors in every cultural group – a topproducing Cantonese or Mandarin speaker, a top-producing Hindi or Punjabi speaker, along with Italian, French, Russian, and Farsi
speaking reps – and Condoville offers these sales representatives advertising dollars so they can go on their local cultural radio or TV station to spread the word. “It’s unfortunate but John and Jane had another case of an undercover development. Unless a person was physically passing the development, no one would’ve known the development existed,” says Gogna. “The lack of marketing completely stalled the development. Prior to launching, the team obtained roughly 100 leads, which is a good start however repeatedly communicating to those 100 leads
isn’t an effective marketing campaign. The development needed more exposure.” Condoville, which works with developers and builders in secondary and tertiary markets to develop parcels of land brimming with potential, takes charge of those projects, offering a suite of services from assisting with raising capital from multiple investors to avoid overleveraging, to designing the building concept and floorplans and, eventually, marketing and selling the site to maximize real estate values and realize greater opportunities.